A new agreement between Time Warner Cable, Bright House Networks, and Univision Communications will add at least three new Latino-oriented cable networks to the television lineup beginning as early as next month.

The two cable companies have agreed to extend a carriage agreement with Univision TV as well as bring several new Univision networks to Time Warner Cable viewers. The complete lineup:

• UnivisionHD: The Univision broadcast network (Spanish)
• UniMás: The “second program” of Univision’s broadcast network (Spanish)
• Galavisión: A cable entertainment channel (Spanish)
• Univision tlNovelas: All telenovelas (soap operas), all the time (Spanish)
• FOROtv: The Mexico City-based 24 hour news channel (Spanish)
• El Rey Channel: A joint project of filmmaker Robert Rodriguez and FactoryMade Ventures, launching to cater to second/third-generation young adult Latinos (English)

Many Univision shows are now subtitled in English, especially during prime time hours, to expand the potential viewing audience.

“Time Warner Cable is delighted to be able to work out our early renewal and expand our business relationship with Univision,” said Melinda Witmer, chief video and content officer for TWC. “Our comprehensive agreement expands the number of ways our Hispanic subscribers can enjoy their favorite entertainment, news, sports and telenovelas.”

The deal also allows Time Warner Cable to carry Univision content on streaming video and on-demand platforms.

Efforts by local officials to attract more cable competition are paying off in suburban Cleveland, Ohio and Detroit, Mich. where customers will soon be able to choose between two cable companies or AT&T for cable service.

WOW!, a Denver-based cable overbuilder, has announced it will expand service to Lathrup Village, Mich. and Sheffield Lake, Brunswick, and North Ridgeville, Ohio between now and the middle of next year.

North Ridgeville City Council president Kevin Corcoran last week announced WOW! would begin head-to-head competition with Time Warner Cable starting in 2014. Corcoran told The Chronicle Telegram the city began looking for a competing cable provider after hearing complaints from residents about Time Warner Cable’s poor customer service and reliability. He approached WOW!, which has provided competitive service in parts of the greater Cleveland area, about expanding in North Ridgeville.

“My only pitch was that people are dying for some competition,” Corcoran told the newspaper.

Corcoran met informally with WOW! officials to discuss the prospects of expanding into North Ridgeville before more formal meetings were held with city officials including the mayor and the safety-service director.

Making life easier for WOW!’s entry is the presence of existing utility easements, which means WOW! can run cable on existing utility poles without formal approval by the city council. But WOW! will still need certain permits from the Building Department to move forward with wiring. The company will use Ohio’s statewide video franchising law, originally pushed by AT&T for U-verse, to obtain video service permits and a franchise agreement with the Ohio Department of Commerce.

WOW!’s regular prices are much lower than Time Warner Cable’s promotional prices for new customers:

• Standard triple play (15/1Mbps Internet, Cable TV, phone) costs $105.98/month from Time Warner ($118.97 with DVR), $85/month from WOW! ($92 with DVR);
• Standard double play (15/1Mbps Internet, Cable TV) still costs $105.98/month from Time Warner ($118.98 with DCR), $75/month from WOW! ($82 with DVR);
• Internet-only service (15/1Mbps) costs $40.98/month from Time Warner Cable, $30/month from WOW! (promotional pricing expires after 12 months).

Time Warner Cable said it welcomes the competition.

Time Warner Cable believes it has room to raise broadband prices and get away with it without much customer backlash.

The cable company’s chief financial officer, Arthur Minson, raised the prospect of more price hikes at Tuesday’s Goldman Sachs 22nd Annual Communacopia Conference.

“Look, the modem [fee] was really just a form of a High Speed Data rate increase,” Minson said, referring to the company’s introduction of a $4 cable modem rental fee last fall and a later increase to around $6 a month introduced this summer. “I do see an ability for us to continue to have ARPU increases on that product.”

