West Virginia has spent nearly three times more than it anticipated for each mile of fiber optics being laid by Frontier Communications as part of the state’s taxpayer-funded broadband expansion project, according to a new report.

The Saturday Gazette-Mail reports that state officials originally planned to spend $17,000 for each mile of fiber cable laid to community institutions including schools and libraries. Instead, it is paying $47,500 per fiber mile, more than double the industry average of $20,000.

Frontier Communications is getting at least $45 million in taxpayer dollars towards construction costs and will end up owning the completed fiber network that won’t directly deliver broadband service to a single home or business in the state.

West Virginia will make use of a 675-mile institutional fiber network when the project is finished, 25 percent smaller than the 900-mile network originally proposed.

State officials including Homeland Security director Jimmy Gianato have come up with some novel defenses for the cost overruns, blaming:

• The 2011 Japanese earthquake/tsunami that allegedly spiked fiber prices to as much as $50,000 per mile;
• Superstorm Sandy which delayed the project and caused $14 million in damage;
• The cost of environmental impact studies.

The state is in a hurry to spend down the remaining funds left over from the $126.3 million taxpayer grant before they expire September 30. The broadband project has been mired in controversy from almost the beginning, including allegations that major telecom company employees serving as consultants steered project managers to invest in expensive, oversized routers intended to serve college campuses that ended up installed in tiny community libraries.

State officials also found many of the institutions slated to receive fiber upgrades already had fiber service. That left officials scrambling to find any schools, libraries, hospitals — even prisons where taxpayer-funded fiber broadband would prove useful.

In the end, Frontier will be the biggest beneficiary of the project and state officials predict $4-8 million will remain in unspent funds when the project is complete.

“If people step back, they can see this monstrosity in all its true glory,” says Jan Huntser. “Private companies like Frontier don’t want taxpayer money building public fiber networks for homes and businesses because that represents unfair competition. Instead, Frontier pockets taxpayer money to build a private fiber network they will end up owning that taxpayers cannot access. Instead, we’ll keep using their slow DSL service.”

Huntser says if taxpayer money is spent to build fiber networks, taxpayers ought to be able to use them.

“None of this makes any sense,” Huntser adds. “Frontier tells friends to buy a satellite dish for broadband because they will never offer it while a library in that town has four terminals and enough broadband equipment to support a business with hundreds of employees. They can’t even understand how to make it work, so they still rely on their DSL service to run the Wi-Fi connection instead.”

Frontier Communications is considering adding redundant backup fiber service in certain areas to prevent major customer outages when fiber cables get severed by contractors or storm events.

In May, 26,000 customers in the Palouse, Idaho area and all of Benewah County lost phone and Internet service after a fiber cut. Communities also lost 911 access.

Martin Erkela, Frontier general manager in Moscow, told city councilors the company is considering adding backup connections available to route around fiber cuts.

Similar redundancy would have also helped customers in the Eastern Panhandle of West Virginia who lost service for more than 14 hours after a fiber cut occurred there.

This morning, a number of West Virginians are also experiencing weather-related outages in the Morgantown, Fairmont, Wheeling and Martinsburg areas.

Frontier has experienced a number of service outages related to cable cuts, most accidentally severed during storms or by independent contractors working for other utilities or doing road maintenance or construction.

Redundant backup connections can be used to restore service when a primary fiber link is broken. Providers often don’t invest in backup service for cost reasons, especially if those circuits go unused when primary service is working normally.

Despite findings from an independent consultant that reported West Virginia wasted millions on a broadband expansion effort that effectively built a private, taxpayer-funded fiber network for Frontier Communications, the governor’s office abruptly canceled a 2011 follow-up state audit of the $126.3 million project.

The Charleston Gazette reports Gov. Earl Ray Tomblin’s office said it dropped the audit because Frontier “answered or addressed” issues raised in a memo produced by an out-of-state independent consulting firm.

ICF’s document was so scathing of the state government’s handling of federal broadband stimulus funds, the governor’s office kept it secret until a copy was independently leaked to the Charleston newspaper. The governor’s office said it initially withheld the “internal memorandum” produced by Vienna, Va.-based ICF International because it proved “embarrassing to some people.”

