For the fourth year, Stop the Cap! is pleased to bring you our advice on how to win yourself a better deal from Time Warner Cable. If you are paying regular price for Time Warner Cable service, you are throwing money away. There is no award for being a loyal cable customer these days. Only new customers and those willing to demand a better price get the best deals, while everyone else pays astoundingly high rates.

We are rarely surprised by anything, but even we confess astonishment as customers continue to show us their $180-250 cable bills. Most have been customers for decades and have never bothered to ask Time Warner if they could be getting a better deal. They should have asked us because the answer is absolutely yes. If you can devote about one hour a year and are willing to do some homework, even those coming off a promotion can save hundreds of dollars a year and get better service.

For those accustomed to badgering the cable company for a better deal year after year, we have some troubling news. Time Warner Cable is making things harder for you. In years past, customers only needed to use social media like Twitter or Facebook and ask for a better price and the cable company usually called back with a great promotional offer for the next year. Those days ended last fall, when the company began channeling current customer promotions almost exclusively through its national customer retention call centers. Even the oldest method of all — showing up at a local cable store with boxes in tow ready to turn in as you threaten to cancel service over its cost today often results in a shrug of the shoulders and an admission cable store employees are increasingly unable to offer customers promotions to entice them to stay. We saw this ourselves this week. As a result, Time Warner Cable lost that customer on the spot.

So why do cable companies play this game with their customers year after year? In a word, it’s all about the money. At least 80% of Time Warner Cable customers are still paying the company $10 a month to rent a cable modem customers can buy for themselves for as little as $50. Why do they keep paying? Because it’s a hassle or the customer believes they are incapable of installing their own. Even those who fought and won up to $1,100 in savings last year procrastinate after that promotion expires and put off trying to renew it. Why? Because few people relish debating for discounts. It’s a chore. But you say the same thing about doing your taxes, so it’s time to get some discipline and get this done. We’re even going to walk you through the process and share the tricks and traps you are likely to encounter along the way and how to get past them. How do we know? We have Time Warner Cable service too.

Heads Up: Time Warner Cable & Charter Communications — You may have read that Charter Communications is in the process of acquiring Time Warner Cable. Most state regulators with the exception of California (where approval isn’t a done deal at the time of writing) have approved the sale and federal regulators seem likely to follow, with a number of conditions Charter will have to meet going forward. For the rest of 2016, even if the deal is approved, we don’t expect many immediate changes. You are likely to see the Time Warner Cable name, packages, and pricing remain the same for most of this year. Next year, we expect Charter will want to retire Time Warner’s name and packages and move customers to their Spectrum product suite, at new customer pricing for all for the first year. We will update readers as needed to explain the transition, but it should not affect any promotions you win for at least the next year.

Getting Ready to Deal

Time to cut the cable TV bill down to size.

Based on reader input and our own experiences, you are going to find Time Warner Cable less willing to volunteer their lowest price promotions as they have in the past. Customer retention call center workers are trained to try to keep your business without giving away too much to customers threatening to leave. That is why doing your homework is essential before you call.

The most common reasons people call threatening to cancel service are:

• a poor service experience
• a rate increase or the end of a promotion that results in a higher rate
• a better deal from the competition

When you call to cancel service, a representative will seek to understand your reasons and attempt to save you as a customer. If you respond you don’t like the picture quality or your Internet is constantly going out, you are unlikely to get a promotion. You’ll be offered a one-time service credit and a repair visit. If you are calling to cancel over a rate hike notice, they will probably offer a tepid promotion that effectively wipes out the rate increase, but still leaves you paying a lot more than you should. The best offers are designed in response to marketing from competitors trying to steal you away as a customer.

Doing Your Homework

This year’s key word is: UPGRADED. Your local phone company just notified your neighborhood better service and a better deal is now available.

