Plan on downgrading your Rogers cable, phone or Internet service? Be ready for messages injected into your web browsing sessions by the cable company trying to win back your business.

Daryl Fritz from Toronto decided to cancel his Rogers’ home phone and television service and downgrade his Internet service. Fritz soon found this banner intruding on every web page he tried to visit:

Your decision to leave Rogers is not something we take lightly. We value your business and care about how happy you are with your Rogers experience, so we would like to extend a special offer* in the hope that you will reconsider your decision. Please call 1-855-410-7589 (M-F 9am-9pm/Sat 10am-6pm ET) before your service disconnects to let us know why you are thinking of leaving Rogers. We appreciate your time and consideration. Please click on the “X” in the top right hand corner to acknowledge that you have received this message.

*-Offer available for a limited time for the account indicated (non-transferable) and subject to change without notice.

The banner usually disappears after the customer acknowledges receiving it. Stop the Cap! has learned the number directs callers to Rogers’ customer retention department where customers are pitched special discounts to change their mind. The prices are comparable, if not better, than new customer promotions found on Rogers’ website. Rogers is far less annoying than Comcast is when it faces losing a customer. If a customer rejects the offer (or never calls in to hear one), they are not bothered any longer and the representative thanks them for their time.

Rogers retention offers are often extremely aggressively priced, especially if mentioning you are leaving for a competitor (especially Bell). Rogers reps can slash prices, put you on a high usage broadband plan at prices lower than what regular customers pay for slower speeds, waive usage caps for a few dollars more, lock in rates for up to eight years, and offer heavy discounts off almost everything.

One current example for cable television:

• 30% off basic cable ($28/mo instead of $40)
• TFC ($15/mo)
• NextBox 2.0 set-top (free) NextBox 3.0 ($2.50/mo)
• Digital Services Fee (eliminated)
• CRTC LPIF (it’s the government — $0.50/mo)

This can knock your Rogers cable bill down to $46/month before GST and other taxes.

Broadband customers can grab a 50% discount off plans like Hybrid Fibre 150 (GTA), normally $86 a month, but $43 on a retention plan. Customers get 150Mbps and 350GB of usage. If you don’t want a cap, demand a deal to remove it (it regularly costs $25/month extra for unlimited). The modem rental is included.

If you still want Rogers Home Phone, you are paying too much if it costs over $20 a month. Home Phone Favourites, including Call Display and one other calling feature of your choice is $15/month on retention. Add 500 long distance minutes for $5/month extra.

All three services combined should cost no more than about $104 a month before GST, which adds $13.52 in Ontario. Provincial taxes vary.

New Rogers customers can also get very aggressively priced deals. This week Rogers is selling 30/5Mbps Internet service (includes 270GB allowance and free modem) for $54.95. Regularly, it’s $61.99 with only a 70GB monthly usage allowance. That is still outrageously high by American standards, but isn’t bad for Rogers. New customers should call 1-800-605-6678 to ask about current offers.

Laurence is the ex-CEO of Vodafone.

The new chief executive of one of Canada’s largest telecommunications companies has declared the country can’t support a fourth national wireless competitor because it will simply cost too much to build and maintain.

Guy Laurence has been very vocal about Canadian telecommunications policies since taking over for Nadir Mohamed who retired last year.

This week Laurence announced a reboot of Rogers Communications he dubbed v3.0, designed to face the “hard truth” that most Canadians despise the cable and wireless company.

“Every day I marvel at what an amazing company Ted [Rogers] built, Laurence said, referring to the company’s founder. “The mix of assets, the culture of innovation and depth of employee pride is extraordinary. But we’ve neglected our customers, and we’ve let our legacy of growth and innovation slip. The plan I’ve laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers.”

Most of the changes Laurence plans relate to its poorly-rated customer service. Laurence has insisted that all customer service functions, including call centers, customer service, service technicians and marketing will be combined into a single unit that will report directly to him.

But Laurence said nothing about improving service plans, dropping usage caps, or lowering prices.

Several long time Rogers executives are out the door, either voluntarily or quietly pushed out.

“When you remove overlap and reduce bureaucracy, and you create agility, then it takes less people in management. So there will be job losses at the management level. No doubt of this,” Laurence said. “But because this is not a cost story, I don’t have a dollar value or a number of people. I don’t even have the vaguest idea in my head what that might be.”

Like many American cable companies, Rogers has lost video customers although it is still growing its broadband business by picking up ex-DSL customers. With overall growth flat during 2013, the new CEO wants to maximize shareholder value by limiting the number of costly new projects launched. Instead, Laurence promised “fewer, more impactful initiatives” under Rogers 3.0.

Rogers will continue to depend heavily on its profitable wireless division, which competes against Bell and Telus.

Although Canadian government officials have repeatedly sought a fourth national competitor willing to break with tradition in the wireless market, Laurence says the government is engaged in wishful thinking if it believed a fourth carrier would shake things up in Canada.