“ARPU” refers to the Average Revenue Per User — a term that reflects what companies earn in revenue divided by the number of customers. In most cases, an ARPU increase comes from price hikes or customers subscribing to additional value-added services.

Minson

Minson suggested that the company’s gradual rollout of optional usage-based pricing tiers provides an alternative for price-sensitive customers that cannot afford rate increases on flat-rate service or are seeking a price reduction.

“I think we’re very pleased with where we are in the usage-based pricing front and I think that’s something we will continue,” Minson concluded. “I think over time it will be interesting to see how many people ultimately take the usage-based pricing, or will people say I just want to have unlimited and I think the market will speak on that.”

Time Warner Cable has focused investment on several fronts this year, and plans continued investments to expand offerings in these key areas:

1. Business broadband expansion. Some of the company’s biggest investments target wiring businesses and office parks for cable service, primarily to expand commercial broadband. “Commercial services is success-based capital that we see real meaningful returns on,” Minson said.
2. Wi-Fi expansion. Time Warner Cable will continue expanding Wi-Fi hotspots in select cities. Customers with Standard (15/1Mbps) service or above can use the service for free. Minson said that the company was very happy to offer customers subscribed to unlimited use tiers free access to Wi-Fi. Not so for those choosing usage-based pricing plans. They will have to upgrade to an unlimited plan to get free access. “That’s a real incentive to drive people into the higher tiers,” Minson noted.
3. DOCSIS 3.1. Time Warner plans to adopt and invest in DOCSIS 3.1 cable modem technology when it is officially released. DOCSIS 3.1 will offer more efficient broadband transport and will let companies offer even faster speeds. Minson noted that broadband is increasingly the company’s anchor product, so it will continue investments accordingly.

Customers looking for aggressive pricing won’t find much at Time Warner Cable. Minson noted the company will continue its year-long pullback on low-priced promotions.

“We have a $79 bundle out in the marketplace and you would say okay, that sounds similar to the offer in the marketplace last year,” Minson said. “It may be similar but in terms of what you get for that $79 it is very different from what we gave a year ago and what we have now is the ability to meaningfully up sell the customers from the beacon price.”

A year ago, Time Warner Cable didn’t have a modem rental fee and typically bundled its Standard tier Internet service in its promotional packages. A traditional triple-play package of phone, cable TV and Internet service starts at $89 today, but only includes 3Mbps broadband, doesn’t bundle DVR service, and doesn’t include a mandatory set-top box which now costs a minimum of $8.99 a month each. Combining the modem fee with the mandatory box charge raises the promotional price to $104.97 a month.

• Upgrading to Standard 15/1Mbps service costs an extra $10 a month.
• Adding a DVR? That costs an additional $21.94 a month.
• The “whole house” DVR package is now priced at $37.47 a month.
• Time Warner Cable has also recently increased the price of premium movie channels to a uniform $15.95 each for HBO, Cinemax, Showtime, and Starz.

Taking into account these popular upsold add-ons, the promotional price of $79-89 might be seen as bait and switch by some customers. The true cost for most choosing a triple play package including cable TV with DVR service, one set-top box, a Time Warner-supplied cable modem, and a speed upgrade to 15/1Mbps service is $127.92 a month before taxes and fees.

Customers unhappy with their cable bill who call to complain are now routed to specially trained retention operators, Minson said.

“We’ve taken about a 1,000 dedicated employees and focused them on retention and even within those centers there are areas of expertise,” Minson said. “For our Spanish language customers we have retention centers set-up to help them when they call in. For people who are coming off a promotional offer, we have dedicated reps who can deal with that group of customers. So it’s having a deeper set of expertise in those areas and the returns so far are well within our expectations and we are really pleased with how it’s going.”

Cox has pulled the plug on its summer trial of flareWatch, an over-the-top virtual cable TV service that works over an existing broadband connection. The sudden end of the trial, now scheduled for Sept. 27, comes several days after new participants found orders for the accompanying Fanhattan-made set-top box canceled without warning. Customers who paid $99.99 for the box, later reduced to $49.99, are supposed to be getting refunds according to Cox Customer Care.

