AT&T U-verse customers are receiving postcards in their mailboxes reminding them they are receiving a “tremendous value” from the service.  The card even promises, “U-verse will keep getting better in 2011.”

Time will tell if subscribers agree, but one thing is certain — they will be paying more to find out.

AT&T has been mass-mailing rate increase postcards to customers in some of their service areas, announcing rate increases for programming packages and the company’s Residential Gateway hardware:

Rethink Your Bill: Stop the Cap! reader Tim sent us a copy of AT&T's U-verse "holiday greetings."

The rate increases range from $1 for AT&T’s hardware to $5 a month for certain programming packages.  AT&T blames the rate increases on “increased business costs, including costs associated with higher programming fees.”

The increases take effect Feb 1.

“Funny they are doing this pretty much at the same time Time Warner in my area sent out a notice about rate increases,” our reader Tim observed.

Last year's glossy mailer gave fair warning what subscribers could expect in 2010 were rate increases.

Time Warner Cable customers in several areas of the country are now receiving good tidings in their mailbox — the annual glossy mailer that portends the company’s annual “rate adjustments.”

Customers in areas from snowed-in western New York to fogged-in Los Angeles will find the company quick to congratulate themselves on their “achievements” in 2010 — achievements that someone has to pay for — you.

After you’ve finished reading all of the self-back-patting accolades, somewhere towards the bottom of the piece the company tries to break the bad news, telling you it must periodically “adjust prices.”  We know what that means and so do you.

The company’s new rate schedule for 2011 delivers price increases across the board, but the exact amounts and percentages depend on where you live.  For customers in western New York, expect around a 6 percent rate hike.  In southern California, rates for just about everything are increasing, some by a percentage considered high even for the cable industry.  The more services you bundle with the cable company, the less the total increase will bite your wallet.

Considering America’s inflation rate stands at less than 1 percent and will remain at that level through next year, a rate increase six times that amount is certain to start another round of package trimming and cord cutting from strapped subscribers.

“Everytime they increase their rates, I drop something to keep my bill manageable,” writes our reader David in Charlotte, N.C.  Rate increases in that state were announced in November.

“When I’m down to just standard cable and Internet, I’ll look to drop them,” he adds.

David says he used to have a fully-loaded package from Time Warner, taking every premium channel, Digital Phone, and Road Runner Turbo.  But not anymore.

“When they raised rates three years ago, we dropped several premium channels,” David said. “Two years ago we dropped the rest and some of their HD programming, and last year we chucked Digital Phone for our cell phone.”

What is going in 2011?  Road Runner Turbo.

“It’s a pointless product ever since they raised upload speeds for standard Road Runner customers.”

For customers in Rochester, the latest rate hike is the latest of several over the past year.  The company has been incrementally increasing prices on individual components of the cable package in an effort to drive more customers into bundled service packages.

In Los Angeles, it’s much the same.  Rate increases are on the way for DVR service and for set top boxes.  So are dramatic price hikes for virtually anything requiring an employee to come to your home. Want them to pick up or exchange equipment?  Pony up $29.99 (up 50 percent).  Need someone to install your phone or Internet?  That’s going up 65 percent to $32.99.

The company’s response to these increases?

The usual — programming cost increases.  The company also encourages customers to do installations themselves and drop off equipment at a local cable store to avoid the charges.

Columnists are using the occasion to scream once again for a-la-carte cable — allowing customers to pick and pay for only the channels they want to receive, always a Dead-on-Arrival idea for cable companies.

Tom Joyce from the Mount Airy News noticed as rates increase, the channels he wants to see either aren’t on the system, are being dropped, or are at risk of being dropped because of contract disputes:

What really irks cable television subscribers is that not only are we paying more, we are getting less for our money as well. It would be one thing to simply charge subscribers more for the same service, but what Time Warner seems to be doing is hiking prices while also diminishing the quality of its programming.

For example, C-SPAN2 recently was dropped from the system. C-SPAN2 is a great outlet for public-affairs programming and also focuses on books written on government, history and similar topics.

While some TV watchers might say good riddance to such a high-brow channel, I think it’s a shame viewers now have one less outlet that might actually broaden their intellectual horizons or help them become better-informed citizens.