“I’m not saying the government is wrong. I’m not saying that they should change their policy. My personal view is that it is difficult to see a scenario where a fourth carrier will be successful,” Laurence said. “What you saw in Europe was a number of different countries who pursued the four-carrier option for a period of five to seven years. It was politically very popularist and they were happy to follow that. What you clearly see now, and I cite Germany and France, is that they’ve started to realize that given the capital complexity involved in these companies, it is very difficult to support a fourth carrier.”

Canadian wireless companies have recently embraced a study by the Montreal Economic Institute that declared the presence of a fourth national carrier would be “wasteful.”

“It may be preferable for financial resources … to be concentrated in the hands of a few strong players willing to invest in new technologies and services rather than scattered among several small and feeble competitors trying to survive by selling at prices barely above marginal costs,” the report said.

The Montreal Economic Institute won’t reveal its donor list of corporations that pay for its research.

The Montreal Economic Institute is “funded by the voluntary donations of individuals, businesses and foundations that support its mission.” The MEI does not disclose the specifics of its donors, however, for fears that “organizations similar to the MEI” would have an opportunity to solicit funds. The foundation of the MEI’s mission statement is couched in basic free market ideology, such as the Randian conception that “people who make money are creating wealth.”

Despite asking repeatedly, MEI will not disclose whether its telecom-related studies were funded by the telecommunications companies named in their reports. But there is little doubt of MEI’s economic philosophy.

Michel Kelly-Gagnon, the president and CEO of MEI, has written a number of opinion pieces that further illuminate the mission of the organization, notes The Telecom Blog. Included among them are articles that suggest “true entrepreneurs… deserve our gratitude” and pieces decrying a “tax the rich” mentality. There’s even a bit about the “dangers” of so-called “Soviet imagery,” citing the “intellectual and moral recklessness” in a pair of teens audacious enough to wear red T-shirts featuring USSR emblems.

Canada’s Competition Bureau, less concerned with Soviet nostalgia, found different results from increased competition – at least $1 billion in savings as competing carriers are forced to increase the wireless penetration rate while working to lower prices.

Laurence said the only way a four-carrier government policy could work in Canada is if the federal government put up taxpayer money to build, update, and run a “modern communications network” across the country. If that happens, Rogers and other companies will only be too happy to use it to offer expanded service and competition, with no commitment it will cost any less.

[flv]http://www.phillipdampier.com/video/MEI – The State of Competition in Canada’s Telecommunications Industry – Paul Beaudry IEDM.flv[/flv]

Paul Beaudry, associate researcher at the Montreal Economic Institute offers the amazing conclusion that more wireless competition in Canada is bad for consumers! (4:16)

Incoming Rogers CEO Guy Laurence has a reputation for hating cubicles, desks, meetings, and paper. How many Rogers’ employees will be left to enjoy the changes is unknown.

Rogers Communications has tapped Guy Laurence, the head of one of Great Britain’s largest cell phone operators to lead eastern Canada’s biggest cable and wireless firm after current CEO Nadir Mohamed retires in early December.

The company has spent months on a global search to find its next chief executive and signaled how important its wireless business is by selecting the current CEO of Vodafone UK to run the business.

Shareholders barely registered this morning’s announcement, with little movement in the stock, but analysts at some of Wall Street’s largest investment banks think the choice will help Rogers better position itself against increasing competition from Bell/BCE and Telus, which have stolen away some of Rogers’ cable and wireless customers.

“Its unique mix of wireless, cable and media assets offer a brilliant platform to provide innovative service to Canadians. I intend to build on the strong foundation established under Nadir’s leadership to compete and win in the market,” Laurence said in the statement.

When Laurence relocates to Rogers’ headquarters in Toronto, he will be immediately confronted with a Conservative government that has made wireless competition a hallmark of its political platform. In January, Rogers will be a participant in federal spectrum actions for coveted new 700MHz frequencies that Rogers wants to expand its cellular network. Ottawa wants some of those frequencies to be set aside for new competitors to bolster wireless competition. Rogers, along with the other large incumbents, wants access to bid on all available spectrum.

The company has struggled with declining market share as a growing number of customers finishing their wireless contracts have taken the opportunity to change providers, mostly to Bell and Telus’ benefit.

Rogers Cable has also suffered subscriber losses in Ontario from increasing competition from Bell’s IPTV service Fibe, which continues to run aggressive new customer promotions.

Rogers may be hoping for an image reset in Canada, and Laurence’s unconventional way of doing business may help.

“I don’t believe in offices. They’re a thing of the past. Offices produce things like a conventional company,” Laurence told a British newspaper in 2011.

To underline his point, Laurence abolished offices and personal desks for Vodafone employees and underlined the new policy by ordering cleaning staff to incinerate any items left on desks overnight. Vodafone workers are given a laptop, a Vodafone mobile phone and an employee locker. Where they choose to conduct business is up to them. Meetings are heavily frowned upon.

The incoming Rogers CEO also despises paper, and wants employees to use as little of it as possible.  At Vodafone, workers often had to buy paper themselves for use in the office and hide it from view.