“This limited trial was conducted as part of Cox’s ongoing customer research to determine how to best evolve our offerings to meet customers’ changing needs,” according to a Cox official. “We remain focused on helping customers discover and connect to the things they care about in ways that are easy-to-use and reliable and we will continue to test and explore new products. We will continue to evaluate the flareWatch trial results to determine how this might impact future product plans.”

Peter Litman got confirmation flareWatch has been put out.

Customers visiting Cox’s website dedicated to the IP-based video service found only a “Service Unavailable” message greeting them.

Cox’s flareWatch service offered about 100 channels (many over-the-air) for $34.99 a month, with a cloud-based DVR feature, and was available only to Cox customers in Orange County, Calif., with Preferred Internet service. Use of the service counted against your monthly Cox broadband usage allowance.

Later in the trial, Cox raised the price by $5 a month and bundled Rhapsody’s streaming music service and a small video-on-demand feature. It also cut the purchase price of the hardware in half.

Trial participants report the notification Cox was terminating the service seemed sudden and perhaps unplanned.

Cox says otherwise.

“As planned, the Orange County trial has successfully completed. We collected excellent customer feedback and usage data to inform our broader deployment of Fan TV,” said a Cox spokesperson. “As announced in May, Fanhattan plans to work directly with pay TV service providers to distribute Fan TV. Making sure it’s ready for primetime requires rigorous testing, trial customer feedback and constant iteration. This limited trial was a small, early step in that direction.”

Coming soon nationwide? Comcast, Time Warner, AT&T and CenturyLink sure hope not.

Verizon is talking to major cable programmers about launching a nationwide version of FiOS TV as an over-the-top video service that works with your existing broadband provider.

The NY Post reports Verizon is looking at launching an online pay television service for customers without installing additional fiber optic lines to deliver it.

The service would likely be an extension of the “TV Everywhere” online video platforms that many national cable and telco-TV providers already offer existing cable TV subscribers. What would make Verizon’s offer radically different is selling the virtual cable TV service in areas where it does not offer FiOS service.

Verizon must carefully negotiate with programmers to distribute networks over an online video service that would likely compete directly with those programmers’ best customers: cable operators and telco IPTV services like U-verse and Prism TV.

The concept was rejected out of hand Wednesday by Time Warner Cable chief operating officer Rob Marcus, who agreed with Comcast executive vice president Steve Burke’s contention that “over the top” video services that offer virtual cable television outside of their respective service areas lacked a compelling business model and would be difficult to monetize.

“At this point we don’t really aspire to delivering an over-the-top service,” Marcus said. “Our value proposition is delivering video via our facilities as opposed to being a retailer of somebody else’s video, which is a somewhat commoditized product.”

Neither cable executive mentioned the fact cable operators have also maintained an informal “wink and nod” agreement to steer clear of head-on competition with each other for decades.

Verizon: The next big supporter of Net Neutrality?

Verizon apparently wants to shake things up and sell online video without incurring the cost of expanding its fiber optic network FiOS to deliver it.

“They’ve had exploratory talks about how to become a virtual [multiple-system operator],” one person close to the conversations told the Post. “It’s a question of how to get there.”

Interestingly, Verizon CEO Lowell McAdam is worried about developing the service without Net Neutrality protection or some other form of government oversight of broadband. Verizon could spend millions to negotiate programming contracts only to find competitors with their own TV packages to protect outmaneuvering the venture. Without Net Neutrality, Verizon could find its service blocked by competitors or made untenable with the implementation of broadband usage caps or consumption billing that would make a subscription too costly to consider.

The company is now trying to figure out exactly which branch of government (or agency) controls broadband policy in the nation.

The FCC’s current Net Neutrality policy depends on a shaky regulatory framework now being challenged in federal court.

Verizon declined to comment.