AT&T U-verse customers are receiving postcards in their mailboxes reminding them they are receiving a “tremendous value” from the service.  The card even promises, “U-verse will keep getting better in 2011.”

Time will tell if subscribers agree, but one thing is certain — they will be paying more to find out.

AT&T has been mass-mailing rate increase postcards to customers in some of their service areas, announcing rate increases for programming packages and the company’s Residential Gateway hardware:

Rethink Your Bill: Stop the Cap! reader Tim sent us a copy of AT&T's U-verse "holiday greetings."

The rate increases range from $1 for AT&T’s hardware to $5 a month for certain programming packages.  AT&T blames the rate increases on “increased business costs, including costs associated with higher programming fees.”

The increases take effect Feb 1.

“Funny they are doing this pretty much at the same time Time Warner in my area sent out a notice about rate increases,” our reader Tim observed.

Last year's glossy mailer gave fair warning what subscribers could expect in 2010 were rate increases.

Time Warner Cable customers in several areas of the country are now receiving good tidings in their mailbox — the annual glossy mailer that portends the company’s annual “rate adjustments.”

Customers in areas from snowed-in western New York to fogged-in Los Angeles will find the company quick to congratulate themselves on their “achievements” in 2010 — achievements that someone has to pay for — you.

After you’ve finished reading all of the self-back-patting accolades, somewhere towards the bottom of the piece the company tries to break the bad news, telling you it must periodically “adjust prices.”  We know what that means and so do you.

The company’s new rate schedule for 2011 delivers price increases across the board, but the exact amounts and percentages depend on where you live.  For customers in western New York, expect around a 6 percent rate hike.  In southern California, rates for just about everything are increasing, some by a percentage considered high even for the cable industry.  The more services you bundle with the cable company, the less the total increase will bite your wallet.

Considering America’s inflation rate stands at less than 1 percent and will remain at that level through next year, a rate increase six times that amount is certain to start another round of package trimming and cord cutting from strapped subscribers.

“Everytime they increase their rates, I drop something to keep my bill manageable,” writes our reader David in Charlotte, N.C.  Rate increases in that state were announced in November.

“When I’m down to just standard cable and Internet, I’ll look to drop them,” he adds.

David says he used to have a fully-loaded package from Time Warner, taking every premium channel, Digital Phone, and Road Runner Turbo.  But not anymore.

“When they raised rates three years ago, we dropped several premium channels,” David said. “Two years ago we dropped the rest and some of their HD programming, and last year we chucked Digital Phone for our cell phone.”

What is going in 2011?  Road Runner Turbo.

“It’s a pointless product ever since they raised upload speeds for standard Road Runner customers.”

For customers in Rochester, the latest rate hike is the latest of several over the past year.  The company has been incrementally increasing prices on individual components of the cable package in an effort to drive more customers into bundled service packages.

In Los Angeles, it’s much the same.  Rate increases are on the way for DVR service and for set top boxes.  So are dramatic price hikes for virtually anything requiring an employee to come to your home. Want them to pick up or exchange equipment?  Pony up $29.99 (up 50 percent).  Need someone to install your phone or Internet?  That’s going up 65 percent to $32.99.

The company’s response to these increases?

The usual — programming cost increases.  The company also encourages customers to do installations themselves and drop off equipment at a local cable store to avoid the charges.

Columnists are using the occasion to scream once again for a-la-carte cable — allowing customers to pick and pay for only the channels they want to receive, always a Dead-on-Arrival idea for cable companies.

Tom Joyce from the Mount Airy News noticed as rates increase, the channels he wants to see either aren’t on the system, are being dropped, or are at risk of being dropped because of contract disputes:

What really irks cable television subscribers is that not only are we paying more, we are getting less for our money as well. It would be one thing to simply charge subscribers more for the same service, but what Time Warner seems to be doing is hiking prices while also diminishing the quality of its programming.

For example, C-SPAN2 recently was dropped from the system. C-SPAN2 is a great outlet for public-affairs programming and also focuses on books written on government, history and similar topics.

While some TV watchers might say good riddance to such a high-brow channel, I think it’s a shame viewers now have one less outlet that might actually broaden their intellectual horizons or help them become better-informed citizens.

Yet Time Warner’s cuts also could affect mainstream broadcast content as well. There have been announcements that Channel 48, a Triad TV station, is being dropped from the local cable system at the end of this month. I rely on Channel 48 for many entertainment shows, including late-night reruns of “The Office.” This trend isn’t new. It’s been occurring over the years, paralleling a scenario of constant price increases.

