Cox has pulled the plug on its summer trial of flareWatch, an over-the-top virtual cable TV service that works over an existing broadband connection. The sudden end of the trial, now scheduled for Sept. 27, comes several days after new participants found orders for the accompanying Fanhattan-made set-top box canceled without warning. Customers who paid $99.99 for the box, later reduced to $49.99, are supposed to be getting refunds according to Cox Customer Care.

“This limited trial was conducted as part of Cox’s ongoing customer research to determine how to best evolve our offerings to meet customers’ changing needs,” according to a Cox official. “We remain focused on helping customers discover and connect to the things they care about in ways that are easy-to-use and reliable and we will continue to test and explore new products. We will continue to evaluate the flareWatch trial results to determine how this might impact future product plans.”

Peter Litman got confirmation flareWatch has been put out.

Customers visiting Cox’s website dedicated to the IP-based video service found only a “Service Unavailable” message greeting them.

Cox’s flareWatch service offered about 100 channels (many over-the-air) for $34.99 a month, with a cloud-based DVR feature, and was available only to Cox customers in Orange County, Calif., with Preferred Internet service. Use of the service counted against your monthly Cox broadband usage allowance.

Later in the trial, Cox raised the price by $5 a month and bundled Rhapsody’s streaming music service and a small video-on-demand feature. It also cut the purchase price of the hardware in half.

Trial participants report the notification Cox was terminating the service seemed sudden and perhaps unplanned.

Cox says otherwise.

“As planned, the Orange County trial has successfully completed. We collected excellent customer feedback and usage data to inform our broader deployment of Fan TV,” said a Cox spokesperson. “As announced in May, Fanhattan plans to work directly with pay TV service providers to distribute Fan TV. Making sure it’s ready for primetime requires rigorous testing, trial customer feedback and constant iteration. This limited trial was a small, early step in that direction.”

Cox Communications has found a new way to target cord-cutters and sell television service to its broadband-only customers reluctant to sign up for traditional cable television.

flareWatch is a new IPTV service delivered over Cox’s broadband service. For $34.99 a month, customers participating in a market trial in Orange County, Calif. receive 97 channels.  About one-third are local over the air stations from the Los Angeles area, one-third top cable networks, and the rest a mixture of ethnic, home shopping, and public service networks. Expensive sports channels like ESPN are included, but most secondary cable networks typically found only on digital tiers are not. Premium movie channels like HBO are also not available.

The service is powered by Fanhattan’s IPTV set-top box. Cox offers up to three “Fan TV” devices to customers for $99.99 each.

flareWatch’s channel lineup in Orange County, Calif.

The service is only sold to customers with Preferred tier (or higher) broadband service and is being marketed to customers who have already turned down Cox cable television.

What Cox reserves for the fine print is an admission the use of the service counts against your monthly broadband usage allowance. Preferred customers are now capped at 250GB of usage per month. While occasional viewing may not put many customers over Cox’s usage caps, forgetting to switch off the Fan TV set-top box(es) when done watching certainly might. flareWatch also includes another usage eater — a cloud-based DVR service. Cox does not strictly enforce its usage caps and does not currently impose any overlimit fees, but could do so in the future.

[flv width=”480″ height=”292″]http://www.phillipdampier.com/video/Cox FlareWatch 7-13.mp4[/flv]

Cox’s brief promotional video introducing flareWatch. (1 minute)

Cool… usage capped.

Cox spokesman Todd Smith described the introduction of flareWatch as a “small trial,” and that “customer feedback will determine if we proceed with future plans.”

The service is clearly intended to target young adults that are turning down traditional cable television packages. Most of those are avid broadband subscribers, so introducing a “lite” cable television package could be a way Cox can boost the average revenue received from this type of customer. It may also serve as a retention tool when customers call to disconnect cable television service.

The MSO is selling flareWatch at five Cox Solutions stores in Irvine, Lake Forest, Rancho Santa Margarita, and Laguna Niguel.

Customers (and those who might be) can share their thoughts with Cox about flareWatch by e-mailing [email protected] and/or [email protected]. Stop the Cap! encourages readers to tell Cox to ditch its usage cap, and point out the current cap on your Cox broadband usage is a great reason not to even consider the service.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/The Verge Fan TV revealed is this the set-top box weve been waiting for 5-30-13.flv[/flv]

The Verge got a closer look at the technology powering flareWatch back in May. Fan TV could be among the first set-top boxes to achieve “cool” status. Unfortunately, technical innovation collides with old school cable company usage caps, which might deter a lot of Cox’s broadband customers from using the service.  (4 minutes)

TWC WiFi in Los Angeles County

TWC WiFi in Orange County

Time Warner Cable has unveiled free Wi-Fi service for their broadband customers on-the-go in selected portions of Los Angeles and Orange counties.

TWC WiFi comes free for Road Runner customers.  Others can access the network for $2.95 for one hour, $6.95 for one day, $19.95 for a week, or $49.95 a month, which is at least as much as the price of a traditional Road Runner account.

