CenturyLink has launched an aggressive new marketing campaign to promote its fiber to the neighborhood service in the greater Omaha area.

Prism TV is CenturyLink’s equivalent of AT&T’s U-verse — a fiber-copper network that delivers video, phone, and broadband service to customers over their existing copper phone lines.

Currently available to about one-third of Omaha homes, CenturyLink plans to expand Prism TV to the entire area by early 2016.

CenturyLink has not broadly promoted the service in Omaha because so few homes could buy the service when it soft launched around six months ago. The earliest customers were company employees and those in selected neighborhoods where it was sold door-to-door.

CenturyLink says their early experience with the service proves customers are unhappy with the dominant cable company in the area — Cox Communications.

Like AT&T, CenturyLink has put its DVR front and center in its marketing efforts. Most cable company DVRs allow two simultaneous recordings — Prism TV supports up to four. The service also introduces the “whole house DVR” concept to customers without an expensive add-on. This feature lets customers pick up watching recorded shows where they left off when switching rooms.

Cox has responded to the competitive threat by beefing up its own services. The cable company recently introduced a DVR that can record six shows at once, as well as the Cox Contour smartphone/tablet app to watch cable programming on personal devices.

“We’ve been competing with other communications providers for decades and aggressively invest in our infrastructure and technology to ensure that our products are superior,” Cox spokeswoman Gail Graeve told the Omaha World-Herald. “Our customers are looking for viewing options that are both personal and portable, and Contour meets those needs.”

CenturyLink has already upgraded its own viewing app, which now includes more channels and an expansion of live and on-demand content. The newest version allows Prism TV customers to watch two dozen networks while traveling and up to 100 channels while streaming from home. There are versions of the TV Everywhere app for iOS, Android tablets and smartphones, and Amazon’s Kindle Fire tablet.

Prism TV is now available in selected neighborhoods in the city of Omaha, as well as in Belle­vue, Ralston, Papillion, La Vista, Springfield, Gretna, the Elkhorn area and in unincorporated Douglas and Sarpy Counties.

Nationwide, CenturyLink ended the third quarter of 2013 with 149,000 Prism TV subscribers in the following areas: La Crosse, Wis.; Columbia and Jefferson City, Mo.; Tallahassee, Fla., various communities in central and southwest Florida where CenturyLink is the local telephone company; Las Vegas; central North Carolina; Phoenix; Colorado Springs and Highlands Ranch, Colo.

Channels Available for Viewing Outside the Home:

CenturyLink offers a $300 rebate to new customers.

• AWE
• Bloomberg
• Cars
• Comedy
• CSPAN
• CSPAN-2
• FearNET
• FOX Business Network
• Fox News Channel
• Justice Central
• MAVTV
• PAC 12 Arizona
• PAC 12 Mountain
• PAC 12 National
• Pets
• Pixl
• Recipes
• Shorts East
• Sony Movie Channel
• Sportsman
• STARZ – East
• STARZ – West
• Travel
• Universal Sports
• World Fishing Network

In-home Viewing Only:

• A&E
• AMC
• Animal Planet
• Aspire
• AWE
• BBC America
• BBC World
• Big Ten National
• Biography
• Bloomberg
• Boomerang
• Bravo
• Cars
• Cartoon Network
• Chiller
• Cloo
• CNBC
• CNN en Espanol
• CNN
• CNN International
• Comedy
• CSPAN
• CSPAN-2
• Discovery
• E!
• ENCORE – East
• ENCORE – West
• Encore Action
• Encore Español
• Encore Suspense
• Esquire TV
• FearNET
• FOX Business Network
• Fox News Channel
• Fox Sports 1
• Fox Sports AZ (Phoenix)
• Fox Sports AZ Plus (Phoenix)
• Fuse
• FX
• FX Movies
• FXX
• G4
• Golf Channel
• H2
• Hallmark Channel
• Hallmark Movie Channel
• HeadLine News
• History
• HRTV
• IFC East
• Indiplex
• Inspiration Network
• Justice Central
• Lifetime
• Lifetime Movie Network
• Lifetime Real Woman
• MAVTV
• MGM
• Movieplex
• MSNBC
• Mun2 West
• National Geographic Channel
• National Geographic Wild
• Oprah Winfrey Network
• Outside
• Oxygen
• PAC 12 Arizona
• PAC 12 Mountain
• PAC 12 National
• Pets
• Pixl
• Recipes
• Retroplex
• Science
• Shorts
• Smithsonian – East
• Smithsonian – West
• Sony Movie Channel
• Sportsman
• Sprout
• STARZ – East
• STARZ – West
• Starz Black
• Starz Cinema
• Starz Edge
• Starz Kids & Family
• SYFY
• TBN
• TBS
• The Weather Channel
• TLC
• Travel
• TRUTV
• Turner Classic Movies
• Universal HD
• Universal Sports
• UP
• USA
• WGN
• Women’s Entertainment
• World Fishing Network

