Here’s a project everyone can work on tonight. Place your rebuttals in the Comments section and I’ll compile them along with my own thoughts later this evening and we’ll have something everyone can fire off to Mr. Simmermon. By the way, in case you were wondering, color me unconvinced. Hat tip to a friendly Time Warner employee who passed this along to StoptheCap!
Statement From Time Warner Cable’s Chief Operations Officer on Tiered Broadband Trials
Time Warner Cable customers,
We have heard a lot of feedback and commentary about our upcoming expanded consumption-based billing trials in Texas, North Carolina and New York state. Some accounts have even characterized our plans as punitive. Nothing could be further from the truth.
We continue to make improvements to the infrastructure which will allow us to offer the following new services in the tiered broadband test markets:
1) Wideband service (DOCSIS 3.0) — speeds up to 100mbps, as available
2) Higher speeds for existing standard and turbo services
3) Powerboost to all standard customers
With regard to consumption-based billing, we have determined that as broadband usage and penetration grow, there are increasing differences in the amount of bandwidth our customers consume. Our current pricing plans require all users to pay the same amount, whether they check email once a month or download six movies a day. As the amount of usage has dramatically diverged among users, this is becoming inherently unfair and not the way most consumers want to pay for goods they consume.
When you go to lunch with a friend, do you split the bill in half if he gets the steak and you have a salad?
However, we are not conducting these tests in a vacuum. We have heard customer feedback, and understand that a 40 GB tier seems low to heavy Internet users.
We are developing a “super – tier” now that allows for up to 100 GB of broadband usage per month in all of our test markets. We haven’t confirmed pricing details as of this moment, but you have my word as Chief Operating Officer of Time Warner Cable that we will make this tier available to our customers.
We’re also providing a “gas gauge” tool to our customers so they can see how much bandwidth they’re using as they go along, and to make it easier for them to move to the tiers that best serve their needs.
Please bear in mind that this is still a test. We are approaching this as a test because broadband consumption and the internet itself continue to evolve rapidly and in ways no one can foresee. As we continue to hear from our customers — and as broadband consumption continues to change — we will adjust our tiers to make sure that we offer something for every family. We want to allow households to pick the data plan that works the best for them.
Furthermore, I am convening a series of meetings this week to develop plans that will allow customers to choose among tiers that provide tradeoffs between speed and consumption. If one family prefers to have lower download speeds but a higher data tier, or vice-versa, we want them to be able to make that choice.
We’d like to make enough speed and data tiers available so that it’s possible for customers to reduce their monthly Internet bill based on the choices they make. Obviously this is still in the planning stages and details are fuzzy, but this is a priority for me this week.
I think that such pricing options are not only fair, but also will actually encourage more use of broadband overall.
Your feedback is important to us during these tests, too. We encourage you to email your reactions and comments to us at [[email protected] ].
We can’t respond to everyone individually, but we will review your thoughts and comments internally and use them to try to improve our services and options going forward.
Again, thank you for your comments and input. We hope this helps to explain why we think testing new pricing models that give people greater choices and control over how much they pay for internet service is a positive development for our customers.
Landel Hobbs
Chief Operating Officer
Time Warner CableFor questions, contact:
Jeff Simmermon
Director, Digital Communications
Time Warner Cable
[email protected]
Twitter: jeffTWC