In an era when cable companies love to tout increasing internet speeds, one cable company is headed in the other direction, turning the clock back by announcing dramatic cuts in upstream internet speeds beginning in mid-July.

Altice USA’s Optimum made the announcement quietly in a footnote on their website, notifying new and existing customers that change service tiers after July 12, 2021 will experience upload speeds formerly as high as 40 Mbps cut in half or more. In one instance, customers that used to get 35 Mbps for uploads will now see that speed reduced to just 5 Mbps:

Optimum’s new downgraded speed plans.

This speed change affects customers still serviced by Optimum’s legacy coaxial cable network. Parent company Altice USA has been gradually replacing that older copper wire network with an all-new fiber to the home network, but customers that live in neighborhoods not yet reached by fiber will have to live with slower upload speeds or switch to Verizon FiOS, the fiber to the home network offered by Verizon in much of Optimum’s service area in suburban New York, New Jersey, and Connecticut.

You would never know about Optimum’s speed downgrades unless you carefully read the fine print.

Shaw is western Canada’s dominant cable operator.

While American cable companies have cut back investing in their high-speed broadband services as competition languishes, a price and service war has erupted between western Canada’s biggest cable and phone companies, with consumers winning the benefits of increased investment and fierce competition.

Shaw Communications, the largest cable company west of Ontario, has just upped the ante with the introduction of 1,500/100 Mbps unlimited internet service for $127 (all prices in $US) a month. The new speed tier, known as Fibre+ Gig 1.5,  is delivered over Shaw’s existing DOCSIS 3.1 cable broadband network, and is already available in Winnipeg, Calgary, Edmonton, Vancouver, and Victoria, and is gradually expanding outwards to smaller cities, including Banff in Alberta, and Burnaby and Dawson’s Creek in British Columbia. Shaw also offers a traditional gigabit unlimited plan in most of its service area, offering 940/25 Mbps for $88/month. Both high-speed plans include a two-year contract.

“The hard work and investments we’ve made in building, upgrading and expanding our Fibre+ and Fast LTE networks and services — nearly $22.8 billion over the past seven years — allow us to deliver these ultrafast speeds to western Canadians over our existing infrastructure,” said Zoran Stakic, chief operating officer and chief technology officer. “These ongoing investments are the foundation to providing our customers service beyond one gigabit today and ultrafast speeds to more places in the future.”

“We know that there’s a growing segment of people — including heavy gamers, content creators and super streamers — who need access to ultrafast internet services, and that need has only increased during the pandemic as many of our customers manage the reality of having multiple people working from home and sharing bandwidth,” said Paul Deverell, president of Consumer, Shaw Communications. “With the launch of our Fibre+ Gig 1.5 product, we are delivering the speeds and capacity needed by today’s super users and data-heavy customers, while confirming Shaw’s position as the western Canadian leader in gigabit speed deployment.”

Telus is western Canada’s largest phone company.

Shaw’s increased investment is designed to fend off its chief competitor, Telus. In 2020, Shaw discovered a growing number of its broadband customers defecting in favor of Telus, the region’s telephone company. Telus is expanding its own high-speed offering, which relies on fiber to the home service. In some areas, Telus offers 940/940 Mbps service on a two-year contract for $76 a month and a 1,500/940 Mbps plan for $127 a month — which matches Shaw’s price but vastly exceeds Shaw in upload speed. To further sweeten the deal, Shaw gives its premium-speed internet customers discounts on Shaw Mobile services — including the exclusive rate of $25 per month on Unlimited Data wireless plans for Shaw Fibre+ Gig 1.5 and Fibre+ Gig internet subscribers.

Shaw claims its infrastructure has made it possible to offer gigabit service to at least one million more western Canadians than Telus. Telus has been gradually scrapping its legacy copper wire network in favor of fiber optics, but will likely take over a decade to complete the transition in significantly populated communities.

While Canadian cable companies are pushing DOCSIS 3.1 to the limit, American cable companies have taken it easy this year, reducing estimated budgets for network investment, returning to data caps, and putting further upgrades to next generation DOCSIS 4.0 on hold for at least a year or two. With AT&T and Verizon distracted and focused on spending billions to build 5G wireless networks, both companies have stopped significant expansion of fiber-to-the-home service for residential customers, reducing competitive pressure on cable operators. This reduced competition allows cable companies an opportunity to raise rates on broadband customers, and Charter Spectrum has done exactly that, announcing a general $5/month increase on residential internet service to take effect by the start of 2021.

A week after the cable industry signaled it was slowing down speed and system upgrades, Google Fiber has once again antagonized the cable industry with word their customers will soon be able to upgrade to 2 Gbps speeds for $100 a month, $30 more than what customers pay for Google Fiber’s 1 Gbps plan.

Google Fiber is testing its new 2 Gbps tier with interested “trusted testers” in Nashville, Tenn., and Huntsville, Ala., along with a new Wi-Fi 6 router and mesh extender capable of supporting reliable gigabit Wi-Fi speeds. Regular customers in those cities will get access to the faster tier sometime later this year, with Google Fiber and Google Fiber Webpass customers in other cities getting 2 Gbps available in early 2021.

“This year has made this need for more speed and bandwidth especially acute, as many of us are now living our entire lives — from work to school to play — within our homes, creating unprecedented demand for internet capacity,” according to an article on Google Fiber’s blog. “2 Gig will answer that challenge. At $100 a month, it’s double the top download speed of our 1 Gig product (with the same great upload speed) and comes with a new Wi-Fi 6 router and mesh extender, so everyone gets a great online experience no matter where they are in the house.”

