Upcoming wireless spectrum auctions are critically important for some of Canada’s newest players in the cell phone marketplace.  Most are working hard to make sure they have plenty to spend to secure new frequencies for advanced wireless services that will help them remain competitive with larger players.

Globalive Holdings, the parent company of Wind Mobile, has convinced backers to provide hundreds of millions of dollars in financing, so long as all of the money is spent on acquiring wireless spectrum.

Wind’s nearly 400,000 customers will appreciate the additional room for growth, and new customers may keep Wind in mind for advanced 4G networks most Canadian providers intend to build and expand into the new spectrum they acquire at an auction next year.

Much of the funding, estimated to approach nearly a half-billion dollars, is coming from Wind’s parent entities, Egypt-based Orascom Telecom and the European conglomerate VimpelCom that acquired Orascom earlier this year.  Because the Canadian government is expected to set-aside some of the valued 700MHz spectrum exclusively for bidding among new entrants in the market, Wind could walk away a big winner, particularly if other similar-sized competitors Mobilicity and Vidéotron Ltee./Quebecor have trouble raising enough money to remain competitive in the bidding.

As far as Canada’s largest cell companies are concerned, set-asides are unnecessary and they prefer a winner-take-all auction.  Rogers, in particular, has been lobbying hard to convince Canadian officials it needs access to the 700MHz spectrum up for auction to roll out service in rural communities and upgrade networks in larger cities.

Those who feel Canada’s cell phone marketplace is already too concentrated have little sympathy for Rogers’ point of view, and expect an auction free-for-all will mean the largest incumbent players will walk away with everything they can bid on.

Among smaller players, assuming the set-asides are in place, analysts expect Wind will probably secure the most spectrum, but Vidéotron is expected to stay competitive and walk away with at least some frequencies for use in its home province of Quebec.  Big losses among the smaller players could fuel calls for additional mergers and acquisitions among those carriers deemed to have been left behind.

The Canadian government is expected to be the biggest winner of all, netting a potential $3-4 billion from the spectrum sale.

A joint venture between Rogers, Videotron, Bell and Telus will bring major improvements in cell phone service in Montréal’s métro by the end of 2013.

Isabelle Tremblay, a spokesperson for the Société de transport de Montréal, which manages the métro system, told the Montréal Gazette there has been a plan in place for several years to have a cellular network in the subway tunnels, which are often cell-phone-free zones because of reception problems.

Montreal métro provides coverage in these areas of Montreal.

None of the carriers involved would confirm the report, originally published in La Presse, but subway cell phone networks are not unprecedented.  Both New York and Washington, D.C. have cell service provided by underground antennas.  Many trains now also provide Wi-Fi service, and Montréal is expected to be no different.

Tremblay said Wi-Fi would come after cell phone service is established.  In most cases, carriers use third party contractors to construct and manage the networks on their behalf.  Only existing customers get to access the respective networks.

Videotron has opened a new window of opportunity for wireless users looking for higher usage smartphone data allowances with the introduction of a 6GB for $30 plan the company says is available for a limited time only.

Canadian wireless customers are well used to 6GB data plans — they show up periodically from Bell, Rogers, and Telus, usually coinciding with the launch of another new version of Apple’s iPhone, but Videotron seeks to heat up the competition this summer with a new offer.

Videotron, a popular wireless carrier in Quebec, may be able to inspire counteroffers from other carriers re-launching similarly priced promotions in the days ahead.

Compared to pricing in the United States, this is a reasonably good deal.  AT&T charges $25 for just 2GB per month and Verizon will seek $30 for the same allowance early next month.

Anthony Lacavera

Large Canadian telecommunications companies like Rogers, Telus, and Bell are loudly protesting a proposal to cap the maximum number of wireless licenses they can beg, borrow, or buy.

The proposal, from Wind Mobile and Quebecor Inc.’s Vidéotron Ltée, would tell some of Canada’s largest telecom companies they cannot buy up every available wireless license that becomes available in the future in an effort to lock out would-be competitors.  Both companies fear that without such a license cap, the deep pockets of larger providers could sustain a wireless cartel to keep mobile competition at bay.

