You gotta love Verizon’s $30 upgrade fee to provide customers with the level of service and support they have come to expect. I’d rather deal with “no credit, no refunds, no checks” CricKet.

Verizon Wireless customers pay a $30 “upgrade fee” when purchasing new equipment with a new two-year contract, ostensibly to “provide customers with the level of service and support they have come to expect.”

After losing more than an hour of my life yesterday afternoon inside a Verizon Wireless store, I am here to tell you it isn’t worth it.

For the second time in seven months, Verizon Wireless has taught me they specialize in keeping customers waiting, giving them conflicting information, and proving the employees should be availing themselves of the “Wireless Workshops, online educational tools, and consultations with experts who provide advice and guidance on devices that are more sophisticated than ever.”

The latest nightmare began with an upgrade to Samsung’s Galaxy S3 that arrived with two 4G SIM cards that were initially declared useless-on-arrival. Despite early assurances that a customer service representative should be able to manage the activation of the phones without loss of our coveted unlimited data plan, it turned out a visit to a local Verizon Wireless store was recommended to swap out the 4G SIM cards enclosed in the box as part of a slightly-complicated activation.

Walking into the Pittsford, N.Y. Verizon store brought a feeling of trepidation when I realized my friend “the Verizon Wireless Welcome Kiosk” that I had been signing in at during previous visits was now missing. Instead, the store manager, armed with an Apple iPad, registered me for the inevitable queue of customers waiting for assistance.

“The wait should be around 15 minutes,” the store manager promised.

Nearly 30 minutes later, as I watched what seemed to be the only employee not on break deal with Ms. I-Don’t-Know-and-I-Can’t-Decide, the store manager returned to ask why I bothered to show up in-store to activate phones I could have managed online or by phone.

“Because I was told to,” I explained. “I have two phones that require new SIM cards and special attention to ensure I don’t lose my unlimited data plan.”

“Well, you have to activate them first,” came the reply.

That was news to me, of course, when a Verizon Wireless phone representative an hour earlier warned me specifically not to activate the phones and let a store customer service representative handle everything.

“Please don’t even attempt to activate the phones because I have had customers doing that all day who forfeited their unlimited data plans when they tried,” urged the phone representative. “You need to bring everything to the store and make sure they do it for you because I don’t want you inconvenienced.”

Good intentions, but reality always intrudes.

Phillip “Kill Me Now” Dampier

By now, 35 minutes into my 15-minute wait, several additional frustrated customers trickled in, all with the same phone. One found he couldn’t activate it even when he tried. Another needed his assigned a different number. Again, the store manager insisted the customers activate their phones before approaching a store employee.

As I wearily watched Ms. Indecision -still- taking up the time of the employee that was going to serve me next, I heard other customers casually griping about upgrade fees, the new Share Everything plan, and Verizon’s idea of customer service these days. The consensus: Verizon was shaking down their customers for more cash and also punishing people forced to walk into a store to resolve a problem. Pittsford is one of Rochester’s wealthiest suburbs, and even here customers were tapped out.

I have literally been here before. Back in December, at the same store, a remarkably unhelpful Verizon Wireless employee insisted the problems with my last phone, intermittent they might be, were not his problem if he could not exactly duplicate it while I waited. Since he did not have time to try (but had at least 15 minutes to chat up a young lady that preceded me about his holiday pie-making experiences), I was on my own, just as my warranty was set to expire.

He no longer works there.

As each new customer arrived on this remarkably warmer July day, the store manager warned the wait was growing longer and longer. He didn’t mention the customer -still- at the counter contemplating this or that and holding up the entire free market wireless economy in the process.

At this point, I was advised I could activate my phones by dialing *228 and I’d be all set. Only a year earlier, a Verizon employee told me 4G LTE customers should burn their fingers with a cigarette lighter if they ever felt the urge to try, because it would “scramble the SIM card forever.” True or false, I felt burned already.

I decided instead to call Verizon Wireless customer service, ironically, from inside the Verizon Wireless store that was supposed to be giving me “the level of service and support I have come to expect.”