[flv]http://www.phillipdampier.com/video/CenturyLink Prism Demo Overview 1-6-14.flv[/flv]

CenturyLink Prism: An introduction and demonstration. (2:25)

Two years after energy conservation groups revealed many television set-top boxes use almost as much electricity as a typical refrigerator, a voluntary agreement has been reached to cut the energy use of the devices 10-45 percent by 2017.

The Department of Energy, the Natural Resources Defense Council, the American Council for an Energy-Efficient Economy, the Appliance Standards Awareness Project, the Consumer Electronics Association, and the National Cable & Telecommunications Association agreed to new energy efficiency standards for cable boxes expected to save more than $1 billion in electricity annually, once the new equipment is widely deployed in American homes. That represents enough energy to power 700,000 homes and cut five million tons of CO2 emissions each year.

“These energy efficiency standards reflect a collaborative approach among the Energy Department, the pay-TV industry and energy efficiency groups – building on more than three decades of common-sense efficiency standards that are saving American families and businesses hundreds of billions of dollars,” said Energy Secretary Ernest Moniz. “The set-top box efficiency standards will save families money by saving energy, while delivering high quality appliances for consumers that keep pace with technological innovation.”

DVR boxes are the biggest culprits. American DVRs typically use up to 50W regardless of whether someone is watching the TV or not. Most contain hard drives that are either powered on continuously or are shifted into an idle state that does more to protect the life of the drive than cut a consumer’s energy bill. A combination of a DVR and an extra HD set-top box together consume more electricity than an ENERGY STAR-qualified refrigerator-freezer, even when using the remote control to switch the boxes off.

Manufacturers were never pressed to produce more energy-efficient equipment by the cable and satellite television industry. Current generation boxes often require lengthy start-up cycles to configure channel lineups, load channel listings, receive authorization data and update software. As a result, any overnight power-down would inconvenience customers the following morning — waiting up to five or more minutes to begin watching television as equipment was switched back on. As a compromise, many cable operators instruct their DVR boxes to power down internal hard drives when not recording or playing back programming, minimizing subscriber inconvenience, but also the possible power savings.

In Europe, many set-top boxes are configured with three levels of power consumption — 22.5W while in use, 13.2W while in standby, and 0.65W when in “Deep Sleep” mode. More data is stored in non-volatile memory within the box, meaning channel data, program listings, and authorization information need not be re-downloaded each time the box is powered on, resulting in much faster recovery from power-saving modes.

The new agreement, which runs through 2017, covers all types of set-top boxes from pay-TV providers, including cable, satellite and telephone companies. The agreement also requires the pay-TV industry to publicly report model-specific set-top box energy use and requires an annual audit of service providers by an independent auditor to make sure boxes are performing at the efficiency levels specified in the agreement. The Energy Department also retains its authority to test set-top boxes under the ENERGY STAR verification program, which provides another verification tool to measure the efficiency of set-top boxes.

Comcast, DirecTV, DISH Network, Time Warner Cable, AT&T, Verizon, Cox Communications, Charter Communications, Cablevision, Bright House Networks and CenturyLink will begin deploying new energy-efficient equipment during service calls. Some customers may be able to eventually swap equipment earlier, depending on the company.

[flv]http://www.phillipdampier.com/video/WCCO Minneapolis Check Your Cable Box 6-27-11.mp4[/flv]

WCCO in Minneapolis reported in 2011 cable operators like Comcast may make subscribers wait 30 minutes or more for set-top box features to become fully available for use after plugging the box in. (1:50)

The incoming CEO of Time Warner Cable will walk away with more than $50 million just for getting out-of-the-way of a sale or breakup of the company.

