ESPN’s ability to bid for expensive sports rights may be threatened if pay television customers finally get a chance to subscribe to only the networks they want to watch.

A recent consumer survey conducted by Civic Science found 56% overall would remove ESPN/ESPN2, with 60% of female respondents and 49% of male respondents thrilled to drop ESPN to save $8 a month on their cable bill.

Richard Greenfield at BTIG Research has tried in vain to warn ESPN parent company Disney it may be on borrowed time.

“We continue to believe ESPN is in serious trouble as they spent far too heavily on long-term sports rights contracts, given the deteriorating state of the multichannel video bundle and accelerating shift of TV ad dollars to mobile,” Greenfield wrote in a note to investors. “Simply put, ESPN has been the largest beneficiary of the ‘BIG’ cable bundle for decades and is now dramatically overearning, with consumers the biggest losers.”

No basic cable network costs consumers more than ESPN, with $5-9 dollars of every cable TV bill paying for ESPN and its sister sports networks, whether customers watch or not. Each year, ESPN rakes in almost $9 billion from American households and advertisers, much of it used to bid for high-profile sporting events which used to appear exclusively on major broadcast networks. With billions on hand from pay television customers, many who also pay surcharges for sports programming and broadcast/over the air stations, sports teams and their owners are flush with cash. Some cable companies have even resorted to launching expensive cable networks in association with team owners just to secure viewing rights as competitors continue to bid up the price.

ESPN’s business model depends on making every cable customer pay for ESPN, so its contracts prohibit cable operators and satellite providers from placing the network on an added-cost tier.But as new online video providers launch, many are trying to omit expensive sports programming to give customers cheaper options. If consumers choose those providers, expensive cable networks are in big trouble.

ESPN president John Skipper admits ESPN’s secret: It rakes it at least $6 billion annually from cable customers, many who never watched ESPN. (Playing time varies)

Greenfield has tangled with Bob Iger, Disney’s chairman and CEO about the risks to ESPN’s future business model in the recent past. Iger has taken the cord cutting threat in stride, claiming ESPN is even prepared to start selling its networks individually, direct to consumers. Greenfield believes Iger is bluffing.

“As soon as ESPN launches a direct-to-consumer offering, it will remove the ‘protection’ they receive from cable/satellite distributors who guarantee ESPN a certain level of penetration,” Greenfield writes. “So no matter what price point ESPN/ESPN2 launch to consumers, it enables their legacy distributors such as Comcast to offer far more robust channel packages without ESPN.”

In an open market where customers get to decide on the channels they pay to receive, more than half of the country would not pay for ESPN, creating an enormous revenue hit for the network. Without adequate funds to compete in sports programming rights auctions, ESPN would likely lose access to many sporting events, further reducing revenue received from advertisers as ratings dropped. To make up for those subscriber losses, ESPN might have to charge consumers up to $30 a month for a Netflix-like ESPN offering. Civic Science asked how many would pay $20 a month for ESPN and found only 6% of survey respondents willing. In contrast, about 80 percent of Comcast customers now take ESPN, but not because they have a choice.

Cord-cutting may already be taking a toll on ESPN’s bank account. Those dispensing with a cable television package in favor of Hulu, Amazon, or Netflix may be partly to blame for ESPN’s decision to layoff 300 employees last fall.

“The math for a direct-to-consumer offering for a basic cable network does not work, especially for channel(s) with very high monthly fees embedded within the current MVPD bundle,” said Greenfield. “Disney cannot take ESPN direct-to-consumer and they know it, whether they admit that publicly or not. Furthermore, if the multichannel video bundle frays faster than expected and the TV ad market continues to weaken, ESPN’s future growth prospects are dim, at best.”

Does Canada’s Food TV need special protection when it made 53% gross profits on the backs of cable subscribers that pay for the network whether they watch it or not?

“If you cut your cable, then your Internet is going to go up,” predicts Gary Pelletier, president of the Canadian chapter of the Cable & Telecommunications Association for Marketing.