Among ICF’s findings:

• Taxpayers underwrote the construction of a Frontier Communications’ owned and operated fiber broadband network so fragmented in its construction, the only entity likely to benefit is Frontier Communications;
• ICF found West Virginia’s broadband grant program created an “unintended monopoly” for Frontier Communications, and an unusable ‘open access’ network except for Frontier;”
• Frontier’s documentation and expense reports, submitted for reimbursement by taxpayers were inadequate and could have resulted in double billing;
• Frontier overbuilt its network with excessive numbers of fiber strands three to six times above industry standards, driving up construction costs.

Frontier’s called the ICF report “worthless” and accused the consultant of using inaccurate and stale comments that repeat “previously repudiated allegations.”

Frontier also produced its own company-sponsored “external audit” of its work on the $126.3 million broadband project that found “no material deficiencies.”

But ICF says it is standing by its report, and documented instances where the state authorized Frontier to spend significant sums to build fiber connections to community institutions that were later scaled back by the company. Whether Frontier was paid for the originally scheduled work, or for the scaled back construction eventually completed, is unknown.

At this point, ICF reports it is resigned to the fact Frontier will be a major beneficiary of the taxpayer-funded fiber infrastructure and the state has few options to fix the problems they created. The consultant firm says the only workable option would be a joint effort by Frontier’s competitors to build, at their own expense, a “middle-mile, open-access network” that can interconnect with Frontier’s taxpayer-funded network, assuming Frontier will allow it.

A major critic of the broadband stimulus program in West Virginia, Citynet President Jim Martin, has long said the broadband project was primarily going to benefit Frontier.

In September 2010, Martin told the Gazette, “Frontier is going to have the state’s business forever. No other company will have the money to come in and build the network.”

Two months later, Martin was back ringing the alarm bell before more than $126 million in taxpayer funds were spent.

“The state represented it would build a ‘middle-mile’ network reaching 700,000 homes and 100,000 businesses, and it would be this great new superhighway and do all the things the federal government is seeking,” Martin told the Gazette. “But afterward, Citynet and others got to look and it looks like it is a windfall for Frontier Communications only.”

“We’ll ultimately prove this was a complete sham and didn’t benefit anybody,” Martin said. “We’re here. We’re not going anywhere. We totally recognize this is going to be a long battle unless the Broadband Council or the new governor or the next governor does something. We’re going to be on this for however many years it takes. We’re going to hold the state accountable for every single dollar they’re spending. At the end of the day we will show that no jobs were created, there’s no benefit to the citizens of West Virginia. Hopefully we’ll show this was all about Frontier.”

Three years later, Martin is still trying to get accurate broadband maps that depict exactly where Frontier has laid its publicly funded fiber infrastructure. Apparently they are secret, too.

Frontier’s new mascot

I’m sure more than a few readers work for a company with a marketing department that churns out advertising and imagery that leaves you shaking your head wondering what they were thinking.

There are some employees at Frontier Communications who are head-scratching this week as the company unleashes “Frontier’s First Ever Spokesman.”

His name is Francis Abraham Buffalo (his friends get to call him “Frank.”) He’s a… buffalo.

An internal memo obtained by Stop the Cap! informs employees Frank is prepared to bulldoze his way through “the clutter and get consumers buzzing.”

“Think of the Aflac duck and the Geico gecko,” a Frontier executive writes. “People have a truly positive association with them that translates into a positive feeling for those companies.”

But can a new mascot really change perceptions about a company more than the quality of the products or services a company provides (or doesn’t)?

For the record, your editor has never been particularly moved by either the duck or the gecko, and I, along with many other Americans, stopped watching television commercials years ago with the advent of the DVR. I have also never bought a product or service based on anything other than its merits and price. Frontier’s buffalo will not change that.

The mascot search involved a nationwide focus group of at least 800 customers and non-customers who were shown a series of “try-outs” involving lip-synched ducks, pigs, and various other creatures you may have last encountered as roadkill.

“Frank was the top choice, lifting our preference rating over the competition by 8 points and decreasing the competition by 3 points.  That’s a net 11 point increase for Frontier and solid support that we’re on the right path,” the company trumpets.

Of course, their cable competitors can always suggest while Frontier is busy playing with animals, they are delivering far faster broadband service and a better package of phone, broadband, and television service that does not involve a third-party satellite dish stuck on your roof.

