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DirecTV’s Crazy December Customer Retention Deals Can Save You $90+ a Month

Phillip Dampier December 4, 2018 Competition, Consumer News, DirecTV, Online Video 2 Comments

AT&T is responding to its deepening losses of satellite television customers by slashing prices for those threatening to leave by as much as $90 a month and throwing in Visa debit cards worth up to $300 if customers agree to stay.

AT&T lost at least 346,000 subscribers during the last quarter and is on track to break an all-time record of subscriber losses, primarily attributed to cord-cutting.

When Stop the Cap! readers called to cancel, they shared stories of outrageous discounts available to anyone willing to spend a few minutes on the phone to ask, including slashed pricing, discounted or free channel upgrades, and equipment improvements. Some customers are now paying as little as $5 a month after the discounts were combined.

“It’s ridiculous,” said Stop the Cap! reader Dylan Marshall. “My old promotion recently expired and I called to threaten them with cancellation and they cut my bill by $90 a month for a year, which means my video package is costing me $15 a month. Then they offered me a free year of NFL Sunday Ticket, a $200 Visa debit card, and every premium movie channel available for three months at no charge!”

“I got $70 off my package after my credits expired last summer,” said Sandra Bizek. “It is always such a hassle to call in every year to argue with them, but they were very receptive this year. I almost thought I was being greedy when I also asked them about a gift card, which they usually won’t offer. They put you on hold and then come back and offer one. I got $100, but I know others were offered $200-300, depending on how long they have been a customer.”

It is easiest to score a good promotion if you do not already have one on your account, but it is possible for everyone — even customers still under contract — to get a better deal. One customer negotiated $25 off a month in early 2018. He had to surrender that credit, but in return his new bill will be $85 less.

Are you overpaying for AT&T’s DirecTV?

“They don’t even argue with you anymore,” said Narash, another Stop the Cap! reader. “Within two minutes he gave me $70 off my video package and then he found another $20 credit a month he could add, making my multi-hundred TV channel package about $5 a month. I couldn’t understand the guy very well and I think he thought I was hesitating to accept his offer so he also came up with a $300 Visa gift card out of the blue. I said ‘yes.’ Oh wow.”

Here is how to get your discount:

  1. Start by calling (978) 890-3027. This is DirecTV’s customer retention center in Massachusetts. If your account is combined with your AT&T wireless phone and you are billed by AT&T, they may have to transfer your call to a different call center. You can also try DirecTV’s general customer assistance number – 1-800-531-5000 and say “cancel service” when the auto-attendant answers. Answer “no” to the question about moving.
  2. When the representative answers, let them know you are planning to cancel DirecTV because you have a better offer from another provider (try to research an offer from a competitor that would generally interest you and be ready to discuss it). Add that you wanted to give them the opportunity to save your business by lowering your bill and enhancing the services you now get.
  3. You will be placed on hold as a representative reviews your account and any retention offers you are qualified to receive. Pay careful attention to the length of the discounts and any terms that might lock you into a contract. If you do not like what you hear, thank them for their time and call back. The next deal may be much more lucrative.

Our readers offered some important tips to maximize your savings:

  1. Print out your current bill so you understand exactly what you are paying for services now. If a representative tries to get you to remove services to lower your bill, let them know you can keep the same services and lower your bill with one of their competitors.
  2. Explain to the representative that you wish to cancel service because it costs too much and you are considering switching to a provider like YouTube TV or Hulu. Avoid mentioning DirecTV Now, which is also owned by AT&T.
  3. Do NOT simply accept the first offer made to you. When they try to lock you in, prevaricate. Ask, “is this really the best you can do?” and remind the representative you can create your own package of just the channels you want from one of their online streaming competitors like YouTube TV. You really want the lowest possible price, so could they please check one more time.
  4. When you are satisfied you have gotten the best possible deal, ask them about the availability of a gift card that you have heard about others getting, to compensate for the months you paid for channels you are not really watching. You may be able to get that as well, typically in amounts ranging from $100-300. But do not make it a dealbreaker and be sure it does not lock you into a long term contract.
  5. If a representative offers you nothing or seems uninterested in assisting, thank them and hang up and call right back. During high call volumes, regular representatives may be taking cancellation calls instead of customer retention specialists who are trained to offer the best deals to keep your business.

If you called for a better deal, let us know in the comment section what you were offered.

AT&T Lays Foundation to Ditch DirecTV Satellite and U-verse TV in Favor of Online Streaming

Phillip Dampier November 14, 2018 AT&T, Consumer News, DirecTV, Online Video, Rural Broadband 4 Comments

In the not-too-distant future, AT&T will be delivering television programming to its DirecTV and U-verse TV customers over the internet instead of satellite or the variant of DSL its U-verse product uses.

Appearing at Morgan Stanley’s European Technology, Media and Telecom Conference, AT&T chief financial officer John Stephens told investors AT&T will be able to slash costs of television delivery by eventually retiring satellite service and rolling its U-verse TV into a single, self-installed, DirecTV set-top box product that will rely on broadband.

