Photo by K. Ciappa for GPTMC

The city of Philadelphia will witness a three-way battle for your broadband dollar in the coming months as three competitors race to upgrade their networks to deliver the kind of “blazing fast speeds” only dreamed about in much of the rest of the country.

Comcast, the dominant cable provider in Philadelphia, today announced 50Mbps broadband service for greater Philadelphia residents for $99 a month.  The new, faster speeds are available because Comcast’s Freedom Region has been upgraded to the DOCSIS 3 standard.  Comcast’s Freedom Region includes metro Philadelphia and the counties of Bucks, Chester, Delaware, and Montgomery, as well as northern Delaware and southern New Jersey.

Comcast also doubled the speeds of many of its broadband customers today.  Here’s a roundup of the affected tiers:

Performance — 12Mbps/2Mbps — $42.95/month
Performance Plus — 16Mbps/2Mbps — $52.95/month (no change of upload speed from previous tier)
Ultra — 22Mbps/5Mbps — $62.95/month
Extreme 50 — 50Mbps/10Mbps — $99/month

*DOCSIS 3 modem upgrade required.

Meanwhile, cable overbuilder RCN, which serves parts of Philadelphia and the Lehigh Valley to the west announced it was aggressively moving to upgrade its own network to DOCSIS 3, and is taking the dramatic step of dumping all of its analog channels from the lineup, switching to all-digital cable, starting in Allentown.  RCN has already confirmed it will offer up to 50Mbps service in upgraded areas, but has the capacity to expand to 100Mbps service if needed.  RCN had been planning to launch upgraded DOCSIS 3 service starting in New York and Boston, but market conditions in Philadelphia will make it necessary to expand there as well.

The newest player in town is Verizon, whose fiber to the home FiOS service is capable of the fastest download and upload speeds in the marketplace.  Verizon has offered packages with equal download and upload speeds (20Mbps/20Mbps being the most common) in the past, but is capable of achieving even faster speeds.  It currently provides 50Mbps/20Mbps service in many areas.

“We have a lot of work ahead of us. We will wire the entire city with the nation’s most advanced fiber-optic network, starting with Chestnut Hill, and we expect the first customers to have FiOS services by later this year,” Verizon spokesman Eric Rabe wrote in a blog post. “Other neighborhoods where we will begin building soon are Brewerytown, East and West Mount Airy, South Philadelphia, and the Kensington sections of the city.”

Verizon expects the entire city to be FiOS-ready by 2016, reaching about 660,000 houses and apartment buildings. It is already available in 182 communities surrounding the city.

Cogeco Cable, which serves customers in parts of Ontario and Quebec, today announced the launch of the “HSI Ultimate” broadband tier offering 50Mbps download speed and 1.5Mbps upload speed.

For customers in Burlington, Oakville, Milton, and Halton, Ontario, the HSI Ultimate package is available today for $144.95 a month with a cable or telephone bundle, $149.95 without, with a monthly allowance of 150GB, which equals $1/GB. The company throws in free cable modem rental and a security software suite.

Cogeco's Ultimate HSI Service Map - Service First in Communities Southwest of Toronto (click to enlarge)

Within five years, Cogeco expects to roll out the service throughout its service areas in Quebec and Ontario thanks to DOCSIS 3 upgrades, which permit cable operators to better manage bandwidth and create new tiers based on speed.

Company officials said in a statement that DOCSIS 3.0 is a technology of data compression that will allow a more efficient and economical bandwidth. Thus, Cogeco Cable will better meet the increasing bandwidth at a competitive cost; give access to a higher data rate, a better video configuration and an increased level of safety.

“This new internet package shows our constant concern to improve our network to satisfy our customers. They can benefit from a more efficient service. With technological advancement, we can offer better access to downstream and upstream Internet, which allows customers to take advantage of applications, available on Internet, more easily,” said Ron Perrotta, Vice President Marketing, Cogeco Cable.

Early customer reaction was negative, because of the pricing and the paltry usage allowance.

