Mayor Guest

Despite protests from major technology companies, consumers, and local communities across Georgia, the House Energy, Utilities and Telecommunications Committee passed a slightly-revised HB 282, a bill that would largely ban communities from building their own networks to deliver 21st century broadband service. The bill has been moved out of the Rules Committee and will be debated on the House floor Thursday. Readers can find and contact their state representative (preferably leaving a phone message opposing HB 282) through this website. Do it this afternoon!

Last Thursday, community leaders appeared in Atlanta to oppose the corporate welfare protectionism that HB 282 represents.

“Let’s talk about economic development,” said Elberton Mayor Larry Guest. “Georgia should be promoting a pro-business, inclusive approach to broadband deployment, especially in rural areas of the state,” he said. “Competition ensures market-based pricing and faster delivery of state-of-the-art services. We have to do everything we can to attract jobs. If we don’t do that, business will not select rural Georgia. High speed access is essential to us.”

Mark Creekmore depends on his Internet connection in his Dawsonville home as part of his job and Windstream has let him down for at least three years. He pays for 12Mbps service and regularly receives around 600kbps service after 3pm because Windstream has hopelessly oversold its DSL service.

“No one should have to pay for Internet speeds they are not receiving and be told that because they live in a rural area, getting them fixed is just not a priority,” Creekmore complains. “That’s like saying: ‘Because you live in the sticks, you do not deserve what the city folks deserve despite the fact that you pay the same money for service that they do.'”

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/WGCL Atlanta New Bill Hinders Broadband 2-26-13.mp4[/flv]

WGCL, the CBS station in Atlanta, is asking tough questions about HB 282 and exactly who it will benefit. Some suspect the bill will protect Windstream from having to upgrade its broadband services, something essential to Dawsonville resident Mark Creekmore, who has to turn customers away because Windstream’s DSL service is so poor in his area.  (3 minutes)

Creekmore is incensed Windstream is behind a push to pass HB 282, which bill supporters claim will “stimulate investment in rural broadband,” at the same time the phone company leaves him and others with substandard speeds and service.

“I do not think it is ethical for companies like Windstream, already benefiting from taxpayer dollars, to back a bill that will keep municipalities from offering their residents something better,” said Creekmore.

Creekmore opposes government waste, but is not opposed to local communities stepping up when telecommunications companies have let their customers down.

Despite claims HB 282 will promote rural broadband expansion, Windstream’s CEO Jeff Gardner told investors the opposite Feb. 19 in a conference call.

“We will finish most of our broadband stimulus initiatives which expands our addressability to roughly 75,000 new households,” said Gardner. “As we exit 2013, we will see capital spending related to these projects decrease substantially.”

Windstream’s broadband problems are not limited to rural Georgia. In rural Missouri, Windstream’s DSL service has performed so poorly in certain communities local businesses have had to shut down operations for the day when kids are out on “snow days” because service deteriorates to the point it becomes unusable.

Thomasville, Ga., runs a public fiber to the home network that delivers the speeds it advertises.

“Windstream has made it clear that they have no plans to invest in areas where they don’t feel they can be profitable,” said Piedmont Area Chamber of Commerce president Scott Combs.

Because rural broadband problems remain so pervasive, a group of technology companies including Google and Alcatel-Lucent sent a letter to the chairman of the Georgia House Energy, Utilities and Telecommunications Committee protesting the bill:

The private sector alone cannot enable the United States to take full advantage of the opportunities that advanced communications networks can create in virtually every area of life. As a result, federal and state efforts are taking place across the Nation, including Georgia, to deploy both private and public broadband infrastructure to stimulate and support economic development and job creation, especially in economically distressed areas. HB 282 would prevent public broadband providers from building the sorely needed advanced broadband infrastructure that will stimulate local businesses development, foster work force retraining, and boost employment in economically underachieving areas.

Thus far, the only response has been to slightly ease the language in the bill, now defining suitable broadband at 3Mbps service, up from 1.5Mbps. Communities with municipally owned utilities would also be exempt from the prohibition on selling telecom services. But that is hardly enough.

“Three megabits is not adequate to do functions in a modern telecommunications world,” said Thomasville mayor Max Beverly.

Thomasville has its own public broadband network and the difference between it and providers like Windstream are quickly apparent.

While Windstream sells rural Georgians service at 12Mbps but actually delivers less than 1Mbps, Thomasville residents are excited about forthcoming upgrades to 20Mbps service that actually means 20Mbps service. Thomasville’s fiber network has proved so financially successful, the community eliminated its local property tax. If HB 282 passes, other communities will find constructing such networks nearly impossible.