That is just one of several predictions many Canadian cable and phone companies are claiming will come from the “disastrous decision” to allow consumers the freedom to pick and pay for only the cable channels they want to watch. Amidst claims that over 10,000 jobs will be lost, chaos and bankruptcy will stalk minority and niche cable networks, consumers will pay much higher bills, and American programming will boycott Canada fearing a-la-carte could make its way into the United States, Canada is at least having an adult discussion about the future of television and where it fits in the country’s identity.

Big changes are coming as a result of the latest great soul-searching made by our good neighbors to the north, always concerned about the potential of the Canadian Experience being overrun, if not decimated by the United States’ entertainment hegemony. In a moment of clarity, regulators have just realized what the rest of English-speaking Canada already knew: protectionist content regulations don’t work on the Internet. Canadians routinely bypass geographical restrictions and Canadian content laws with virtual private networks that relocate them, online at least, to a home address in the U.S. so they can binge-watch the unrestricted American versions of Netflix, Hulu and other online video services.

Regulators have now adopted the attitude – “if you can’t beat ’em, join ’em,” encouraging Canadian entertainment producers to create fewer, but better shows that will not only attract Canadian audiences, but those abroad.

Only the exchange is supposed to be mutual. High quality Canadian television productions like Orphan Black, Schitt’s Creek, X Company, The Book of Negroes, This Life, 19-2, Vikings, Killjoys, Rookie Blue, and Murdoch Mysteries are all among Canadian critics’ top favorites. But relatively few Americans know these shows exist or assume they are co-productions owned by some American entertainment conglomerate. Only a brief glimpse of a Canadian flag during the warp speed end credits might clue viewers this isn’t the case.

Despite protectionist media policies that have endured since 1970, the Canadians are now boldly going where Americans have so far feared to tread. They are having the conversation about the future of television and online entertainment in all forms while American media barons remain in denial.

For average consumers, the biggest change will begin next spring when the era of Canadian a-la-carte cable television arrives, allowing consumers to take an ax to the expensive 120-300 channel television package once and for all. Starting March 1, all Canadian providers will be required to offer consumers a basic cable package priced at no more than $25 a month, containing Canadian and U.S. over the air stations and networks, educational, and public channels. If you want more, you can have it by buying channels or mini-packages of networks individually to create a personalized cable TV lineup of networks you actually care to watch.

Programmers across Canada, particularly those catering to sports fans, foreign audiences, religious viewers, and minorities are horrified by the idea. So are media critics that fear the change could help bring an end to Canada’s unique multilingual and multicultural identity.

Customers like James Rehor of Hamilton explains why.

“Why would I pay for it? Why do I get it? Why does it come on my TV?” asks the 60-year-old construction worker. He’s ready on day one to purge the large number of French and other non-English channels from his Cogeco Cable lineup. Rehor offers comfort to sports programmers, however. He’s a big fan of the Toronto Maple Leafs, so Leafs TV, Sportnet, and TSN will stay.

Non-sports fans are another matter. They can’t wait to ditch the sports networks that are always the most expensive channels in a Canadian cable package.

“Clearly the most expensive (channels) will always be sports,” Pelletier tells the Canadian Press. “At the end of the day, for sports watchers, their cable bill will probably stay the same or increase, maybe … In the case of someone who doesn’t watch any sports at all, their bill will probably decrease.”

[flv]http://www.phillipdampier.com/video/CRTC Supporting the creation of content made by Canadians for Canadians and global audiences 3-2015.mp4[/flv]

An Age of Abundance: Canadian telecom regulators are transforming media regulations in Canada, recognizing the way Canadians watch television has changed. Quality, not quantity, is now most important. CRTC chairman Jean-Pierre Blais discusses the new reality. (6:08)

Pelletier and his industry friends are on a mission to convince Canadians to leave well enough alone and not drop the current all-for-one price cable television package for a-la-carte — not realizing the potential consequences.

Some in the cable industry have tried other scare tactics to no avail.

One industry-backed study predicted pick-and-pay could cost the economy 10,000 jobs. Consumers could care less. Unifor, a union that represents many in the television sector, seemed to agree Canada’s cultural heritage will be at risk with lowest common denominator programming dominating from St. John’s to Vancouver, much of it shoveled from the United States. But Canadians still want their House of Cards and Homeland.