Rogers’ dress code may also radically change. At Vodafone, Laurence insisted employees dress the same way customers do.

“When you remove the barriers of offices, meetings and all the rest of it, people can spend more time doing what they’re supposed to do,” Laurence said. “As a consequence, people start to perform better. It used to take us 90 days to do a pricing change. We do that in four days now.”

Analysts suspect fixing Rogers’ lousy reputation for customer service will be one of his top priorities. Rogers’ executives will also be updating their resumes — Laurence has a reputation for shaking up middle and upper management. But one priority Rogers’ investors expect will not change: protecting the company’s high profit margins and continued efforts to cut costs.

Laurence did not forget everything he learned while getting his MBA. After joining Vodafone, he initiated a brutal workforce reduction that separated 2,350 Vodafone employees from their desks and lockers – permanently, slashing the payroll from 9,500 to 7,150 workers.

Bruce

Charging usage-based pricing and monetizing your use of the Internet is key to enhanced profits and higher earnings as broadband becomes the key product for cable operators.

That is the view of Robert Bruce, president of the communications division of Rogers Communications, eastern Canada’s largest cable operator.

“[The Internet] is the key to the future of our business, hence monetizing the increased bandwidth usage will rapidly become the future across all our businesses, whether it is wireless or wireline,” Bruce told a financial analyst in response to a question about ongoing Internet rate increases from the cable company. “There are clearly some unlimited offers out there and we think they are fairly shortsighted as the Internet is the future of the business.”

Bruce believes there is plenty of room for future rate increases, especially as the cable company boosts Internet speeds and ends network traffic management, improving the perceived quality of Rogers’ Internet service.

“We have significantly enhanced the value of this product and over time it is our plan to monetize it accordingly,” Bruce explained to the analyst. “The price increase that you receive in the mail would have just been one step in the monetization that we think will continue as Internet service becomes the backbone product in the home.”

Rogers admits it will continue to lower the bar on customers with usage caps and higher broadband pricing.

Ironically, Rogers is currently offering its own unlimited use plans, primarily in response to a competing offer from Bell.

Dr. Michael Geist, a broadband industry observer and law professor at the University of Ottawa notes competition is the only thing keeping Rogers’ pricing and usage caps in check.

“If the Bell offer disappears, so will the Rogers plan,” Geist predicts. “With limited competition, favorable pricing plans will come and go, with executives anxious to increase prices and implement usage caps. The only solution is sufficiently robust competition that all players are continually forced to improve service and keep pricing in check to retain and attract customers.”

Rogers may tell the public Canadian broadband is robustly competitive but the company signals something very different to the investor community. With OECD data already showing Canada among the ten most expensive countries for broadband service in the developed world, Rogers is primed to raise prices even higher as it further tightens Internet usage caps.

Rogers’ improvements in its broadband service do not necessarily correspond with the company’s pricing power. As consumers increasingly consider Internet access an essential utility in the digital economy, Rogers is finding it can set prices as it likes and regularly increase them without effective subscriber backlash. With most Canadians buying service from the cable or phone company, if both providers avoid a pricing war, investors will be able to extract OPEC-like earnings from the barely regulated service.

Providers routinely claim rate increases are tied to costly upgrades, but Rogers’ own financial statements and comments to shareholders say otherwise. The cost to deliver broadband service in Canada is dropping, but the price charged for Internet access and the overlimit fees collected when customers exceed their usage limit will continue to rise as a growing percentage of company revenue now depends on broadband service.

Rogers Communications customers frustrated with customer service or billing problems are advised the first representative they speak with regarding the issue does not necessarily have the final word on the matter. Eastern Canada’s biggest cable operator reminds customers 91 percent of all complaints are resolved to the customer’s satisfaction by the time they appeal to Rogers’ Ombudsman.

“We’re the only telecommunications provider in North America to have an Ombudsman to provide an independent review of unresolved customer concerns,” noted Rogers’ blog.

Rogers recommends the following four-step process to resolve complaints:

• Step 1: Contact Rogers’ Customer Care Center – available by live chat, phone, regular mail, or through social media: on Twitter – @RogersHelps, @RogersVousAide or you can find Rogers on Facebook;
• Step 2: Request to speak with a manager at the Customer Care Center;
• Step 3: Contact the Office of the President;
• Step 4: Write to the Office of the Ombudsman, either by mail, fax or email.

Walker

Kim Walker, Rogers’ Ombudsman reported that 84 percent of customer complaints reported to her office were either entirely or partly Rogers’ fault. The Ombudsman’s office only found entirely in favor of Rogers or its prepaid unit Fido 16 percent of the time.

Over half of the complaints escalated to the Ombudsman’s office related to wireless service. Billing and service changes constituted the majority of those complaints.

If Rogers’ Ombudsman is still unable to offer customer satisfaction, customers have one more place to appeal: the Commissioner for Complaints for Telecommunications Services.

Customers can file complaints with the Commissioner on the CCTS website or by calling toll-free 1-888-221-1687.