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Spotify Premium Customers Get Free Hulu Starting Today

Phillip Dampier March 12, 2019 Consumer News, Hulu No Comments

Spotify Premium customers in the U.S. can now get a free subscription to Hulu’s “Limited Commercials” plan just by activating the offer, beginning today.

“Starting today, March 12, you can enjoy Hulu as part of your regular $9.99-per-month Spotify Premium membership,” Spotify shared on its blog. “That’s right, you are getting Hulu on us.”

Spotify provides these details on how to take advantage of the offer, whether you are new to the service or an existing customer:

If you’re already a Spotify Premium user, it only takes a few seconds to add Hulu’s ad-supported plan to your account—just visit the Your Services page. If you’re new to Spotify Premium, sign up for the bundle now at Spotify.com; you’ll get your first thirty days of both Spotify Premium and Hulu on us, then pay $9.99 per month. (Subscribers who are currently paying $12.99 per month as part of last year’s bundle offer will be automatically reduced to the regular Spotify Premium $9.99 price.) Open until June 10, 2019 or while supplies last. Terms apply.

If you already pay for Hulu directly through Hulu, you need to cancel your account on Hulu.com and then reactivate the subscription through Spotify’s website. Spotify claims it is not possible for customers to upgrade to Hulu’s “No Commercials” plan through this deal. The offer is only good in the United States and worse, cannot be redeemed by Spotify Family Plan members who already pay extra to share their Spotify account with other family members.

Still, if you are already a Spotify Premium customer, getting Hulu (with “limited commercials”) for free is not a bad deal.

Hulu Announces Pricing Changes: Basic Hulu Drops to $5.99, Cord-Cutting Package Sees $5 Rate Hike

Phillip Dampier January 23, 2019 Competition, Consumer News, Hulu, Online Video 1 Comment

Just days after Netflix announced its largest rate hike in the history of the streaming service, Hulu is following with its own announcement of “new pricing options” that will cost some customers less and others more.

“Over the past year, Hulu has added thousands of exclusive TV episodes and movies, launched nearly a dozen additional popular live TV channels – including The CW, Discovery Channel, TLC, Animal Planet and ABC News – and upgraded the technology platforms to support more devices and provide superior quality to our viewers,” Hulu announced on its Hulu Updates website. “With more than 85,000 episodes of on-demand television — more than any other U.S. streaming service — as well as thousands of movies and more than 60 popular live television channels, Hulu makes it easy for TV fans to get the most complete television experience. Today, we’re announcing updates to our pricing options (that will go into effect next month) to allow current and new subscribers to choose the best Hulu experience for them.”

New Rates

  • Hulu Basic (with commercials) drops $2 per month from $7.99 to $5.99.
  • Hulu (No Ads) remains $11.99 a month.
  • Hulu + Live TV, the entry-level cord-cutters package with more than 60 live channels and access to Hulu on-demand content with commercials increases $5 per month to $44.99.
  • Hulu (No Ads) + Live TV is also increasing $5 a month to $50.99 and features more than 60 live channels and Hulu’s on demand content with no commercials.

Hulu Basic had often been offered at $5.99 a month during special promotions, and the new lower price could attract more long-term subscribers. The increase in price for live television service comes as the result of increasing programming expenses and a desire to increase revenue. Hulu’s competitors have also been raising prices on packages featuring live networks and local channels.

Hulu’s new pricing will take effect on Feb. 26. Existing customers will see the price changes reflected in billing cycles beginning on or after Feb. 26.

Hulu’s New Owner Is Likely to Be Disney As Comcast Contemplates Selling Its Stake

Phillip Dampier September 25, 2018 Competition, Consumer News, Hulu, Online Video No Comments

Hulu could soon be in the hands of Disney, as a high stakes game of asset trading overseas could have a dramatic impact on the streaming service.

After a winning $39 billion bid to acquire British satellite TV company Sky, CNBC reports Comcast is willing to shed some of its assets back home, including its 30% minority stake in Hulu.

Analysts report Comcast has lost interest in the streaming venture because the cable company will face a permanently-reduced say in the venture after Disney completes its acquisition of 21st Century Fox, which controls 30% of Hulu. After the dust settles, Hulu will be 60% owned by Disney, 30% by Comcast and the remaining 10% held by AT&T, as part of its merger with Time Warner (Entertainment).

