If that one hour show you just watched online seemed to take an hour and ten minutes to watch, you are not dreaming.

Some cable operators are loading up on forced advertising that interrupts the viewing experience and delivers a withering blast of ads in numbers that exceed what you would see on traditional television.

“We watched TNT’s “The Last Ship” last week,” said Rich Greenfield from BTIG Research. “The first 15 minutes were ad-free, that was awesome. The problem is the last 30 minutes of the show is interspersed with 20 minutes of ads, many of them the same ad, and sometimes the ad even plays continuously back to back to back.”

Greenfield believes cable companies like Comcast are trying to enforce the worst of television from five to ten years ago — an ever-increasing advertising load you can’t skip past that cuts into the time available for programs.

“I just think that is really hard to push on consumers,” Greenfield said, noting that many have left traditional linear television for Netflix, Amazon, and the increasingly popular time-shifting DVR, which lets viewers record shows and skip past advertising.

“If you look at online, not only is the ad load not skippable, we are even seeing ad loads that are heavier than on TV itself,” Greenfield added.

[flv]http://www.phillipdampier.com/video/Tackiest Lawyer Commercial Ever.mp4[/flv]

The consummate low-budget ad ready to interrupt Breaking Bad: Want to “get rid of that vermin you call a spouse” and “get out of that hell hole you call a marriage?” Don’t “give thousands of dollars to some piece of crap wearing a three-piece suit downtown” or another $25 to that “illiterate boob” at the courthouse who gave you the wrong forms. No, choose Divorce-EZ or DivorceDeli.com! Click or call today. (1 minute)

Greenfield

On-demand, online viewing is not limited by the same time constraints traditional broadcast television is, so a show that runs 59:30 with ads on NBC increasingly takes an hour and five minutes to watch online because of the increasing number of ads.

Greenfield believes increasing ad loads will only drive consumers away from cable’s online TV Everywhere services.

“That is the mistake they are making,” Greenfield said. “They are either driving you to Netflix, they are driving you to piracy, or they are driving you to use a DVR, but they are making you not want to watch traditional television on these online apps.”

“Video advertising online has no reason to be identical to television,” Greenfield said. “What you see now on these TV Everywhere experiences, whether it is the TNT app or the XFINITY app, all of them are replicating the advertising experience of television versus rethinking how would you trade your time — would I give you information or interact in some interesting way — beyond the traditional car driving around the mountain-30 second spot.”

[flv]http://www.phillipdampier.com/video/CNBC Ad Nauseum 7-9-14.mp4[/flv]

Richard Greenfield from BTIG Research appears on CNBC to expose just how bad cable’s TV Everywhere experience has become, mired in bad ads. (3:06)

A Mill Valley, Calif. woman was overcharged by more than $3,000 after AT&T removed her company retiree discount and refused to reimburse her for its own billing mistake.

Tes Norlin and her husband travel the world and make a lot of overseas calls using their AT&T cell phone along the way. It wasn’t much of a surprise when the couple began receiving AT&T bills for more than $600, but when their travel was finished, AT&T wasn’t — the Norlin family continued to see surprisingly high bills.

Tes is a victim of autobill complacency. The convenience of automatic bill payments has too often given people an excuse not to scrutinize their monthly bills, as long as the amount seems somewhat reasonable. It is only after an unexpectedly high bill arrives when customers finally begin to investigate.

The Norlin family bundles every telecommunications service they have with AT&T – cell phones, broadband, and television service. For that loyalty, and because of Norlin’s former employment with AT&T, she qualified for a substantial discount — $263 a month. AT&T mistakenly removed that discount when it deleted her Social Security number from the account… 14 months earlier.

“And [that discount] amounted to over $3,000 which is a substantial amount of money,” Tes told San Francisco television station KGO. “$263.88 times the 14 months, basically. Then you can do the math.”

AT&T did its own math. Despite more than two dozen calls to AT&T customer service and executive customer relations, the company’s final offer was a courtesy credit amounting to three months of the missing discount AT&T admitted accidentally removing.

The phone company says it’s the customer’s fault if they don’t analyze their AT&T bill and promptly call attention to billing errors.

“Rules are rules,” said AT&T.

Of course, AT&T wrote those rules and when KGO threatened to tell the story on the evening news, a full refund was quickly on the way.