We believe the best deals will go to customers prepared to bring a competitor’s offer for them to match. If Time Warner’s local competitors are Google Fiber or Verizon FiOS, you are probably going to get a great deal without a lot of effort. In the northeast, Verizon FiOS and Time Warner Cable have had to face the fact if a customer of either doesn’t get an excellent deal to stay, they are going to switch to the other for one or two years and then switch back after the promotion expires. We’ve seen retention offers in these areas that even include high value gift card rebate offers normally reserved exclusively for customers able to prove (with their final bill) they are leaving one provider for the other. In areas where Time Warner Cable competes with AT&T U-verse, negotiations can get tougher. Time Warner Cable retention operators will listen to your claim you can get a better deal from AT&T or DirecTV and then try to trip you up by asking a lot of questions about 1-2 year contracts, HD fees, set-top equipment fees, broadband speeds, and other sneaky fees AT&T loves to slap on their bills but not always disclose in their advertising.

Things can get even tougher if their only significant competitor is Frontier Communications, HawTel, Windstream, CenturyLink, or other independent telephone companies. Most customers still can’t get TV service except through a companion offer with a satellite company and broadband typically comes in the form of underwhelming DSL. Time Warner Cable has a database of their competitors’ promotions and packages, and they respond to your price match request by trying to find the offer you want them to match in their system. When they find it (or something close to it), the call center operator will respond with a series of challenging statements to cut the apparent value of that promotion. For example, they will claim the competing offer does not include certain features Time Warner includes at no extra charge or doesn’t include various equipment, programming and other hidden fees that raise the price.

If you concede this, the price they will ultimately match is likely to be higher than what you originally thought. It may even sound reasonable to you, because you are used to “gotcha” and hidden fees that are already on your current Time Warner bill (fees the retention operator usually “forgets” to mention Time Warner also charges when they claim to be making an “apple to apple” comparison of the two offers.) That’s their game and it is designed to confuse and overwhelm you. We are going to teach you how to avoid getting on board their carnival carousel.

The key word for 2016 is: UPGRADED, as in their competitor ‘just notified you they have upgraded your neighborhood to a better level of service with a great limited time, local promotion just for customers like you.’

As AT&T and other phone companies continue to upgrade their networks to deliver video, phone and better broadband service, you can shut down the debate about DSL broadband speed and the many deficiencies of telephone company partnerships with satellite TV providers. Instead, you will explain the phone company can now match the speed Time Warner is selling (or at least the speed you need), and with services like Frontier FiOS TV/Vantage TV, CenturyLink’s Prism, Hawtel’s TV, and Windstream’s Kinetic TV, you don’t need a satellite dish to watch anymore.

A Time Warner Cable call center.

But before we begin negotiations, a review of what you are already paying for is in order. Go and grab your latest Time Warner Cable bill.

If you are a broadband-only customer, you’ve probably received many offers to add television service. Those with cable television and broadband may be getting cards in the mail offering to add phone service for an additional $10 a month. Those customers identified as likely premium movie channel subscribers are getting offers to add multiple premiums at a special price. This practice is known as upselling, and it is how your $150 cable bill quickly rose to well over $200 once those limited-time promotions end and regular prices begin.

Here are some common cable TV add-ons that may be still lurking on your bill, are optional and may be removed on request:

• Variety Pass (a/k/a Preferred TV): Just over 60 channels of lesser-known and slightly more expensive cable networks and their cousins. Includes MTV, Aspire, Cooking Channel, FOX Sports, Crime and Investigation Channel, GSN, LOGO, and National Geographic, among dozens of others. This package is very common and can often be downgraded to a 70+ Standard TV package.
• HD Pass: Usually 4-6 channels of uniquely expensive basic cable networks. Most customers probably added this during the days of HDNet — a network Time Warner Cable dropped several years ago. Today, you are probably paying $3-5 a month extra for networks like beIN SPORTS, MGM HD, RFD HD, and Smithsonian. If these don’t interest you, drop this add-on.
• TWC Sports Pass: More than two dozen additional sports channels that come at a hefty price. If you need to get your cable TV bill down, this is a good place to start.
• TWC Movie Pass: Once affordable, this package of Disney Family Movies On Demand, TWC Movie Pass On Demand, and at least eight Encore movie channels has seen steady rate increases, especially over the last three years. It may no longer be worth it.
• Various Premium Channels: HBO alone now costs $16.99 a month. Other premiums have also seen prices rise these last few years. But for $20-30 more, depending on the promotion, you can have every premium channel for a year, usually including HBO, Cinemax, Showtime, The Movie Channel, Epix, and Starz. Don’t leave your money on their table.

