News Corp.’s Fox television network has announced it will erect a pay wall that will delay access to popular Fox shows for eight days after airing… unless you are an authenticated cable-TV or other pay television subscriber.
The announcement is the first among the major broadcast networks to keep cord-cutters and those who don’t pay for their television entertainment from conveniently watching shows online. With most Fox shows formerly available for free on Hulu one day after airing, many viewers simply watch programs online, enjoying a reduced number of commercials along the way.
Now, viewers will have to wait a week before those shows become accessible. Or, they can pay Hulu $7.99 a month for a Hulu+ subscription and watch right away. Or sign up for cable television.
The pay wall will be introduced Aug. 15 and was constructed at the behest of the nation’s largest cable, phone, and satellite companies to stop consumers from watching shows online for free. Local Fox stations don’t mind the change either, if it means you will watch your favorite shows on local stations instead of a national website.
Michael Hopkins, Fox’s president of affiliate sales released a statement explaining the change was designed to “enhance the value” of cable, satellite, and telco-TV subscriptions. Cable companies have been upset about paying retransmission rights fees for Fox’s local affiliate stations, only to see the network give away programming, for free, online.
“We’re concerned that cord-cutting is going to be a problem,” Mike Hopkins, Fox’s president of affiliate sales, said in an interview with the Wall Street Journal. “The more you enable it by putting content out there for free without any tether to a pay-TV subscription, the bigger that danger becomes.”
If Fox is the first broadcast network to erect a pay wall, it likely won’t be the last. Disney’s ABC is exploring adopting a similar strategy, and CBS had withheld much of its programming from online ventures precisely because it believes it dilutes the value of its shows. It will likely favor a similar pay television approach.
For consumers, the details of how the pay wall will work could become problematic depending on their pay television provider. DirecTV is quickly working to keep free access to Fox shows for its subscribers after the pay wall takes effect. But some cable companies like Time Warner Cable have dragged their feet on TV Everywhere online projects, and subscribers, even with cable TV packages, could still find themselves locked out behind the wall, unless they also have a Hulu+ subscription.
The risk of annoying viewers by keeping them away from their favorite shows could easily spark a renewed interest in piracy. With a commercial newsgroup account, access to peer-to-peer software or file storage sites like Rapidshare or Megavideo, bypassing the industry’s pay-walls is as easy as finding the shows viewers want to watch, legally or otherwise.