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One in Eight Americans Will Drop Cable/Pay Television by 2011: It’s Too Expensive

Phillip Dampier May 3, 2010 Consumer News, Online Video, Video 7 Comments

One in eight Americans are poised to drop or curtail their cable, satellite, or telco-TV packages in the coming year because the bill has gotten too expensive, according to a new study.

With an average cable bill now $71 a month and rising an average five percent a year, middle class consumers are being priced out of pay television according to the Yankee Group.  The Boston research firm conducted the study of cable, satellite and telephone-company IPTV services and surveyed 6,000 consumers from across the country.

“At the most basic level, the decision to cut off pay TV services is an economic one,” says Vince Vittore, principal analyst and co-author of the report. “As programmers continue to demand ever higher fees, which inevitably get passed on to consumers, we believe more consumers will be forced to consider coax-cutting.”

Coming on the heels of a steady erosion away from traditional telephone landline service which has threatened the fortunes of major phone companies, the implications of millions of consumers coax-cutting are not lost on cable operators or phone companies getting into the IPTV business.

Back to the Future: Older Americans Going Back to Rabbit Ears When Confronted With Today’s Cable Prices

Retro TV is a network that piggybacks on digital television sub-channels in many cities across the country. The network airs classic television shows popular with older audiences.

Those dropping service often take diverging paths for their future entertainment in a cable-free household.  Among older consumers, especially those on fixed incomes, it is back to the future with over the air television and a pair of rabbit ears or rooftop antenna designed to receive digital television broadcasts.

Among these consumers, the most common reason for canceling service is cost.  Many signed up for cable in the 1970s and 1980s for better picture quality, and with the right rooftop antenna, last year’s conversion to digital television solved that problem for over the air viewers.  Post-cable, many are pleasantly surprised to discover new channels piggybacking on traditional stations, several offering classic TV shows from decades past that are familiar and welcome in older Americans’ homes.  Even better — no confusing equipment to deal with.

Jesus Chea, 59, of Queens, told the NY Post he ditched his Time Warner subscription “because I’m on a fixed income and I believe it’s not worth the money.”

To get around the $136 monthly bill, the retiree, who lives with his wife and two grown sons, had antennas installed on both of his TVs — at a cost of $298 — taking advantage of last summer’s national conversion from analog to digital broadcasts.

“Antenna is great,” he says, “because they don’t charge you for rent on digital boxes and they don’t charge you for the remote control. When you add up all those extra fees and so many extra [cable] charges, even if it’s three or four extra dollars, they all add up.”

For many others, the arrival of Redbox video rental kiosks in area grocers has replaced the HBO subscription, and has proven to be a worthwhile supplement to the coax-cutter who drops cable service altogether.

The savings from cord cutting can be dramatic.  Some have saved upwards of $60 a month — $720 a year just by dropping the cable-TV part of their package.  Those kinds of savings have become important when wages are frozen or in decline, jobs are hard to find, and everything else is still going up in cost.

The cable industry has never imagined a country where consumers have quit cable (or satellite) and gone “cold turkey,” especially when upwards of 90 percent of Americans pay for some type of entertainment — pay television, movie rentals, or broadband video.

But as the Yankee Group discovered, Americans are simply tapped out.

Your Father’s Cable TV: Why Would Anyone Under 30 Subscribe?

For younger Americans, the addiction to cable or pay television was something that afflicted their parents.  They never had a problem dropping service from a cable company with whom they never did business.  The teens and twenty-somethings have spent most of their video dollar on broadband and DVD’s for much of their viewing, not cable.

Younger cable subscribers are most at risk for coax cutting, rationalizing they can watch most of their favorite shows online through services like Netflix, Hulu, or websites run by the major American networks.  Others download content (legally or otherwise), rent or buy DVD’s, or subscribe to services like Netflix which combine video streaming with DVD rentals-by-mail.

Many of these viewers also own devices that can bring web-based viewing right to their 50-inch television sets, using set top boxes or video game consoles with web connections.

“Admittedly, this is a small phenomenon now, but a number or recent transactions and new items point to a shift in consumer thinking,” said Vittore.

With the increasing ubiquity of Internet-capable devices, the challenge to traditional coax-based cable TV has never been greater.