The TWC Digital Adapter was supposed to cost $0.99 a month. It’s now $3.25.

With the latest round of rate hikes, renting equipment from Time Warner has gotten more expensive than ever. Do you still need a traditional set-top box in the guest bedroom or kids’ rooms if they are not even interested in cable TV? Each box and remote can add up to $7-9 a month depending on your package. DVR service is also increasingly costly because Time Warner charges customers for both the equipment and the service. An enhanced DVR capable of recording up to six shows at once is a nice addition, but it can easily add over $20 a month to your bill in equipment and service fees. If you find you aren’t using the DVR as often as you used to, it may be time to switch back to a traditional set-top box, which costs much less.

If you have TVs in spare bedrooms or the kitchen hooked up with Time Warner’s Digital Adapters, you will find the price for those has also increased dramatically. Initially promised for $0.99 a month, they now cost $3.25 each. This year, we recommend returning them and buying one or more Roku 2 2015 Edition ($70) units instead, which can deliver cable TV to your spare TV sets over your home Wi-Fi. (Also available on: Roku 3, All Roku 2 Models, Roku LT, Roku HD (2500X), the Roku Streaming Stick, Kindle Fire HD & HDX, Samsung Smart TV, Xbox 360 and Xbox One.) Time Warner provides their lineup on these devices with a free app. A one time equipment purchase will pay for itself in a few years, give instant access to Hulu, Netflix, and other services and offer a less frustrating experience.

Cable modems are another piece of equipment you should not be renting from Time Warner. These devices work with your Internet service and now cost $10 a month. The top recommended Arris (formerly Motorola) SB-6141 can be purchased on eBay for around $50 (for refurbished units) and from retail outlets for $70-80 (new). If you are still renting a modem from Time Warner, go and buy one today.

Am I Getting a Good Deal?

While tempting, these typical Time Warner Cable offers usually require upgrades that raise the price. For example, Whole House DVR mandatory service and equipment fees add $11.75 a month per cable box, with a two-box minimum. That gift card offer is only good if you are able to prove you are switching from another provider and can produce a copy of your final bill.

This is the part people dread the most — having to haggle over their cable bill. How do you know if the offer Time Warner gives you is a good one? The answer is: by comparing it against the competition and what Time Warner would charge new customers for the same services. If it is within that range, you’ve done okay. If you keep pushing far beyond that, you are likely to find diminishing returns and increasing aggravation – sometimes an offer promised on the phone never even makes it to your bill, because it was offered in error. Then it becomes a dispute over crediting the difference between an offer promised and one actually received. We also don’t recommend people push for rebate cards, because even if you are offered one to keep your business, you usually will not qualify for it because you typically cannot meet the rebate’s terms and conditions, resulting in a rejection letter several months later from the third-party rebate processor.

To find out pricing of current promotions, start by visiting the phone company’s website to see what it has to offer. After that, it is off to Time Warner Cable’s website, pretending to be a new customer and creating a package similar or identical to what you receive today.

PrismTV + Internet, from CenturyLink. This service is being introduced in a number of CenturyLink-served communities.

Along the way, take note of fine print disclosures about contract terms, equipment fees, surcharges, etc. Some new customer offers increase in price during the second year, but ignore that. You are only negotiating for a better price for one year. In general terms, you are probably going to find new customer prices averaging in this range:

• Broadband only: $34.95/mo for 12 months (Standard service)
• Triple Play (broadband, TV + Enhanced DVR, phone): $99.99/mo for 12 months (30Mbps service)
• Double Play (broadband + TV): Expect to pay around $80-90 for Standard/Turbo/Extreme broadband with traditional 200+ channel Preferred TV (periodic promotions offer enhanced speed broadband at the higher side of this price range)

Be aware most promotions start with lowball offers that do not include equipment like the very popular and expensive DVR (with the equipment and service fee), and the additional cost of a second set-top box many people have in their master bedroom. There are also Broadcast TV and Sports Programming surcharges increasingly charged by providers, and the usual taxes and fees.

No, dealing with Time Warner Cable won’t reduce you to tears.

