Cable One will rebrand itself Sparklight starting in the summer of 2019, reflecting a refocus on selling broadband service.

“We are very excited for this evolution to our new brand and the next chapter in our story,” Cable One CEO Julie Laulis said in a statement. “Over the past several years we have evolved and our new brand will better convey who we are and what we stand for – a company committed to providing our communities with connectivity that enriches their world.”

The corporate name will remain Cable One, but like Charter’s Spectrum or Comcast’s XFINITY, customers will primarily know the company under its new brand.

Cable One provides service in these areas.

Cable One has just over 800,000 customers in 21 states nationwide, primarily in the South. The company’s decision to hold the line on the wholesale cost of its cable television package resulted in the company dropping Viacom-owned cable networks, which caused a significant number of customers to cancel service. Today, nearly 60% of its customers are broadband-only.

The cable company has also been criticized for dramatically raising the price of its internet service and for its regime of data caps, which limits most of its customers to 300 GB of usage a month. Customers who exceed their usage allowance three times during a calendar year “may be required to upgrade to an appropriate plan for data usage.”

Cable One currently offers four broadband options:

• Starter Plan (100/3 Mbps) $55/mo with up to 300 GB of usage
• Family Plan (150/5 Mbps) $80/mo with up to 600 GB of usage
• Streamer and Gamer Plan (200/10 Mbps) $105/mo with up to 900 GB of usage
• GigaONE (1000/50 Mbps) $175/mo with up to 1,500 GB of usage

Under the rebrand, the company will “streamline” its residential broadband options and pricing, which will likely push customers towards a more expensive, higher-speed tier. Sparklight will also offer unlimited data on any of its revamped tiers for an additional monthly fee. Both measures are likely to boost revenue, and customer bills.

“As consumer data consumption continues to increase, multi-device households become the norm, and businesses expect a broad suite of services, Sparklight will continue to evolve with our customers by offering innovative options to fit their needs, while providing helpful, proactive and personal local service,” Laulis said.

In the era of cord-cutting, getting a new, independently owned cable network on cable lineups can be an exercise in futility.

With most new channel additions coming as part of renewal agreements with major cable network owners or sports teams, launching a new 24-hour cable network and getting it on the lineup has never been so difficult. That isn’t stopping a relaunch of Court TV — a well-known former cable network that literally burned its logo into some television sets that were reliably tuned to coverage of the murder trial of O.J. Simpson, which ran from January-October, 1995.

“Court TV was a top-20 cable network and at the height of its popularity when the network was taken off the air in 2008,” said Jonathan Katz, CEO of Katz Networks. “Today, while consumer interest in the real-life drama of true-crime programming is at an all-time high, there is no dedicated daily court coverage on television. We expect the new Court TV to fill that void on cable, satellite, over-the-air and over-the-top.”

A promotional video for Court TV, returning in May, 2019 (0:44)

Katz Networks, a division of E.W. Scripps Co., has acquired the rights to the Court TV name and other intellectual property from its old owner, Time Warner (Entertainment). That includes over 100,000 hours of pre-recorded programming and trial coverage in the Court TV archives. The new venture has hired Vinnie Politan, a former Court TV presenter, as its lead anchor. The new Court TV has also hired back some of its old employees who either left the network or transitioned to its replacement – Tru TV.

The new Court TV will run 24 hours a day, everyday, and is expected to concentrate on live coverage of high-profile trials.

The thought of bringing back Court TV has not been enough to attract much attention from the cable industry. When the network launches in May 2019, it is expected to achieve coverage in 25% of cable homes at best. Most viewers will be able to watch Court TV as a digital subchannel offered by a local over-the-air station. Katz already specializes in running digital sub-networks, including Bounce (African-American targeted channel) and Laff (comedy).

Multichannel News reports several station owner groups will carry Court TV, giving it coverage of about half the country at launch:

Dan Abrams hosting a show on the Law & Crime Trial Network

Tribune Broadcasting will carry Court TV in 22 markets, including New York; Los Angeles; Chicago; Philadelphia; Dallas-Fort Worth; Houston; Miami-Fort Lauderdale; Denver; St. Louis; Seattle-Tacoma, Washington; and Sacramento, Calif.