“Just like with telephone land lines, it’s going to become hard to sell pay TV to anyone under 30,” Vittore said.

Provider Revenge: You Won’t Get Away That Easy!

With billions of dollars at stake, providers and content producers are intent on not allowing a repeat of what happened to the newspaper industry to afflict their business plans.  Giving it all away for free is not their idea of a sustainable business model.  Keeping tight control over content and its distribution is their ticket to maintaining profits.

Many Olympic events were not aired on NBC television, instead moved to NBC Universal-owned cable networks.

Older Americans who’ve gone back to over the air television are least susceptible to provider revenge, but content is still king and the cable industry will own an increasing percentage of it if the NBC-Comcast merger is approved.  While the two companies are currently promising not to dispense with free over the air broadcasting, an increasing amount of content could be diverted to pay television channels like cable sports networks, movie networks, and general interest basic cable channels.  Broadcasters themselves are now hungry for the same dual-revenue stream their cable competitors already enjoy – advertising income and subscription fees.

Most of the coming wars over pay entertainment are expected to be fought on the broadband battlefield.  For younger Americans relying on Hulu and other video streaming services, subscription fees are coming.  Hulu promises to keep some free viewing options open, but additional access to back episodes or certain series are likely to be restricted only to those who agree to pay an anticipated $9.95 per month.  The cable industry’s own TV Everywhere streaming services offers a clearer dividing line — its available only for those who maintain their pay television package.

Broadband providers, often the same companies that stand to lose from the retreat from television subscriptions, are considering making up the difference with limits on broadband service to make sure consumers can’t watch too much online, or charging consumption fees for heavy online viewers to make up their losses on the TV side.

The long-standing business relationship between content producers and distributors, such as those between Hollywood studios and cable companies, have led to a united front against would-be competitors.  For consumers seeking access to the latest Hollywood movies through low cost rental services or online video, expect to wait longer.  The window of time between a movie release in the theaters and when it becomes available for rental through Redbox or Netflix is growing longer to protect video-on-demand revenues for the cable industry and DVD sales for Hollywood.

Some consumers don’t mind the wait, but are still regularly reminded what they can miss when they don’t agree to a monthly pay television bill.

Jeremy Levinn, a 27-year-old personal trainer from Manhattan, told the Post he jumped the cable ship last year, but Time Warner Cable reminded him whose still boss during the Olympics, when numerous events were available only on Universal-owned cable channels including USA, CNBC and MSNBC and not broadcast over the air.

[flv width=”384″ height=”236″]http://www.phillipdampier.com/video/CNN Converging Broadband and Television April 2010.flv[/flv]

CNN aired this review of the next generation of television sets capable of connecting with your broadband service to receive television shows and movies over the Internet.  (4 minutes)

Broadband: The 21st Century Equivalent of Electricity — Part 1 – The Early Years

Phillip Dampier March 17, 2010 History 3 Comments

New York City streets in 1890. Besides telegraph lines, multiple electric lines were required for each class of device requiring different voltages.

Broadband as a vehicle for social transformation.

What a concept.  At the heart of the public policy debate for broadband improvement are the implications of universal broadband service in every American home.  What such transformation brings to ordinary consumers, entrepreneurs, employers and employees — even the digital economy as a whole, is open for debate.  At the heart of it is an argument over who is best suited to deliver that transformation – private industry or government, or perhaps both.  It’s an argument at the heart of various public policy debates these days, be they on health care, the environment, energy, housing, or telecommunications.

It’s also a discussion Americans have had for well over 100 years.

Back in the 1880s, the topic was electrification and the debate was over who should provide it, who pays and how much, and how or if it should be regulated.

On one side were the electric companies which demanded free, unfettered access to customers with a minimum of government red tape.  On the other were social engineers who saw electricity’s potential to create a dramatic social transformation in America, redefining how Americans live, work, and play — if they could access dependable electricity at a reasonable price like the one serviced by companies such as industrial electrician Eugene.  In the middle were consumers, who wanted the service but didn’t want to get stuck with a gouging bill at the end of the month.

The parallels between electricity and broadband deployment and improvement are obvious as the story unfolds.  The implications go much further than you might realize, especially when one considers much of what we take for granted in our lives today came from yesterday’s debate over electricity.  It’s why today’s National Broadband Plan may bring about social and cultural changes far more profound than worrying about who is next in line to get 100Mbps service.

The 1880s — Electricity Arrives in Big Cities

As American business moved full speed into the modern industrial era, electricity supply moved along with it.  In earlier decades, most businesses located adjacent to natural resources that would power machinery — water being one common choice, coal another.  Water powered mills could grind wheat into flour, and many American cities grew up next to major waterways and the businesses that relied on them. Coal could be used to generate steam-power and fire furnaces capable of making wrought iron and steel, and today’s “rust belt” cities were yesterday’s economic powerhouses.  Gas powered lighting provided streets and homes with light long before electricity arrived, with all of the inherent dangers from open-flame-based lighting.

Electricity service was offered primarily for commercial use in the early days.  That’s because the costs of power generation and wiring were very expensive.  Only commercial customers could pay the rates demanded by power companies for service.  Electricity companies argued that given unfettered access in the market, with limited regulation and increased private investment, they could set about expanding service to residential homes.  From the 1890s forward, service did expand into urban neighborhoods.  Remember, this was long before the concept of “suburbs.”  Most Americans lived and worked within city boundaries.

Line capacity to homes during this era was much more limited than what homeowners find today. When the first well-to-do homeowners signed up for electrical service, they were looking primarily for home illumination.  There were few electric-powered appliances around at the time, so demand for high capacity lines simply didn’t exist for residential customers, and they were rarely offered anyway.

For reasons of price, demand and availability, the majority of revenue from electricity would come from its commercial use.

The 1910s — Great Industry Consolidation

By the advent of World War I, the days of hundreds of independently operated electricity companies were over.  Industry consolidation was rampant in the decade before the Great Depression, as locally-owned companies became part of ever-growing consolidated holding companies, or trusts.  Much like the consolidation of railroad lines, the results were not good news for consumers, unless they happened to own a lot of stock in those companies.  Rates skyrocketed, especially for residential customers.  Only businesses, threatened with higher rates, convinced electric companies they would switch to in-house power generation.  That threat kept their rates stable and relatively low in comparison.

When electric customers began complaining about ever-increasing rates and limited service areas, government began to take an interest.  Government authorities found great similarities between electric companies and the railroad monopolies.  Industry consolidation and too little competition brought ever increasing prices for consumers.  It also reduced expansion of service into new areas, because no other providers were competing to get there first.

The 1920s — Profit Motive & Public Response

During the boom years of the 1920s, electricity service was widely available in most urban areas, but few provided much more than low capacity lines suitable for lighting and small electric appliances.

Those who believed electricity would deliver social transformation to average Americans were stymied by power companies that wouldn’t deliver enough capacity to make the latest big appliances work.  Blenders, mixers, toasters and other small electrical appliances could work, assuming you didn’t have too many lights turned on at the same time, but washers, refrigerators and electric ovens were out of the question.

When consumers inquired about upgrading their service, they were refused by most electric companies.  After all, most power company executives believed “illumination-grade” service was more than sufficient for virtually every American.  In all, they consistently refused to upgrade facilities to at least four-fifths of their customers, telling them they could make do with what they had.

The electrical industry defended this position for years, and even paid for studies to defend it.  A willing trade press printed numerous articles claiming the vast majority of Americans would never require higher voltage service, and it was too expensive to provide anyway.  A select minority of customers, typically the super-wealthy, were the exception.  In fact, marketing campaigns specifically targeted the richest neighborhoods, offering “complete service,” because the industry believed it would quickly recoup that investment.  That, in their minds, wasn’t true for middle class and low income households.  In fact, low income neighborhoods of families making between $2,000 and $3,000 were often bypassed by electric companies completely.

When asked why it was fair for companies to bypass some neighborhoods, while offering enhanced service to others, the industry said it was just a matter of good business sense.

A review of 1928 revenues for 57 electric companies led Electrical World to conclude that only 10 to 20 percent of utility customers were “prospects for complete electric service at indicated competitive rates.”

But the magazine also found when full service was offered at reasonable prices, demand for appliances increased, along with the electrical usage to power them.  Despite the potential for increased revenue, the overwhelming majority of power companies kept the same high priced, low capacity service.

After regulators finished dealing with the railroad robber barons, many turned to the electricity monopolies. Towards the end of the 1920s, power companies were primarily expanding service only to those customers that guaranteed major profits.  That largely meant commercial customers.  Between 1923 and 1929, the percentage of total electricity distributed in the United States taken by manufacturers rose from 48.2 to 52.9 percent.

If you lived in an urban neighborhood, you probably had electricity, but you grumbled about the bill and the frequent brownouts from inadequate voltage.  If you lived outside of the immediate area, you didn’t have electricity and the prospects for obtaining it from a private company were bleak.  The costs to deliver it at a rate of return that would satisfy investors was simply too high.

Class Action Lawsuit Filed Against Verizon Wireless for “Mystery Data Charges”

Phillip Dampier March 1, 2010 Verizon, Wireless Broadband 96 Comments

A class action lawsuit has been filed this week to recoup what a law firm has called “improper data charges” for Verizon Wireless customers who discovered $1.99 fees on their phone bills for “data charges” many customers claim they never used.

Goldman Scarlato & Karon, P.C., a law firm with offices in Cleveland, OH and Conshohocken, PA, filed the suit against the wireless giant in federal court in New Jersey.

The lawsuit alleges non-smartphone customers frequently incurred “data fees” on their monthly Verizon Wireless bills.

Karon

Stop the Cap! reported on this in 2009, and believes most of the charges appeared after consumers accidentally triggered their phone’s built-in mobile web browser.  Although Verizon Wireless claims it does not charge for accidental access, customers report otherwise.  Many have fought to have data access blocked to prevent future charges.  The fees potentially impacted any account that does not have a monthly data plan.  Verizon Wireless offers a pay-per-access plan starting at $1.99 for non-data customers.

The lawsuit seeks to reimburse customers should the charges be deemed improper.

The law firm is looking for those charged for data services that believe they were billed incorrectly.  Customers can e-mail the firm at [email protected] or call attorney Daniel Karon at (216) 622-1851.

Comcast-NBC Merger Hearings – House of Representatives

House Committee Energy & Commerce | Communications, Technology, and the Internet

The subcommittee on Communications, Technology, and the Internet held a hearing today titled, “An Examination of the Proposed Combination of Comcast and NBC Universal.” The hearing explored the potential impact on the media marketplace of the proposed joint venture agreement between Comcast and NBC Universal. This portion contains committee members’ opening statements and no witness statements.

House Committee Energy & Commerce | Communications, Technology, and the Internet

Witnesses testified about the potential impact on the media marketplace of the proposed joint venture agreement between Comcast and NBC Universal. Among the issues they addressed were competition in the media marketplace, possible innovations which could result from the merger, the impact on local affiliates, and the affect on consumers.

The DC Circuit Court Likely to Protect & Preserve Corporate Broadband Control

Phillip Dampier January 21, 2010 Comcast/Xfinity, Net Neutrality, Public Policy & Gov't 6 Comments

DC Circuit Court

Once again, the United States Court of Appeals for the District of Columbia Circuit is proving to be the best friend corporations have to unravel regulatory policy and consumer protection laws that might violate corporate free-speech or trade rights.  It has become a favored venue for telecommunications providers who want to be rid of pesky prohibitions or reasonable regulation.

After a series of arguments, universally considered disastrous for the Federal Communications Commission’s authority to regulate broadband, the cable operator may want to send flowers to the Court… a lot of them.

Earlier this month, attorneys for the FCC defended their right to tell Comcast it cannot throttle its customers’ broadband speeds.  The FCC maintains it has regulatory authority over broadband service, claiming such power could be inferred from Title I, Section 230(b) of the Communications Act, which states that it is the policy of the United States “to preserve the vibrant and competitive free market that presently exists for the Internet” and “to promote the continued development of the Internet.”  From that the FCC wrote a policy statement stating it was, “necessary to ensure that providers of telecommunications for Internet access or Internet Protocol-enabled (IP-enabled) services are operated in a neutral manner.”  That was the basis for their crackdown against Comcast’s speed throttle.

After the arguments between Comcast and the FCC concluded, court-watchers believe the Commission’s days of broadband oversight are numbered.

Ars-Technica’s Matthew Lasar documented the probable train wreck for those who seek to rein in provider abuses.

At issue is whether the FCC has been granted direct legal authority for Internet regulation by Congress. Comcast, and as it turned out many on the Court, believe the FCC is relying on policy statements, not written law, for their regulatory authority over Internet Service Providers.  The Court transcript says it all:

Randolph

“In looking this over I found a good many situations in which Congress has instructed the FCC to study the Internet,” said Justice A. Raymond Randolph, [appointed to the Court by President George H.W. Bush in 1990], “and taxation of transit sales transactions on the Internet, and this, and that, and the other thing. But what I don’t find is any congressional directive to the FCC to regulate the Internet.”

It wasn’t hard for [Comcast attorney Helgi G.] Walker to summon a response to this observation. “That’s right,” she declared.

And with that, Comcast had won. Even before the FCC’s attorney got to the bench, the judges were doing Walker’s job, swatting aside arguments on behalf of the agency’s Order sanctioning the ISP. Pro-FCC briefs to the court had noted that the Supreme Court recognized the Commission’s ancillary authority in its Brand X decision, a crucial ISP access case. Randolph threw this bullet point into the trash icon, referring to the “offhand statement” in Brand X. “And the Supreme Court has moved so far away from that kind of an analysis in today’s modern jurisprudence,” he added, “it seems antiquated.”

By the time Commission lawyer Austin C. Schlick began his rebuttal, Randolph moved in for the kill.

“May it please the Court,” Schlick began. “Ms. Walker hasn’t attempted to defend the actual network practices that were employed here, and so I won’t spend time just… ”

Sentelle

[Justice David] Sentelle cut him off. “Well, her position is that she doesn’t have to,” he tersely noted. “She’s here to say that you don’t have any business inquiring into those practices, ergo we don’t either.”

That’s true, Schlick conceded. “Right,” Sentelle warned. “So you may want to move on to something that’s at issue then, Counsel.”

And that was largely that.  The Court is very likely to hand down a ruling that strips the FCC of its ability to regulate or oversee broadband service in the United States.  Even Schlick knew what has forthcoming:

By the end of the discussion Schlick was bargaining with the judges. “If I’m going to lose I would like to lose more narrowly,” he confided. “But above all, we want guidance from this Court so that when we do this rule-making, if we decide rules are appropriate we’d like to know what we need to do to establish jurisdiction.”

“We don’t give guidance,” Randolph grumbled, “we decide cases.”

Comcast should have bought lunch for everyone.

So now public policy groups and advocates of FCC oversight over broadband, particularly as it relates to Net Neutrality, are scrambling to figure out what to do next.

It comes down to four possible outcomes:

  1. One of the parties appeals the case;
  2. Corporate control of broadband without oversight is assured, as the FCC is stripped of any regulatory authority;
  3. The FCC manages to find some other wording from laws Congress passed that justifies lawmakers wanted the agency to oversee and regulate broadband services;
  4. Congress passes new laws specifically enacting broadband regulatory authority for the FCC.

Of course, today’s bland authority over broadband comes as a result of legislative compromise from the great regulatory battles over telecommunications during the Clinton Administration.  Providers argued less is more, and have grudgingly accepted limited FCC authority over some of their services, except when a challenge threatens to cost them control or a lot of money.

With a hostile reception at the Court, and the FCC’s “surrender first, fight later” legal argument, an appeal may only delay the inevitable.  The FCC does have plenty of Congressional directives to review which may permit it to enact Net Neutrality protection, but another provider lawsuit opposing Net Neutrality is inevitable.  In fact, without the passage of a clear, concise federal law providing the Commission with explicit broadband regulatory authority enacting Net Neutrality and other protections, the aptly-numbered “2” is the likely outcome for consumers.

Thankfully, Rep. Edward Markey’s (D-MA) Internet Freedom Preservation Act would solve much of this problem, by forbidding Internet service providers from doing anything to “block, interfere with, discriminate against, impair, or degrade” access to any lawful content from any lawful application or device.

Getting it passed in a Congress mired in division is another matter.  The best way to overcome that is a strong showing of support for Markey’s legislation in calls and letters to your members of Congress, and that you are carefully watching their votes on this issue.

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