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Comcast NBC to Launch “Peacock” Streaming Service Next April; Free to Comcast Cable TV Subscribers

Phillip Dampier September 17, 2019 Comcast/Xfinity, Competition, Consumer News, Online Video, Peacock No Comments

Comcast is planning to debut its new streaming TV platform under the NBC “Peacock” brand next April with a lineup of original shows starring well-known talent including Alec Baldwin, Demi Moore, Christian Slater, and Ed Helms.

Peacock will most closely resemble the advertiser-supported Hulu platform, with 21 million Comcast cable television customers getting access for free. Comcast is reportedly also negotiating with other cable, satellite, and telco TV providers about bundling free basic Peacock subscriptions for their cable TV customers as well. Those who never subscribed to cable TV or cut the cord will be offered the option of a lower cost, commercial-filled subscription or a more expensive ad-free option, presumably at prices similar to what Hulu charges ($5.99-11.99).

Peacock’s subscription model is designed to protect Comcast’s cable TV revenue. For existing Comcast cable TV customers, giving ad-supported subscriptions away for free may add to the value proposition of keeping a cable TV subscription. By charging subscription fees to everyone else, Comcast is not ‘giving away the store for free.’ If it did, it could upset other pay television companies that are facing ever-rising retransmission consent fees and programming costs for Comcast/NBC-owned TV stations and cable networks including CNBC, MSNBC, and the USA Network.

Comcast is confident its long experience offering streaming TV Everywhere services including live streaming and on demand programming will mean it will not face the kinds of scaling mistakes other streaming services have had. Bonnie Hammer, the NBCUniversal executive appointed to run Peacock, believes the service’s deep content catalog, starting with 15,000 hours of NBC and Universal Studios TV shows and movies complimented with other acquired and original productions will give viewers plenty to watch.

“I’m not sure anybody else out there can do what we can do,” Hammer told the Wall Street Journal. “We expect to have great content and a great product [that] is really easy to use.”

In addition to scripted content, Peacock will also feature live and recorded news and sports programming from NBC.

Among the shows featured on the Peacock platform:

Original Drama Series

ANGELYNE (limited series)
Limited series based on The Hollywood Reporter feature that explored the identity of L.A.’s mysterious billboard bombshell.

BATTLESTAR GALACTICA
Battlestar Galactica reboot.

BRAVE NEW WORLD
Based on Aldous Huxley’s 1932 novel, Brave New World. The series envisions life in a utopian society that bans monogamy, privacy, money, and never discusses history.

DR. DEATH
Inspired by a podcast by the same name. Dr. Death follows the true story of Dr. Christopher Duntsch (played by Jamie Dornan), a rising star in the Dallas medical community who also emerges as a deadly sociopath. Duntsch’s successful neurosurgery practice gradually deteriorates into a horror show of permanently disabled or dead patients. Two fellow doctors, played by Alec Baldwin and Christian Slater, fight an entrenched medical bureaucracy designed to protect money-making doctors to get his practice shut down.

ONE OF US IS LYING (pilot)
Based on the novel One of Us Is Lying, the crime series follows the unfolding of events after five people spend an afternoon in detention, but only four leave alive.

UNTITLED REAL HOUSEWIVES SPINOFF (no details provided)

Original Comedy Series

A.P. BIO (Season 3)
Picks up where the original NBC TV series left off. When disgraced Harvard philosophy professor Jack Griffin (Glenn Howerton) loses out on his dream job to his rival Miles Leonard (Tom Bennett), he is forced to return to the small town Toledo, Ohio and work as an advanced placement biology teacher at the fictional Whitlock High School. Jack makes it clear to his class that he will not be teaching any biology. Realising he has a room full of honor-roll students at his disposal, Jack decides to use them for his own benefit: getting revenge on Miles. Eager to prove that he is still king of the castle, Principal Durbin (Patton Oswalt) struggles to keep Griffin under control.

PUNKY BREWSTER (pilot)
This continues of the iconic 80s sitcom about a bright young girl raised by a foster dad features Punky as a now single mother of three trying to get her life back on track when she meets a young girl who reminds her a lot of her younger self.

RUTHERFORD FALLS
A small town in upstate New York is turned upside down when local legend and town namesake, Nathan Rutherford (Ed Helms) fights the moving of a historical statue.

SAVED BY THE BELL (reboot)
When California governor Zack Morris gets into hot water for closing too many low-income high schools, he proposes they send the affected students to the highest performing schools in the state – including Bayside High. The influx of new students gives the over-privileged Bayside kids a reality check.

STRAIGHT TALK
Straight Talk examines what happens when two opposing ideologies are forced into an odd coupling. The main characters will be challenged by one another, making the moral lines at which they once stood harder to define.

Original Unscripted Shows 

THE AMBER RUFFIN SHOW
A weekly show featuring Amber’s “signature smart-and-silly take on the week.” The show will de-emphasize talking with guests and spend more time on comedy routines.

WHO WROTE THAT
A docuseries designed to showcase Saturday Night Live’s comedy writers.

Original Made-for-Peacock TV Movie

PSYCH 2: LASSIE COME HOME
Based on the USA Network show Psych, Santa Barbara Police Chief Carlton Lassiter is ambushed on the job and left for dead. In a vintage Psych-style Hitchcockian nod, he begins to see impossible happenings around his recovery clinic. Shawn and Gus return to Lassie’s side in Santa Barbara and are forced to navigate the personal, the professional, and possibly the supernatural. Separated from their new lives in San Francisco, our heroes find themselves unwelcome in their old stomping grounds as they secretly untangle a twisted case without the benefit of the police, their loved ones, or the quality sourdough bakeries of the Bay Area. What they uncover will change the course of their relationships forever.

Legacy Shows in the Peacock Catalog

Bates Motel
Brooklyn Nine-Nine
Cheers
Chrisley Knows Best
Covert Affairs
Downton Abbey
Everybody Loves Raymond
Frasier
Friday Night Lights
House
Keeping Up with the Kardashians
The King of Queens
Married … with Children
Monk
Parks and Recreation (exclusive, available Oct. 2020)
Parenthood
The Office (exclusive, available Jan. 2021)
Psych
The Real Housewives
Royal Pains
Saturday Night Live
Superstore
30 Rock
Top Chef
Will & Grace
100 Dias Para Volver (Spanish-language)
Betty in NY (Spanish-language)
El Barón (Spanish-language)
Preso No. 1 (Spanish-language)

Peacock’s Legacy Movies Catalog

American Pie
Back to the Future
A Beautiful Mind
Bourne franchise
The Breakfast Club
Bridesmaids
Brokeback Mountain
Casino
Dallas Buyers Club
Despicable Me franchise
Do the Right Thing
Erin Brockovich
E.T. The Extra Terrestrial
Fast & Furious
Field of Dreams
Jaws
Knocked Up
Mamma Mia!
Meet the Fockers
Meet the Parents
Shrek

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