Eight Scripps markets will carry Court TV, including Tampa, Fla.; Detroit; Cleveland; Cincinnati; Las Vegas; Tulsa, Okla.; Green Bay, Wis. and Tucson, Ariz.

Entravision Communications’ 10 Court TV markets include Boston; Orlando, Fla. and Wichita, Kan.

Univision Communications will carry the network in San Antonio; Albuquerque, N.M. and Bakersfield, Calif.

Citadel Communications will air Court TV in Providence, R.I.

Court TV already has at least one minor competitor. Dan Abrams, a former well-known Court TV personality who now hosts the popular A&E show Live PD, also runs the Law & Crime Trial Network, which relies primarily on live video streaming online to attract viewers. While the network has garnered little attention since it began streaming multiple feeds of live trial coverage over its website, YouTube, and Facebook Live, it did attract A+E Networks, which announced its involvement in the project in March, 2018.

Like Court TV, Abrams’ Law & Crime depends on live trial coverage during the day and analysis and documentary-style programming at night. So far, it is free to watch. Its future may be overshadowed by the higher profile return of Court TV, however, unless A+E bundles it into its suite of networks offered to cable and satellite providers.

Dan Abrams pitches his Law & Crime Trial Network to potential partners. (1:29)

Using data from the 2017 American Community Survey (ACS), released in September 2018 by the U.S. Census Bureau, the National Digital Inclusion Alliance ranked all 191 U.S. cities with more than 50,000 households by the percentage of each city’s households that lack home Internet connections of any kind.

Note that this data is not an indication of the availability of home broadband service, but rather of the extent to which households are actually connected to it.

In general, affordability and familiarity are the two biggest impediments that stop someone from signing up for internet access. With broadband providers boosting speeds, but also dropping affordable lower-speed plans, a digital divide based on dollars has worsened in many communities, despite the availability of discounted internet access plans for poor families with school age children or elderly users on disability. Kansas City, Kan. is a remarkable entry at 23rd worst in the country. It, along with its much larger counterpart across the Missouri border, was the first Google Fiber city.

1. Laredo, Texas
2. Brownsville, Texas
3. Hialeah, Florida
4. Detroit, Michigan
5. Cleveland, Ohio
6. Memphis, Tennessee
7. Miami, Florida
8. Philadelphia, Pennsylvania
9. Newark, New Jersey
10. Syracuse, New York
11. Chattanooga, Tennessee
12. Springfield, Massachusetts
13. Milwaukee, Wisconsin
14. New Orleans, Louisiana
15. Shreveport, Louisiana
16. Birmingham, Alabama
17. Mobile, Alabama
18. Macon-Bibb County, Georgia
19. Richmond, Virginia
20. Dayton, Ohio
21. Rochester, New York
22. Topeka, Kansas
23. Kansas City, Kansas
24. Baltimore, Maryland
25. Montgomery, Alabama

There are stark contrasts in internet subscription rates depending on where you live and how much money you make, according to newly released findings from the U.S. Census Bureau.

As the cost of internet access continues to rise, affordability is increasingly a problem for poor Americans. In rural areas, a lack of broadband availability is also holding down subscription rates.

Telfair County, Ga. has the dubious distinction of being America’s worst connected county, with just 25% of households signed up for internet access. The most connected communities are found in suburban areas surrounding major cities along the Pacific Coast and northeastern U.S. More than 90% of households also have internet access in suburban areas outside of the District of Columbia, Atlanta, and Denver.

Urban Poor Americans Can’t Afford Increasingly Expensive Service Plans; Many Turn to Smartphones Instead

Although internet subscription rates are sky-high in wealthier suburban areas, poor inner city neighborhoods score poorly for internet subscriptions. In the Chicago metropolitan area, 77% of Cook County households subscribe to the internet. In downtown Los Angeles, just 80% are signed up. In D.C., only 78% subscribe.