“We provided an adjustment for the full amount, as requested, after discovering that the customer had been removed from the database of former employees eligible to receive this discount,” said AT&T in a change of heart.

Customers who don’t have the backing of Channel 7’s investigative reporter are much less likely to win that outcome so a word to the wise: even if your account is configured with autopay, always scrutinize your monthly bill for mistakes. Many cell phone companies are deleting employee discounts for customers that do not respond to employer verification requests. The re-verification procedure is detailed on the bill you may be ignoring.

[flv]http://www.phillipdampier.com/video/KGO San Francisco Woman struggles to get employee discount from ATT 7-9-14.flv[/flv]

KGO TV’s consumer reporter helps wrestle a substantial service credit from AT&T over a discount the company accidentally deleted from a customer’s account. (3:24)

Cox is behind the times.

While the rest of the world is moving towards gigabit broadband and unlimited access, Cox Cable continues to live in the past with a regime of data caps the company blames on increased data usage. Your only solution is to upgrade to a bigger data plan you may not want or really need.

Somehow, the folks at Cox can’t seem to manage the natural growth of the Internet while start-ups ranging from Google Fiber to a local fiber provider just getting started in our own community goes out of their way to point out how unnecessary usage limits and usage billing really are.

At Stop the Cap!, we’ll let you in on a little secret the “tech wonder twins” at Cox forgot to mention: data caps are not about managing Internet traffic, they are about managing to control costs, protect cable-TV revenue, and eventually empty customers’ wallets.

Since data caps don’t make much sense in the 21st century reality-based community, Cox attempted a longer-form rationale for data caps in a video that resembles a bad VHS copy of an interrogation by your local homicide squad. Don’t worry, only the truth gets murdered by the ironically named “Tech Talk with Todd and Sarah.” Six minutes later, you still know they’re full of it.

Tip: Next time, bring “the tech.”

[flv]http://www.phillipdampier.com/video/Cox Tech Talk with Todd and Sarah Internet Usage Trends.mp4[/flv]

What Cox still fails to understand (and what Google will have to teach them when they invade Cox’s biggest territories, including Phoenix) is that data caps and usage billing are as anachronistic as those 1978 limited edition Diana Prince/Wonder Woman glasses Sarah is still wearing. (6:17)

All of these media and content companies may be up for grabs.

Could Rupert Murdoch become the next owner of CNN? Will Verizon consider buying out the owner of more than a dozen cable networks, or the Walt Disney Company, owner of ABC?

Since 1983, media moguls have assembled annually in posh Sun Valley, Idaho to talk business. But never have they met while several huge consolidation and merger deals are on the table among their colleagues. Comcast acquiring Time Warner Cable and AT&T buying out DirecTV are both seen as game-changers among Wall Street bankers and the media elite, leaving many self-consciously pondering whether they are no longer big enough to stay competitive in a consolidated media world.

The Wall Street Journal and the Atlanta Journal-Constitution both report that at least one huge merger deal could emerge as a result of this week’s conference. Among the most likely buyers is FOX CEO Rupert Murdoch, who is reportedly looking to buy a major content company.

The most likely target is Time Warner (Entertainment), former owner of Time Warner Cable. After spinning off its money-losing magazine unit, TW has become much more focused on content and distribution – exactly what Murdoch is looking for. Time Warner owns New Line Cinema, HBO, Turner Broadcasting System, The CW Television Network, Warner Bros., Kids’ WB, Cartoon Network, Boomerang, Adult Swim, CNN, DC Comics, Warner Bros. Animation, Cartoon Network Studios, Hanna-Barbera, MLB Network and Castle Rock Entertainment. In fact, altogether the company owns or controls dozens of television channels which could all soon fall into the hands of Murdoch.

A Murdoch acquisition would be the last death-blow for Ted Turner’s Turner Broadcasting System, which launched CNN, TBS, and TNT and is now a division within Time Warner. Murdoch’s Fox News Channel was launched as a conservative alternative to CNN’s perceived left-leaning reporting. A Murdoch buyout would either deliver bipartisan profits to the media mogul or allow him to shut down the network or relaunch it under the Fox News brand.

Such an acquisition would not be cheap. Time Warner is worth as estimated $62 billion.