Howard Law, a media spokesman for Unifor, predicts less profitable Canadian channels will fold under a pick-and-pay pricing model.

“The introduction of pick and pay will, in itself, lead to a major loss of revenues to Canadian broadcasting system, which ultimately plays out in less Canadian content and less Canadian jobs and less Canadian broadcasting,” he said in an interview on CBC’s The Exchange with Amanda Lang.

Minority interest and religious channels are also worried about their future. Most of those networks are classified as “specialty channels” by the Canadian Radio-television and Telecommunications Commission (CRTC). Legacy networks that have been around since at least the 1990s have been sitting pretty, protected by their designation as a “Category A” specialty station. Unlike in the United States, Canadian cable networks are licensed to operate by the CRTC, and at least 60 of those Category A networks also enjoy “genre protection,” a CRTC policy that guarantees their channel carriage on Canadian cable, satellite, and telco TV systems and protection from other cable networks that want to run the same kind of programming.

[flv]http://www.phillipdampier.com/video/CBC How New CRTC Rules Will Change Canadian TV 3-2015.mp4[/flv]

For decades, protectionist Canadian content regulations made certain Canadian television reflected its audience. But online video and the Internet has allowed Canadians to bypass traditional cable television to watch they want, not what the government hopes they will. New CRTC rules reflect that reality as Canadian TV rethinks how to get the viewer’s attention. From CBC-TV’s The National (4:16)

CRTC policies have allowed Canadian specialty channels to flourish despite operating in a smaller marketplace with fewer viewers than their American counterparts. That means networks like FoodTV and HGTV in Canada have profit margins ranging from 53-58 percent. Fashion Television and BookTV made an improbable $2.7 million in pre-tax profit, not so much from viewers but from the licensing fees every Canadian cable customer pays for the four networks whether they watch them or not.

From its start, Canadian TV has always faced a looming shadow from the south. Protecting Canada’s identity has been a priority for decades.

“If you’re a specialty channel that’s lived within the protective cocoon of bundling for years, you’ve gotten used to having a full-time job with benefits,” independent technology analyst Carmi Levy told CBC News. “Contrast that with living outside the protective cocoon, you’re essentially a freelancer, you fight for every contract, you have no benefits, there are no guarantees that money will be coming tomorrow or next week.”

It probably won’t be coming from subscribers like Mr. Rehor, who won’t hesitate to drop channels if they go unwatched.

The CRTC is also doing some dropping of its own, starting with genre protection, which could lead many specialty networks to follow American cable networks that today depend on chasing ratings to justify their licensing fees. The unintended result in the United States has been questionable lineup changes like the appearance of Law & Order rerun marathons on WEtv, a network supposedly dedicated to women’s entertainment. Ovation, a fine arts independent cable network that is about a niche as a network can be, depended on weekend binges of PBS’ Antiques Roadshow reruns in 2012 just to attract enough viewers to show up in the ratings.

Lesser known networks like OutTV, Canada’s only network dedicated to lesbian, gay, bisexual, and transgender viewers, may face an uncertain future if it can’t charge a premium price to make up for expected subscriber losses from pick and pay. Other niche channels may have to merge with other networks or more likely relaunch with an online platform and deliver a reduced menu of content to audiences.

Large Canadian mainstream networks and programmers don’t expect too much change from pick and pay, as most Canadians will likely still demand a package with their programming included. But distributors – cable, satellite, and telco TV platforms, do expect some major changes. The average Canadian now pays around $50 a month for basic cable, a price that will be cut in half next spring.

Rogers Cable already knows what is coming. It ran a trial in 2011 in London, Ont., with 1,000 customers who were given the choice of picking and paying for the channels they wanted. It didn’t take long for the cable company to discover customers loved it and TV stations and cable programmers hated it.

“We found that customers like bundles, but want to build their own. They want a basic package and an extra package they create,” Rogers spokesman Kevin Spafford told the Toronto Sun. “We did get push back from TV stations. There was concern about offering this service. They did not want us to proceed with that model.”