If you want to save time and are comfortable with a triple play package including 200+ channel Preferred TV with DVR and one additional standard HD set-top box, Ultimate Internet (50Mbps or 300Mbps in Maxx-upgraded areas), and Unlimited local/nationwide home phone service with voicemail, you should be able to easily negotiate a price hovering around $120-130 a month. We pay closer to the high side of that range after subscribing to “whole house” DVR service, which allows you to watch shows recorded on a DVR in another room. That price represents about a $50/month savings over the $175 price we would pay with the lesser promotion they offered us after the most recent one expired. If you are in a more competitive market with an even better deal than we found from our local providers, Time Warner should be able to match it too.

It’s Time to Make the Cancel Call

We’re getting close to making that phone call. Just one more reminder: the retention operator will probably try to question your competitor’s deal. That is where our magic word UPGRADED comes in. You are going to stay resolute the competitor’s offer you negotiated and are telling Time Warner about specifically targeted those gotcha fees and hidden charges, which have all been waived or do not apply. To win your business after the upgrade, the price quoted is the “out the door” price exactly as it will be billed to you, without hidden fees, no term contracts, and no gotchas. You can acknowledge those fees are common among many providers, but they do not apply to you in this case.

Get a glass of water, a pen and paper, and be prepared to spend about 30 minutes total on the phone (most of that will be on hold as they change your account to add the promotion you just won).

Call 1-800-892-4357 and say “cancel service” when the automated system asks what you are calling about. From there, your call will be forwarded to a customer retention call center. The first thing you should ask when connected is the representative’s name and extension (or other identifying information). If your deal isn’t applied (or applied correctly) to your account, the name of the person you spoke with will go a long way to getting any problems straightened out.

You will be asked why you are canceling service. You want to emphasize “it costs too much” and you have “found a better deal” elsewhere. You should expect the representative to start negotiations by attempting to downgrade your current service to save money. Do not play this game at this point in the call. Politely tell the representative you are not interested in a reduction in your services because you can get the same or better from the competition… at a lower price. Keep reminding them your concern is over the cost of the service, nothing else. Don’t get sidetracked talking about service problems or poor customer service. Address those issues at the end of the call.

Despite assertions Time Warner Cable customers won’t endure extended hold times, at least 2/3rds of our recent calls were spent listening to hold music.

You will be asked to describe the deal from the competitor. Let them know that with recent upgrades in your area it covers all the TV channels you want to watch, has the same broadband speed you are getting now, and offers unlimited local and long distance calling to all the places you care about. Let them know you have already talked to the other company but after a family discussion, you decided to give Time Warner a chance to match or beat their offer and will stay as a customer if they can.

The retention operator will likely try to challenge the competitor’s offer, but each time politely remind them your offer either includes those fees/charges or waives them with no contract obligation and no cancellation penalties. Tell them that competitor is going all out to sign up new customers in your neighborhood.

At all times, be polite, persistent, and persuasive. If you are pleasant, representatives will often go the extra mile for you. Try saying, “is there anything else you can try to get me a better price,” “I really appreciate all of your help today,” and “thank you for looking into this for me.” If things seem to be going against you, remind them, “I know there must be something we can do together to get to a better deal,” “I know you might not be able to do this for me, but perhaps a supervisor could?” and “maybe I am approaching this wrong and we need to start over and try to find the best promotion we can, even if it means adding or changing something that will get me a better deal.”

At this point, the operator will put you on hold and review the promotional offers they can apply to your account. When they return to the line, hear them out but you need them to come within $5-10 of the deal you took to them. If they can’t, you can usually ask if a supervisor will grant you a one time service credit for the difference between the two prices, or to give you a free upgrade to faster Internet speed, a premium movie channel, or something else to sweeten the offer. Try to stay flexible over a few dollars either way. The representative cannot make up a deal, they have to find one in the system that matches your current services and enter the proper code(s) to apply it to your account. Write everything down and repeat it back as you go to make sure you both understand the terms. Also make certain to ask if ANY other fees or charges apply, and if they do, write them down. In most cases, the price you get will be before taxes and some surcharges.

If you find you are dealing with a difficult or intransigent representative, thank them for their time, hang up and call back in a few hours and try again. You never have to commit to a deal immediately. If you want to think about it, ask for the representative to note your account with the offer he or she made and ask their name so you can refer back to that conversation when you call back.