“It’s a device that allows us to, instead of rolling a truck to the home, we roll a UPS or FedEx truck to the home and deliver a self-install box,” Stephens said. “This allows the customer to use their own broadband. We certainly hope it’s our own fiber but it could be on anybody’s broadband. And they get the full-service premium package that we would normally deliver off satellite or over our IP-based U-verse service.”

AT&T employees are currently beta testing the new box and the company hopes to begin rolling it out to subscribers in 2019. Assuming they respond positively to the online streaming experience, AT&T will begin transitioning DirecTV customers away from its existing satellite platform and towards internet delivery. Stephens said the benefits are obvious: no more installers, roof-top satellite dishes, and service calls to deal with signal problems.

“The key is, as we roll that out to full production or full availability to our customers, you will see subscriber acquisition costs come down significantly because it’s the cost of that box as opposed to the cost of an employee rolling a truck, climbing the roof and installing the satellite [dish],” Stephens added.

The transition to less costly delivery platforms may be just in time for AT&T, which saw historically large subscriber losses on its DirecTV satellite platform. Other providers reported significant losses as well, demonstrating cord-cutting is a growing trend in the pay television industry. DirecTV’s expensive fleet of satellites carry not only nationally distributed networks but hundreds of local television stations beamed regionally to customers. The economics of satellite television may become questionable if customers continue moving away from linear, live television. Internet delivery services are much less costly and offer more robust on-demand viewing options.

Rural Americans may face the consequences of any transition. They are least likely to have suitable broadband service capable of supporting DirecTV’s streaming video service and could lose access to television altogether if AT&T (and Dish) retire their satellite fleets. That may be a small concern to AT&T, which has 25 million subscribers, the vast majority of which have access to broadband internet.

DirecTV Now Adds NFL Network to Most Packages

Phillip Dampier August 2, 2018 Consumer News, DirecTV, Online Video 1 Comment

After raising rates last month for its cable TV streaming alternative, AT&T’s DirecTV Now today announced it was adding NFL Network to all packages except the budget-priced “Live a Little” tier.

Coming soon, customers will also have access to stream NFL Network through Watch NFL Network, available on NFL.com and the NFL app across connected TV and mobile devices.

NFL Network will provide extensive coverage of the NFL’s 2018 Preseason, airing the entire slate of 65 preseason games, highlighted by 15 live games. NFL Network’s live preseason schedule kicks off Thursday, August 9 with the New York Giants hosting the Cleveland Browns at 7:00 p.m. EDT. Also featured as part of NFL Network’s package of live preseason games are top picks Sam Darnold (Falcons-Jets, August 10 at 7:30 p.m. EDT) and Josh Allen (Bills-Browns, August 17 at 7:30 p.m. EDT), as well as eight playoff teams from 2017.

In addition to 13 Thursday Night Football games, NFL Network will televise a Week 8 International Series matchup from London (Philadelphia Eagles vs. Jacksonville Jaguars), a Week 15 Saturday doubleheader (Houston Texans vs. New York Jets and Cleveland Browns vs. Denver Broncos), and a Week 16 Saturday doubleheader with matchups to be determined.

Sports programming remains the most expensive component of TV packages. The addition of NFL Network will not raise the price of DirecTV Now at this time, but its cost will be a factor in future rate increases.

DirecTV Now Launches Free 20-Hour Storage DVR Service to Customers

Phillip Dampier May 15, 2018 AT&T, Competition, Consumer News, DirecTV, Online Video 3 Comments

AT&T’s DirecTV Now service has introduced its long-awaited cloud storage DVR service to its streaming customers, offering 20 hours of recording space for no additional charge.

“True Cloud DVR” has been in beta testing for about 10 months as AT&T built up its streaming platform and squashed several persistent bugs afflicting recordings. With today’s introduction, DirecTV Now customers will have access to a time-shifting DVR with true fast-forward and rewind features without having to pay extra for the service. But recordings will expire after 30 days.

Later this summer, AT&T will offer customers a $10 optional upgrade to 100 hours of DVR storage space and the ability to store recorded shows for up to 90 days.

DVR service is just one of several changes introduced today by DirecTV Now:

  • A complete app refresh, emphasizing the viewer’s favorite shows and networks.
  • The option to add a third concurrent stream for an additional $5 a month.
  • Over 25,000 on-demand titles and much faster availability of some TV shows for on-demand viewing – as little as minutes after airing.
  • Users will be able to access their local stations while traveling outside of the area.

The upgraded look and new features are available starting today for iOS and tvOS users and web users. Android, Fire TV, and Roku devices will see upgrades in the weeks ahead.

 

Dish and DirecTV Join the 2018 Rate Hike Parade

Phillip Dampier December 28, 2017 Competition, Consumer News, DirecTV, Dish Network 1 Comment

Satellite dish customers relying on Dish Networks or DirecTV for cable programming will need to open their wallets wider in 2018 to cover rate increases at both providers.

Dish

“On behalf of all of us at Dish, thank you for your business. You have asked us to be honest and upfront with changes to your account, and that is why we are writing you,” the satellite company wrote on its website.

