I have to hand it to Frontier Communications, the DSL competitor to Time Warner’s cable modem service in Rochester. They seem to have improved their marketing efforts considerably since last summer, and have handily taken advantage of Time Warner’s nightmarish rationing plan, now temporarily shelved. Below the fold, check out the full page ad they took out in the Rochester Democrat & Chronicle. Our advice: keep the ads running all spring and summer, because it’s highly likely we haven’t heard the last of the cap nonsense from Time Warner.
StoptheCap! has sent Frontier quite a bit of business since the cap announcement was made by Time Warner and customers sought alternatives. Now, if Frontier management would only stop penning internal memos to their employees as late as a few weeks ago bashing the “opinion leaders” like us they claim “harm their reputation.” Note to Frontier: When you do dumb-dumb things like define an acceptable amount of broadband usage at 5GB per month, don’t blame us for harming your reputation. You did that all by yourself. When you reformed and dumped those caps overboard, as you did recently, you gained a lot of new customers and kept your existing ones. If, in 2010, you decide to try and bring back caps, just remember what this community did to Time Warner in two weeks, and then get smart and don’t even consider it. We’re watching. We’re always watching.
Remember, customers don’t want caps. Not now. Not ever. Period.
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