“Garbage. Cap is too low to make 50mbps useful,” said one Trenton reader on Broadband Reports’ Cogeco forum. “If my math is correct here you can blow through your 150gb cap in 6.83 hours. That’s a ridiculously short amount of time.”

“I know they are just following suit [with Rogers Cable], but $149.95/month is pretty expensive,” wrote one reader in St. Catharines.

Another questioned the mentality of Cogeco for offering an expensive, but highly limited broadband package: “Cogeco execs are disturbingly out of touch.”

[Update: July 14/12:27am — Our sharp eyed readers contested the accuracy of the speed chart shown below almost immediately after publication.  Eric, who pens for Photography Bay we linked to below, replied to my inquiry about the data.  His reply:  “The speed estimates come from Verizon. I was more concerned with the upload figures; however, now that you mention it, it looks like Verizon may have the 80% calculation on the wrong side of their equation for the download portion of the chart. The upload chart looks right with FiOS at 10x faster than cable; however, the download chart shows a 20% speed increase when it should show a 5x speed increase. Nice catch.” I suppose we should let Verizon know. Thanks to our readers who caught the math error.  Hopefully their billing is more accurate.]

With the announcement by Rogers that their particular implementation of DOCSIS 3 would bring speeds of 25-50Mbps for downloads, it was curious that the company elected to only make incremental increases in upload speed.  Maxing out at just 2Mbps for uploading, Rogers continues the mindset that broadband subscribers don’t care about upload speed — just download speed.

That may have been true in the past, but today’s broadband consumer is woefully underserved with slow upload speeds, which hamper uploading pictures, home movies, and other content to share with friends, family members, or like we do here, the rest of the connected world as a whole.

In Rochester and many other Time Warner Cable cities, upload speed has remain unchanged for standard service customers for more than a decade — just 384kbps.  Paying $10 more for Turbo service, if only to get 1Mbps (which isn’t exactly “blazing fast” these days either), is the only alternative.

Fiber to the home services like Verizon FiOS and some municipally run fiber systems are changing the paradigm for upload speeds, providing customers with substantially faster service — typically far more than telephone company DSL or broadband service from the local cable operator.  A “speed test” from New York from a FiOS customer illustrates the capability:

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For photographers, among many other net users, upload speed is critically important in managing their photograph collections.

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The Photography Bay blog compiled a chart illustrating the dramatic differences upload speeds can have on your time and patience:

Rogers Ultimate Speed Comes At The Ultimate Price of $150/month, Reportedly Capped At 150GB Of Usage

Rogers Cable today announced it was preparing to launch a DOCSIS 3-based upgrade to its cable modem service in parts of metropolitan Toronto this summer with a promotional router giveaway and the unveiling of a 50Mbps “Ultimate” Tier for $149.99 a month.

The first 50 customers who sign up for the company’s First 50 to 50 promotion will receive a wireless “N” router and be the first to get the Ultimate tier when it launches.

Unfortunately, company officials have confirmed there will be a usage cap on the service (all Rogers Cable broadband services are capped), but they have not officially announced the cap limit yet.  One of our Ontario readers contacted Rogers customer service and was told the cap was 150GB per month, which killed his interest in the service immediately.

“That’s $1 a gigabyte, which is completely ridiculous,” Jim Jensen wrote to us this afternoon.  “I currently subscribe to their 10Mbps service which has a ludicrous 95GB cap, and that costs me $50 a month,” he said.

“You’d think this greedy company would at least cough up three times my current cap for three times what they charge me now, but apparently not,” he said.

Jensen told Rogers he’s taking a pass.

“It’s bad enough I am stuck in a country that is in a race to offer us lower caps and throttled speeds for higher prices, but there is no darned way I am giving Rogers $150 a month for 50Mbps which could put me past the cap after two hours of usage a month,” Jensen said.

“What are these people smoking?” he added.

The Rogers representative did not not know what upload speed was provided with the Ultimate tier.