Originally formed in 2007 as an almost equal partnership between Disney, Comcast, and Fox, Hulu provides a controlled streaming platform for ABC, NBC, and FOX shows. Originally offering free, ad-supported access to recently aired network programs, Hulu has since grown dramatically under a subscription model, deepening its catalog of TV shows and movies and launching original content. In the last year, it launched its own cable-TV replacement service, offering streaming live television. Hulu is estimated to have 20 million paid streaming subscribers and an additional 1 million are signed up for Hulu with Live TV.

If Disney takes control of Hulu, CEO Bob Iger claims it will operate independently of Disney’s own, forthcoming subscription streaming service, set to debut in 2019. Iger said Disney may offer bundled discounts if customers subscribe to both Hulu and Disney’s own streaming service.

Large Numbers of Hulu Subscribers Pay $11.99 to Avoid Commercials

Phillip Dampier May 30, 2018 Competition, Consumer News, Hulu, Online Video 1 Comment

A large number of Hulu customers are willing to pay $4 more per month to banish advertisements from the streaming service’s growing catalog of content.

Hulu, a partnership between Fox, Comcast-NBC, Disney, and Time Warner, Inc., has more than 20 million paid subscribers, and around 40 percent pay $11.99 for the ad-free version of the service. Fox CEO James Murdoch told Recode he believed the ad-avoiding crowd had grown to represent 50% of Hulu’s subscriber base, but insiders later corrected Murdoch, claiming more than 60% still pay $7.99 a month for the ad-supported tier.

Hulu says its customers are getting ad loads “less than half that of traditional television” on its $7.99 plan, according to CEO Randy Freer.

More mysterious — how many customers are willing to pay $40 a month for Hulu’s Live TV service. Hulu isn’t saying.

Fierce Cable notes CBS All Access has also had success getting subscribers to pay $9.99 a month for an ad-free experience — $4 more than its standard $5.99 subscription price. CBS claims about one-third of its 2.5 million customers choose ad-free viewing.

CBS has been criticized for loading considerably more advertising content into shows than its rivals, which may have irritated enough customers to upgrade.

Joe Ianniello, chief operating officer at CBS, said the more subscribers are willing to pay for CBS All Access, the more leverage CBS gets forcing cable and satellite providers to pay more for the right to carry CBS affiliated television stations on their lineups.

“When the consumer is making the choice to pay $10 a month, that speaks volumes and that gives us a lot of strength when we go into those negotiations because we know that the consumer has knowingly elected to pay that. They’re not being subsidized by advertising, or subsidized in big bundle cable package; they chose to do that so that gives us a lot of confidence when we head into those revenue negotiations,” Ianniello said during CBS’ most recent earnings call.

Hulu Has Grown 42%, Achieving More Than 17 Million Subscribers

Phillip Dampier January 9, 2018 Competition, Consumer News, Hulu, Online Video No Comments

Hulu has picked up an additional five million customers since the streaming service last reported subscriber numbers in May 2016 — an increase of 42 percent.

That gives the streaming service more than 17 million paid subscribers, with a potential shared household audience of 54 million.

Hulu’s growth is attributed to a dramatic increase in its catalog of television series, original productions, and movies. When the service launched, it primarily showcased selections of recent episodes from current network shows aired by Hulu’s owners — Walt Disney Co. (ABC), Comcast Corp. (NBC), 21st Century Fox Inc. (FOX), and Time Warner Inc., and a handfuls of seasons of older series no longer airing on network television, many originally running on CBS.

Hulu has gradually shifted away from a free, ad-supported streaming service to a paid subscription model offering subscription options for limited or no commercials. As Hulu’s content library grew and the service offered a more complete library of series, it has also picked up subscribers. Much of its recent growth has come from attracting new subscribers seeking Hulu’s new original shows and a deep catalog of older series from the United States and United Kingdom. Hulu also improved its movie catalog with a larger selection of popular movie titles, some relatively recent.

In 2017, Hulu introduced a cable television replacement service offering live and on-demand programming from a wide selection of cable networks and a significant number of local network affiliates. Today, Hulu offers more than 75,000 episodes of 1,700 different television shows and features — more than double than any of its competitors.

But Hulu still has significant room to grow to reach Netflix, which has more than 109 million customers worldwide, including 52.8 million in the U.S., as of the end of September.

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