Even some Frontier employees were less than enthusiastic about the endeavor, already predicting the response ads from the competition.

“I thought the pig would’ve been a better choice,” writes one. “I can just see the competition running ads about not getting ‘Buffaloed’ by Frontier!”

Most of the excitement among employees seems to emanate from the office that envisioned the campaign and spent a lot of money to make it happen.

“A landmark decision in the continuing evolution of Frontier,” jokes a Frontier worker less than thrilled with the result.

Even Frontier executives admit that Frank might be a big, fat target:

“We have also heard some concerns from our employees that we are proactively addressing in the campaign so our competitors won’t take advantage of our new brand spokesperson.”

“Frank will be a boffo buffalo. A solid, truth-talking machine that doesn’t like fuss or tricks – and neither do we.   We play it straight — price guarantees and no contracts make it easy for consumers to understand our products and services.  So if anyone asks, Frank is not here to “buffalo” or trick anyone (call Cable if you want that!).  He doesn’t deal with BS or malarkey, and that means no hidden fees, no surprises.”

Phillip “It’s actually an American bison” Dampier

Frontier is asking for advice on how to make Frank a better buffalo and offer any additional feedback. At Stop the Cap! we are always willing to help, so we publicly offer advice for our hometown phone company.

1. The American buffalo is actually the American bison, but that probably sounds too French (it is actually Greek, but nobody wants to get too close to Greece these days). The bison’s story is remarkably similar to phone companies like Frontier. It once roamed across the American landscape in great herds but was targeted to near extinction. Just like your landline. It still maintains “near threatened” status, and is only gradually making a comeback with the help of conservation efforts. While our ancestors shared their lives with the bison, most people today will only meet one in a zoo or park. We are unsure why Frontier would want to associate itself with an animal best known in the past and unlikely to be seen today.
2. Lip-synching animals (and babies) has become cliché. We were not too impressed with the voice talent Frontier decided to use for their animals either. Instead, check out Telus, western Canada’s biggest phone company. They turn animal wrangling into an art form, using various critters in their ads for phone, broadband, and wireless service. Telus compliments their animal friends with Canadian musicians to visually and musically deliver whatever message the company wants to share.
3. While Frontier may have eliminated some of its old tricks like contract termination, equipment, service protection, and surcharge fees from customer bills, many of us have long memories of the surprise steep cancellation fees charged when dropping landline service that we kept for 20+ years. Others found Frontier’s inadequate DSL only slightly less annoying than the $100+ service termination fee thrown on the last bill. Some of those fees are still being charged to customers, including a particularly silly broadband account service order charge that still stings departing customers. It is hard to accept Frontier’s new marketing messages when the company is still baiting the traps.
4. Frontier’s reputation problem does not come from poor advertising. It comes from a poor selection of products and services. Frontier until recently has simply refused to keep up with the reality of today’s broadband market. Sorry, basic DSL will no longer cut it, particularly when a competitor arrives. Cable can still out-class Frontier’s broadband products even after upgrades to ADSL2+ and VDSL. Frontier bills are still loaded with surprise surcharges and extras that raise the out-the-door price, sometimes even higher than what cable charges. The more important question to ask focus groups is why people do business with Frontier. Is it because they have to or they want to?

Frontier still does not evoke “cutting edge” anything. Frontier FiOS, inherited from Verizon, is the child nobody wants to talk about.

For years, Frontier only offered ADSL at speeds that stopped keeping up with cable a decade ago, even in large metro areas like Rochester, N.Y. When the company advertised “up to” in association with broadband speeds, it meant it: advertise up to 12Mbps but deliver service as slow as 3.1Mbps. With VDSL, 25Mbps might be doable, but cable already offers 30/5 or 50/5Mbps that is a sure thing.

Frontier’s landline service is generally reliable and works even with a power outage if you have a wired phone. But the company charges too much for a phone line many people are now jettisoning in favor of their cell phone and the company is still pushing long distance calling plan bundles that are now irrelevant. Does anyone under 35 know what a toll-call is?

Frontier’s “television” service for most customers is a third-party reseller agreement with a satellite provider with its own contract and conditions. Exciting? Not exactly.