Google Fiber also emphasizes the tier will come with no data caps or speed throttling. Google’s announcement may have come in part because cable and phone companies have gotten comfortable with their existing product offerings and have opted to slow down investment in upgrades. Some industry observers predict Comcast, and possibly Charter and Cox will perceive Google’s announcement as a competitive threat and reconsider plans to delay the introduction of DOCSIS 4, which allows cable operators to offer up to 10 Gbps. The announcement also calls out competitors for their anemic upload speeds, which are still a fraction of download speeds on cable broadband platforms. Google Fiber’s new tier will support 2 Gbps uploads.

Google Fiber is enrolling people to help test its 2 Gbps service, starting in Nashville and Huntsville next month and in our other Google Fiber cities later this fall. Customers can join the Google Fiber Trusted Tester program to get early access to the new speed tier.  Sign up here to be among the first to test 2 Gbps in your Google Fiber city.

Note that data usage is slightly higher for users with “flat rate billing (FRB)” plans vs. those stuck with “usage-based billing (UBB).” (Source: OpenVault)

A record 10 percent of U.S. households now exceed 1 TB of data usage per month, putting some customers at risk of overlimit fees for exceeding data allowances that are usually enforced by AT&T, Comcast, Cox, and other telecom companies. Those caps are temporarily suspended because of the COVID-19 pandemic.

OpenVault, which collects average data usage from several service providers, reports a dramatic increase in the number of homes it designates as “power users” that consume at least 1 TB of data each month. In the first quarter of 2019, 4.2% of customers regularly exceeded 1 TB of usage. During the same period this year, that number shot up 138% to 10% of customers. “Extreme power users” that consume 2+ TB of data increased a record 215% from just one year ago, now representing 1.2% of broadband households. Last year it was 0.38%.

Overall total broadband usage across all users increased 47% in the first quarter of 2020, reaching an average of 402.5 GB a month. But that number mostly comprises average usage before the COVID-19 pandemic forced many to work from home. OpenVault originally predicted in January 2020 that monthly usage would reach 425 GB by the end of 2020. But with most Americans sheltering at home, measurements now suggest average broadband usage already exceeds that, reaching a record high of 460 GB in April.

“Nearly all the growth in broadband usage we would have expected for 2020 has now been achieved in the first quarter, with much of it concentrated in the last two weeks of the quarter,” OpenVault reported.

Despite usage growth, broadband providers in the United States are universally confident their networks are more than capable of sustaining the increased traffic. In fact, many providers report a spike in new customers, upgrades to higher speed tiers, and at least one — Spectrum, is confident enough of its network capacity to give away two months of broadband service to households with school-age children for free.

NCTA–The Internet & Television Association reports the biggest increases in broadband traffic are occurring on the upstream side, likely because of video teleconferencing. Although downstream traffic also spiked after the pandemic forced many businesses to close their offices, that traffic has flattened out and most recently has even decreased slightly.

Source: NCTA

Broadband providers may have lost key arguments to support reimposing data allowances and usage caps after the pandemic eases. Not only have broadband networks managed dramatic spikes in traffic with no significant difficulties, there are no signs of any “data tsunamis” in the future, even as broadband usage growth exceeds predictions. NCTA reports that 99.8% of the time broadband providers had “ample” or “excess” capacity available, not only to sustain current traffic levels but also potential future spikes in traffic. Peak traffic usage reaching levels where reduced capacity was available was identified just 0.2% of the time, causing a “minor impact on performance and customer experience.”

The current crisis is likely to bring a flood of new revenue to many broadband companies, even without usage overlimit fees. Since the pandemic began, OpenVault reports a 3.75% growth in premium-priced gigabit speed upgrades, up 97% from the same time last year.  In the New York City area, gigabit service subscriptions at Altice/Optimum increased 56% as many workers began to telecommute.

The biggest challenge the cable broadband industry faces as a result of this year’s usage growth is a need to accelerate plans already under development to increase upload speeds. Much of the recent traffic growth came from upstream traffic, which is cable broadband’s biggest Achilles’ Heel. Cable broadband networks devote most available bandwidth to downloads, with only a small fraction devoted to upload speed. Cable companies are expected to modestly increase upload speeds in a few months and will eventually deploy the next DOCSIS standard, supporting far faster upload speeds, beginning sometime next year.

CableLabs unveiled the final DOCSIS 4.0 specification today, dramatically improving upload speeds and offering the potential of much faster internet service from cable operators in the next few years.

DOCSIS 4.0 will support downstream speeds as fast as 10,000 Mbps and upload speed as fast as 6,000 Mbps, finally bringing faster upstream speed to cable company-provided internet. The new standard raises maximum speeds by opening up “extended spectrum” on the coaxial cable coming into your home. By dedicating additional frequencies for data services, cable companies can raise both speed and capacity.

Consumers have been asking for faster upload speeds to support streaming live video, cloud backup services, and a growing number of in-home devices sharing a single internet connection. For years, cable providers have only been able to provide a small fraction of upstream speed in comparison to download speed. That distinction will largely be erased as DOCSIS 4.0 gets deployed over the next few years. Providers are likely to raise upload speeds on existing speed tiers and offer consumers symmetrical download and upload speed for gigabit connections. The increased speed will also likely make cable broadband more attractive to business customers.

The new standard will also decrease network latency, crucial for some online applications. It will also feature more robust security and higher reliability by identifying potential network problems before they become apparent to customers.

Consumers may see DOCSIS 4.0 modems and service available within the next two years.