The first phase of the $15 million dollar wireless network covers 40 square miles, including downtown Los Angeles, Newport Beach, Santa Ana, Venice Beach, and West Hollywood.

That’s only a tiny fraction of Los Angeles County’s total size, encompassing more than 4,700 square miles, but the cable operator promises it will be expanding the wireless network to cover Westside coastal communities and more of Orange County.

Los Angeles joins New York City as Time Warner’s second Wi-Fi-enabled city.  The cable company is introducing Wi-Fi service to help improve the perceived value of the company’s broadband product.

Rep. Avila with Marc Trathen, Time Warner Cable's top lobbyist (right) Photo by: Bob Sepe of Action Audits

Over the course of an hour this afternoon, North Carolina’s Senate Finance Committee discussed the implications of H.129, legislation proposed, written, and lobbied by Time Warner Cable and some of their phone friends across the state.

On hand was Rep. Marilyn Avila (R-Time Warner Cable), who tried to turn her competition-busting bill into an emotional epiphany about jobs and the benefits private providers bring to a state now ranked dead last in broadband.

Pass me a tissue.

Nobody doubts Ms. Avila is looking out for the interests of the state’s big cable and phone companies.  Unfortunately for her district, she isn’t looking out for the broadband interests of her constituents, forced to pay some of America’s highest prices for low end service.

As Avila pals around with lobbyists from Time Warner Cable and the state’s cable trade group (more lobbyists), consumers in places like Orange County in north-central North Carolina see themselves on broadband maps but find they cannot actually get service from any providers.

As the hearing progressed into two-minute statements from parties interested in the outcome, the disconnect between well-paid lobbyists and corporate front groups like Americans for Prosperity with elected officials and consumers on the ground surveying a bleak broadband landscape said a lot.

Cable companies and their lobbyist friends sought to portray community broadband projects as fiscal failures — one suggested that was a global reality, despite the fact many countries have embarked on nationwide broadband plans that directly involve government to help build infrastructure.  The global leader in broadband, South Korea, is a perfect example.  With collaboration between the government and the private sector, Korea will have 1 gigabit broadband service across much of the country within a few years.  That’s because South Korea does not believe broadband is simply a convenience, they see it as a social and economic necessity.

The other side sees it as a private moneymaker that can charge rapacious prices because it’s not an essential service.

Shining a bright light on this reality was Americans for Prosperity, who delivered their own speaker at today’s hearing.  As the group complained about government ‘overreach’ providing incentives in the 1930s for rural power and phone service, it quickly became apparent there are some in this debate willing to let rural Americans sit in darkness, without a phone line (much less broadband), to make a free market point: if private companies can’t or won’t deliver the service, you don’t deserve it and shouldn’t have it.

One wonders where this thinking will ultimately take us.  Will community gardens be opposed for taking vegetable profits away from private corporate farms?  Flea markets on public fairgrounds should be banned because they unfairly compete with eBay, Dollar Tree or a supermarket?  The irony is these “small government conservatives” are all for big government legislation to keep potential competitors at bay.  For them, broadband cannot be a locally-determined community project — just something you buy from a company that may or may not have an interest in serving you.

Just ask the gentleman from Orange County, who appeared as the final speaker.  He spent his two minutes complaining about faulty cable and phone company-provided broadband coverage maps that claim service where none exists.  After spending money on equipment, he learned CenturyLink had no interest in actually providing him with DSL.  In fact, when he asked both the phone and cable company when that might change, the impression he was left with was “never.”

Whether members of the state legislature understand the irony of CenturyLink spending a fortune making sure Orange County never delivers the broadband service the company won’t provide itself is something voters across the state will need to impress on them.

They should be told, in no uncertain terms, to oppose H.129 and leave community broadband alone in North Carolina.

Time Warner Cable is one of many cable companies that try to convince their customers Verizon FiOS and other true fiber-to-the-home providers offer nothing special.  After all, they proclaim: “we’ve got fiber, too!”

Time Warner Cable put this "special notice" on its website for cable subscribers.

More innovation from the late 70s.

In California’s Southland, stretching from the San Fernando and San Gabriel Valley across the Inland Empire to deep within Orange County, the cable operator just finished installing 361,149 miles of fiber, telling the LA Times it has enough fiber to wrap around the equator nearly 15 times.

Unfortunately for residential subscribers, the cable company can’t manage to stretch some strands your way.

Most of the $120-million expansion program is designed to benefit area businesses — some 125,000 across the Southland that could potentially tell the phone company to take a hike.  The Business Class expansion delivers service to business parks and campuses across the sprawling region that the cable operator has not wired before.

While Time Warner likes to say they are running “an advanced fiber network,” for many customers it’s the same technology cable companies have been using since the 1990s.  Once it reaches your neighborhood, classic coaxial cable brings service the rest of the way, and some of that coax has been around since the late 1970s.

That makes at least part of Time Warner’s network as fresh and innovative as — the Sony Walkman.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Time Warner Cable Fiber Ad.flv[/flv]

A Time Warner Cable ad implying the cable company delivers a fiber optic experience to customers in southern California.  (1 minute)