The cable package I receive once included the Fox Movie Channel, Encore Westerns and others that I found enjoyable, but which gradually fell by the wayside. Only one bona fide movie selection remains, Turner Classic Movies.

Channels that I now receive basically are a collection of commercial-laden garbage and cheap filler.

David Lazarus at the LA Times agrees:

“I’ve said it before and I’ll say it again: Cable and satellite bills are too high, and it’s nuts that people have to pay through the nose for channels they never watch,” Lazarus writes. “It’s time for cable and satellite companies to switch to a la carte programming so we can start paying for products we actually want, rather than ones that we’re forced to accept.”

Lazarus also noticed Time Warner Cable’s efforts to placate subscribers with freebies backfired again this year as well:

As it did last year, Time Warner is again trying to make its annual rate hike more palatable by giving customers coupons to watch premium movies for just 99 cents.

The catch is that you have to mail in the coupon with your bill to have it redeemed. Or you can mail it separately if you want to add 44 cents in postage to your 99-cent movie.

But what about all those customers who have gone paperless — as Time Warner prefers — with automatic bill payments or electronic cash transfers? Isn’t this unfair to them?

When I suggested last year that maybe the cable giant should include a digital code on its coupons so that customers could redeem them online, a company spokeswoman said this was a good idea and she’d take it up with her superiors.

I suggested the same this year to Gordon. He said it was a good idea and he’d take it up with his superiors.

Obsolete? Netflix introduces "streaming-only" options for customers

Netflix online streaming fans who could care less about renting DVD’s by mail can now save some money on Netflix’s newly-announced Streaming Only service plan, available now for $7.99 per month.  New and former customers can now also obtain a one month free trial of Netflix’s online and traditional plans, up from the former two week free sample.

The new streaming plan comes after moderate success offering online video to Canadian customers.  Netflix has been slowly transforming itself into a streaming-media company, as costs to package, ship, and process DVD’s by mail continues to rise.  About 20 percent of Netflix’s catalog is available for instant viewing on a computer screen, smartphone, or larger living room TV (with the help of a set top box, Netflix-equipped DVD player, or videogame console).

For customers who prefer getting physical DVD’s (or just want the 80 percent of Netflix’s catalog not available online), some bad news.  The company is raising rates beginning tomorrow.  The rate increase amounts to $1 for every DVD a plan allows to be checked out at the same time.  For the company’s popular 3-out plan, the monthly rate rises $3, from $16.99 to $19.99 per month, plus applicable tax.

Most Netflix streaming fans subscribe to the company’s 1-out plan, the lowest price option that includes unlimited streaming.  That plan rises in price by one dollar to $9.99 per month (plus tax).  If the rent-by-mail option is of little interest, consider downgrading to the streaming only plan and save two dollars a month.

It will be a long time before Netflix can offer its entire catalog online.  Larger studios with close ties to cable companies are lengthening the window before certain titles can become available for instant viewing.  Three of the six major Hollywood studios will not offer movies through Netflix’s online viewing service until HBO’s contract to show the movies expires.  For many titles, that means at least seven years after the movies are released on DVD.

Netflix's New Rates

[flv width=”512″ height=”308″]http://www.phillipdampier.com/video/WSJ Netflix 11-29-10.flv[/flv]

The Wall Street Journal’s Digital Network discussed the implications of Netflix’s new streaming plan and the potential impact of the rate increase for traditional DVD rental customers.  (4 minutes)

Additional details about Time Warner Cable’s new TV Essentials package, which provides a more limited cable TV lineup to viewers are making their way to Stop the Cap!

So far, Wall Street appears generally unimpressed with Time Warner’s efforts to retain customers planning to depart the cable company over cost issues.  Richard Greenfield of BTIG says consumers have to give up too much to subscribe to a package that deletes many of America’s most popular basic cable networks and delivers no HD programming.

The package seems to alienate every age group.  Stop the Cap! confirmed Time Warner Cable made most of the decisions about the channel lineup themselves, and although some networks are insistent about not being excluded from such packages, many of the decisions about what channels to leave out were made by the cable company.  For example, younger viewers will miss Comedy Central despite the fact the network is hardly the most expensive basic cable channel around, and nothing prevented them from carrying it.  We’ve also learned the Essentials package deletes several more channels some consumers will consider deal-breakers to lose.  We’ve confirmed in Ohio, customers will have to give up Food Network and The Weather Channel.  No Ms. Palin’s Alaska either — TLC is also off the channel lineup.

