Laurence is the ex-CEO of Vodafone.

The new chief executive of one of Canada’s largest telecommunications companies has declared the country can’t support a fourth national wireless competitor because it will simply cost too much to build and maintain.

Guy Laurence has been very vocal about Canadian telecommunications policies since taking over for Nadir Mohamed who retired last year.

This week Laurence announced a reboot of Rogers Communications he dubbed v3.0, designed to face the “hard truth” that most Canadians despise the cable and wireless company.

“Every day I marvel at what an amazing company Ted [Rogers] built, Laurence said, referring to the company’s founder. “The mix of assets, the culture of innovation and depth of employee pride is extraordinary. But we’ve neglected our customers, and we’ve let our legacy of growth and innovation slip. The plan I’ve laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers.”

Most of the changes Laurence plans relate to its poorly-rated customer service. Laurence has insisted that all customer service functions, including call centers, customer service, service technicians and marketing will be combined into a single unit that will report directly to him.

But Laurence said nothing about improving service plans, dropping usage caps, or lowering prices.

Several long time Rogers executives are out the door, either voluntarily or quietly pushed out.

“When you remove overlap and reduce bureaucracy, and you create agility, then it takes less people in management. So there will be job losses at the management level. No doubt of this,” Laurence said. “But because this is not a cost story, I don’t have a dollar value or a number of people. I don’t even have the vaguest idea in my head what that might be.”

Like many American cable companies, Rogers has lost video customers although it is still growing its broadband business by picking up ex-DSL customers. With overall growth flat during 2013, the new CEO wants to maximize shareholder value by limiting the number of costly new projects launched. Instead, Laurence promised “fewer, more impactful initiatives” under Rogers 3.0.

Rogers will continue to depend heavily on its profitable wireless division, which competes against Bell and Telus.

Although Canadian government officials have repeatedly sought a fourth national competitor willing to break with tradition in the wireless market, Laurence says the government is engaged in wishful thinking if it believed a fourth carrier would shake things up in Canada.

“I’m not saying the government is wrong. I’m not saying that they should change their policy. My personal view is that it is difficult to see a scenario where a fourth carrier will be successful,” Laurence said. “What you saw in Europe was a number of different countries who pursued the four-carrier option for a period of five to seven years. It was politically very popularist and they were happy to follow that. What you clearly see now, and I cite Germany and France, is that they’ve started to realize that given the capital complexity involved in these companies, it is very difficult to support a fourth carrier.”

Canadian wireless companies have recently embraced a study by the Montreal Economic Institute that declared the presence of a fourth national carrier would be “wasteful.”

“It may be preferable for financial resources … to be concentrated in the hands of a few strong players willing to invest in new technologies and services rather than scattered among several small and feeble competitors trying to survive by selling at prices barely above marginal costs,” the report said.

The Montreal Economic Institute won’t reveal its donor list of corporations that pay for its research.

The Montreal Economic Institute is “funded by the voluntary donations of individuals, businesses and foundations that support its mission.” The MEI does not disclose the specifics of its donors, however, for fears that “organizations similar to the MEI” would have an opportunity to solicit funds. The foundation of the MEI’s mission statement is couched in basic free market ideology, such as the Randian conception that “people who make money are creating wealth.”

Despite asking repeatedly, MEI will not disclose whether its telecom-related studies were funded by the telecommunications companies named in their reports. But there is little doubt of MEI’s economic philosophy.

Michel Kelly-Gagnon, the president and CEO of MEI, has written a number of opinion pieces that further illuminate the mission of the organization, notes The Telecom Blog. Included among them are articles that suggest “true entrepreneurs… deserve our gratitude” and pieces decrying a “tax the rich” mentality. There’s even a bit about the “dangers” of so-called “Soviet imagery,” citing the “intellectual and moral recklessness” in a pair of teens audacious enough to wear red T-shirts featuring USSR emblems.

