Comcast premium subscribers began seeing Cinemax dropped from their lineup this morning, replaced with Comcast’s own premium movie network Hitz.
The cable company announced back in May it was replacing AT&T/WarnerMedia-owned Cinemax with its own movie channel beginning this summer. Summer has arrived.
Hitz will save Comcast an undisclosed amount of money over what AT&T was charging the cable operator for the lesser-watched cousin of HBO. Cinemax was launched in 1980 to focus on movies, and so will Hitz. Comcast says its new movie channel will feature at least 200 major movie titles, all available on-demand, with fewer HBO also-rans. Linear TV viewers will see at least three versions of Hitz on their lineup, replacing five Cinemax networks. They are dubbed Hitz, Hitz2 and Hitz3. The new movie channel is included in XFINITY Premier, Super and certain other TV packages.
Cinemax fans who want the channel back will still be able to subscribe, but only on an a-la-carte basis for $12/month.
Comcast offers this FAQ:
What is Hitz?
Hitz is a new on-demand movie service that includes more than 200 titles from a variety of top studios. This selection will rotate over time.Where can I find Hitz?
The easiest way to find Hitz is by saying “Hitz” into your X1 Voice Remote. Hitz can also be found in the Networks section of the On Demand menu. You can also see current Hitz movies in the On-Screen Guide – frequently near other movie services.Why are you doing this?
Most of the movies on Cinemax also air on HBO. By offering Hitz instead, we’re delivering customers a better variety of content.How can I watch Cinemax original content?
While Cinemax is no longer included in the adjusted packages, it is still available to purchase on its own for $12 per month.Should I pay a different price now that I am no longer receiving Cinemax?
While Cinemax is no longer included in these packages, we believe the new lineup offers a better value. Most of the movies on Cinemax have also aired on HBO. By offering Hitz instead, we’re delivering a better variety of content.

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