After the trial ended, Rogers allowed the pilot project participants to keep their pick and pay packages, something they’ve held tightly for over four years.

Rogers’ pilot offered something like what the CRTC is demanding be available to all Canadians:

ROGERS PICK AND PLAY PILOT

• $20 a month for “skinny basic” TV package of Canadian stations. (The CRTC plan mandates no more than $25.)
• 15-channel package for $27 a month. Other packages of 20 and 25 stations also offered, for more money. (The CRTC wants networks to offer channels individually or in mini-bundles.)
• U.S. major networks offered for $3 a month. (Under the CRTC policy, these stations may appear under the basic or a-la-carte tiers.)

REGULAR ROGERS

• Basic: $40 a month, 190 channels
• Digital Plus: $63, 220 channels
• Sports packages: $77, 230 channels
• VIP TV: $77, 270 channels
• VIP Ultimate: $119, 320 channels

The upcoming changes are probably the biggest in Canadian cable television history, but they still may not be enough to attract cord-nevers — those who have never subscribed to cable TV. Most are under 30 and already watch all their favorite shows online. Some budget-minded Canadians who want to cut their cable bill may consider joining them by cutting the cord altogether or slimming down their cable packages, but Pelletier warns that cable operators will not leave their money on the table.

Supplementing a slimmer cable package with a streaming service or two could increase data charges, Pelletier warns. Plus, you may have to surrender any discounts you get from bundling cable with home phone, Internet and/or wireless service.

Usage capped Internet is also still an effective deterrent for cord-cutting and whether your television entertainment comes over the cable or online, providers will still make a run for your wallet. Some observers predict providers will dramatically increase the retail prices of a-la-carte networks to limit potential savings while also continuing to raise broadband prices.

A 2014 national PIAC poll found 90 per cent of 1,000 consumers polled were willing to pay an additional $1 a month per channel, while 54 per cent would be willing to go $3 a month, and 21 per cent would be willing to pay $5 a month for an extra channel of their choosing. Many don’t realize under the current system the wholesale rate for many channels is under 50 cents a month. Considering what Canadians are willing to pay, it is likely cable companies will price channels according to what the marketplace will tolerate, which could be around $3 for each channel a month.

Suspicion about any cable company offering a New Deal is something Americans and Canadians have in common. Mr. Rehor is already keeping a wary eye.

“I think it’s a good idea, I just don’t know how they’re going to really work it,” he says, fearing it could ultimately end up costing the same amount he pays now.

[flv]http://www.phillipdampier.com/video/CBC Pick and Pay TV 3-2015.flv[/flv]

CBC News offers this extended discussion about the implications of “pick and pay” cable television. (10:11)

Apple TV (version 4)

The cable industry is on the cusp of saving billions of dollars annually buying and maintaining set-top boxes and cable modems if they can convince customers to buy their own instead.

Cable companies collectively spend as much as $10 billion a year on customer premise equipment (CPE), ranging from simple Digital Transport Adapters for older analog-only TV sets, to the most advanced cloud-based set-top boxes and DVRs.

Cable industry analyst Craig Moffett believes the cable industry will save a fortune and lose one as consumers buy their own set-top equipment like Apple TV or Roku boxes and buy their own modems to avoid monthly rental charges. That means cable companies will likely forfeit a considerable percentage of their leasing/rental revenue.

“The idea that customers will eventually consume video through their own Apple TV or Roku boxes, or simply connect their cable to their smart TVs, Xboxes and Sony PlayStations, is neither new nor far-fetched,” wrote Moffett. “There are good reasons to believe that CPE spending may come down significantly in future (product) generations.”

Most cable equipment is leased to customers and often installed by a cable operator that covers the costs of sending a truck to the customer’s home. After installation, the average American cable subscriber pays $89.16 a year renting a single cable box, and for those with multiple boxes and a DVR, those costs rise to $231.82 a year. A cable modem can be purchased for $50-90 on average, and usually pays for itself in less than one year of rental charges charged by many cable operators.

Comcast X1

Even with more capable consumer-targeted set tops like the latest Apple TV ($149-199) and Roku devices now approaching $100, it will not take long for consumers to recoup their money avoiding rental fees.

Cable operators like Time Warner Cable now carry the majority of their cable channels on apps accessible through devices like the Roku. Customers will not get the flashiest on-screen experience, but they do get a welcome alphabetical channel lineup and a reasonably good picture. Future generations of the boxes are expected to enhance usability and picture quality.

Cable operators like Charter stand to gain the most. If their merger with Time Warner Cable and Bright House Networks is approved, all three companies are expected to see reductions in equipment expenses estimated at $2.97 billion in 2015 to as little as $917 million by 2019, according to Moffett. Charter is already expecting to see its capital spending fall more than a billion dollars a year, from $6.97 billion to $5.83 billion by 2019, but consumers should not expect to see the savings passed on to them.

Cable operators can also expect considerable savings after fully deploying DOCSIS 3.1 technology that powers their broadband services. The next generation cable broadband platform offers increased efficiency and flexibility that will allow operators to sell faster speeds.

Comcast may stand apart from others believing deluxe set-top boxes like its X1 are urgently needed to keep cable TV customers satisfied. One of Comcast’s largest planned expenses is deploying millions more of these advanced platforms to customer homes in 2016.

Comcast is inviting controversy launching a new live streaming TV service targeting cord-cutters while exempting it from its own data caps.

Comcast’s Stream TV is comparable to Comcast’s Limited Basic lineup, only instead of using a set-top box, Stream TV delivers online video over the Internet to Comcast’s broadband customers in Massachusetts, New Hampshire, Maine and the Greater Chicago area. For $15 a month, Stream TV offers a large package of local over the air stations, broadcast networks, and HBO, along with thousands of on-demand titles and cloud DVR storage. In Boston, the lineup includes:

WGBH (PBS), HSN. WBZ (CBS), NECN, WHDH (NBC), Community Programming, BNN-Public Access, WWDP-Evine Live, WLVI (CW), WSBK (MyTV), WGBX (PBS), WBIN (Ind.), WBPX (Ion), WMFP (Ind.), The Municipal Channel, Government Access, WFXT (FOX), WCEA (MasTV), WUNI (Univision), EWTN, C-SPAN, CatholicTV, POP, QVC, WYDN (Daystar), WUTF (UniMas), WNEU (Telemundo), Jewelry TV, XFINITY Latino, WGBH World, WGBH Kids, Trinity Broadcasting Network, WGBH Create, Leased Access, WBIN-Antenna TV, WBIN-GRIT TV, WNEU-Exitos, WLVI-BUZZR, WCVB (Me-TV), WFXT-MOVIES!, WHDH-This TV, WFXZ-CA, WUNI-LATV, WFXZ (Mundo Fox), WBZ-Decades, and WFXT-Laff TV + HBO. The package also qualifies the customer as an authenticated cable TV subscriber, making them eligible to view TV Everywhere services from many cable networks.

Comcast is offering the first month of Stream TV for free with no commitment to its broadband customers subscribed to at least XFINITY Performance Internet (or above). Up to two simultaneous streams are allowed per account and some channels may not be available for viewing outside of the home. Comcast claims it will expand Stream TV to Comcast customers nationwide in 2016. Comcast will not be selling the service to customers of other cable or phone companies, limiting its potential competitive impact.

Competitors like Sling TV offer their own alternatives to bloated cable TV subscriptions at a similar lower price, and they will sell to anyone with a broadband connection. Sling alone is partly responsible for Comcast’s loss of hundreds of thousands of cable TV customers who don’t want to pay for hundreds of channels many never watch. That Comcast might want to launch its own alternative online video package to retain customers is not a surprise. But Comcast’s decision to exempt Stream TV from the company’s data caps while leaving them in place for competitors is sure to spark a firestorm of controversy.

Comcast claims it is reasonable to exempt Stream TV from its 300GB data cap being tested in a growing number of markets.

“Stream TV is a cable streaming service delivered over Comcast’s cable system, not over the Internet,” wrote Comcast in its FAQ. “Therefore, Stream TV data usage will not be counted towards your Xfinity Internet monthly data usage.”

More precisely, Comcast claims it relies on its own internal IP network to distribute Stream TV, not the external Internet competitors use to reach ex-Comcast cable TV subscribers. Comcast’s premise is it is less costly to deliver content over its own network while Internet traffic comes at a premium. Critics will argue Comcast has found an end run around Net Neutrality by relying on usage caps to influence customer behavior.

For the moment, Netflix is reserving comment after being contacted by Ars Technica. But Sling TV and other services that depend on Comcast’s broadband to reach customers will likely not remain silent for long.

Comcast could effectively deter consumers from using competing online video services with the threat of overlimit fees if customers exceed their usage allowance. The cable company could even use the fact its services don’t count against that allowance as a marketing strategy.

Stop the Cap! has warned our members about that prospect for years. Preferential treatment of certain content over others by playing games with usage caps and overlimit fees could have a major impact on emerging online video competition. Since Comcast owns both the broadband lines and the online video service, it can engage in anti-competitive price discrimination. Competitors will also argue that Comcast’s internal IP network is off-limits to them, making it impossible to deliver content on equal terms over a level playing field.

The next move will likely come from the FCC in response to complaints from Comcast’s competitors. As Ars Technica notes, the Federal Communications Commission’s Net Neutrality rules allow for complaints against so-called zero-rating schemes, with the commission judging on a case-by-case basis whether a practice “unreasonably interferes” with the ability of consumers to reach content or the ability of content providers to reach consumers.

With Comcast’s usage caps and overlimit fees, the only reaching will be for your wallet. Consumers need not wait for Sling TV and others to complain to the FCC. You can also share your own views about Comcast’s usage caps by filing a complaint with the FCC here.

Charter Communications and Time Warner Cable believe they can win the war against cord-cutting by offering broadband-only customers a less expensive video package with a free Roku 3.

Charter Communications has been quietly testing a subscription service called Spectrum TV Stream that’s aimed at broadband-only customers, starting at $12.99* per month and includes a free Roku 3 streaming player.  Customers can start with a package of around 15-20 local/over the air, home shopping, religion, and weather channels, along with the option of adding Showtime or HBO for an extra $12.99 a month. Several extra cable channels, including: ABC Family, ESPN, Food Network, Hallmark, HGTV, LMN, Nat GEO, AMC, Discovery, History, FX, History 2, TBS and TLC are also available as an option for an extra $7 a month.

Because it’s Charter, there are some gotchas, as indicated by our *asterisk. The most disappointing is Charter’s insistence on applying its usual $5-8/month Broadcast TV Surcharge fee (it varies by market) to the streaming service. Other taxes, fees and surcharges also apply, which means most will pay at least $20 a month for a service Charter is advertising for $12.99. The Charter-supplied Roku 3 ($99 value, which includes a remote and headphones) is required to use the service and comes pre-activated. Customers can also access the service through Charter’s phone/device app, but out of home viewing does not function for some networks for contractual reasons.

Because the service is so new, Charter’s sales representatives have offered inconsistent information about the service. One current Charter customer was charged a $29.99 service change fee to transition to Spectrum TV Stream while several others were told they could not drop existing cable TV service and sign up for streaming without first canceling and disconnecting all Charter services for at least 30 days. To be fair, some representatives offered to open a new account in the name of another household member to avoid the 30 day waiting period and another used the opportunity to offer the customer a retention discount to encourage him not to change his service.

Gotcha with that $30 change of service fee, which may turn out to be a billing mistake. Also notice the out-the-door price of Spectrum TV Stream is higher than advertised.

Based on these experiences, it seems likely Charter is using revenue protection measures to discourage current cable television customers from switching to a less-costly plan.

You need Charter’s Internet service to subscribe.

Charter’s flyer about the service has been sent to cord-cutters, cord-nevers, and broadband-only customers with satellite TV subscriptions. But since a copy landed in our hands, we’re sharing the details with everyone.

To ask if the service is available in your area or to subscribe, customers need to call a special toll-free number: 1-844-560-5730. You will need Charter broadband service to qualify for the streaming TV service. The Roku 3 device is shipped to arrive within one week, and requires a customer signature or waiver on file for FedEx delivery. Although Charter claims the offer of the free Roku 3 expires Nov. 15, 2015, it is likely to be extended. Customers signing up will be considered qualified cable TV subscribers, allowing authenticated access to on-demand content from cable programmer websites, including premium services like HBO Go (if you subscribe). Up to 15 devices can be registered for viewing, five in simultaneous use. There is a 30-day money back guarantee and customers can cancel and keep the Roku 3 with no further obligations to Charter.

Quality and performance was rated fair by beta testers already signed up. The service works over Charter’s broadband network, which may be another reason the company dropped usage caps several months ago. Regular viewing will run up your usage numbers, but not as much as high-definition streams from Netflix or Amazon.

Charter’s Spectrum TV Stream apparently uses MPEG-2 compression and video quality is reportedly not comparable to traditional satellite TV or cable. Some claim it performs about equal to Netflix’s lowest resolution stream setting. Others complain it can take 3-4 seconds to change channels and streaming quality can dynamically change based on Charter’s broadband performance. Cable customers will also likely miss functionality they get with a DVR to pause, rewind, and start-over television programs — features all absent from Charter’s streaming service.

But even those disappointed with the service are welcoming the consolation prize of an effectively free Roku 3, which Charter allows you to keep with cancellation just for trialing the service.

Time Warner Cable is reportedly planning to launch its own streaming television package today for its broadband-only customers, starting with those in New York City. Usually reliable sources tell Engadget Time Warner Cable will launch a beta test of a new version of its TWC TV service. As with Charter, Time Warner Cable will supply a free Roku 3 tied to the customer’s Time Warner Cable broadband account.

Time Warner will offer its “Starter TV” package as a broadband add-on for $10 a month. That package offers viewers (in NYC): WABC, WCBS, C-SPAN, C-SPAN 2, C-SPAN 3, WWOR, WPXN, WLNY, WMBC, UniMas, WRNN, RISE, WYNJ, Educational Access, EVINE Live, WNYW, Galavision, Government Access, HSN, Music Choice, WNBC, WNET/WLIW, Public Access, QVC, SHOP NBC, TBN, TBS, Telemundo, TWC News, Univision, WGN America, WPIX, and several international/special interest channels.

Showtime and Starz will also be available in an optional package priced at $20 a month. If you want all of Time Warner’s channels and those premiums, they are bundled together for an extra $50 a month. We are not certain if the $50 bundle covered Time Warner’s “Standard” or “Preferred” TV lineup as of press time.

In essence, the package will look a lot like what current Time Warner Cable customers can access over the company’s TWC TV app. The difference is this is the first time Time Warner will sell IPTV service to consumers who now avoid cable television. These streaming-only customers will also never have to lease a cable set top box.

As with Charter’s service, Time Warner Cable customers will have to give up DVR services like pause, fast-forwarding, rewind, and start-over. The service offers no recording capability either, and maintains the same contractual restrictions that limit the number of channels you can watch on devices outside of the home.

Customers can stream video on up to four registered devices, including the Xbox One/Xbox 360, Android, iOS, Fan TV, Kindle Fire and Samsung’s Smart TVs.

It’s our contention these IPTV services are the likely future of cable television. It’s inevitable cable operators will eventually use their fiber/coax networks to deliver one platform — broadband, on which it will sell Internet access, television, and phone service. This could mean the eventual end of the set top box, replaced with inexpensive devices like a Roku. DVR’s can be replaced with cloud-based DVR-like services to manage time shifting and similar conveniences. That would be welcomed by many cable subscribers who detest the current generation of power hungry devices and their monthly rental costs, especially as cable systems continue to move to all-digital service, necessitating a box on every connected television in the home.

The current TWC TV app offers both good and bad to users. The alphabetic channel lineup is a welcome change from trying to find a channel by its number. The app is also ready-made for out of the home viewing, at least when programmers allow Time Warner the ability to offer that option. But TWC TV has also suffered from regular buffering glitches, service or channel outages, video quality degradation at peak usage times, and in our experience runs up to a minute behind live television.