Canada’s Competition Bureau, less concerned with Soviet nostalgia, found different results from increased competition – at least $1 billion in savings as competing carriers are forced to increase the wireless penetration rate while working to lower prices.

Laurence said the only way a four-carrier government policy could work in Canada is if the federal government put up taxpayer money to build, update, and run a “modern communications network” across the country. If that happens, Rogers and other companies will only be too happy to use it to offer expanded service and competition, with no commitment it will cost any less.

[flv]http://www.phillipdampier.com/video/MEI – The State of Competition in Canada’s Telecommunications Industry – Paul Beaudry IEDM.flv[/flv]

Paul Beaudry, associate researcher at the Montreal Economic Institute offers the amazing conclusion that more wireless competition in Canada is bad for consumers! (4:16)

Telus, Bell and Rogers charge customers as much as 45 percent less on wireless service where they face a fourth regional competitor in a case of suspected predatory pricing that could threaten the viability of competition in Canada’s wireless marketplace.

SaskTel, a crown corporation, is one of several Canadian regional wireless providers. The Saskatchewan Telecommunications Holding Corporation, based in Regina, said SaskTel’s revenue and net income dipped to $1.205 billion and $90.1 million, respectively. SaskTel (which has net income of $106.2 million in 2012) projects this will be only $59.2 million next year.

The dramatic drop in revenue, in part, comes from suspiciously low wireless rates in areas where SaskTel and other regional providers operate.

Sudden rate cuts were introduced last summer and are available only to customers where regional firms offer wireless service. Vidéotron in Quebec, EastLink in the Maritimes, MTS in Manitoba, and SaskTel in Saskatchewan are all impacted. But the savings don’t extend outside of these competitive areas, leading to whispered accusations that the Big Three are engaged in predatory pricing behavior, designed to undercut competitors while maintaining high rates for everyone else.

Styles

SaskTel president Ron Styles told The Leader-Post Telus has been offering customers in Saskatchewan a rate 45% lower than customers in Red Deer, Alberta pay. SaskTel is forced to match those rates to stay competitive, but it has hit the crown corporation’s finances hard.

“We’re very concerned; it’s had a major impact,” Don McMorris, cabinet minister responsible for SaskTel, told the newspaper.

Although many customers are happy paying a much lower mobile phone bill, the savings may prove temporary.

Canada’s three national carriers have proved particularly adept as killing off any competitors threatening their 90%+ market share. Public Mobile found it difficult to attract new customers away from rival Telus, so as the business floundered, Telus made the upstart company an offer it couldn’t refuse, shut down Public’s network, and transferred customers to its own network.

Although stopping short of directly pointing the finger at the Big Three, Styles is headed to Ottawa to discuss the implications of predatory pricing on SaskTel’s future. But he left no doubt something is up.

If Bell, Telus and Rogers can afford to offer low rates here and on other “4th carrier” turf, does that mean their wireless rates are needlessly high elsewhere, Styles asks. Or are the Big 3 engaged in “predatory pricing” — selling something below cost to damage or destroy competitors and keep new entrants out of the market.

Despite growing competition from Bell’s fiber-to-the-neighborhood service Fibe, now expanding into many of Cogeco’s outer suburban service areas, Cogeco will not negotiate a better deal for customers, preferring to emphasize its customer service and “right-sizing” bundles of services to best meet customer needs.

As a result of higher prices, Cogeco’s earnings and profits are up for the second quarter of 2014. In the quarter profits rose to $58.5 million — up from $48.9 million during the same quarter a year ago. Revenue rose to $518.4 million from $458.5 million.

“We don’t like competing on price,” said Cogeco CEO Louis Audet said. “I’m not saying it’s zero, but we really don’t like competing on price.”

Audet

Customers have been offered sign up discounts from Cogeco’s most aggressive competitor on pricing – Bell. But when customers in parts of Ontario and Quebec call Cogeco to negotiate for a lower price, they are largely being turned down.