Yet Time Warner’s cuts also could affect mainstream broadcast content as well. There have been announcements that Channel 48, a Triad TV station, is being dropped from the local cable system at the end of this month. I rely on Channel 48 for many entertainment shows, including late-night reruns of “The Office.” This trend isn’t new. It’s been occurring over the years, paralleling a scenario of constant price increases.

The cable package I receive once included the Fox Movie Channel, Encore Westerns and others that I found enjoyable, but which gradually fell by the wayside. Only one bona fide movie selection remains, Turner Classic Movies.

Channels that I now receive basically are a collection of commercial-laden garbage and cheap filler.

David Lazarus at the LA Times agrees:

“I’ve said it before and I’ll say it again: Cable and satellite bills are too high, and it’s nuts that people have to pay through the nose for channels they never watch,” Lazarus writes. “It’s time for cable and satellite companies to switch to a la carte programming so we can start paying for products we actually want, rather than ones that we’re forced to accept.”

Lazarus also noticed Time Warner Cable’s efforts to placate subscribers with freebies backfired again this year as well:

As it did last year, Time Warner is again trying to make its annual rate hike more palatable by giving customers coupons to watch premium movies for just 99 cents.

The catch is that you have to mail in the coupon with your bill to have it redeemed. Or you can mail it separately if you want to add 44 cents in postage to your 99-cent movie.

But what about all those customers who have gone paperless — as Time Warner prefers — with automatic bill payments or electronic cash transfers? Isn’t this unfair to them?

When I suggested last year that maybe the cable giant should include a digital code on its coupons so that customers could redeem them online, a company spokeswoman said this was a good idea and she’d take it up with her superiors.

I suggested the same this year to Gordon. He said it was a good idea and he’d take it up with his superiors.

Additional details about Time Warner Cable’s new TV Essentials package, which provides a more limited cable TV lineup to viewers are making their way to Stop the Cap!

So far, Wall Street appears generally unimpressed with Time Warner’s efforts to retain customers planning to depart the cable company over cost issues.  Richard Greenfield of BTIG says consumers have to give up too much to subscribe to a package that deletes many of America’s most popular basic cable networks and delivers no HD programming.

The package seems to alienate every age group.  Stop the Cap! confirmed Time Warner Cable made most of the decisions about the channel lineup themselves, and although some networks are insistent about not being excluded from such packages, many of the decisions about what channels to leave out were made by the cable company.  For example, younger viewers will miss Comedy Central despite the fact the network is hardly the most expensive basic cable channel around, and nothing prevented them from carrying it.  We’ve also learned the Essentials package deletes several more channels some consumers will consider deal-breakers to lose.  We’ve confirmed in Ohio, customers will have to give up Food Network and The Weather Channel.  No Ms. Palin’s Alaska either — TLC is also off the channel lineup.

We’ve learned from a few of our readers in Akron and Cleveland who inquired about the new package that Time Warner told them they cannot continue to get phone or Internet service with the Essentials package on their account.  We earlier heard customers were supposed to be excluded from promotional deals for these services, not banned from buying them at any price.  We’re trying to get a confirmation from Time Warner’s northeast Ohio division about this, and suspect there might be some mis-communication going on here.

Greenfield adds Time Warner is offering a lousy deal to budget-minded consumers.

“Cable subscribers looking to save money have already defected to Dish Network’s $40 package called America’s Top 120, which is better than TV Essentials,” he noted.

Meanwhile, residents in upstate New York — watch out.  Time Warner Cable is finalizing its decisions about 2011 rate increases which are likely to be announced in mailers sent just after the holidays.  A source tells Stop the Cap! the rate increases will echo the ones in North Carolina.  The biggest rate increases will hit customers only getting one or two services from the cable company.  Video customers can expect the largest increases.  Phone rates will likely remain unchanged for most.

Customers will be encouraged to avoid the rate increases by bundling services.  Time Warner Cable raised rates on western New York customers three times in 2010 for different services.  This rate increase, likely effective in February, will be similar in percentage to the one announced last winter.  The company will blame programming costs and also use the introduction of several new services, including Primetime on Demand, Look Back, and Remote DVR as  justification for the rate hikes.