“Due to (incredibly) high call volumes, your wait (is likely to be until the snow flies before someone will pick up your call).”

I then realize there are two other customers doing precisely the same thing I am, which probably explained those high call volumes.

Mr. Store Manager returned to ask if I had activated my phones yet. I explained I could not get through, but was bemused to notice the phones had now powered up with messages indicating they were in the process of activating themselves.

An hour into my 15 minute wait…

“That’s because you had your phones turned on,” came the odd explanation. “You have to turn the phones off before you call customer service.”

“I don’t think so, I seem to recall my Samsung Droid Charge activated itself in a similar fashion,” I replied.

“No, that isn’t how it works.”

Two minutes later, the phones activated themselves. I’m not certain I’ll ever know exactly why, especially after being told I had dud 4G SIM cards. But I also found it ironic that even a confused customer like myself, now dying in my personal Verizon hell, seemed to know more than the people working there, and I didn’t even take that Wireless Workshop.

Regardless, I was elated that stage of my trial had come to an end. Now I only had to have an employee swap those SIM cards out to assign the phones to the proper phone numbers. Then I could escape my excellent customer experience for good.

But there was Ms. Should-I-or-Shouldn’t-I, still tying up the growing line (the wait had now grown to perhaps an hour for customers entering the store… at their own risk.)

Suddenly, an employee miraculously returned from break and I was finally helped.

“You want insurance on these phone, right?”

“No.”

“But you have 14 days to change your mind.”

“No.”

“Which phone do you want on which number.”

“Since the phones are precisely the same, it does not matter to me.”

Those were the days.

Long pause.

The employee kept dropping below the counter to deal with an interminable number of snake-long thermal cash-register-like receipts that kept spitting out of the printer whenever he did anything on the slowly-responding computer.

After another 15 minutes, the new 4G SIM cards were in.

“Now let me show you some of the cool new features on your phone, but first enter your name and password.”

I compromised by entering my name and password but suggested we skip the training course. Besides, my personal lease renting space inside the store (and my new 2-year contract) was likely to expire before I would finally get out of there.

“We have some nice new cases to show you to protect your phones.”

“No thanks.” Now I am questioning why I bought the phones in the first place.

“Okay, now it is time to restore your apps.”

Kill me now.

As soon as the phones were up and running, back into the boxes they went, and polite thank-yous were delivered to all concerned. I then busted out of the store, more than an hour after my promised 15-minute wait, like a prisoner escaping Attica. Sure I realize I am not “free at last,” stuck on a new contract with Verizon for another two years, but I can do my time standing on my head so long as I can avoid ever dealing with another Verizon Wireless store… and keep my unlimited data.

They should pay me $30 to go through upgrading anything with them. Oh wait, just a year or so ago they did — $100 as part of Verizon’s long-gone “New Every Two” program… exorcised right along with their budget-minded voice calling options, unlimited data, and text plans suitable for the occasional text here and there. In their place, the all-new, super exciting $90 Share Everything plan… including $50 for a “generous” 1GB data allowance.

Thanks Verizon Wireless!

AT&T wireless customers grandfathered on unlimited wireless data plans might want to think twice about calling to protest billing errors, because the company is using the occasion to strip off unlimited data plans from customer accounts.

Stop the Cap! reader Jess DeSanto is one of thousands of Florida customers who discovered AT&T has a tendency to add “extras” on wireless lines without the customer’s consent. DeSanto had been paying $2.99 a month for “Roadside Assistance,” part of her phone bill since the day she signed up for AT&T, and she never asked for it. She only noticed when a lawsuit required the company to notify customers the service was optional and offered refunds to those paying for the plan without realizing it.

“We always thought it was just one of those fees AT&T puts on our monthly bill, because we have been paying for it ever since we switched to AT&T from T-Mobile,” DeSanto shares. “When we finally learned we should have never had to pay for a service we did not order, we contacted AT&T to have the service removed.”

DeSanto said AT&T promptly took the service off her account, and even refunded more than a year of charges because she never used the service. But the company also quietly stripped the DeSanto family of its grandfathered, unlimited use data plans in the process.

