A massive fire raced through 62 apartments at the Galleria apartment home complex in Fargo, N.D., in mid-October leaving two firefighters temporarily trapped and 150 residents with nowhere to stay.

As displaced residents contemplated the loss of their personal possessions, dealt with insurance company red tape in trying to get temporary housing allowances, and coped emotionally through the devastation, Cable One, the complex’s cable operator (owned by the Washington Post), wanted to let fire victims know they were thinking of them… and the hundreds of dollars in cable equipment lost in the fire.

“We’ve been hurt too,” Cable One’s General Manager Scott Geston actually told NBC’s Today show.

Two days after the fire, Cable One started reaching out to some fire victims demanding payment for their lost cable equipment, payable with cash, check (with proper ID of course), or money order… or else.

Cash, check, or money order?

“When may we expect payment?” was the most important question on the cable company’s mind according to several residents infuriated by Cable One’s completely unsympathetic attitude.

In Fargo, local stores, churches, community groups and individuals are donating time, money, and even places to stay for displaced Galleria residents or their pets. Cable One’s disaster recovery plan is to hurry out bills for $1,000 or more for their lost equipment.

“They can… exhale rapidly on me,” writes former Galleria resident Jim who found Stop the Cap! thanks to the Washington Post‘s opposition to Net Neutrality.  “I ‘re-phrased’ that because I am sure your group has readers of all ages, but I think most can put it together.”

Jim said Cable One is trolling around looking for at least $1,000 from him for equipment incinerated in the fire.

“We are staying at a extended-stay motel on an emergency stipend and these bloodsuckers have started demanding money,” he writes. “If only my renter’s insurance agent was as aggressive in handling my claim.”

Other fire victims are reporting similar experiences of unparalleled aggressiveness by the cable operator, literally hours after the fire.

It’s also the talk of Fargo:

Some fire victims say the pain and suffering they endured from the cable company didn’t start with the fire, because Cable One provided bad service all along.  But now that the fire is over, the company’s attitude towards the fire victims shows the true extent of how low this cable company can go.

“It’s all about the money with them — they want their money, and some fellow victims tell me the company has been increasing the dollar amounts demanded,” Jim writes.

When will Jim be paying Cable One?  “When hell freezes over.”

Pets rescued from the fire at the Galleria

That’s an attitude shared by several Galleria residents.

It’s also an attitude expressed by many other cable and satellite companies who would not think of charging fire victims for equipment lost in tragic circumstances like this.  The damage to the company’s reputation would be worth more than the value of the lost equipment.

“If you have a crappy reputation to start with, there is little to lose acting like insensitive thugs in cases like this,” according to Jim.

Many residents have other issues more important than repaying the cable company for cable boxes.  Many Galleria renters with pets are discovering finding a new permanent home may mean giving up their dogs and cats — they are not allowed at most Fargo apartment complexes.

After the local and national media pounced on the story, Cable One retracted their earlier insistence on being paid… slightly.

The Associated Press reported Cable One has now agreed to “eat the cost of damaged equipment for customers with modems, telephones or digital receivers.”

But the company still demands payment for lost DVR boxes, which Geston says are worth $500 new. The company wants residents with renter’s insurance to submit claims. For those without insurance, Geston says Cable One is open to resolving the issue by determining a fair payment plan.

Customer Rick told a Fargo TV station they shouldn’t hold their breath waiting for his check. He won’t be paying them. “No. On principle, I’m not.”

[flv]http://www.phillipdampier.com/video/KVLY Fargo Cable One Wants Their Money 10-17-10.flv[/flv]

KVLY-TV in Fargo shares the story of upset fire victims horrified Cable One is demanding hundreds of dollars to replace lost cable equipment, in some cases just 48 hours after the fire.  (3 minutes)

Charlotte, N.C. Time Warner Cable customers can thank city officials in nearby Salisbury for finally provoking Time Warner Cable into boosting speeds for residents across the region.  Just as community-owned Fibrant was opening its doors for business promoting its new fiber to the home service, the area’s dominant cable company managed to steal some of their thunder.