Save your notes. It is unfortunately all too common that the deal you were promised over the phone can look very different on your first bill. But if you kept your notes and the name(s) of representatives you spoke with, any problems can be fixed later with a corrected deal or service credits.

[flv]http://www.phillipdampier.com/video/Inside Amy Schumer – Calling the Cable Company.mp4[/flv]

Amy Schumer calls Time Warner Cable. It wasn’t this bad for us, we swear! (4:45)

Comcast today officially announced speed increases for its broadband customers in the northeastern U.S. that includes a nearly 50 percent speed boost for its Blast! tier.

• Performance Pro: Customers subscribed to Comcast’s eligible triple play packages will get an upgrade to Performance Pro, raising speeds from 25 to 75Mbps;
• Blast!: Customers signed up currently for 105Mbps will soon see speeds of 150Mbps.

“We’ve invested tens of billions of dollars to create a network that makes broadband widely available to the most homes, and allows us to continually deliver the fastest, most reliable Internet and Wi-Fi speeds in and out of the home,” said Kevin Casey, president of Comcast Cable’s Northeast Division, which includes 14 states from Maine to Virginia and the District of Columbia.

The new speeds and tiers will be available to the vast majority of new and existing customers starting later this month. To get the new speeds, customers may need to re-start their modems. Comcast will also notify customers who may need to upgrade their modems to receive the increased speeds. Customers who lease modems from Comcast will be able to receive upgraded modems. A list of approved modems can be found online at http://mydeviceinfo.comcast.net/.

Time Warner Cable held its first post-merger-flop conference call with investors this morning and reported surprisingly good subscriber numbers for the first quarter of 2015.

Despite disappointing investors for not meeting projected profit and revenue numbers for the first three months of the year, Time Warner managed to add 30,000 net video customers for the first time since 2009. High-speed data customers grew by 315,000, compared with 269,000 a year ago, while voice customers increased by 320,000, compared with 107,000 in the prior-year period. The company also reported $26 million in wasted merger-related costs.

Time Warner’s latest triple play promotion has fewer gotchas in the fine print than usual, but the modem fee is still there so buy your own.

A renewed love for Time Warner Cable was not the reason the cable company added customers. Aggressive pricing with fewer fine print “gotchas” and Time Warner Cable Maxx upgrades helped the company pick up new subscribers. Last October, Time Warner added a $90 triple play offer valid across much of its service area, offering unlimited calling phone, Preferred TV, and 30Mbps broadband with one set-top box for $89.99 a month for one year, an offer Artie Minson, chief financial officer of Time Warner Cable called “clean.”

For the last two years, Time Warner Cable executives decided to de-emphasize promotional pricing on phone service, preferring to draw more attention to its double-play television and broadband offers. This year, that thinking is long gone as the cable company re-emphasizes its triple-play packages and offers current customers the chance to add phone service for as little as $10 a month. The strong growth in new phone customers during the quarter reflects the success of those promotions.

Minson was less impressed with the sales of “skinny bundles” of bare basic cable television, HBO, and broadband service, noting it had little impact on Time Warner’s subscriber growth. The allure of its $14.99 everyday low price, low speed Internet offer has also waned.

“There’s a lot of attraction in the press about skinny packages,” echoed Dinesh C. Jain, chief operating officer of Time Warner Cable. “I think a lot of the times, customers don’t want to get bogged down in a lot of choices to make on those kinds of things. There’s a lot of value in our triple-play packaging right now and it’s a simpler sale.”

Marcus used the conference call to re-emphasize the company has not been distracted by 14 months of merger talks with Comcast and has executed on its pre-merger business plan all along.

Coming in 2017 (If We Live That Long)

Network upgrades under the TWC Maxx program are continuing on schedule.

“New York City, LA and Austin are complete, Dallas, San Antonio and Kansas City are underway and Charlotte, Raleigh and Hawaii on the docket for later in the year,” said Marcus. “We also plan to begin the Maxx process in San Diego this year and finish up in early 2016. It’s still early days, but Maxx certainly appears to be making a difference. Customer feedback has been great and churn among Maxx customers with new DOCSIS 3.0 modems is dramatically lower.”