A Murdoch buyout would be especially troublesome for those already upset with corporate media consolidation. Murdoch would end up controlling three major U.S. networks – FOX, CW, and MyNetworkTV, multiple cable news channels, dozens of local television stations in major media markets, and more cable networks than most people can count. In fact, the assembled list of Murdoch-owned media properties is enormous:

Murdoch: The next owner of CNN?

Adult Swim, Boomerang, Cartoon Network, CNN Worldwide, HLN, Inside CNN Tour & Store, TBS, TCM, TheSmokingGun.com, TNT, truTV, Turner Sports, Fox Business Network, Fox News, Star India, YES Network, Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, Twentieth Century Fox Television, Fox Home Entertainment, Shine Group, Twentieth Century Fox Animation, The Sun, The Times, The Sunday Times, Times Literary Supplement, The Wall Street Journal, The New York Post, The Australian, The Daily Telegraph (Australia), The Sunday Telegraph (Australia), The Herald Sun, The Sunday Herald Sun, The Courier Mail, The Sunday Mail, The Advertiser, NT News, The Sunday Territorian, The Sunday Times (Australia), The Sunday Tasmanian, Mercury, Warner Bros. Pictures, Warner Bros. Pictures International, New Line Cinema, Warner Home Video, Warner Bros. Advanced Digital Services, Warner Bros. Interactive Entertainment, Warner Bros. Technical Operations, Warner Bros. Anti-Piracy Operations, Warner Bros. Television Group, Warner Bros. Television, Telepictures Productions, Warner Horizon Television, Warner Bros. Animation, Warner Bros. Domestic Television Distribution, Warner Bros. International Television Distribution, Warner Bros. International Television Production, Warner Bros. International Branded Services, Studio 2.0, The CW Television Network, DC Entertainment, Warner Bros. Theatre Ventures, HarperCollins General Books Group, HarperCollins Children’s Books Group, HarperCollins Christian Publishers, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand, HarperCollins India, FX, FXX, FXM, National Geographic Channel, Nat Geo WILD, Nat Geo Mundo, FSN, FOX Sports 1, FOX Sports 2, FOX Soccer Plus, FOX College Sports, FOX Deportes, FOX Life, Baby TV, Fox Broadcasting Company, Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies, Sky News, Sky Deutschland, Sky Italia, MyNetworkTV, MundoFox, FOX International Channels, Fox Sports Enterprises, HBO, HBO On Demand, HBO GO, Cinemax, Cinemax on Demand, MAX GO, HBO2, HBO Signature, HBO Family, HBO Comedy, HBO Zone, HBO Latino, More Max, Action Max, Thriller Max, 5 Star Max, Max Latino, Outer Max, Movie Max, Barron’s, MarketWatch, Factiva, Dow Jones Risk & Compliance, Dow Jones VentureSource, All Things Digital, Amplify, News America Marketing, and Storyful.

Murdoch has already shown a willingness to spend big. He has recently taken an ownership interest in the up and coming Vice Media, popular with the under 30-viewing crowd. He also spent $415 million to buy romance novel publisher Harlequin Enterprises.

But Murdoch may not be the only one shopping for a deal. The Wall Street Journal offered a shopping list:

• Small cable network owners: Nobody just owns three or four cable networks these days. Content conglomerates like CBS, Disney, Time Warner and Comcast own 15, 30, or even 40 different channels. Smaller players are ripe for the picking. Chief among them include Scripps Networks Interactive (Food Network, HGTV), AMC Networks (AMC, IFC, Sundance), and Crown Media (Hallmark).
• Small studios: Owning a small Hollywood studio is quaint, but Wall Street investment bankers think the time is long past to sell out to larger corporate entities who can better leverage distribution of their releases, easy enough if you own your own theater chain, pay cable network, broadcast stations, and basic cable outlets.

Both phone companies are attending Sun Valley for the first time.

In addition to buyout offers from the largest networks around, Discovery Networks is also in the mood to grow larger at the urging of its board of directors, which includes Dr. John Malone, CEO of Liberty Global. Malone is behind much of the cheerleading to consolidate the cable industry and helped spark the Comcast-Time Warner Cable deal when his partly owned Charter Communications sought a takeover of Time Warner Cable itself.

Wall Street bankers love even better the idea of selling Discovery to a new owner – Disney.

For the first time, phone companies AT&T and Verizon are also in attendance at Sun Valley, and analysts don’t believe the CEOs are there for summer vacation.

