CBS and Viacom are one important step closer to merging under the CBS name, creating one of the country’s largest programming and broadcasting powerhouses.

Last week, the two companies’ board of directors agreed on who would run the combined company that will be worth tens of billions of dollars.

Under the agreement, the top spot will go to current Viacom CEO Bob Bakish, according to a report in the Los Angeles Times. Bakish has been working with Viacom to transform its operations in a world increasingly dominated by cord-cutting and online streaming. Viacom had a reputation of being ruthless with its cable and satellite partners, demanding some of the industry’s highest rates for Viacom-owned cable channels, causing some cable operators to drop Viacom networks from their cable TV lineups.

It will not be the first time CBS and Viacom have been merged. Owner Sumner Redstone kept the two companies together until splitting them apart in 2006. Shortly after, Redstone’s declining health led to warring factions inside the two companies and several legal disputes with Sumner’s daughter Shari, who took over for her 96-year-old father. Former CBS CEO Les Moonves long opposed a merger between CBS and Viacom, but Moonves was forced out of CBS because of a burgeoning sexual harassment scandal. His replacement, acting CBS CEO Joseph Ianniello, is said to be sanguine about the merger deal, even though it would result in a demotion to managing CBS’ broadcast network, owned and operated TV stations, and Showtime.

The merged company would absorb Viacom into CBS, putting assets including Comedy Central, MTV, VH-1, Nickelodeon, BET, and Paramount Pictures under CBS ownership and control.

Three people close to the situation cautioned talks were still ongoing and not final.

Fox Business News reports the merger of CBS and Viacom may be imminent. Will they also acquire Discovery Networks? (4:53)

Ad breaks on Pluto TV are not always elegant. This screen can appear for a minute or more instead of commercials.

Viacom is not wasting any time remaking Pluto TV into a more formidable possible cable-TV replacement, after acquiring the streaming service in March for $340 million. Now the service is adding Pluto-branded versions of Viacom’s cable networks that anyone can watch for free.

Unlike Hulu, Netflix, or Amazon Prime Video, Pluto TV has no subscription fees and is entirely supported by commercial advertising.

Much like in the early days of cable television, many of the networks on the Pluto lineup still feature second-rate programming or niche interest, low-budget original programming. But Viacom obviously intends to change that perception, launching special Pluto-branded versions of name-brand cable networks like BET, Comedy Central, MTV, Nickelodeon, and others.

In an effort to protect their contractual relationships with cable and satellite providers that pay substantial fees for Viacom’s cable networks, Pluto TV’s free versions are not exactly the same as what you’d find on your cable or satellite dial. But many of the most popular shows found on those networks also can be found on Pluto TV’s Viacom channels, some at different times or perhaps a day or two later.

Recognizing many viewers have turned away from live, linear television in favor of on-demand viewing, Pluto TV has also created binge channels that will “pop up” from time to time, allowing viewers to catch up with earlier seasons of popular shows or see a current show’s missed episodes on channels where they repeat continuously.

Because Viacom also has an extensive content library of its own, it was not difficult to assemble a range of “Signature Channels,” which group shows from multiple networks together on a series of theme-based channels. For example, CMT Westerns feature reruns of classic western TV shows seen on various networks. Several MTV networks target different audiences, like MTV Guy Code, MTV Teen, and MTV Dating. Comedy Central gets a side-network as well. Comedy Central Pluto offers many of the shows you’d find on the primary cable network, plus there is Comedy Central Stand-Up, which features continuous stand-up comedy routines.

Although Pluto TV retains the familiar concept of “channel” numbers, grouped by theme, Viacom is clearly starting to shift the viewing experience more towards individual shows instead of networks.

There are now so many individual channels on the Pluto platform, we won’t list them here. It is easier just to visit and view for yourself.

Pluto TV by Viacom is clearly a work still in progress. There are some significant issues. Commercial advertising inserts are clumsy and often cut shows off mid-sentence on some channels. Sometimes, an extended “we’ll be right back” screen appears where advertisements normally would. There is also no built-in way to record shows for time shifted viewing, and Pluto TV has so far refused to offer an online program guide beyond the next two hours of viewing, so you cannot easily know what shows will be aired when.

Other weaknesses are in sports and news. The network news channels are identical to those you can see on their respective websites by yourself, and a number of advocacy news channels including Newsmax, The Young Turks, and RT America are poor replacements for typical cable news channels. CNN’s presence on Pluto TV is limited to a curated playlist of stories airing on the network that day, and Sky News, Bloomberg, and Weathernation are not comparable to MSNBC, CNBC, or The Weather Channel.

Sports programming is mostly talk shows about sports and events larger sports networks would never cover. Pluto Sports also runs movies about sports.

Still, Pluto TV is free, and with the huge number of channels, chances are excellent you will find something to watch without much trouble.