Robert Marcus is scheduled to take over the CEO role Jan. 1 after Glenn Britt retires. But there is a good chance Marcus won’t have a cable company to run if executives decide to accept anticipated takeover offers due within weeks that could turn ownership of Time Warner over to Charter Communications or split up subscribers among several potential buyers including Comcast, Cox, and Charter.

Reuters reports Marcus will earn the most if he can hold off buyers for the next four weeks until he becomes CEO. Under his employment contract, Marcus would then qualify for a generous goodbye package:

• A compensation bonus amounting to three times his base salary of $1.5 million;
• A departure award amounting to three times his usual $5 million annual bonus;
• Permission to cash out the large amount of stock he has earned as part of his compensation, now valued at $37 million.

In total, Marcus could earn $56.5 million for just one day of work — long enough to shake the hands of the new buyer(s) and head for the elevators for the last time. If the company sells before Dec. 31, Marcus will still land on his feet, earning a severance package valued at $47.5 million.

In a separate move, Time Warner Cable executive vice president Peter Stern dumped 4,253 shares of his company’s stock at $130 a share, taking $552,890 in compensation.

While top managers are routinely offered generous departure packages more commonly known as “golden parachutes,” thousands of lower-level Time Warner Cable employees will likely face the ax within months of any sale, predicted one analyst. In similarly sized mergers and buyouts, the largest job losses will impact call center workers and middle management. Other employees will likely leave if asked to move to regional operations centers in other cities where the buyer(s) operate. At least one analyst said it was unusual for Time Warner Cable to proceed with a CEO switch while the company is in play.

Marcus understands how the business of mergers and acquisitions work; he started his career as an attorney specializing in the practice.

Powell

A former chairman of the Federal Communications Commission turned top cable lobbyist rang the warning bell at an industry convention this week, recommending America’s cable operators hurry out usage caps and usage-based billing before a perception takes hold the industry is trying to protect cable television revenue.

Michael Powell, the former head of the FCC during the Bush Administration is now America’s top cable industry lobbyist, serving as president and CEO of the National Cable & Telecommunications Association (NCTA). From 2001-2005 Powell claimed to represent the interests of the American people. From 2011 on, he represents the interests of Comcast, Time Warner Cable, Cox, and other large cable operators.

Attending the SCTE Cable-Tec Expo 2013 in Atlanta, Powell identified the cable industry’s top priority for next year: “broadband, broadband, and broadband.”

The NCTA fears the current unregulated “Wild West” nature of broadband service is ripe for regulatory checks and balances. The NCTA plans to prioritize lobbying to prevent the implementation of consumer protection regulations governing the Internet. Powell warned it would be “World War III” if the FCC moved to oversee broadband by changing its definition as an unregulated “information service” to a regulated common carrier utility.

Powell is very familiar with the FCC’s current definition because he presided over the agency when it contemplated the current framework as it applies to DSL and cable broadband providers.

While Powell has a long record opposing blatant Net Neutrality violations that block competing websites and services, he does not want the FCC meddling in how providers charge or provision access.

Powell believes some of cable’s biggest problems come from bad marketing.

Powell disagreed with statements from some Wall Street analysts like Craig Moffett who earlier predicted the window for broadband usage-based limits and fees was closing or closed already.

Powell does not care that consumers are accustomed to and overwhelmingly support unlimited access. Instead, he urged cable executives to “move with some urgency and purpose” to implement usage-based billing for economic reasons, despite the growing perception such limits are designed to protect cable television service from online competition.

“I don’t think it’s too late,” Powell said. “But it’s not something you can wait for forever.”

Powell pointed to the success wireless carriers have had forcing the majority of customers to usage capped, consumption billing plans and believes the cable industry can do the same.

The NCTA president also described many of the industry’s hurdles as marketing and perception problems.

The cable industry, long bottom-rated by consumers in satisfaction surveys, can do better according to Powell, by making sure they are nimble enough to meet competition head-on.

Powell described Google Fiber as a limited experiment unlikely to directly compete with cable over the long-term, and with a new version of the DOCSIS cable broadband platform on the way, operators will be able to compete with speeds of 500-1,000Mbps and beyond. He just hates that it’s called DOCSIS 3.1, noting it wasn’t “consumer-friendly” in “a 4G and 5G world.”

Kevin Hart, executive vice president and chief technology officer of Cox Communications joked the marketing department would get right on it.