The United Kingdom is the latest country to face the downside of arrogant Internet service providers throwing hissyfits when people actually use their broadband connections. When broadband service providers entice investors with promises of fat returns, assuming most people won’t actually use those high speed connections for anything except web page browsing and e-mail, they get mighty upset when they catch their users watching online video instead.
One of the benefits of broadband is that it provides fast speeds to let people do more than what they used to with dial-up access. That happens to also be one of the major selling points to get customers to part with a significant sum of money each month for the service.
They just don’t want you to use it.
British Telecom (BT) is the latest ISP to complain that the BBC’s iPlayer, which allows British residents to stream TV and radio programming on demand, and YouTube are using their broadband pipelines, but not paying them anything to do so.
That conveniently ignores the fact that their customers throughout the UK are paying them to deliver that connectivity, providing them with a handsome return.
Internet Service Providers not content with earning money from one side, now increasingly want a piece of the action on the other. It’s the equivalent of making a long distance call, but asking both the person calling -and- the person called to pay a fee.
Since the companies providing the content consider the payment demands ridiculous, ISPs have started singling out certain types of traffic on their network and slowing it down, ruining picture quality and annoying their customers trying to access the content.
BT implemented a “Fair Use” policy for one of their broadband packages which lets them cut the speed of online video from the normal 8Mbps down to 896kbps between 5pm-12am each day. BT claims that’s enough to watch online videos, but that very claim would negate any benefit from slowing down the connection. How many TV shows do people stream at the same time on the same connection?
In fact, BT’s policy does impact on the quality of the video streamed to the viewer. The iPlayer is capable of sensing your broadband speed and reducing the quality of the stream to match the speed you have available.
Of course, should the BBC agree to pay BT some sort of transport fee, they might find their way clear to take the speed bumps out of their way.
A founding principle of Net Neutrality is to treat online content equally when transporting it. Your stream from the BBC should not be hampered while a stream from someone else is not, just because they paid extra. Are bandwidth costs increasing? No, they are decreasing. There is no compelling argument to prevent providers from keeping up with demand. If they want to earn money from content, they can produce their own and provide it to subscribers on equal terms.