“When I was reviewing the bill, I saw the credits, but I also saw we were suddenly placed on 3GB usage-limited data plans — the unlimited data we had was gone,” DeSanto writes. “Boy was I mad at AT&T.”

DeSanto had to endure a lecture from a customer service representative about how the unlimited use plan and the 3GB plan were essentially identical. (AT&T throttles the speed customers receive on the unlimited plan after 3GB of usage per month. AT&T will charge customers overlimit fees on the 3GB plan if they exceed their allowance.)

“I told them I don’t want to deal with a sneaky phone company switching my services without my permission in such an underhanded way,” DeSanto said. “It’s like buying a car off the lot and after you sign the papers, they drive up in a different car.”

A manager finally agreed to switch DeSanto back to the plans she originally signed up for, but she is still seething over the affair.

“If you are an AT&T customer, you better scrutinize that bill real careful every month, because you have no idea what they will pull next.”

DeSanto is not alone. A blogger named “Michael” reports his unlimited data plan was also eliminated when he called about another AT&T “billing error”:

I’ve had one of AT&T’s unlimited data plans since I first got an iPhone 3GS not quite three years ago. You can thus imagine my surprise when I checked my bill last month and discovered that I had been switched to 3GB/month limited data plan.

[…] When I finally got a rep on the line, I learned that they had made the change on March 22nd when I had called in about another billing error. As it turns out, when I upgraded my phone, they not only renewed my contract, but they also added roadside assistance ($2.99/month), phone insurance ($6.99/month), and something called the “enhanced mobile protection plan” ($3.00/month). (Note that none of these charges were reflected on my signed contract.)

When I called back in March, I had no trouble getting them to remove the unwanted services and credit me for the charges, but… they apparently took this opportunity to also switch me from my beloved unlimited data plan to a 3GB/month limited data plan. Without my permission.

Michael had no trouble getting his unlimited plan back when he complained. In fact, he was suspicious because it seemed “too easy.”

“[It was sort of]  like they’ve been making this “mistake” on purpose and are ready if/when people notice and call in to complain,” Michael writes.

Sally Medina is a Sacramento mom grandfathered with her daughter on an unlimited data plan, or so she thought.

When daughter Leticia started getting text messages from Verizon alerting her she used half of her data allowance for the month, the Medina family learned for the first time Verizon had quietly switched them away from their unlimited data plan to one with just a 2GB usage allowance.

The family suspects the change was made when Leticia upgraded to a new phone back in January, and did not realize it until slowly growing data use finally triggered the first usage alert from Verizon.

Medina is angry because Verizon pulled the rug out from their agreement to allow the family to keep unlimited data.

“This was the agreement. We did our part. I think they should follow through on theirs,” Medina told CBS Sacramento consumer reporter Kurtis Ming. “They told her it was going to be unlimited so she didn’t question it.”

Too late to fix it now, came the reply from Verizon Wireless, who refused to switch the family back to unlimited data.

“Selling data consumption is incredibly lucrative, especially since data consumption is expected to rise. People are getting more hungry for it. And also people will start using more data as the network speeds improve,” CNET senior editor Jessica Dolcourt told the consumer reporter.

Dolcourt added carriers have a vested interest kicking customers off unlimited data as quickly as possible so they can start earning the additional revenue that comes with more expensive tiered data plans.

Verizon today launched its biggest change yet with its new “Share Everything” plan. Consumer groups like Free Press agree it does represent a big change. Verizon used to charge $29.99 a month for unlimited data. As of today, it charges $50 for 1GB on its newest plan.

The company says existing customers grandfathered on unlimited data plans can keep them, but only if they do not upgrade their phones or are willing to pay the unsubsidized upgrade price, which can run as high as $600. Either way, Verizon Wireless will get paid.

In light of the media attention on the company, the Medina family ultimately won what they wanted — an apology from Verizon and a return to unlimited data for daughter Leticia. But even she will not escape choosing a different plan if she wants a discounted phone in the future.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/KOVR Sacramento Verizon Sneaks Away Unlimited Data 6-27-12.mp4[/flv]

KOVR in Sacramento reports Verizon Wireless snuck away an unlimited data plan that one local customer was promised she could keep.  (2 minutes)

As Verizon Wireless implements its new “Share Everything” plan today, customers who discard their unlimited data plan in favor of Verizon’s new usage-limited plan can give the company even more money to make sure they are not bill shocked if someone on a family plan goes hog wild.

