Smartphone manufacturers are dealing with sluggish sales for the newest and greatest phone models because American consumers are increasingly resistant to paying for top of the line devices.

Apple, Samsung, and others are facing some of their biggest challenges ever delivering upgrade features deemed useful enough to encourage consumers to spend the more than $600 that many high-end phones now command in the marketplace. As blasé new features fail to deliver a “must-have” message to consumers, many are hanging onto their existing phones and refusing to upgrade.

The decision by wireless providers to stop subsidizing devices backed by two-year contracts have delivered sticker shock to consumers looking for the latest and greatest. The Apple iPhone 7, expected to be announced this month, will likely carry a price of $650 — a serious amount of money, even if your wireless provider or Apple agrees to finance its purchase interest-free for 24 months. Despite the fact wireless providers charged artificially higher service plan rates to recoup the cost of the device subsidy over the length of the contract, consumer perception made it easier to justify paying $200 for a subsidized phone versus paying full retail price and getting cheaper service.

As a result, consumers are strategically holding on to their cell phones longer than ever and avoiding upgrade fever just to score a lower cell phone bill. The Wall Street Journal reports that since T-Mobile started the trend away from device subsidies in 2013, Citigroup estimates the smartphone replacement cycle has now lengthened to 29.6 months, considerably longer than in 2011 when upgrades were likely even before the two-year phone contract expired.

The average combined monthly revenue (in $) earned per subscriber from service and equipment installment plan fees is still rising, despite the alleged “price war.” (Image: Trefis)

Wireless providers don’t mind the change since they endured fronting the subsidy cost to phone manufacturers and slowly recouped it over the next two years. Not dealing with a subsidy would make the accounting easier. But AT&T and Verizon Wireless both understood the average consumer doesn’t have a spare $650 sitting around for a new device, much less the nearly $2,500 it would cost to outfit a family of four with a new top of the line smartphone every two years. So they entered the financing business, breaking the cost of the device into as many as 24 equal installment payments. Instead of paying $672 for a Samsung Galaxy S7, Verizon Wireless offers 24 equal installments of $28. That would be a distinction without much difference from the old subsidy system except for the fact some carriers are trying to sell their equipment financing obligations to a third-party, allowing them to move that debt off their books as well.

In fact, wireless providers are doing so well under the “no-contract/pay full price or installments” system, Wall Street analyst firm Trefis has started to ask whether the so-called wireless carrier “price war” is just a mirage. The firm notes (reg. req’d.) all the four major carriers are doing well and collecting an increasing amount of money from their customers than ever before. Much of that added revenue comes from customers bulking up data plans and being forced to pay for unlimited voice and texting features they may not need. But Trefis also points to reined in marketing spending at the carriers, who no longer have to entice customers into device upgrades as part of a contract renewal.

Things are looking worse for phone manufacturers that have relied on revenue based on the two-year device upgrade cycle in the United States. Apple is under growing pressure as its iPhone faces declining demand. In the U.S. alone, analysts predict iPhone sales will drop 7.1% this year. UBS predicts an even less optimistic 9% drop, followed by a 5% drop next year, even after iPhone 7 is introduced. AT&T has already reported some of the lowest upgrade rates ever during the first three months of 2016.

Another clue consumers are planning to hold on to their smartphones longer than ever — sales of rugged cases and screen protectors are up, as are smartphone protection/loss insurance plan sales, according to AT&T senior VP Steven Hodges. Parents even expect their children to give their phones better care.

Customers “realized it was a $500 to $700 device,” Hodges said at an industry conference held in June. “As such, they started taking care of them differently. You tell a kid this is only $49, the kid is going to use his phone as a baseball at times.”

Other customers are looking forward to benefiting from a dramatically lower bill after paying off their device in 24 months.

Kristin Maclearie has an iPhone 6 and she wants to keep it for the long term, if only to see her Verizon bill drop once she finishes her monthly payments. She told the Wall Street Journal as long as it keeps working, “I’ll just hang onto the one I have,” she said. “Unless something really cool comes out…but they’re always similar.”

A company hired by Hollywood giant Warner Bros. to manage online piracy reported the studio to Google for violating U.S. copyright laws and demanded its website be stripped from Google’s search results.

The request was submitted on behalf of Warner Bros. by Vobile, a company that regularly reminds search engines it is authorized to represent the studio’s interests in the war against online copyright violations.

Torrent Freak scanned through a very large Vobile database of hundreds of thousands of takedown requests it files every month, but among the torrent and illicit streaming sites Vobile usually targets, the online security firm turned on its own boss in August.

Vobile filed formal requests to remove Warner Bros.’ own website from Google search results, along with official websites for films like Batman: The Dark Knight and The Matrix. Also on the hit list: legitimate movie streaming websites run by Amazon and Sky that sell access to Warner Bros.’ movies, and IMDB, a well-known film database.

Critics contend the war on online piracy has now gotten so out of hand, it is targeting legitimate content.

“Warner is inadvertently trying to make it harder for the public to find links to legitimate content, which runs counter to its intentions,” said Torrent Freak’s Ernesto van der Sar.

Vobile has filed more than 13 million requests for websites to be de-listed, according to Google’s transparency report. But most of the work ultimately falls on Google employees who wade through takedown requests. Thankfully for Warner Bros., an eagle-eyed Google employee reviewing Vobile’s submissions decided not to honor the takedown request involving the studio’s own website, at least this time.