Audet said Cogeco instead emphasizes that customers will receive better customer service from the cable company, and customer retention specialists are trained to adjust packages to emphasize the services customers want without cutting their cost.

“It’s a right-sizing exercise,” Audet said. “Maybe the person wants a little less video, but they want higher Internet speeds.”

Cogeco isn’t winning the battle to keep its price-sensitive customers, however. The company lost 10,305 subscribers in the second quarter, nearly double the amount lost in the same quarter a year ago. Cogeco now serves 1.96 million Canadian cable television customers.

Customers are also dropping their Cogeco phone service, a decision Audet said makes them “victims” of cell phones. Cogeco permanently disconnected 6,000 landlines in the quarter, up from 5,550 a year ago. It still serves 473,000 phone customers.

The company lost almost 6,000 telephone customers in the quarter compared with additions of 5,550 in the same quarter last year. It had more than 473,000 residential phone customers left.

Despite the customer losses, rate increases more than made up for lost revenue, giving the company a nearly $10 million boost in profits during the second quarter alone.

Telus is notifying customers in Prince George, B.C. and surrounding areas it will begin imposing usage-based billing for Internet service effective April 21.

Despite claims that implementing usage-based charges will save customers money, nearly every Telus broadband user is already paying a higher bill because of a rate increase announced in late January.

Telus’ usage allowances range from 15GB a month for High Speed Lite users to 400GB for Telus Internet 50 users. Telus is also imposing a scaled overlimit fee system based on the total amount of excess usage. Customers face a $5 overlimit fee for up to 50GB of overuse to a maximum of $75 for 350GB and above. A typical customer with a 150GB usage allowance using 250GB would pay the usual $55/month broadband charge plus a $25 overlimit penalty, raising the price of service to $80.

Starting in June, Telus will introduce an Unlimited Internet Usage option (price not disclosed) for any of their Internet plans.

Telus wants to fence in “data hogs” with “fairness.”

“It’s fair that people pay for how much they use, as you would with any other service,” Telus explained. “Our goal is to offer customers a broad spectrum of plans that meet everyone’s needs, and to get customers on the right plan for them.

“Someone who uses their basic Internet service for a bit of email, Skyping with the grandkids, and sharing photos shouldn’t pay as much as someone who games and downloads hundreds of gigabytes of videos every month,” Telus added.

Of course, every customer is already paying more after Telus raised its broadband rates on Feb. 26.

“The cost of managing, expanding and improving our network continues to rise,” Telus explained. “We’re doing our best to keep rate increases as moderate as possible, while still offering great services, flexibility and good value.”

So effectively no customer is actually saving any money with Telus’ usage-based billing. They are actually paying more today and could potentially pay much more when overlimit fees take effect later this month.

While you wait for Canada’s telecommunications regulator to wake up and realize the country is in the grip of an anti-competitive broadband duopoly, the Canadian Radio-television and Telecommunications Commission is busy making sure Canadian heritage is protected with requirements that adult networks air enough homegrown porn.

In a notice published Wednesday, the CRTC notified Toronto-based AOV Adult Movie Channel, AOV XXX Action Clips and AOV Maleflixxx they were allegedly not in compliance with their license obligating them to feature at least 35 percent Canadian-produced content, at least 90% of it is closed-captioned for the hard of hearing.

Channel Zero, which owns the adult networks, was also cited for similar violations affecting its Movieola and Silver Screen Classics networks.

Canadian reporters asking penetrating questions about how the CRTC exactly monitors compliance of Canadian content requirements on the affected networks went unanswered.

The networks do run a regular series of shorts called “Canadian Quickies” that are inserted throughout the program schedule, which may be their attempt at complying with the content rules.

With the networks apparently not in compliance, the CRTC is accepting public comments on whether the licenses for all the networks should be renewed or canceled. Comments are due by Apr. 4 and the CRTC plans a full hearing on the matter Apr. 28.