In a move that clearly signals cord-cutting is taking a toll on Spectrum cable television, Charter Communications today unveiled a new streaming TV service priced to compete with “over the top (OTT)” streaming services like YouTube TV and DirecTV Now.

“Spectrum TV Essentials” will offer a package of 60 national cable networks for $14.99 a month, when the streaming service debuts in March. The lineup avoids costly cable channels focused on sports and will include no local channels.

“Spectrum TV Essentials is a OTT offering designed to provide Spectrum internet-only customers a new low-price, high-value video option,” said Charter CEO Tom Rutledge. “As we began to assemble the rights for this new video service, we received great enthusiasm and encouragement from these key programming partners, who share our view and embrace creating an innovative video offering we believe will resonate with our internet customers.”

Remarkably, one of Charter’s first programming partners for the newest slimmed-down cable TV package is Viacom, notorious for its bouquet of high-priced cable networks. Viacom has been so insistent on regular rate increases and forced bundling of multiple Viacom-owned cable networks, some cable systems like Cable One dropped all Viacom networks from their lineups just a few years ago.

A management change at Viacom apparently included a new willingness to combat cord-cutting.

“Viacom shared its strong belief and research that suggests there is a large untapped opportunity for a low-priced, entertainment-only bundle unencumbered by the high cost of broadcast retransmission consent fees and expensive sports programming,” Rutledge noted.

The 60-channel lineup is heavy on content from Discovery Networks, Viacom, Hallmark, and AMC. News junkies will be unhappy to find CNN, MSNBC, and Fox News are not on the lineup, although lesser-watched BBC World News, Bloomberg, and NewsmaxTV are there.

The full lineup:

A&E, AMC, American Heroes Channel, Animal Planet, AXS TV, BBC America, BBC World News, BET, BET Her, BET Jams, BET Soul, Bloomberg, Cheddar, CLEO TV, CMT, CMT Music, Comedy Central, Cooking Channel, Destination America, Discovery, Discovery Family, Discovery Life, DIY, Food Network, FYI, Game Show Network, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, HDNet Movies, HGTV, HISTORY, IFC, Investigation Discovery, Lifetime, Lifetime Movie Network, Logo, MotorTrend Network, MTV, MTV2, MTV Classic, MTV Live, MTVU, NewsmaxTV, Newsy, Nickelodeon, Nick Jr., Nick Music, NickToons, Outdoor Channel, OWN, Paramount Network, Science Channel, Sundance TV, Teen Nick, TLC, Travel Channel, TV Land, VH1, Viceland, The Weather Channel and WEtv.

There will be no DVR option at launch, but Charter is reportedly testing cloud DVR technology for introduction later.

“We’re thrilled to expand and deepen our relationship with Charter. They share both our commitment to the evolution of the the Pay TV ecosystem as well as our understanding of the changing needs of consumers,” said Bob Bakish, Viacom CEO. “As the video marketplace continues to segment across price points and offerings, we believe a high quality, lower priced option for internet-only subscribers is very important. We’re excited to have our global brands as part of Spectrum TV Essentials at launch.”

Access will initially be available on the desktop through SpectrumTV.com and Spectrum’s Roku app. The service will also be available on iOS and Android phones and tablets, Apple TV, Xbox One, Amazon Kindle Fire, and Samsung Smart TVs.

Viacom and Charter Communications today announced a multi-year renewal of a carriage agreement that will bring back Viacom’s cable networks to almost all Spectrum cable television customers.

As part of the agreement, Charter has agreed to return Nickelodeon, BET, MTV, Comedy Central, Spike (Paramount Network), VH1, TV Land and CMT to Spectrum Select, Charter’s entry-level cable television tier. In 2016, Charter began moving Viacom’s cable networks to its most expensive tiers, Spectrum Silver or Gold, to protest Viacom’s high carriage prices. Most existing customers never realized the networks were moved because the company grandfathered current customers to keep the channels from disappearing. But as Bright House Networks and Time Warner Cable customers migrated to Spectrum packages, many were annoyed to learn Viacom’s networks were missing from the lineup of Spectrum’s most popular cable television tier. Customers had to pay at least $11 a month extra to get many of those networks back.

Charter indicated its agreement allows Spectrum to keep other Viacom-owned networks not mentioned above on its Silver or Gold tiers. The agreement also grants Charter customers access to Viacom networks’ on-demand programming through set-top boxes or mobile apps.

Viacom and Charter have also entered into a partnership for co-production of new original content that will exclusively premiere for subscribers on Charter’s platform in the U.S. Under the agreement, Viacom’s Paramount Television and Charter will jointly produce programming. Viacom will distribute the co-produced programming internationally, as well as in additional domestic markets, including potentially on Viacom Networks, after Charter’s premiere period.

Viacom has also agreed to collaborate on Charter’s forthcoming effort to crackdown on unauthorized password sharing, allowing non-cable subscribers access to programming using a friend or family member’s Spectrum account details.