But it will take another two years to complete the entire Time Warner footprint, of which 40-50% will be upgraded by the end of this year.

“The exact pace at which we continue that process in 2016 and 2017 depends on the experience we have in 2015. We’re feeling better about our ability to roll out all-digital this year than we did last year, which was really the first year of the program,” said Marcus. “And we’ll evaluate, as we go into 2016, how quickly we think we can ramp the next batch of systems.”

In a recurring theme throughout the conference call, executives emphasized Time Warner does not want to pioneer tinkering with the traditional cable package.

For example, Marcus acknowledged Cablevision’s experiment with Wi-Fi calling as a cellular replacement strategy, but said Time Warner Cable will take a wait and see approach.

“I’m inclined to watch and see how that evolves and then we’ll see how best to develop our own strategy on that front,” Marcus said.

Marcus

“There’s a lot of talk and a lot of work going on out there from other guys,” said Jain, referring to slimmed down cable packages and unbundling. “And if any of their things work, we’ll just be fast followers on that stuff because I think there are some segments of our customer base where that is going to have appeal.”

Marcus also complained there was far too much attention being paid on Millennials as an excuse to break up the traditional cable experience.

“There tends to be, in my opinion, an obsessive interest in Millennials, maybe at the expense of the broader customer base,” Marcus said. “For the vast majority of our customers, the way we currently deliver the video product is pretty darn attractive. That said, sure, there’s a group of customers who might very well like to access video via other means. So it is definitely the case that over time, I can see a world where more and more customers consume our offering without needing to lease a set-top box from us. But that doesn’t mean we’re going to abandon the largest portion of our customers who actually do like the current model.”

On other subjects, the implementation of Net Neutrality under Title II regulations will have no impact on Time Warner’s future plans or investments, according to Marcus.

“We’ve said in the past that our normal business practices comply entirely with the notion of the open Internet, no blocking, no discrimination, no throttling, and transparency are fundamental parts of the way we do business. So to the extent that that’s the full scope of what’s getting incremented under Title II, I think you won’t see a change in the way we do business.”

But he warned if the FCC intends to more broadly regulate Internet access, that could have an impact on pricing and future investment.

Marcus also re-emphasized his intention not to change the way Time Warner sells broadband. That means no compulsory usage caps or usage-based pricing.

“We’re very focused on delivering compelling products to customers at a price that delivers real value,” said Marcus. “We can’t think in terms of taking gross margin dollars that are lost because we lose a video customer and somehow embedding those into high-speed data [with usage pricing] and not seeing an impact on high-speed data.”

Windstream this week introduced its fiber to the neighborhood service Kinetic – its attempt to bring a competitive triple-play package of broadband, home phone, and television service to about 50,000 homes initially in Lincoln, Neb.

“We’re extremely excited to launch Kinetic in Lincoln,” said David Redmond, president of small business and consumer at Windstream. “Over the last year, we have heard loudly and clearly that this community is excited and eager for an alternative TV service. Windstream is confident that residents that sign up for Kinetic will find a highly interactive experience and a smarter way to watch TV than cable or satellite.”

The project in Lincoln will test consumer reaction and help the company plan if or how it plans to expand the service across many of its other service areas across the country.

Powered by the Ericsson Mediaroom platform, Kinetic is Windstream’s effort to squeeze about as much use of its existing copper wire infrastructure as possible. Like AT&T U-verse, Kinetic requires a fiber connection part of the way to customers, but continues to rely on existing copper telephone wiring already in the subscriber’s neighborhood. In effect, it’s an enhanced DSL platform that will split available bandwidth between television, Internet access and home phone service.

One unique aspect of Kinetic is its use of a next generation, compact whole home DVR that can record four shows at the same time, supplemented with wireless set-top boxes ($7/mo each), that allow subscribers to take the service to any television in the home without wiring. A subscriber can even move a television out into the yard and not lose service.

Remarkably, Windstream — an independent telephone company — completely de-emphasizes its own phone service in its up front promotions. Unless customers dig deeper into the Kinetic website, they will find prominently featured double play packages of television and Internet service starting at $59.98 a month. Telephone service is offered (and priced) almost as an afterthought, bundled into various packages for $5 extra a month. Phone customers get unlimited nationwide local and long distance calling.