Verizon’s “Usage Controls” feature runs $4.99 a month and gives customers a tool to customize allowances for each plan participant:

Even with the new usage controls, some customers are upset Verizon will extract more from customers’ wallets if they switch plans.

“My plan for my wife’s phone will be going from $33 for minutes, $10 for text, and $25 for data, all per month, to a plan that is $40 for minutes and text and $60 for data, all per month,” writes one Chicago Tribune reader. “So my monthly bill is going from $68 to $100, plus taxes and fees. If I add one more Smartphone, the total goes to $150 per month. How exactly am I saving anything?”

Last minute upgraders are hurrying to pre-order the Samsung Galaxy S3 to buy an additional two years for their unlimited data plans and get one last subsidized phone.

If you are a Verizon Wireless customer, today is the last day to exercise options under Verizon’s existing plans before the company’s new “Share Everything” plan regime takes effect. While some customers will save money on the new plans, at least at first, many others will not. Verizon is not forcing existing customers to change plans tomorrow, but you may find it worthwhile to lock in any unlimited data plan for the next two years, even if your contract is not scheduled to end until later this year. Remember, Verizon may be saving you a few dollars today, but its bean counters know that data is a growth industry, so the more devices you add to your plan, the quicker you will be paying more and more to upgrade your allowance.

Droid Life helps cover some of the basics before we discuss your options:

What are Share Everything plans?

Think of them like the family minute and text plans that you have been a part of for years now, but for data. With a Share Everything plan, you purchase a bucket of data at a flat rate for your whole family to use, just like you did with minutes and texts. You no longer have to buy individual smartphone or feature phone data plans on Share Everything. Deciding which plan will best suit your family is the key here, which requires some analyzing of the amounts of data you are currently using.

How are they priced?

The tiers are as follows:  1GB for $50, 2GB for $60, 4GB for $70, 6GB for $80, 8GB for $90, and 10GB for $100. Along with a data tier, you also have to factor in your “per device” cost which is $40 per smartphone, $30 per feature phone, $20 per Jetpack, and $10 per tablet. Mobile hotspot is included with Share Everything at no extra cost as it pulls from your data bucket. If you would like more than 10GB, you can purchase extra 2GB add-ons for $10 a piece. If you go over your data bucket limit, you are charged $15 per 1GB overage.

Minutes and texting are unlimited on Share Everything plans, so your only worry is data usage.

You can read more about pricing at our step-by-step guide to selecting a plan.

Can I keep unlimited data? Do I have to switch to Share Everything?

Yes, you can keep unlimited data. No, you do not have to switch to Share Everything. We wrote up an entire detailed post on this scenario of keeping unlimited data that I recommend you read.

Should I upgrade now?

Maybe. If you want to enjoy one last discounted (subsidized) price on a phone and keep unlimited data, you have to upgrade before June 28. If you upgrade after at a discounted price, you will have to change your plan to either a single person tier (2GB for $30) or join a Share Everything plan. Further details on upgrading now, including Galaxy S3 pre-orders, can be found at this post.

What if someone on my family plan upgrades after Share Everything is live?

While I have yet to get a definitive answer from any higher-ups at Verizon, it is my general understanding that you can always choose something other than Share Everything as long as you are a current customer before June 28. If you are in a family plan now and one of your lines upgrades after June 28 and chooses Share Everything, it will not affect your line. From what I have gathered over the last few weeks, you would not have to choose to join their shared plan. Also, if you want to upgrade after June 28, you can choose between a Share Everything plan and an individual tiered plan starting at 2GB for $30.