In Philadelphia, there were some neighborhoods with just 25% of residents getting internet service. In the Tioga-Nicetown neighborhood, only 37.1% of households had internet service. Persistent poverty, crime, unemployment, and low-income in poorer parts of the inner city have conspired to make it very difficult for residents to afford internet access at prices often over $50 a month.

Increasingly, poor urban residents are turning to their smartphones as their sole source of internet. In the Philadelphia neighborhood of Fairhill, where internet subscriptions are below 38%, 12% of homes report smartphones are the only way they connect to the internet.

Some of the worst scoring counties where internet subscription rates were lower than average are located in rural areas across the upper Plains, the Southwest and South. The desert states of Arizona and New Mexico, south Texas, the lower Mississippi through Southern Alabama and some areas of the Piedmont of Georgia, the Carolinas and Southern Virginia were notable for containing many counties with low broadband internet subscription rates, although there were exceptions throughout.

Only 67% of Native Americans have signed up for internet access, compared with 82 percent for non-Native Americans. Native Americans living on American Indian land had a subscription rate of 53 percent.

Thirteen percent of the counties achieving better than an 80% subscription rate were located in “mostly rural” or “completely rural” counties, often getting telecommunications services from a local co-op or municipal utility. Assuming a rural customer can buy internet access, the next impediment is often cost.

In “mostly urban” counties with median household incomes of $50,000 and over, the average broadband internet subscription rate was roughly 80 percent, while in “completely rural” counties with the similar median incomes, the average broadband internet subscription rate was only 71 percent.

“Mostly urban” counties with median household incomes below $50,000, however, only reported average broadband internet subscription rates of 70 percent while “completely rural” counties with similar median incomes had average broadband internet subscription rates of just 62 percent.

This contrast showed up most dramatically in the South. Of the 21 counties with populations of at least 10,000 and broadband internet subscription rates at or above 90 percent, 12 were in the South, four were in the Midwest, four in the West, and one in the Northeast. Conversely, of the 24 counties with broadband internet subscription rates at or below 45 percent and populations of at least 10,000, 21 were in the South, two were in the West, and one was in the Midwest.

Despite a strong economy, Verizon Communications will shed 10,400 employees and cut $10 billion in costs as part of a transformation initiative promoted by the company’s newest top executive.

“These changes are well-planned and anticipated, and they will be seamless to our customers,” said Verizon CEO Hans Vestberg. “This is a moment in time, given our financial and operational strength, to begin to better serve customers with more agility, speed and flexibility.”

For Andrew Challenger, vice president of Challenger, Gray & Christmas, an outplacement firm that closely monitors corporate layoffs, Verizon’s willingness to let go of 7% of their workforce is an ominous sign of possible additional job reductions in the future.

Vestberg has advocated reorienting Verizon towards a potentially lucrative 5G wireless future. The estimated $10 billion in cost savings could placate investors on Wall Street alarmed about increased spending Verizon is likely to undertake to deploy 5G infrastructure over the next five years.

In October, Verizon offered more than 44,000 employees a voluntary buyout package and announced it would transfer thousands of current employees to Infosys, an outsourcing company headquartered in India. The voluntary separation package included up to 60 weeks’ salary, bonus and benefits, depending on length of service. This morning, accepted participants received word of their last day of employment, which will be the last day of this year or at the end of March or June, 2019. Verizon currently has 152,300 employees.

Challenger believes Verizon is likely to continue letting employees go as the company faces ongoing pressures on its landline and business service units and endures cord-cutting for its FiOS fiber to the home service. Challenger told CNBC the 44,000 workers who took Verizon’s offer likely made a smart decision. Companies that offer voluntary buyouts in good times can be a sign of likely layoffs when the economy slows down. With record low unemployment, the Verizon workers leaving the telecom company are likely to find new jobs much easier than those forced to look during a recession.

Verizon employees transferred to Infosys may be among the next to be targeted in future layoffs, according to Challenger. Verizon workers will be working closely with low-paid Indian staffers who may eventually replace them.

Workers who are assigned to train cheaper workers should keep their eyes open and resumes ready, Challenger warned.