Home » Comcast/Xfinity »Competition »Consumer News »Online Video »Sky (UK) » Currently Reading:

Comcast-NBC Announces Direct to Consumer Streaming Service for 2020

Phillip Dampier January 14, 2019 Comcast/Xfinity, Competition, Consumer News, Online Video, Sky (UK) No Comments

Comcast-owned NBCUniversal today announced a 2020 launch of a new, advertiser-supported streaming service, relying on content libraries and distribution platforms from America’s NBCUniversal and Europe’s Sky.

In a press release about the new venture, NBCUniversal claims the service will reach over 90 million U.S. households and will include “some of the world’s most popular television and film franchises, including homegrown original programming as well as content from outside partners.”

The new service is a rare reminder that the cable industry’s “TV Everywhere” project — offering streamed and on-demand content to “authenticated pay television customers” is still alive and kicking. NBCUniversal plans to offer the service to consumers for free, as long as they can prove they have an active cable or satellite TV subscription. Comcast and Sky will be the first to debut the service to their combined 52 million subscribers, with other providers likely to offer the service sometime later. Cord cutters will be able to purchase a subscription to the service, and a paid, ad-free option will also be available.

TV Everywhere, the cable industry’s effort to make on-demand content available for little or no charge, as long as you are an “authenticated pay-TV customer.”

NBCUniversal also announced an executive shuffle to reposition itself for the streaming venture. With Comcast’s 2018 acquisition of Sky, Europe’s largest satellite television provider, the yet-to-be-named streaming venture will draw talent from both sides of the Atlantic. Programming is expected to rely heavily on both NBCUniversal-owned content and a growing library of original shows and movies produced by Sky. European audiences will see more American programming and Americans will have greater access to popular Sky content, particularly from the United Kingdom and Ireland.

The new streaming service represents an acknowledgment that traditional live, linear television is becoming less important as viewers increasingly shift towards on-demand viewing. NBCUniversal itself has recognized a trend away from live niche programming, and has closed down some of its lower-rated cable networks, including Cloo and Esquire. Original content on some lesser-known basic cable networks often amounts to little more than an hour or two a day, with the rest of the schedule populated with program length commercials or reruns of older network shows. Since NBCUniversal has a deep library of both original and older programming, it can offer viewers on-demand access to new shows and old favorites, attracting younger audiences.

“People are watching premium content more than ever, but they want more flexibility and value,” said NBCUniversal CEO Steve Burke. “NBCUniversal is perfectly positioned to offer a variety of choices, due to our deep relationships with advertisers and distribution partners, as well as our data-targeting capabilities. Advertising continues to be a major part of the entertainment ecosystem and we believe that a streaming service, with limited and personalized ads, will provide a great consumer experience.”

For now, Comcast/NBCUniversal will retain a 30% ownership in the Hulu venture.







Search This Site:

Contributions:

Recent Comments:

  • fhall: "If Charter again fails to stay on schedule, it must pay $2,800 for each designated-as-missed passing address into an escrow fund." That should be "....
  • Wayne: Comcast is known for its shady billing practices. The FCC has finally started to hit them with hefty fines. I urge everyone who is having a problem to...
  • sherdilkhan: This was a very nice feature to use the phone to go app when On road to connect with your family and friends. I Wish they improved the service, instea...
  • Mike: Their customer service is brutally bad. The verification system is intrusive and cumbersome. The sales department uses bait and switch tactics. Onc...
  • Larry Fostano: Try Instructables.com they have several designs that work, it’s a consortium of DIYers that constantly build and test their designs, best of all it’s ...
  • Larry Fostano: I have made several and they worked well. Read what had been written about antennas, good information , line of sight and the surrounding trees are so...
  • L. Nova: I remember reading about lasers being developed to replace the light signals currently in fiber optic communication lines. This is progress....
  • Doug: https://www.youtube.com/watch?v=zP47oBs4afM Google the antenna. Read the reviews of people who have installed it and have experience with it. I hav...
  • Al Ardowski: Hay did anyone own or purchase the Lava antenna I been scammed to many times iam looking for some reports good or bad not from there company from the ...
  • Al A: I wish I found this web site a wile ago I also ordered the wive wire antenna 2 weeks ago before I finally ordered it I was trying to get information o...
  • Dylan: I just wanted to mention Dampier to clear up confusion that even bringing your own modem to activate as a first time customer also results in a $10 on...
  • John Berry: Free Signal TV is a US company located in Burlington, KY that manufacturers high-quality long distance OTA Antenna products and mobile entertainment e...

Your Account: