Cablevision broadband customers are likely to see some new, faster upload speeds from the cable operator between now and sometime in July thanks to ongoing competition from Verizon FiOS.

Employees are informally telling Stop the Cap! the cable company has already dropped the “go-away” $300 installation fee for the company’s highest speed Ultra tiers and is set to formally introduce these packages this summer:

• Optimum Online Basic gets an upload speed boost. The 15Mbps download speed stays the same, but the 2Mbps upstream speed increases to 5Mbps;
• Optimum Online Boost will be retired. The 30/5Mbps service was Cablevision’s “turbo” tier, but now customers will be encouraged to consider faster packages;
• Optimum Online Boost Plus will be reintroduced as Optimum Ultra 50. The download speed remains 50Mbps, but upload speed is going up from 8Mbps to 25Mbps;
• Optimum Ultra also gets an upload speed boost. The 101/15Mbps tier becomes 101/35Mbps.

Courtesy: Sutheras

Cablevision did not get back to us in time to confirm the changes, but multiple sources have told us they are imminent.

Customers might appreciate the new speeds, but we’ve also heard from several readers Cablevision is now injecting ad banners into the browsing experience.

“I just started seeing advertisements for Optimum’s new website at the bottom of my screen, regardless of what web page I visit,” writes Dean Portew. “It just started happening and the ads disappear sometimes as quickly as they appear and Cablevision claims to not know anything about it.”

Reviewing the terms of service for Cablevision, the cable company doesn’t call it a web browser ad injection, they call it watermarking and to quote Det. Joe Fontana from the late Law & Order, “we’re authorized.”

32. Watermarking:

Subscriber understands and agrees that Cablevision may use “watermarking” techniques to message you about your account, Optimum services or for other communication purposes while using the Optimum Online Service. These “watermarks” may appear superimposed from time to time over portions of website pages you visit while using the Optimum Online Service, however, you understand and agree that this in no way indicates Cablevision’s approval of or responsibility for the content of such websites, which are solely the responsibility of the website operators and/or content providers. You further agree that you will not seek to hold Cablevision responsible in any way for any third party website content or the operation of any third party website accessed via the Optimum Online Service, or for the appearance of an Optimum “watermark” over a portion of any website.

A number of customers are not too happy about the intrusion, judging from an active discussion on DSL Reports’ Cablevision forum.

We saved the only good part.

The best part of Cablevision’s latest ridiculous advertising campaign is the 12-month introductory price new subscribers will pay for phone, broadband, and television service: $84.95 a month. Not bad. The same cannot be said to the advertising agency that created this mess and the executives who approved it.

Richard Greenfield from BTIG Research, which covers Cablevision for Wall Street, isn’t impressed with Cablevision’s ads either:

We believe it is time for Cablevision to find a new ad agency, bring in some new marketing executives internally and seriously rethink what their consumer proposition is – going back to pitching the triple-play at an ever lower (now $84.95 price point) is not particularly compelling. Cablevision already has very high level of bundling of video, data and voice services across its customer base.  Given that, Cablevision should be devising a marketing approach to upsell existing customers, especially higher speed, higher ARPU broadband services (given their high margin).

Consumers concerned about the high cost of cable may not agree with Greenfield’s assessment. Paying $85 a month for a triple play package is a great deal, at least until it expires.

But we suspect a lot of consumers will never get that far through the ad, particularly when most viewers don’t pay that much attention to advertising in the first place.

Optimum Wi-Fi is available from thousands of “hotspots” across New York, New Jersey and Connecticut. You can find them by starting your Wi-Fi device and viewing the available networks in range. The network name will be ‘optimumwifi’.

Cablevision broadband subscribers may soon get free Optimum Wi-Fi service on New Jersey commuter trains and inside railway stations, if the NJ Transit board approves an agreement with the cable company.

On Wednesday, the board will vote on a 20-year contract with Cablevision to build and maintain a wireless network entirely at the cable company’s expense and offer NJ Transit free use of its facilities to assist in its operations.

With more than two-thirds of all rail commuters using Internet service during their travels, the network will vastly improve Wi-Fi access and offload data traffic from nearby cellular towers.

Providing Wi-Fi on trains has proved more difficult than Cablevision and the transit group originally thought.

The NJ Transit system first issued a “request for proposals” from interested Wi-Fi vendors back in 2010. Three years later, the transportation agency finally chose Cablevision over Illinois-based RAILband Group.

Cablevision has also been dragging its feet installing Wi-Fi on the Long Island Railroad and Metro North, despite agreeing to offer service by 2011.

“Wi-Fi on the trains is complicated,” explained Tad Smith, Cablevision president of local media.

On a March 2013 conference call with Wall Street analysts, he admitted the service is still not up and running, but should be sometime in the future.

“We are in active, productive, very positive conversations with the trains,” said Smith. “I am optimistic for the future.”

The project in New Jersey is not anticipated to be complete until 2016. Wi-Fi will first be made available in railway stations. Individual railway cars will then gradually get the service.

Cablevision now provides its Optimum Wi-Fi service as a benefit exclusively for subscribers. Non-subscribers are limited to three 10-minute sessions per 30-day period, with a further limit of one 10-minute session per day.