Democracy Now! featured Chris Mitchell and Catharine Rice on March 4, who talked about how large telecom companies are lobbying to ban community-owned broadband networks, including those in Georgia. AT&T, Comcast, Time Warner Cable and others are having success in the southeastern United States with the help of Republican state lawmakers and conservative groups with ties to the Koch Brothers. (10 minutes)

Alex Dudley, a specialist in corporate crisis communications, has left Time Warner Cable after serving as the cable company’s group vice president of public relations, to take an executive position at Charter Communications.

Our readers will recall Dudley represented Time Warner during its 2009 experiment with usage caps and consumption billing. He tweeted company talking points from his @TWCAlex account. In the summer of 2010, more than a year after the experiment was shelved after customer protests, Dudley was still defending the need for broadband usage limits:

“As Internet use increases, TWC techs, engineers, and executives need to make adjustments such as DOCSIS upgrades at the cable company headend or “node splits” that divide a shared cable loop in two when bandwidth use hits certain metrics. Paying all of these people costs money, and those costs increase as the network is more heavily used.”

Unfortunately for him, Time Warner Cable’s own financial reports belied his claims. The DOCSIS 3 upgrade, now complete at Time Warner Cable, had no material impact on the company’s pre-planned capital expenses, and was undertaken at the same time the cable operator began increasing prices on broadband service.

Dudley will assume the role of senior vice president of communications at Charter on March 18. His high-profile status at Charter was reflected by a statement from Charter CEO Tom Rutledge welcoming him to the company:

“These appointments reflect a commitment to our customers, shareholders and employees to support and sustain the positive changes taking place at Charter,” Rutledge said. “Alex is a proven leader who brings with him a wealth of expertise in developing and managing compelling messaging and executing high-impact, strategic communications. He will be a valuable contributor to our organization.”

Shammo

Verizon’s vision of broadband economics depends on the technology used to provide the service, according to some insights shared by the company’s chief financial officer at yesterday’s Deutsche Bank Access Media, Internet & Telecom Conference.

Fran Shammo outlined two strategies the company is using to profit from its broadband services. For wireless, Verizon has “flipped the model” from the traditional voice plan that starts with a bucket of voice minutes towards monetizing broadband usage instead. Today, customers buy plans that focus on anticipated data usage with unlimited voice and texting thrown in. But marketing broadband on Verizon’s fiber optic FiOS network is markedly different because the company is focused on speed over consumption.

“We are now shifting into concentrating on the broadband piece of that product, and the speed that the fiber to the home can give you we believe can’t be matched with anyone,” Shammo told an audience primarily made up of Wall Street analysts and investors. “We have a superior product.”

Shammo explained Verizon intends to “monetize speeds” that fiber broadband is capable of providing. That is important because Verizon FiOS now represents 70 percent of Verizon’s wired business, as traditional landline revenue continues to decline.

That is welcome news to broadband advocates that prefer current pricing models based on broadband speeds, not usage. Verizon FiOS intends to capitalize on its superior speed to differentiate itself from the cable competition, especially when some of those competitors are slapping usage limits on their customers.

Another important new revenue source for Verizon comes from switching legacy DSL users to FiOS technology.

In 2012, Verizon commenced its copper-to-fiber migration in FiOS areas. At least 200,000 homes formerly served by copper-based DSL were transitioned to fiber. In 2013, Verizon plans to migrate another 300,000 customers. When customers are switched to the fiber network, their former DSL speeds remain the same, but now Verizon’s marketing department has an opportunity to target upgrade offers for faster speeds.

“We give them the choice to start upgrading that speed [to] 15, 25, or 50Mbps,” Shammo reports. “What we are seeing is people are willing to pay for that additional speed, so we can monetize that fiber network more.”

However, Shammo reiterated that beyond what Verizon has already committed to in FiOS agreements with local municipalities, Verizon plans no additional expansion of FiOS in 2013.

The foundation for future profits come from data usage.

Unintended Consequences of Share Everything: Customers do an end run around Verizon’s “device fee.”

The conference also provided new insights into Verizon’s Share Everything wireless plans and the company’s other strategies.

Shammo admitted customers have done an end run around the “device fee” for multiple add-on devices.

Verizon expected mobile wireless-enabled tablet sales would increase as the cost to add a tablet to a Verizon Wireless account no longer required a separate data plan. But Verizon’s “device fee,” charged for each device connected to a Share Everything plan, has backfired. Customers are instead adopting Verizon’s “Mi-Fi” wireless hotspot device or other tethering solutions. Customers can then connect up to five Wi-Fi enabled devices through the hotspot and bypass paying multiple device fees that range from $5-20 per device.

Living Off the Revenue from a 3G Network Verizon Has Stopped Expanding, Improving

Shammo also noted Verizon has stopped further investments in its 3G wireless network.

“We are not investing any more capital in that network other than to keep it up and running, so no more coverage [expansion] capital, no more capacity [expansion] capital,” Shammo said. “If I can keep that network up and running that just generates more [revenue] for us.”

Verizon plans to keep a moratorium on further expansion of its fiber to the home service except in areas where it has existing agreements to deliver service.

Verizon’s Plans to Reduce Device Subsidies, Discounts

Customers have grown to expect a free or low-cost upgrade to a new smartphone every two years. But wireless companies find the costs of fronting device subsidies troubling because it affects the short-term bottom line. As wireless providers trim discounts, tighten upgrade policies, raise prices, and introduce new upgrade and activation fees, the $200-400 device subsidy recouped over the life of a two-year service contract remains a fat target for pruning.

But Verizon and other cell phone companies do not want to cut plan prices that are now inflated by $10-15 a month to cover paying back phone subsidies. The best of both worlds: eliminating device upgrade discounts –and– keeping prices the same for wireless service, banking the extra revenue as profit.

Verizon’s current solution is a middle-ground approach that gradually reduces device subsidies while hoping increased competition among device manufacturers will lower retail prices. For the consumer, that means prices will remain generally the same. But for Verizon, it means higher revenue from paying out lower subsidies while being able to maintain current pricing.

“I am a believer that over the next two to three years subsidies will start to decrease just because of the ecosystem,” said Shammo.

Verizon’s conversion to LTE means the day of a pure LTE-only smartphone is not far off. It will not include added-cost chips to support legacy technology, particularly older data networks and CDMA.

Wall Street Pressures Verizon to Talk Customers into Less-Costly (Anything but an iPhone) Smartphones

Brett Feldman, an analyst at Deutsche Bank who moderated the question and answer session with Shammo pointedly noted the Apple iPhone is the most-costly phone to subsidize.

“Are there things you can do with your sales force where you would proactively incentivize them to maybe sell different devices,” asked Feldman.

“It is critical that we don’t do that,” Shammo explained. “What is more important for us is a customer walks out with a phone that they will be happy with and not return under our 30-day guarantee. Because the worst thing that can happen for us is for me to incent a salesperson to get you into a phone thinking you are going to like and in three days you come back because you don’t. Now I’ve just subsidized two smartphones because that phone you used I can’t resell as a new phone.”

Cablevision’s yesteryear marketing: As outdated as this Harvest Gold Trimline phone.

Cablevision’s bizarre new ads for its Optimum triple-play package (the one that puts broadband, arguably its most important component, dead last) have reached a new low in the latest series featuring… Michael Bolton?

Bolton is a practical unknown to the most important demographic group not buying cable: recent graduate twenty-somethings that were 12 when one of his songs last plagued top-40 radio. Cablevision’s misfire could only be outdone if Nike hired Dick Van Dyke to pitch their shoes.

This is the best Cablevision can manage after Sandy blew away 11,000 of their customers (potentially for good) and rate increases took another 28,000 households with them (mostly to the benefit of Verizon FiOS)? Was the runner-up Joyce DeWitt from Three’s Company pitching a three-pack of phone, television, and (oh yes) Internet service?

Cablevision’s marketing efforts are now partly overseen by the CEO’s wife, who ‘somehow’ landed the prominent role of rebranding Cablevision/Optimum. Perhaps her best talents lie elsewhere.

Verizon featured Michael Bay blowing things up in FiOS ads five years ago that were more trendy than Cablevision was this week.

The point of the ad? Michael Bolton keeps getting annoyed with masses of would-be Cablevision customers calling in to sign up for cable service on a toll-free number that is just one digit away from Michael Bolton’s toll-free number (?) Yes, that is Bolton talking on a (shudder) landline (at least he has a cordless phone). Does anyone under 30 even know what a “toll-free” call is?

For those of us who remember what a dial tone sounds like and can still recognize a Trimline rotary phone, the ad still does not make sense. I am perplexed why Michael Bolton has a toll-free number. I guess when Tonya Harding’s name recognition rivals Michael Bolton’s, the fact he has a toll-free number gives him the edge.

A minute later, I am left wondering why I care. I am not certainly not wondering why I haven’t picked up the phone to order Cablevision service.

When it comes to branding and image, here is what Cablevision just accomplished:

• Verizon FiOS circa 2008 = Michael Bay blowing cool stuff up.
• Cablevision this week = Michael Bolton.

‘Nuff said.

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AD FAIL: What were they thinking? Michael Bolton annoys viewers trying to recollect his career while Cablevision tries to make New York, New Jersey and Connecticut remember why they should care.  (1 minute)