[flv]http://www.phillipdampier.com/video/Windstream Kinetic TV 4-2015.flv[/flv]

Windstream produced this introductory video to its new Kinetic TV service, offered initially to 50,000 homes in Lincoln, Neb. (1:20)

We added the pricing details for Home Phone service.

The biggest limitation Windstream faces marketing the service is its legacy network of copper wires. Customers can only qualify for the service if the connection between their home and Windstream’s central office is good enough to sustain the speeds required to handle all three services at the same time. The company is focusing Kinetic squarely on customers looking for a cable television alternative to Lincoln’s only other provider — Time Warner Cable. That may be because Kinetic remains disadvantaged in the broadband department.

The highest Internet speed a Kinetic customer can buy is 15Mbps, which is the speed Time Warner Cable offers in its “Standard” package. Time Warner currently sells up to 50/5Mbps in Lincoln — more than three times faster than Windstream’s Kinetic. Many Windstream DSL customers have complained they don’t come close to the speeds they are paying for, particularly during peak usage periods. A Facebook group with over 500 customers exists to discuss exactly that issue. Whether it will be different for Kinetic customers is not yet known, but the company’s lawyers are prepared for that possibility.

Windstream’s Whole House DVR is only about the length of its remote control.

“Windstream cannot guarantee speeds or uninterrupted, error-free service,” the company says in its terms and conditions. “Internet speed claims represent maximum network service capability speeds.  Actual customer speeds may vary based on factors including simultaneous use of multiple devices, use of other Windstream services, customer device capabilities, Internet and Network congestion, website traffic, content provider service capacity, customer location, network conditions, and bandwidth devoted to carriage or protocol and network information.”

At least there are no usage caps.

Kinetic subscribers are also warned that just like DSL broadband, line quality will impact the kind of television service received.

“Kinetic TV includes digital channels (including local channels), one receiver and up to four standard direct video streams to the customer residence,” Windstream notes. “Of the four standard direct video streams per residence, customer’s location will determine both high definition (“HD”) availability and the maximum number of HD video streams (between one and four) a customer can view and record in HD at any one time, regardless of the number of receivers in the residence.  The remaining streams will be standard definition.”

Kinetic’s channel lineup is comparable to that of Time Warner Cable, with some minor exceptions. Time Warner imports some regional over the air channels from adjacent cities, Windstream does not. Certain channels like Turner Classic Movies are available on Kinetic, but only for customers subscribing to the most expensive tier. Time Warner offers that channel on its less expensive Standard tier.

Limited bandwidth may limit your broadband speeds and the number of HD channels you can watch at any one time.

Time Warner Cable spokesman Mike Hogan took indirect shots at both the City of Lincoln and Windstream in response to the introduction of Kinetic.

“Lincoln residents can count on the fact that Time Warner Cable will offer the best choices for TV, Internet, home phone and home security to the entire city — in sharp contrast to competitors who only serve select areas, or won’t even say where they will or won’t serve,” Hogan said in an email to the Journal-Star.

That’s a reference to Windstream’s refusal to specify exactly where in Lincoln Kinetic is available.

Stop the Cap! surveyed more than 100 Lincoln-area addresses this morning and found Kinetic available primarily in wealthy and newer neighborhoods south and southeast of the city center, including zip codes such as 68516. A review of real estate transactions across the city of Lincoln showed home prices in this area are well above other parts of the city. That suggests Windstream is targeting the service to higher-income neighborhoods during its initial rollout, which plans to reach up to 45 percent of city households.

Although Windstream officials expect to bring Kinetic to about 80% of Lincoln, the city has given the company 15 years to complete the project. Further expansion may also depend on how customers respond to Kinetic.

With plenty of time, Windstream may choose to turn its attention elsewhere, eventually introducing the service in other cities across its 18-state service area of Alabama, Arkansas, Florida, Georgia, Iowa, Kentucky, Minnesota, Mississippi, Missouri, Nebraska, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina and Texas, before it gets around to wiring urban poor neighborhoods in Lincoln.