The MTA required Cablevision to provide “reasonable” access to non-Cablevision subscribers, which may include daily, weekly, or monthly access passes at an additional cost. But no pricing or further details are now available.

NJ Transit is the nation’s largest statewide public transportation system providing more than 895,000 weekday trips on 240 bus routes, three light rail lines and 12 commuter rail lines. It is the third largest transit system in the country with 165 rail stations, 60 light rail stations and more than 18,000 bus stops linking major points in New Jersey, New York and Philadelphia.

One of America’s lowest-rated cable companies and an industry legend labeled by consumer advocates as the “Darth Vader of cable” may be joining forces to buy Time Warner Cable, according to Bloomberg News.

The blockbuster buyout would leap Charter Cable from fourth largest cable operator to second place, although still behind Comcast in terms of revenue and number of subscribers.

The spectacular return of Malone to the top echelon of the American cable industry was the talk of the industry’s Cable Show, ongoing this week in Washington, D.C. Those attending are reportedly buzzing Malone’s imminent return is likely to spark a massive consolidation of the U.S. cable industry to as few as three major cable operators serving more than 95 percent of the American cable marketplace.

Malone

Driving momentum to merge, in Malone’s view, is increasing cable video programming costs, which are cutting into profits. Having a fewer number of cable operators could hand the industry more leverage over broadcasters and unaffiliated cable programmers, but could also cut costs through marketplace efficiencies and volume discounts.

“If you’re John Malone, you’re thinking: we’ve got to get bigger,” Jim Boyle, managing director of SQAD and formerly a cable equity analyst for more than 19 years, said in a telephone interview with Bloomberg News. “The bigger Charter can get, the more economies of scale discounts it can get,” he said. “If everyone else is playing checkers, Malone is playing three-dimensional chess.”

For many on Wall Street, the only thing left to do is plan the funeral for the country’s second largest cable company.

“If you’re going to do a transformational deal, your choices are Time Warner Cable, Time Warner Cable and Time Warner Cable,” Craig Moffett, a veteran industry observer told Bloomberg. “You can roll up all the little guys if you want to, but even if you did, you haven’t built something that’s truly large-scale.”

“Time Warner Cable is gone,” Chris Marangi, a money manager at Gamco Investors Inc., said. “I think Charter will buy them eventually, whether it’s Liberty facilitating that or Charter doing it directly or the two companies doing it in partnership.”

Industry observers predict Malone will signal his dream deal by initially launching smaller mergers and acquisitions before attempting a buyout of a cable company considerably larger than Charter itself.

The first target: perennially bottom rated Mediacom, where any buyer is likely to be hailed as a rescuer by beleaguered subscribers who have regularly dismissed the cable operator as incompetent. Next, the Washington Post’s Cable ONE, which may already be plumping itself up as at attractive takeover target through investment in improving its network infrastructure.

But the most obvious foreshadowing of a big deal with Time Warner would most likely come if Charter first successfully acquires always-rumored-for-sale Cablevision, where the controlling Dolan family is rumored to be holding out for an exceptionally attractive buyout package other cable companies aren’t willing to offer. Time Warner itself has been rumored as a buyer, but current management has repeatedly stressed it will not pay a premium price for acquisition targets.

Malone may not be able to help himself. His long history in the cable industry includes a voracious appetite for merger and acquisition deals. For more than two decades, Malone led Tele-Communications, Inc. (TCI). When he arrived in 1972, TCI was a rural Texas and western states cable operation with 100,000 subscribers. By 1981, through mergers and acquisitions, he built TCI into America’s largest cable operator. In 1998, AT&T bought out TCI Cable. The phone company later exited the cable business and sold most of the operation to present owner Comcast.

The level of consolidation proposed by Malone is unheard of in the United States, but is familiar in Canada where two major cable operators — Rogers and Shaw — control the majority of cable subscriptions. Third largest Vidéotron leads in Québec and Cogeco serves pockets of Ontario and Québec bypassed by Rogers and Vidéotron, respectively.

Cablevision will maintain unlimited Optimum Online broadband service to all of its customers and will not introduce usage-based pricing, according to Gregg Seibert, chief financial officer.

“I don’t see usage-based billing as something that we have plans for at this time,” Seibert told investors attending this week’s Bank of America/Merrill Lynch Global Telecom and Media Conference in London. “I think it would take a broader industry shift for that type of metered pricing to come in. At this point we don’t see that in the future.”

Cablevision has a long history opposing usage pricing or caps. In 2009, Jim Blackley, Cablevision’s senior vice president of corporate engineering and technology, said usage caps were not in the cable company’s plans:

“We don’t want customers to think about byte caps so that’s not on our horizon,” he said. “We literally don’t want consumers to think about how they’re consuming high-speed services. It’s a pretty powerful drug and we want people to use more and more of it.”

Cablevision’s announcement may also be in response to its biggest competitor. Verizon earlier this year repeated it had no plans for usage-based pricing for FiOS customers either.

Cablevision continues to attract new broadband customers, primarily from customers canceling DSL service but not moving to FiOS.