There isn’t much to see here. AT&T and Verizon have spent money to earn money. The only major success story from AT&T’s landline business is its U-verse platform. Verizon FiOS delivers the most formidable competition cable operators like Time Warner Cable and Cablevision have seen. Even CenturyLink has invested in Prism, a fiber to the neighborhood system that can deliver a true triple-play package of services that give customers a reason to stay.

Frontier has Frank the Buffalo and some long-overdue technology upgrades that probably won’t win back a lot of customers.

So what are the strengths Frontier can sell?

1. In most markets, Frontier has no hard limit on broadband usage. That is an attractive selling point where cable operators slap usage caps on customers. Usage caps can and do trigger customer defections;
2. Frontier phone service is generally more reliable than cable or Voice over IP. Talk to customers in storm-struck areas who lost power and cable, but their phone line kept on working;
3. Frontier ADSL2+ and VDSL can outperform rural cable operators who have either oversold their shared network or don’t offer higher DOCSIS 3 speeds yet;
4. Frontier Wi-Fi, if vastly expanded, can be a useful free add-on and selling tool in areas served by cable operators that do not offer the service. But Frontier Wi-Fi hotpots have to be more commonly encountered to make a difference.

Above all, Frontier must keep upgrading its network to stay competitive. Once you lose customers, they can be extremely hard to get back. For many of us, establishing an account with the phone company meant significant installation fees and several days before a crew would turn up to connect service. Frontier knows perfectly well going back to the phone company after leaving is a high hurdle many never attempt.

The best mascot a company like Frontier can adopt are real customers and employees talking about their satisfaction with the changes Frontier is making. Without that, the customers that left will probably always think of Frontier as yesterday’s news. Using an American buffalo that neared extinction itself is probably not going to change that perception.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/Frontier Animal Mascot Tryouts 4-13.flv[/flv]

Here are Frontier’s animal mascot tryouts. (1 minute)

West Virginia’s broadband future is up for hot debate in the state legislature as Internet haves and have nots fight over whether the state should spend money to bring broadband to those lacking it or improve service for those that do.

House Bill 2979, a bill to expand the broadband purview of the West Virginia Infrastructure and Jobs Development Council, has turned into one of the most contentious bills before the legislature this term. An amendment to redefine what speeds represent “broadband” and requiring the council to prioritize efforts on unserved areas has sparked the most debate.

Sen. Robert Plymale (D-Cabell) introduced and won support for an amendment that would discard the current provider-favored standard defining a community as “served” if customers can buy at least 200kbps service. Plymale favors adopting the federal broadband speed standard — 4/1Mbps as the bare minimum. Plymale also wants the state to devote most of its resources to getting broadband to rural areas that do not have the service today.

“If you’re going to compete in this world today, you have to have access,” Plymale told lawmakers. “Access has to be the number one item, and this amendment allows access to be the priority.”

Plymale

But other lawmakers representing constituents in communities that already have broadband, but receive inadequate speed and service, objected to Plymale’s amendment.

Sen. Herb Snyder (D-Jefferson) claims Plymale’s amendment would restrict the council’s ability to manage broadband resources and require it to spend most of its funding on wiring smaller communities at the cost of service upgrades that could reach more people. Approximately 85,000 West Virginians still have no broadband access other than satellite.

“It’s entirely appropriate to use taxpayer dollars to help and assist people to get broadband service and get on the information superhighway rather than upgrading those already on it,” argued Sen. Mitch Carmichael (R-Jackson), who also happens to also be an employee of Frontier Communications.

Much of the state’s broadband infrastructure spending has been devoted to institutional and middle mile networks that consumers and small businesses cannot directly access. Spending on “last mile” infrastructure makes the difference between getting broadband service or being told it is unavailable.

But Sen. Snyder argues satellite broadband already offers access to the entire state, so broadband speed improvements were more important.

“As we speak the entirety of West Virginia is bathed in 5Mbps satellite broadband service,” Snyder said. “So we’re already surpassing that standard in the entire state, unless you’re in a cave where you can’t get the signal.”

Getting the best broadband bang for the buck was a priority for Sen. Clark Barnes (R-Randolph). He wanted to make sure any amendment would not prevent the council from spending money in areas where satellite service was available.

“If we have 10 folks up in Possum Hollow that have no access to broadband, would they receive priority over the thousand people who only have 2Mbps service?” he said.

The answer would seem to be yes under Plymale’s amendment.