Cable industry defenders believe Time Warner Cable and Windstream are being treated differently by city officials. Hogan notes the cable company is required to serve the entire metropolitan area, unlike Windstream that critics contend may be interested only in cherry-picking the low-hanging fruit.

Windstream’s announcement leaves just two significant independent telephone companies without IPTV offerings: FairPoint and Frontier Communications.

[flv]http://www.phillipdampier.com/video/KLKN Lincoln New television service in Lincoln 4-16-15.mp4[/flv]

KLKN in Lincoln covered the Windstream event introducing Kinetic TV to Lincoln and talked with company officials about what the new service offers Lincoln and how much it costs in comparison to Time Warner Cable, the area’s incumbent cable company. (2:29)

A typical promotional offer from Comcast for a bundle of broadband, TV and phone service.

Cable and phone companies will continue to raise the price of broadband-only service while also increasing the value proposition of bundled packages of broadband, television, and phone service to keep customers from cutting the cable television cord.

For at least four years, cable companies have refocused rate increases and fees on Internet access, especially for broadband-only customers. At the same time, cable-TV rate hikes are easing, especially for customers subscribed to two or more services. Today, customers face prices as high as $67 a month for standalone Internet service. But that price can drop in half if customers bundle broadband with television and phone service. Most triple play promotions in markets where AT&T U-verse and Verizon FiOS compete can be as low as $90 a month. In less competitive markets, a similar promotion often costs $99-119 a month.

Recent research by Sanford Bernstein reveals these pricing strategies are not happening by accident.

Media analyst Todd Juenger recently held his second cord-cutting focus group in Comcast-dominant San Francisco and found some of those most likely to cancel cable television decided to keep their Comcast bundle after they discovered the cable company charges $66.95 a month for Internet-only service, excluding the modem rental fee. For $10 more per month during the first year, customers can get that same 25Mbps broadband service bundled with 140 TV channels. Assuming the customer doesn’t protest the subsequent rate increase beginning a year later, that rate will eventually reset to $136.90 a month. But price-sensitive customers who complain often avoid any rate increase at all.

Juenger’s focus group surveyed 18 men and women in the age group most likely to drop cable television – 21-38 year-olds. Despite their love for Netflix, Hulu, Amazon, and other online video services, the participants broadly recognized the cable/telco bundle now delivers a better value proposition and as long as cable and phone companies continue to price up standalone Internet service, many will choose to stay with the company they hate and not try to cobble together a comparable package of broadband and television service from other providers.

“Hence, we remain cautiously optimistic that cord-cutting, in large numbers, isn’t likely to happen,” Juenger wrote his clients. “It’s one of those ideas that sounds great in the abstract but crumbles when faced with the reality.”

As cable television pricing continues to exceed many household budgets, providers are seeking new customers that can afford cable TV but choose not to subscribe. One of their primary targets: broadband-only customers and cord-nevers who might be persuaded to add cable television at a starting price of $10-20 above what they pay for broadband service. That price is less than what Sling TV or PlayStation Vue charges for far fewer channels.

The challenge competing online video providers face is finding a compelling limited channel lineup that will appeal to all-comers. Although the average cable subscriber generally watches fewer than a dozen cable channels regularly, not having access to one or more of those favored channels is a deal-breaker for many.

Juenger’s focus group was most open to a hypothetical a-la-carte package of any 10 customer-chosen channels for $20 a month. But Juenger reminded his investor clients no such package currently exists and probably never will.

“Simply put, for existing pay-tv subs, the content [available to Sling or View customers] is too limited (relative to the cost savings); and for cord-nevers, the price is too high (relative to the appeal of the content),” Juenger wrote.

But Juenger did warn that customers are enthusiastic about sticking it to their current provider, if they can get the programming they want. That could make some programmers, especially broadcast stations and networks, more vulnerable to revenue loss. If a company can reliably offer a variety of theme-based slimmed down cable packages coupled with an effective and seamless over-the-air antenna, no retransmission fees would be paid to over-the-air stations and networks.

If the bundled package pricing argument doesn’t work with cord-cutters, the broadband usage cap probably will. Customers will quickly learn they can eat through their monthly Internet usage allowance watching live television online, or avoid that prospect by subscribing to cable TV, which offers unlimited viewing.