We’ll have much more coverage on this in late December.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/WFMY Greensboro TWC Rate Hike 11-22-10.flv[/flv]

You can preview the excuses for forthcoming rate hikes from Time Warner Cable by listening to a company representative in North Carolina deliver them to customers there, who will see their rates increase Dec. 3rd (from WFMY-TV Greensboro).  (2 minutes)

Time Warner Cable is among the first cable companies in the country to recognize there is still a Great Recession for many of their middle class customers.  After major cable companies lost more video subscribers than they gained for the last two quarters in a row — a first — the nation’s second largest cable operator has developed a budget-minded basic package to meet new economic realities.

Time Warner Cable’s TV Essentials Package will deliver about 50 channels of basic networks and local broadcasters to subscribers in two test markets starting Monday — New York City and northeastern Ohio around the cities of Akron and Cleveland.  New York residents will pay $39.95 for the package, $29.95 in Ohio.  But both packages will be sold to customers for only one year as a special promotion and are missing many popular networks.  Despite that, Time Warner Cable spokeswoman Maureen Huff says the packages represent significant savings for consumers.  The retail value of the package is $50 per month.  Several cable analysts suspect the package is revenue neutral for Time Warner, which hopes to hold onto customers and put them back on traditional cable packages as economic conditions improve.

But for those contemplating Essentials, compromising over the likely loss of several networks is required.  Sports fans in particular will need to look elsewhere — all of the expensive basic cable sports networks, including ESPN and MSG are not included.  News junkies will have to live with several C-SPAN networks, CNN and Headline News.  Fox News and MSNBC are excluded.  Several Viacom-owned cable networks are also not covered, notably Comedy Central.  TNT isn’t either.

In fact, no HD networks of any kind are provided, free video on demand is not included, and customers will be banned from obtaining DVR equipment to record shows for later viewing.  Also, customers participating in this promotion are prohibited from receiving any other discounts from the cable company for broadband or phone service, so it is narrowly tailored to appear only to current analog basic/standard service customers.

Although Time Warner Cable CEO Glenn Britt said, “the public would like to have more choice and have the option of paying for less programming,” it’s clear the cable company has also developed the package in a way to protect its more expensive Standard Service from being cannibalized by customers looking to save money.  The lack of HD programming and DVR availability, in particular, will deliver a clear message to many subscribers the package involves uncomfortable sacrifices.

Some of the networks dropped from the Essentials package are not even that costly to Time Warner Cable.  Comedy Central and MSNBC are much cheaper than other networks in the package.  The loss of the former is likely to keep younger households unhappy, and Time Warner would likely have been accused of bias had it included MSNBC’s left leaning nighttime lineup while excluding right-wing Fox News (which is more expensive than CNN and MSNBC combined).

Everything about the Essentials package screams “retention offer” — marketed quietly to customers intending to depart from the cable company for economic reasons.  With 2011 rate increases forthcoming, it is logical this type of package will be offered as a last resort.  But don’t expect Time Warner to heavily advertise it to current customers, where it could trigger a downgrade avalanche.

Time Warner Cable customers in North Carolina are getting rate hike letters from the cable company that foreshadows what other Time Warner Cable customers around the country can expect in the coming months.

For residents in Charlotte and the Triad region, Time Warner is boosting prices for unbundled customers an average of six percent, which will impact customers not on promotional plans or who are not locked into a “price protection agreement.”

The rate increases particularly target standalone service customers.  Those with the fewest services will pay the biggest increases.  Those who subscribe to cable, phone, and broadband service from the company will suffer the least.

A Time Warner Cable spokesman claimed the company is just passing on the cost of programming.

WXII-TV in Greensboro reported that for many customers already struggling with their bills, they don’t want to hear anything about a price hike.

“I think it’s ridiculous at this time with the economy — it’s hard to make it as it is,” one customer told the station.

“I wish there was a better option out there, but it’s about the only thing you can get,” said another viewer.

Time Warner has been developing pricing models that increasingly push customers towards bundled packages of services.  Standalone broadband service saw dramatic price increases in many areas in 2010, and the company’s most aggressive new customer promotions encourage customers to take all three of its services.