With more than one million people in its footprint across western New York, Frontier Communications has the potential of picking up a significant number of new customers and keeping others from leaving with the introduction of its Vantage IPTV service (see our coverage from this spring to learn more about Vantage TV), set to arrive in the Greater Rochester area by the end of this year.

Rochester is Frontier’s largest legacy copper service area by population, encompassing the majority of the 585 area code. Yet for all that history and Rochester’s significant population base, over the last 15 years Frontier has owned the former Rochester Telephone, upgrades to its copper wire infrastructure have been modest. Significant segments of Frontier’s service area in Rochester still cannot support greater than 3-6Mbps DSL because the company has proportionally underinvested in network upgrades.

That underinvestment has allowed Time Warner Cable (now Charter) to amass a large majority of the residential broadband, phone, and television market in the region. Winning those customers back may be tough without considerable investment in ridding the Rochester area of large segments of copper wiring in place since the 1960s and 1970s. Frontier will be competing against a company that offers broadband speeds starting at 60Mbps and will be discounting its plans, packages and equipment fees for the next few years.

Vantage TV is powered by Frontier’s broadband service and will need more bandwidth than the company can now supply across parts of the three dozen communities it plans to market IPTV in the Greater Rochester area. CEO Dan McCarthy promised to upgrade much of Frontier’s copper network to support speeds of 50Mbps or higher, but that isn’t likely to happen this year in large parts of western New York.

Historically, Frontier has preferred acquiring other companies’ already-built fiber and fiber/copper networks instead of spending the money to build comparable networks from scratch. That is why there is a wide disparity between Frontier’s performance in its acquired FiOS and U-verse territories (Indiana, Pacific Northwest, and Connecticut) and its legacy network (Rochester) and acquired dilapidated copper communities (non-FiOS Verizon acquisition areas, most of West Virginia, etc.)

The Vantage TV announcement underwhelmed local media, with only one television station bothering to cover it. That may be a result of skepticism among area reporters who have had direct past experience using Frontier’s DSL service and share our attitude about Frontier’s press releases: only believe it when you actually see it.

An attempt by CenturyLink to win near-complete deregulation for all of its 108 telephone exchanges in Minnesota has been met with strong objections from the Department of Commerce and the Minnesota Attorney General’s office because CenturyLink couldn’t be bothered to provide enough information to prove its case.

“In essence, a carrier filing a petition [for deregulation must] ‘show its work’ in the initial filing in order to have a complete petition for review,” wrote the Attorney General’s office. “CenturyLink has not shown its work. As a result, any analysis of the merits of the petition is both premature and impossible, given the lack of detail provided in the petition. The filing of the superficial results of analyses performed by the company with no supporting data or workpapers does not allow for any analysis necessary on the merits of the petition. This leaves the commission with a take-it-or-leave-it approach and shuts out other parties’ ability to perform analysis of the petition using the same data set relied upon by the company. Such scant data would not be allowed in any other commission proceeding.”

The two state agencies, in addition to some public interest groups, object to CenturyLink’s claim that since they now serve fewer than 50% of households and competing services are available to at least 60% of customers in each of their exchanges, they should no longer be regulated.

But unlike many other states, Minnesota law requires the burden of proof be met by CenturyLink, and in this case that requires a clear record of evidence of customer losses as a result of direct competition, according to the state agencies.

The Attorney General’s office believes CenturyLink used proprietary data and other unexplained criteria difficult to impossible for independent third parties to verify. The Attorney General complained, “parties must take CenturyLink at its word that its analysis is accurate.”

One requirement mandates that phone companies seeking regulatory relief provide a list of local services offered in each exchange, to verify if competitors are providing a comparable level of service. CenturyLink admitted it winged it, never submitting an actual list of local services but instead a link to its national website.

When asked why the company omitted the list, a company representative told the Office of the Attorney General they didn’t think it was important.

Other examples:

• CenturyLink’s list of exchange areas was developed using proprietary data using an “allocation tool” that requires everyone involved in the case to take CenturyLink at its word the analysis is accurate and complete;
• CenturyLink was required to prove how many competitive providers were available to customers in each exchange. CenturyLink took a short cut, supplying a list of “major” wireless providers and cable companies alleged to be supplying service in the area with no verification or data source to generate the list. For proof of coverage, CenturyLink took screen shots of wireless provider coverage maps used in marketing material, with no proof customers actually get adequate coverage in those areas.
• CenturyLink footnoted in tiny print it was beginning to offer unregulated Voice over IP phone service, but had no customers as of Dec. 31, 2015. It did not say anything about its plans for 2016. Should CenturyLink launch VoIP, they will be able to offer unregulated phone service in Minnesota and elsewhere, possibly negating the need to ask for deregulation.

Earlier this week, CenturyLink filed its response, effectively telling regulators they cannot dismiss the company’s petition based on the complaints from the two state agencies.

“The agencies’ arguments misread the relevant statute, confuse the distinction between completeness and sufficiency, and should be summarily rejected,” CenturyLink argued. “The statute clearly does not contemplate that all issues … must be unequivocally resolved before a petition is deemed complete. If that were the case, there would be no need for the 180 day review period.”

The proceeding is still ongoing, although it was originally supposed to take a maximum of six months.