Time Warner Cable this week announced the entire Charlotte service region, which encompasses Salisbury, is getting a free broadband speed upgrade this week.

“We substantially increased our download speeds and essentially doubled upload speeds for all of our Turbo and Standard Internet service customers,” said Mike Smith, area vice president for Time Warner Cable’s Charlotte operation.

The announcement allows Time Warner Cable to maintain its position as the fastest downstream Internet provider in the Charlotte region because Fibrant’s marketing department decided that 25Mbps service was fast enough.  No, it’s not, and Time Warner Cable showed them up.

Salisbury is located northeast of the city of Charlotte, N.C.

“This service upgrade demonstrates our commitment to deliver enhanced value to our customers. We are satisfying their thirst for more throttle,” said Smith. To access the new speeds, customers need to reboot their cable modem which is easily accomplished by leaving it unplugged for about one minute.

The company is also introducing two speed tiers in Charlotte this week. Customers will have the option of purchasing or upgrading to DOCSIS 3 Wideband Internet or Road Runner Extreme service. Wideband Internet–the fastest residential Internet experience in Charlotte–provides customers with speeds up to 50 Mbps downstream and 5 Mbps upstream for $99.95 per month.

Road Runner Extreme delivers speeds up to 30 Mbps downstream and 5 Mbps upstream for as low as $64.95 per month when bundled with any other Time Warner Cable Service.

As Stop the Cap! has strongly advised all municipal providers — there is not much point in providing fiber to the home service if you are not willing to capitalize on its benefits.  Offering a maximum speed of 25Mbps just is not going to cut it, as Time Warner Cable demonstrates.

Fibrant’s pricing models are also endangered by this week’s developments.  Road Runner Extreme delivers 30Mbps downstream for $65 a month (admittedly a bundled price) while Fibrant offers 25Mbps service for the same price (standalone service).  Fibrant still kills Time Warner on upload speed, but that’s a distinction that could be lost among many potential customers, and is easily solved by boosting download speeds as well.

Fibrant must immediately consider speed upgrades for their existing tiers to assure its value proposition and launch a new super-premium speed tier that can show off fiber to the home’s true capacity to deliver the best possible Internet speeds in the region.

Peer to peer traffic no longer represents the largest single source (by application) of broadband traffic on the Internet.  Cisco’s Visual Networking Study now finds online video streamed from websites like Hulu and Netflix to account for more than one-quarter of all broadband traffic, displacing file swapping from the number one position.

File sharing activity has routinely been used by providers dreaming of Internet Overcharging as an excuse to introduce usage limits and throttled speeds for their broadband customers.  Peer to peer software allows customers to exchange pieces of files back and forth until everyone manages to secure their own copy.  Cable operators, in particular, have complained this network traffic saturates their shared broadband lines because customers upload far more data than they would without this software.  Up to 44 percent of all upstream traffic from residential accounts comes from peer to peer traffic, according to Cisco.

Providers and their friends have started to give up on their scare stories of peer-to-peer “exafloods” and data tsunamis triggered from too many online users engaged in file swapping.  As we’ve argued for two years now, the glory days of growth in peer to peer are behind us for a variety of reasons:

1. Downloading copies of TV shows and movies, always popular on file sharing networks, has declined now that content producers are finally serving the growing market for on-demand video programming;
2. The growing popularity of downstream delivery direct to consumers has reduced wait times for downloading to near nothing — to the point where some users are abandoning peer-to-peer altogether;
3. An increasing amount of fake files filled with viruses and spyware has made peer to peer-sourced files from underground websites more risky;
4. Copyright enforcement and other legal actions have made file trading less palatable for some.

While peer-to-peer traffic is still growing along with other online usage, online video is growing far faster.

Now some want to move the goal post — blaming online video for “forcing their hand” to implement overcharging schemes.

Broadband Traffic by Application Category, 3rd Quarter – 2010

• The marked categories contain video.