Jimmy Schaeffler, chairman of media and telecom consulting firm Carmel Group, says Verizon has been most lacking in the content ownership department and “needs something else right now” as rivals bulk up. AT&T’s acquisition of DirecTV only underlines that sentiment among many Wall Street analysts who think Time Warner (Entertainment) could be an option if Verizon isn’t outbid by Murdoch.

All of this shopping has caused alarm for some, including CNN’s media reporter Brian Stelter who declared, “I will eat my remote control … in fact, I will eat my copy of the New York Post … if Murdoch becomes the owner of CNN.” 

[flv]http://www.phillipdampier.com/video/WSJ Digits Media Consolidation 7-7-14.flv[/flv]

The Wall Street Journal’s ‘Digits’ explores the ongoing consolidation of media creators and distributors. This year’s media conference in Sun Valley could spark more merger deals. (5:02)

Omario Kris Henley Carlyle, 33, was charged with burglary and two counts of battery after kicking in the door of two Florida Comcast customers and attacking them.

At the recent Public Service Commission hearing held in Buffalo, I promised the commissioners a comparison of the type of service Comcast customers have gotten in the past vs. what Time Warner Cable customers have received. Neither company is a prize by any means, but at least with Time Warner Cable, your chances of surviving a service call unscathed are far better than being robbed, raped, or murdered by one of Comcast’s sketchy sub-contractors.

There are too many examples to bring to light in just one article so we’re launching a regular series of reports, illustrating these are not isolated problems and are unlikely to go away anytime soon.

In today’s edition, Comcast’s image isn’t helped hiring a homeless man who defecated in a customer’s yard, Comcast sub-contractor rapists run amuck, and why you should never leave a Comcast worker alone in your home:

The Chicagoist: “When he cut my throat I thought I was going to be dead,” said Natasha Saine. Saine was attacked in 1996 in Little Rock, Arkansas by Ceotis Franks, an independent contractor paid by Comcast to install their cable service. Franks also, “…raped her, threw her in a bathtub and tried electrocuting her. He even set her bedroom on fire.”

Boston Globe: Braintree Town Council reprimanded Comcast this week after one (homeless) worker for a subcontractor it hired to hand out flyers door-to-door allegedly defecated in a resident’s yard, and two others were arrested by police on outstanding warrants.

XFINITY Wi-Fi may be here, but good customer service sure isn’t as these Walden residents wait in line over an hour for assistance.

Gloucester Times: A cable television salesman and installer admitted yesterday to swiping jewelry from two apartments in a Route 1 complex where he was working last month. But Brian Kuschner, 37, of Manchester, N.H., is only serving time for one of those thefts, after making an unusual deal with Danvers police. Kuschner was part of a crew of workers hired by a subcontractor for Comcast selling cable packages and upgrading cable service at the upscale Endicott Green Apartments on Route 1 on the evening of Nov. 23 when he was sent to apartment 1303. The resident told police that when she went into the bedroom after Kuschner left she realized that a Rolex watch was missing from a dresser. She immediately called police, who rounded up all the Comcast workers at the complex’s clubhouse.

TCPalm: Comcast cable installer accused of attacking customers in their home in Indian River County – A cable service contractor kicked in the door of a home and attacked two customers at their home Saturday, according to an Indian River County Sheriff’s Office affidavit.

J.R. Roberts Security Strategies/Sacramento Bee: A former cable television installer with a history of sex crimes was sentenced to 37 years in prison Friday for raping a developmentally disabled Carmichael, California woman while working in her neighborhood. Judge Michael T. Garcia sentenced Luis Jeovanny Saravia, 31, in Sacramento Superior Court, closing the criminal prosecution for the 20-year-old woman and her family. Luis Saravia had worked for Links Communication, a Sacramento-based firm contracted by Comcast.

Semmes, Attorneys At Law: How Comcast legally washes its hands of any responsibility for the conduct of their subcontractor installers.

[flv]http://www.phillipdampier.com/video/Worst ever customer service from Comcast.mp4[/flv]

In this lighter moment, Comcast kept these customers in Malden, Mass. waiting more than one hour at their customer service center with just one employee barely interacting with customers while the other three service windows remained closed and the line stretched out the door. Finally, someone offering worse service than the DMV! (1:44)