We’ve learned from a few of our readers in Akron and Cleveland who inquired about the new package that Time Warner told them they cannot continue to get phone or Internet service with the Essentials package on their account.  We earlier heard customers were supposed to be excluded from promotional deals for these services, not banned from buying them at any price.  We’re trying to get a confirmation from Time Warner’s northeast Ohio division about this, and suspect there might be some mis-communication going on here.

Greenfield adds Time Warner is offering a lousy deal to budget-minded consumers.

“Cable subscribers looking to save money have already defected to Dish Network’s $40 package called America’s Top 120, which is better than TV Essentials,” he noted.

Meanwhile, residents in upstate New York — watch out.  Time Warner Cable is finalizing its decisions about 2011 rate increases which are likely to be announced in mailers sent just after the holidays.  A source tells Stop the Cap! the rate increases will echo the ones in North Carolina.  The biggest rate increases will hit customers only getting one or two services from the cable company.  Video customers can expect the largest increases.  Phone rates will likely remain unchanged for most.

Customers will be encouraged to avoid the rate increases by bundling services.  Time Warner Cable raised rates on western New York customers three times in 2010 for different services.  This rate increase, likely effective in February, will be similar in percentage to the one announced last winter.  The company will blame programming costs and also use the introduction of several new services, including Primetime on Demand, Look Back, and Remote DVR as  justification for the rate hikes.

We’ll have much more coverage on this in late December.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/WFMY Greensboro TWC Rate Hike 11-22-10.flv[/flv]

You can preview the excuses for forthcoming rate hikes from Time Warner Cable by listening to a company representative in North Carolina deliver them to customers there, who will see their rates increase Dec. 3rd (from WFMY-TV Greensboro).  (2 minutes)

Time Warner Cable is among the first cable companies in the country to recognize there is still a Great Recession for many of their middle class customers.  After major cable companies lost more video subscribers than they gained for the last two quarters in a row — a first — the nation’s second largest cable operator has developed a budget-minded basic package to meet new economic realities.

Time Warner Cable’s TV Essentials Package will deliver about 50 channels of basic networks and local broadcasters to subscribers in two test markets starting Monday — New York City and northeastern Ohio around the cities of Akron and Cleveland.  New York residents will pay $39.95 for the package, $29.95 in Ohio.  But both packages will be sold to customers for only one year as a special promotion and are missing many popular networks.  Despite that, Time Warner Cable spokeswoman Maureen Huff says the packages represent significant savings for consumers.  The retail value of the package is $50 per month.  Several cable analysts suspect the package is revenue neutral for Time Warner, which hopes to hold onto customers and put them back on traditional cable packages as economic conditions improve.

But for those contemplating Essentials, compromising over the likely loss of several networks is required.  Sports fans in particular will need to look elsewhere — all of the expensive basic cable sports networks, including ESPN and MSG are not included.  News junkies will have to live with several C-SPAN networks, CNN and Headline News.  Fox News and MSNBC are excluded.  Several Viacom-owned cable networks are also not covered, notably Comedy Central.  TNT isn’t either.

In fact, no HD networks of any kind are provided, free video on demand is not included, and customers will be banned from obtaining DVR equipment to record shows for later viewing.  Also, customers participating in this promotion are prohibited from receiving any other discounts from the cable company for broadband or phone service, so it is narrowly tailored to appear only to current analog basic/standard service customers.

Although Time Warner Cable CEO Glenn Britt said, “the public would like to have more choice and have the option of paying for less programming,” it’s clear the cable company has also developed the package in a way to protect its more expensive Standard Service from being cannibalized by customers looking to save money.  The lack of HD programming and DVR availability, in particular, will deliver a clear message to many subscribers the package involves uncomfortable sacrifices.

Some of the networks dropped from the Essentials package are not even that costly to Time Warner Cable.  Comedy Central and MSNBC are much cheaper than other networks in the package.  The loss of the former is likely to keep younger households unhappy, and Time Warner would likely have been accused of bias had it included MSNBC’s left leaning nighttime lineup while excluding right-wing Fox News (which is more expensive than CNN and MSNBC combined).

Everything about the Essentials package screams “retention offer” — marketed quietly to customers intending to depart from the cable company for economic reasons.  With 2011 rate increases forthcoming, it is logical this type of package will be offered as a last resort.  But don’t expect Time Warner to heavily advertise it to current customers, where it could trigger a downgrade avalanche.