Karl Bode at Broadband Reports writes that he found Sanford Bernstein analyst and cable stock fluffer Craig Moffett telling CNET that if customers cut the cord, cable broadband companies will simply turn around and begin metering broadband customers’ bandwidth. In fact, Karl adds, Moffett goes so far as to insist ISPs will have “no choice” in the matter as streaming services like Netflix gain popularity.

Instead of simply raising prices on cable broadband, Moffett said it’s more likely that cable operators would move toward usage-based pricing. That way consumers who use more bandwidth to stream movies and TV shows end up paying more per month for service than people who may be getting their video from the traditional cable TV network. Time Warner has tested usage-based billing, but the company faced a huge backlash from consumers. Still, Moffett said that broadband service providers may have no choice as bandwidth-intensive video streaming services like Netflix become more popular.

CNET’s Marguerite Reardon calls that scenario a “heads we win; tails we win” situation, especially for cable companies.

Would you tell this man you are dropping your Comcast video package to watch everything online for free? (Neil Smit, president - Comcast's cable division)

Last quarter, some companies saw the number of subscribers actually drop for the first time ever.  Now Comcast reports in its latest earnings call the same thing is happening to them — losing 56,000 TV package subscribers during the third quarter.  Comcast surveyed some of their customers calling to fire their cable company.  Most of them are not switching to a pay TV competitor, said Neil Smit, president of Comcast’s cable division.  Comcast characterized them as “going to over the air free TV,” but would you tell your cable company you are dropping their video package to watch everything on their broadband service for free?  For a lot of cable customers, that would be tantamount to calling them up and saying you are now getting free HBO on your TV.

Both companies are still denying online video is cutting into their cable TV package business, but it’s an argument some stock analysts have begun to make as they watch cable profits struggling to hit targets.  Watching extra fat profits bleed away because “broadband piggies are watching all of their TV online for free” just won’t do for folks like Mr. Moffett, who will be among those leading the call to slap limits on broadband usage to protect industry profits.  Why leave good money on the table?

But before Moffett encourages cable companies to install coin slots and credit card readers on cable modems, he has another idea: jack up the prices of broadband higher than ever while cutting video pricing, making it pointless for customers to jump ship:

“Cable’s broadband dominance opens the door for renewed share gains in the adjacent video market,” Moffett said in his report. “Cable companies could simply increase their a la carte broadband prices (since in most markets, households have no other choice for sufficiently fast broadband) and simultaneously drop their video pricing, leaving the price of the bundle unchanged, to recapture video share.”

He pointed to an example of this in Albany, N.Y., where Time Warner Cable raised its broadband price by 10 percent for its Internet-only customers to a rate just $2 below its promotional bundled rate for both services. The Internet-only price increased to $54.95 from $49.95. The 12-month promotional rate for video and data was $56.95.

Of course, Albany has Verizon FiOS breathing down Time Warner’s neck.  In late October, Verizon announced it was launching its video FiOS service in Scotia, just outside of nearby Schenectady. Bethlehem, Colonie, Schenectady and Guilderland already have FiOS phone and Internet services available, so getting a TV franchise to deliver competition to Time Warner Cable isn’t a big leap.

In Rochester (where Frontier Communications idea of video is a satellite dish), a similar promotional package from Time Warner runs $84.90 a month.

Highlights of the Cisco Report

• The average broadband connection generates 14.9 GB of Internet traffic per month, up from 11.4 GB per month last year, an increase of 31 percent;
• “Busy hour” traffic grew at a faster pace than average traffic, growing 41 percent since last year. Peak-hour Internet traffic is 72 percent higher than Internet traffic during an average hour. The ratio of the busy hour to the average hour increased from 1.59 to 1.72, globally;
• Peer-to-peer (P2P) file sharing is now 25 percent of global broadband traffic, down from 38 percent last year, a decrease of 34 percent. While still growing in absolute terms, P2P is growing more slowly than visual networking and other advanced applications;
• Peer-to-peer has been surpassed by online video as the largest category. The subset of video that includes streaming video, flash, and Internet TV represents 26 percent, compared to 25 percent for P2P;
• Over one-third of the top 50 sites by volume are video sites. There is a high degree of diversity among the video sites in the top 50, including video viewed on gaming consoles, Internet TV, short-form user-generated video, commercial video downloads, and video distributed via content delivery networks (CDNs). Video sites appeared more frequently than any other type of site in the top 50.