Effective Jan. 16, 2018, broad rate hikes of about $3 a month for cable networks and $2 a month for local channels will take effect. Dish’s “Smart Pack” will increase by 7% to $44.99 a month, America’s Top 200 rises 6% to $89.99 and America’s Everything gets a 3.4% boost to $149.99 a month. Customers on a promotion will not see the rate hike until their offer expires.

The biggest rate increase by percentage applies to local stations, where most will see a 20% rate hike from $10 to $12 a month.

Dish has published its 2018 rate card on its website, detailing the price hikes.

Package Core Programming Local Channels Total
Welcome Pack $22.99 Included $22.99
Smart Pack $32.99 $12.00 $44.99
DISH America $47.99 $12.00 $59.99
America’s Top 120 $62.99 $12.00 $74.99
America’s Top 120 Plus $67.99 $12.00 $79.99
America’s Top 200 $77.99 $12.00 $89.99
America’s Top 250 $87.99 $12.00 $99.99
America’s Everything Pack $137.99 $12.00 $149.99

Spanish/Latino Packages

Package Core Programming Local Channels Total
DishLATINO Basico $34.99 Included $34.99
DishLATINO Clásico $37.99 $12.00 $49.99
DishLATINO Plus $44.99 $12.00 $56.99
DishLATINO Dos $62.99 $12.00 $74.99
DishLATINO Max $74.99 $12.00 $86.99

Channel Packs

Package Price
Locals Pack $12.00
National Action Pack $12.00
Regional Action Pack $12.00
News Pack $10.00
Kids Pack $10.00
Latino Bonus $10.00
Variety Pack $6.00
Heartland Pack $6.00
SiriusXM Pack $6.00
Outdoor Pack $4.00

DirecTV

DirecTV rates will rise effective Jan. 21, 2018 according to its website. The increase is blamed on programming costs. Customers on a promotion will not see the rate increase until that promotion expires. But AT&T, which owns DirecTV, also warns customers if they change their current base package, their promotion will end immediately and the new, higher rates apply.

DIRECTV Packages Monthly Price Increase
Minimum Service
FAMILY
$0
SELECT
SELECT CLASSIC
SELECT CHOICE
$2
ENTERTAINMENT
ENTERTAINMENT CLASSIC
$3
CHOICE
TOTAL CHOICE
$4
TOTAL CHOICE LIMITED $4.50
TOTAL CHOICE Mobile
CHOICE XTRA CLASSIC
$5
PREFERRED XTRA
XTRA
$7
ULTIMATE
PREMIER
$8
DIRECTV Español Monthly Price Increase
ChineseDirect Plus $0
BASIC CHOICE
BASIC
$1
MAS LATINO
OPTIMO MAS
PREFERRED CHOICE
MAS MEXICO
BASICO
OPCION ESPECIAL
$2
FAMILIAR
OPCION EXTRA ESPECIAL
$3
OPCION ULTRA ESPECIAL $4
MAS ULTRA
MAS ULTRA ORIGINAL
FAMILIAR ULTRA
$5
LO MAXIMO
OPCION PREMIER
 $8

Regional Sports Network and Outdoor Channel pricing adjustments for DIRECTV

Service Monthly price increase
Regional Sports Network Tier 1 $0.00
Regional Sports Network Tier 2 $0.70
Regional Sports Network Tier 3 $0.81
Regional Sports Network Tier 4 $0.20
Regional Sports Network Tier 5 $1.00
Outdoor Channel $1.49

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  • Andy: They hiked the legacy ELP internet from 19.99 to 24.99 in november 2018. It used to be 14.99. The only reason these Charter spectrum effin ass holes a...
  • Frank D: Second Spectrum $20 price hike within a year. Signed up as $99/mo with time warner cable triple bundle. That became $130/mo after promo ended. Earli...
  • Dylan: Look at their prices. Absolutely ludicrous compared to many companies, especially Charter Spectrum. I pay $60 a month for 100/10 with unlimited data. ...
  • Paul Houle: For a long time communities have been frustrated in that they don't have any power to negotiate with cable companies. This town refused to enter into...
  • Ian S Littman: To be fair, you aren't wrong. Spectrum likely knows it won't have any competition for years in Lamar, so they'll quickly get take rates of >70% (re...
  • Ian S Littman: Are you in an area that can even get Spectrum service? Because in areas where they actually have to compete, they're actually pretty decent now. Yes,...
  • Ian S Littman: A more odd entry in that list is Chattanooga. The entire area has FTTH via EPB. Yet apparently folks can't swing the $57/mo starting price for 100 Mbp...
  • Ian S Littman: The issue here is that the NY PSC's threats have no teeth because, well, who will take over the cable systems if Spectrum is forced to sell? Either Al...
  • Bill Callahan: Phil, National Digital Inclusion Alliance just published interactive Census tract maps for the entire US based on the same ACS data. Two datapoints a...
  • Carl Moore: The idiots that run the cable companies must be also using drugs...a lot of people are cutting their cable services because of the higher rate and inc...
  • EJ: This will require a New Deal approach. Municipals need the ability to either be granted money or loaned money for broadband expansion. Until this is d...
  • Bob: I also got $1 increase for my 100/10 internet from Spectrum. A rep said it's for the speed increase that's coming in 2019. I complained that I was pro...

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