But broadband customers need not expose themselves to inflated broadband prices for standalone service.  Most Time Warner Cable franchises offer Earthlink broadband at comparable speeds at prices as low as $29.95 per month for the first six months.  When the promotion expires, customers can switch back to Road Runner at Time Warner’s promotional price.

Time Warner does face competition in some areas of North Carolina from AT&T U-verse, which offers attractive promotional pricing for new customers.  But the phone company’s broadband speeds come up short after Time Warner boosted speeds across much of the state.  The cable company now delivers Road Runner at speeds of up to 50/5Mbps.  AT&T tops out at 24Mbps, and not in every area.

When a competitor can’t deliver the fastest speeds, they inevitably claim consumers don’t want or care about super-fast broadband.

“We are focused on offering the broadband speeds that our customers need, at a price that they can afford,” said AT&T spokeswoman Gretchen Schultz.

Greenlight promotes its local connection to Wilson residents

Some North Carolina consumers are watching AT&T’s slower speeds and Time Warner’s price hikes from the sidelines, because they are signed up with municipal competitors.

Residents in Wilson with Greenlight service from the city don’t have to sign a contract to get the best prices and obtain service run and maintained by Wilson-area employees. The provider has embarked on a campaign to remind residents that money spent on the city-owned provider stays in the city.

In Salisbury, Fibrant is making headway against incumbent Time Warner as it works through a waiting list for customers anxious to cut Time Warner’s cable for good.  Fibrant customers are assured they’ll always get the fastest possible service in town on a network capable of delivering up to 1Gbps to businesses -and- residents.

MI-Connection, the rebuilt former Adelphia cable system now owned by a group of local municipalities is managing to keep up with Time Warner with its own top broadband speeds of 20/2Mbps.  The system is comparable to a traditional cable operator and does not provide fiber to the home service.  Its 15,000 customers in Mooresville, Cornelius and Davidson are likely to stay with the system, but it is vulnerable to Time Warner’s bragging rights made possible from DOCSIS 3 upgrades.  Since Time Warner does not provide service in most of MI-Connection’s service area, city officials don’t face an exodus of departing customers.

But that could eventually change.  Some MI-Connection customers have reported to Stop the Cap! they have begun to receive promotional literature from Time Warner Cable for the first time, and there are growing questions whether the cable company may plan to invade some of MI-Connection’s more affluent service areas.  Cable companies generally refuse to compete with each other, but all bets are off when that cable company is owned by a local municipality.

For most North Carolina residents, AT&T will likely be the first wired competitor, with its U-verse system.  To date, U-verse has drawn mixed reviews from North Carolina consumers.  Many appreciate AT&T’s broadband network is currently less congested than Road Runner, and speeds promised are closer to reality on U-verse compared with Road Runner during the early evening.  But some AT&T customers are not thrilled being nickle-and-dimed for HD channels Time Warner bundles with its digital cable service at no additional charge.  And for households with a lot of users, AT&T can run short on bandwidth.

“We have five kids — three now teenagers, and between my husband’s Internet usage and me recording a whole bunch of shows to watch later, we have run into messages on U-verse telling us we are trying to do too much and certain TV sets won’t work until we reduce our usage,” writes Angela.  “AT&T doesn’t tell you that you all share a preset amount of bandwidth which gets divided up and if you use it up, services stop working.”

Angela says when she called AT&T, the company gave her a $15 credit for her inconvenience, and the company claims it is working on ways to eliminate these limits in particularly active households.  For now, the family is sticking with U-verse because the broadband works better in the evenings and she loves the DVR which records more shows at once than Time Warner offers.  Their U-verse new customer promotional offer saves them $35 a month over Time Warner, at least until it expires.

“From reading about Fibrant and Greenlight on your site, my husband still wishes we lived in Salisbury or Wilson because nothing beats fiber, but at least what we have is better than what we used to have,” she adds.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/WXII Greensboro TWC Raising Rates 11-16-10.flv[/flv]

WXII-TV in Greensboro reports of Time-Warner Cable’s rate hikes for the Piedmont Triad region of North Carolina.  (2 minutes)