“Competition doesn’t just ‘happen’,” said Wind Mobile’s Anthony Lacavera. “True competition and the long term benefits of competition for Canadians will occur when, and if, our regulatory framework is improved, our access to foreign capital is unhindered and the playing field is leveled to the benefit of Canadians.”

Lacavera’s upstart Wind Mobile has faced incumbent provider-fueled scrutiny over claims of foreign ownership violations in an effort to keep Wind’s discount service out of Canada.  In addition to fending off regulatory challenges, Lacavera is wary of Conservative Party policy towards wireless competition, which he suspects is too shallow and lacks important protections against further marketplace concentration.

The idea of a license limit met with predictable hostility from the three larger incumbents.

On Wednesday, Telus’ chief financial officer rejected the idea out of hand, telling the government they should not be giving advantages to discount carriers and foreign entities over Telus, which he said was more focused on “innovation.”

Wind Mobile

Rogers called a license cap “a slap in the face” to millions of their customers, and Bell pulled an AT&T — without allowing companies like Bell to have the chance to outbid everyone else, Canada will run the “risk of lagging” behind the United States, harm innovation, and deprive the government of much needed auction revenue.

Bell CEO George Cope also warned letting foreign companies into the Canadian market could leave rural Canada with older technology.  At the risk of shooting down his own earlier argument, Cope specifically targeted his remarks at U.S. carriers, who presumably could be among Canada’s future wireless players.  In Cope’s mind, U.S. providers like AT&T would treat Canada as an afterthought.

“If you really believe that if a U.S. carrier had owned Bell at the time we launched HSPA+ (an advanced iteration of 3G), do you really believe Prince Edward Island, that province, would have had HSPA+ before Chicago?” Cope asked. “You’ve got to be kidding me.”

Large incumbent carriers also accused the smaller competing upstarts of simply trying to boost their own value before they sell out.  Telus and Rogers should know — they fought over buying that competition, like Microcell’s Fido, which Rogers eventually acquired in 2004.

A Montreal blogger experienced the wrath of some Videotron employees when he casually snapped a photo of their recently-remodeled store in the Carrefour Agrignon.

Elias Makos shares the crazy story of his experience last November:

Walking to the Best Buy, I noticed the Videotron store, which has recently been remodeled as the company focuses more and more on its new cell phone services. Not only was the store remodeled, but there was a ratio of about 6 employees per customer in the store.  This was hilarious to me, and even more so when I think about how Videotron’s parent company, Quebecor, has locked out 253 Journal de Montreal employees for almost two years now. Apparently the company can’t pay for journalism but can afford an army of numbskulls selling cell phone contracts.

So I took out my phone and snapped one picture of the store from about 20 feet away. Put my phone back in my pocket and walked to Best Buy. About a minute later, I feel a hand on my back.

The photo worth a thousand punches to the face. (Courtesy: Elias Makos)

“Why did you take a picture of me?”

I was floored. “What?” I said, realizing that it was a Videotron employee from the store. He asked the same question again. I looked at him, flabbergasted that he even cared. He looked very nervous, like he knew he and his store was incompetent. He told me not to take pictures of his store, or else. I stared at him, realized I didn’t have to tell him a thing, and walked away, although not before I must have gave him the most confused look in my life.

I get to Best Buy, walk to the games section (major cutie working there today!) and found several new copies of both games. I was happy. I picked both games up. Then, out of nowhere, this guy approaches me.

“If you take another photo of my store, I’m going to punch you.”

Minutes later, the mall’s security guards approached Makos demanding he delete the photos, claiming taking photographs inside the mall violates mall policies.

Makos’ story turned into a bigger story on CBC Radio, with company officials trading accusations with Makos over whether the public has a right to snap pictures of its stores.

Foolishly, Videotron didn’t learn the cardinal rules of good public relations — strong-arming a member of the public and reflexively taking the side of the goon-employees who subsequently stalked Makos inside the mall will never turn out well no matter how you defend it.

CBC Radio Montreal talks with area blogger Elias Makos, who related his ridiculous encounter with some bored (and boorish) Videotron employees at the local mall who were more than a little camera shy. (12 minutes)
You must remain on this page to hear the clip, or you can download the clip and listen later.

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