When people in Scranton and Wilkes-Barre noticed their neighbors in Philadelphia, Pittsburgh —  even Allentown were getting super high-tech fiber upgrades from Verizon, they wondered why northeastern Pennsylvania has been bypassed, left to contend with Comcast as the only cable company in town.

The Scranton Times-Tribune went to Verizon to find out why they snubbed the region.

Starting four years ago, Verizon made FiOS available in Philadelphia and surrounding counties, South Central Pennsylvania, Pittsburgh and even Allentown. Now the company wants to cultivate those market, said Verizon spokesman Lee Gierczynski.

“We are focusing on the commitments we have,” he said. “No plans have been outlined for future expansion.”

Smaller local phone carriers don’t have the money involved in providing their own Internet television. Instead, those such as Frontier Communications, re-sell satellite service.

“Offering out television service is expensive, too expensive for most smaller telephone companies,” said telecom industry analyst Jeff Kagan. “So many are reselling satellite service to keep customers who want one bundle and one bill.”

Because of that, satellite television providers, who were never a formidable challenge to conventional cable companies, gained market share, Mr. Kagan said.

Lowell McAdam (left) speaks with Ivan Seidenberg (right). (Courtesy: Fortune)

Verizon ended their FiOS expansion partly because of ongoing negative reaction from Wall Street.  Now with a change in CEO’s, things don’t look promising for upgrades anytime soon.  It was former CEO Ivan Seidenberg that green-lit the idea of replacing old copper wire networks with new state-of-the-art fiber optics.  Seidenberg got his start in the phone business as a cable splicer’s assistant, working with the copper wires and fiber-optic cables that are the backbone of today’s phone companies.

His successor, Lowell McAdam grew up in the wireless industry, which is increasingly responsible for Verizon’s revenue.

At a telecommunications crossroads, Seidenberg’s vision of fiber optic service replacing antiquated copper phone cables may be at risk from new leadership at the helm of Verizon — leadership that lives and breathes in a wireless world.

For phone companies, the choices are clear: suffer ongoing landline losses and hope wireless profits can cover the difference, sell off your landline customers to a third party that specializes in rural areas where wireless signal penetration is insufficient, or make required upgrades to stay competitive with cable companies that are also eroding your market share.

As far as the cable industry is concerned, they’d prefer Verizon just stay out of the video business altogether.  Dr. John “Darth Vader” Malone, a former cable kingpin that owned Tele-Communications, Inc. (TCI), said there is room for only one player in the wired video business — cable companies.

“I’ve never seen overbuilds work … it always ends up badly,” Malone has said repeatedly about cable competition.

So for northeastern Pennsylvania, and millions of other Verizon customers hoping for something better, prepare for a long wait.  Save for satellite services, your local cable company is likely to remain the only television service provider for the foreseeable future.

Time Warner Cable has unveiled a new logo that is softer on the eyes and gives greater emphasis to “cable” in the company’s new look for the fall of 2010.

The new logo delivers a brighter, more contemporary appearance and adopts a font that looks a lot like Stag Sans Round by Christian Schwartz.

The Time Warner eye and ear symbol remains, but is more tightly integrated into the new logo, which is more square than rectangular.

Although the new logo appears more easy on the eyes, the fact the company spent some serious money hiring design agency The Brand Union to come up with it will certainly raise eyebrows from irate subscribers facing another round of rate increases from the company starting in January.

At least Time Warner Cable’s new logo is unlikely to get the same reception as the disastrous logo change undertaken by The Gap.

“After dominating the late 1990s and early 2000s, Gap has dropped its iconic logo in favor of something that looks like it cost $17 from an old Microsoft Word clipart gallery,” a source at the Brand Channel said.

The Gap changed the logo back after a week of derision.