Now it’s time to consider some options:

1. Do nothing. If you want to keep what you have until your current contract expires, do nothing. Absolutely nothing will change on your account until a contract expires and you seek to upgrade your phone (or you can depart for Sprint, T-Mobile, or some carrier not using this new pricing). If you stay with Verizon, you can continue with a month-to-month plan until you seek to upgrade your phone. At that point, you will either have to pay full price for an unsubsidized phone (can be up to $600 or more) or get a subsidy with a new tw0-year contract on one of Verizon’s new plans. You will lose unlimited data at this point unless you bring an unsubsidized phone to the party. But financially that may not make sense. Verizon charges the same monthly rates, designed to recoup phone subsidies, whether you have a subsidized or unsubsidized phone, so you are paying the phone company back for a discounted phone you never got.

2. If you are eligible for an upgrade, you may want to use it today! Log into your Verizon Wireless account and check your phone lines for any eligible for immediate upgrades. If one or more are, today is the last day to consider using that upgrade -and- keep your unlimited data plan. Keep in mind you can activate a new phone on any number on your plan (preferably one with unlimited data, of course) and move them around if one of the people on your account can make better use of a new phone than the person eligible for the upgrade. You will commit to a new two-year contract for each line you upgrade and you will pay Verizon’s phone upgrade fee ($30) per phone.

You can buy yourself eligibility for subsidized smartphones by activating a “dummy” extra line with Verizon Wireless for $9.99/month or use it with an older basic Verizon phone without incurring data charges.

3. If you are not eligible for an upgrade, you can still buy at least two more years of grandfathered unlimited data without buying an unsubsidized phone, but you will pay a penalty. Verizon will allow customers not eligible for an upgrade to add additional lines to their account specifically to qualify for new subsidized phones they can use on any number on their account. Let’s say you have two lines active with Verizon not eligible for an upgrade until later this year, but you don’t want to lose your unlimited data -and- you want one last subsidized phone. Simply call Verizon Wireless and ask them to establish two new lines of service on your existing account with a “dummy ESN” registered in their system. You will pay $9.99 per month (plus taxes and fees) on each line with new two-year contracts for each line, but this will qualify you for an immediate subsidized upgrade to any in-stock smartphone. You can also pre-order Samsung’s wildly popular Galaxy S3 ($199 subsidized, $599 unsubsidized).

You will then have two more years of unlimited data on your new phone. If you have older non-smartphones laying around, you can activate them instead of using the “dummy ESN” method and allow someone like a parent or child to share your existing calling plan without running up data charges or text messages (although you can add those options as well if needed).

You should coordinate this over the phone with a Verizon Wireless customer service representative (1-800-922-0204) explaining you don’t currently qualify for an upgrade but want to establish “dummy service” on a new line(s) to win a subsidized phone. Most representatives are familiar with this. But when the new phones arrive, you will want to have Verizon Wireless handle activation themselves because they are equipped to transfer those new phones to replace the existing ones on your account and not lose your unlimited data plan in the process. If you activate them yourself, they will be up and running on different phone numbers and you will have to visit a Verizon store to obtain new 4G SIM cards to switch phones to the correct lines. Let Verizon handle it, and any messes that might occur along the way.

You will not pay any early termination fee for not using your old phones anymore, but you will probably want to call Verizon about dropping contract-expiring lines on your account when their respective contracts expire so you minimize the number of months you are paying an additional $9.99 a month for extra phone lines you probably will not be using. You will neither pay an activation fee or upgrade fee using this method.

Is it an expensive price to pay for an early upgrade? Perhaps, but maybe not if it means buying another two years of unlimited data service.

It is important, however, that you complete any arrangements to order your phone(s) prior to the end of day today. We strongly recommend you work through Verizon Wireless’ own sales department (they shut down for the night at 11pm EDT) to arrange for new phones or pre-orders (which are acceptable to activate later and still keep unlimited data). If you deal with a third party like a non-Verizon store or website, the order may not process in time to qualify within the remaining hours Verizon’s old plans are still active.

By July 2014, we will be back here again trying to maneuver the renewal of unlimited data plans Verizon now hates. But spending time to preserve these plans may be important to your wallet when you consider just a year ago, Verizon charged $30 for unlimited wireless data. Effective tomorrow, they charge $50 for 1GB of data. Where will we be two years from today? The sky is the limit.