Home » Broadband Speed »Cable One »Consumer News »Data Caps » Currently Reading:

Cable One Changing Name to Sparklight in the Summer of 2019 to Refocus on Broadband

Phillip Dampier December 12, 2018 Broadband Speed, Cable One, Consumer News, Data Caps 7 Comments

Cable One will rebrand itself Sparklight starting in the summer of 2019, reflecting a refocus on selling broadband service.

“We are very excited for this evolution to our new brand and the next chapter in our story,” Cable One CEO Julie Laulis said in a statement. “Over the past several years we have evolved and our new brand will better convey who we are and what we stand for – a company committed to providing our communities with connectivity that enriches their world.”

The corporate name will remain Cable One, but like Charter’s Spectrum or Comcast’s XFINITY, customers will primarily know the company under its new brand.

Cable One provides service in these areas.

Cable One has just over 800,000 customers in 21 states nationwide, primarily in the South. The company’s decision to hold the line on the wholesale cost of its cable television package resulted in the company dropping Viacom-owned cable networks, which caused a significant number of customers to cancel service. Today, nearly 60% of its customers are broadband-only.

The cable company has also been criticized for dramatically raising the price of its internet service and for its regime of data caps, which limits most of its customers to 300 GB of usage a month. Customers who exceed their usage allowance three times during a calendar year “may be required to upgrade to an appropriate plan for data usage.”

Cable One currently offers four broadband options:

  • Starter Plan (100/3 Mbps) $55/mo with up to 300 GB of usage
  • Family Plan (150/5 Mbps) $80/mo with up to 600 GB of usage
  • Streamer and Gamer Plan (200/10 Mbps) $105/mo with up to 900 GB of usage
  • GigaONE (1000/50 Mbps) $175/mo with up to 1,500 GB of usage

Under the rebrand, the company will “streamline” its residential broadband options and pricing, which will likely push customers towards a more expensive, higher-speed tier. Sparklight will also offer unlimited data on any of its revamped tiers for an additional monthly fee. Both measures are likely to boost revenue, and customer bills.

“As consumer data consumption continues to increase, multi-device households become the norm, and businesses expect a broad suite of services, Sparklight will continue to evolve with our customers by offering innovative options to fit their needs, while providing helpful, proactive and personal local service,” Laulis said.

7
Leave a Reply

avatar
7 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
7 Comment authors
Katie SagerSusanna RevelesRobert McGeeShirley LEJ Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
newest oldest most voted
Notify of
Dylan
Guest
Dylan

Look at their prices. Absolutely ludicrous compared to many companies, especially Charter Spectrum. I pay $60 a month for 100/10 with unlimited data. Even unbundled it’s still only $66. What kind of joke are they selling? 300gigs for me is 1 weeks worth usually of data. Plus I have a free 3.1 modem from Spectrum, which most companies charge $10 or more for. See NY, Charter is pretty good.

Ian S Littman
Guest
Ian S Littman

Question is, when will C1 start doing DOCSIS 3.1, so they can afford to have higher tiers. They could double speeds on all but the top tier. Particularly if they have fewer TV channels soaking up bandwidth :p

EJ
Guest
EJ

Lack of competition equals high prices. If I had to guess they are in undeserved areas so they can of course do what they want. The map tells the story. No large metros generally equals no real competition. Just another argument for municipal broadband for these smaller towns. The state and federal government really need to get on making it easier for municipal broadband to be a thing. Of course that is not going to happen in this current political climate.

Shirley L
Guest
Shirley L

You hit the nail on the head. I live in Aransas Pass TX and they are the only internet provider there. It’s not a small area-there’s a lot of industrial businesses there but I’m sure they get a price break-consumers do not and we get hit or miss service. It’s such a shame how we are being taken.

Robert McGee
Guest

In our town the only other provider is DSL. It got expensive enough to justify switching to CableOne. I’m not looking forward to this change. Verizon is installing 5G towers in my area; I hope I can switch to using just that some day.

Susanna Reveles
Guest
Susanna Reveles

These prices are insane but like me I live in an apartment complex that only allows for cable1 and well if I want internet guess what I’m stuck. I wish there was a wireless internet company that I could get without all this BS of having to pay so much money. There are enough sales here in West Texas that can allow for decent pricing. But like the rent everything here is gouged!!!

Katie Sager
Guest
Katie Sager

Cable one, now Sparklight, is by FAR the worst company we have ever had to deal with! We recently moved, and only had 2 options for internet providers. We made the wrong choice! Month 1 was fine, we paid $45 for our bill. The next month was ridiculous! I saw our bill had gone up to $86! So, we called to inquire why it had almost doubled. They said we had gone over our plan, and that was $10. She said because of that it had gone up to $65. So they doubled that and charged us $20 instead of… Read more »

Search This Site:

Contributions:

Recent Comments:

  • James Phares: Unfortunately, in my location, Spectrum is still my best Internet option because the only other broadband option is AT&T. At least I'm able to sa...
  • Paul Houlw: What I can't get... How come we hear about "the race to 5G?" all the time but there's never been talk about a "race to fiber?"...
  • Cristian: Can some one plz tell me if i paid for new spectrum services i paid $181 ,3 days later they canceled my installation and said i was gonna get a refu...
  • Rob Green: No they don’t...
  • John: They get away with it because the government protects them and not the consumer. We all know that those at that business that are making millions in s...
  • AM MA: I hate Charter/Spectrum. They are incredibly dishonest. At times the government needs to step-in and deal harshly with such company's. I had internet ...
  • Barb: My spectrum just went up is it going up again?...
  • NJ Orlando: I did that as well last year. The problem is, they will only do that for you one time in the life of you being a customer. I am not paying $70 just fo...
  • Dave Lee: I am 59 years old and have never ever subscribed to any cable tv of any kind "ever" in my life. I live in a small town about 35 miles north of St. Lo...
  • Chrys: I will NEVER use or recommend Spectrum again! Shady and unethical practice of charging for services never received when terminating service. It is wr...
  • JAMES: I am not a customer. Not only do we get Spectrum ads in the mail every few days at our residence, today they mail us a Spectrum Business 5x6 card cove...
  • Henry: Vandon how much is Granite paying you to post these messages on everyone's comment? Granite only resales Frontiers services.......you should get a re...

Your Account: