Starry, Inc., a fixed wireless internet provider, this week announced it has won 104 licenses in the FCC’s recent spectrum auction, allowing the company to launch service to over 40 million people in 25 states, potentially covering more than 25% of all U.S. households.

“We are excited to take this important next step, augmenting our shared spectrum strategy with exclusively licensed spectrum,” said Starry CEO and co-founder Chet Kanojia. “This gives us the ability to provide access to unlimited, affordable, high quality internet access. We built our technology to be agile and operate across a range of frequencies, so that we could take advantage of opportunities like this to expand and grow our network.”

Starry’s internet service advertises 200/200 Mbps speed without data caps for a flat $50 a month, equipment included. The service will now also use licensed frequencies in the 24 GHz band and reach customers over a point-to-multipoint network that serves multi-dwelling residential units primarily in dense urban areas, but can affordably service other areas with a significant population density.

Starry claims to offer a simple, no bundles, no-long-term contract, no-data caps, no-hidden fees plan of $50 per month, and is up and running in parts of Boston, Los Angeles, Washington, D.C., New York City, and Denver. Customers give Starry a rating of 4.9 out of 5.0 stars in over 100 Google reviews.

Customers like Raphael Peña are fans.

“It’s awesome so far, 300 Mbps down and about the same up,” Pena writes. “The price is right and I can play Battlefield V or any other game with no lag. I just wish you could get this for homes but I’m loving it in my apartment.”

So far, Starry is focused on serving multi-dwelling units like apartments and condos in downtown areas that are increasingly attractive to younger residents. The technology can be extended to serve other customers at an average cost of around $20 per residence. Most of their customers are young cord-cutters or cable-nevers, and Starry only sells internet service, skipping video and phone service. Starry works closely with real estate developers, which may be similar to those canary wharf estate agents, and owners to deploy Starry internet service, sometimes as an amenity to attract new renters and keep current ones happy.

With the latest spectrum acquisition, Starry plans to expand service in phases, starting with Chicago, San Francisco, Houston, Dallas, Seattle, Detroit, Atlanta, Indianapolis, Philadelphia, Miami, Memphis, Phoenix, Minneapolis, Manchester, N.H., Portland, Ore., and Sioux Falls, S.D. But the company also plans to reach cities in the 25 states where it now holds licensed spectrum. How fast it reaches these cities will depend on available funding and subscriber interest:

Starry’s Spectrum Licenses Cover These Communities

Light Reading’s Mike Dano discussed how to build an affordable fixed 5G internet service with Alex Moulle-Berteaux, chief operating officer for Starry, at the Big 5G Event in Denver on May 8, 2019. (16:41)

Residents of a handful of multi-dwelling apartments and condos in Boston, Washington, and Los Angeles will be able to kick the phone and cable company out of their units and switch to a fixed wireless provider offering 200 Mbps internet access for $50 a month.

Starry Wireless, from the man who brought you Aereo, the now defunct streaming service that used to offer local over the air stations but was sued out of existence, has spent more than a year testing its millimeter wave wireless technology in Cambridge, Mass. apartment buildings and is ready to expand.

A company promotional video explains Starry’s internet service. (1:53)

Starry is considered a startup, but is relying on budget-conscious pre-existing technology to deliver point-to-multipoint wireless internet service over a limited area. Using pre-standard 5G technology that relies on unlicensed millimeter wave spectrum, Starry’s service is provided from antennas mounted on multi-story buildings.

Because the technology isn’t revolutionary, Starry can utilize equipment already for sale in the marketplace. Some commercial fixed-wireless services already exist using a similar approach, and Google itself is developing a wireless gigabit internet service that is likely to eventually overtake its limited fiber rollouts.

Starry currently offers one plan – 200/200 Mbps with no data caps or contracts for $50 a month. The company claims it can deliver gigabit service using the same technology, but has chosen not to offer it at this time.

Reviews in the Boston area give the service high marks for performance, even in bad weather that was expected to create some problems for the line-of-sight technology. But the service also has its skeptics who believe the technology’s downsides limit its scale.

The biggest con to millimeter wave internet is that its range is extremely limited. Starry is only expected to serve multi-dwelling units in dense urban areas, where its mounted rooftop antennas can reach enough customers to cover the company’s costs. Neither Google or Starry have targeted their services to residential customers living in single home neighborhoods. Starry also must find receptive landlords willing to offer or lease space for its antenna equipment and tolerate mounted equipment, as needed.

Starry’s technology approach offers a concentrated signal with extensive bandwidth available to customers. Because its reach is so limited, each antenna will reach a smaller number of customers, making it unlikely the company will oversell its wireless capacity. Starry’s decision to not get into the gigabit business yet may be a way of ensuring it has enough capacity to deliver the speeds it advertises to customers before speeding things up.

Customers are strongly encouraged by the company to use its included Starry Station, a triangular Wi-Fi hub with a built-in Android-powered touchscreen controller to manage in-home Wi-Fi. This device normally retails for around $300, so bundling it with internet service makes it a good deal. But the device gets mixed reviews. Some criticized it as over-engineered and unstable. Many reviewers complained about poor Wi-Fi coverage and randomly dropped wireless signals. Others complained it tends to lock up, which may be the result of overheating. Many noticed the unit generates a lot of heat, presumably from its built-in power supply and Android touchscreen interface. It requires a noticeably loud built-in fan, which runs continuously, to manage cooling duty.

The Starry Station did not get great reviews for its performance or the amazing amount of heat it generates. (2 minutes)

Despite the expansion into Los Angeles and Washington, Starry can still be considered a beta level service and availability will remain spotty for some time. During 2018, Starry expects to begin limited service in: New York, Cleveland, Chicago, Houston, Dallas, Denver, Seattle, Detroit, Atlanta, Indianapolis, San Francisco, Philadelphia, Miami and Minneapolis.