Cable One has announced it will invest $60 million in network upgrades across 42 cable systems in its mostly rural footprint to enhance reliability and deliver faster Internet service.

The cable operator, owned by the Washington Post, has been criticized for outdated infrastructure and poor service, particularly in Mississippi.

”We’re committed to delivering the best possible experience to our customers,” said Cable One CEO Tom Might. “We’re confident that this investment will ensure that our customers will receive superior service in the speed, reliability, and the overall performance of our services.”

The two-year upgrade project aims to replace amplifiers, split broadband customers who share a backbone connection into smaller groups, replace aging coaxial cable and improve the cable company’s fiber optic backbone.

The upgrade might allow the company to consider relaxing its draconian usage cap and speed throttle policies, which force customers to choose between an uncapped 5Mbps connection (with a speed throttle for those using more than 3GB per day) or a 50/2Mbps connection with caps as low as 50GB per month (overlimit fees: $0.50-1.00/each extra gigabyte.)

Cable One now offers two levels of Internet service: an uncapped 5Mbps plan for $50 a month and a 50/2Mbps plan for $50 a month with a 50-100GB monthly usage cap, depending on the package bundle. Usage is measured between 8am-12 midnight. Users on the uncapped 5Mbps plan are subject to speed throttling if they exceed 3GB of usage per day.

The head man in charge at Cable One of Natchez, Miss. admits the local cable system he runs is old and outdated and needs significant upgrades to improve service.

Cable One General Manager John Hilbert told an audience at a public hearing last week that many of the complaints Cable One’s customers in the area are making are simply not ones the company can fix.

While Hilbert’s candid admission may have refreshed an audience used to getting empty promises from providers, Hilbert has been in charge of the cable system in Natchez for several years and is just now discovering that “a lot of the problems with telephone and Internet service stem from old and outdated infrastructure.”

Cable One is preparing what it calls a $500,000 “reinforcement project” to replace and update wires and other equipment.

City officials listened carefully to Hilbert, because the community has been up in arms about the poor service Cable One has been providing western Mississippi. The city and the cable operator are currently negotiating a franchise renewal agreement.

One former judge complained her Cable One phone service has often failed, sometimes for up to three days. The local electric utility said it has lost thousands of dollars over the last few weeks because Cable One’s Internet service has gone offline.

“When I’m sitting here losing money when I know I shouldn’t be, I have a serious problem with that,” Natchez Electric Manager Ricky Long told the Natchez Democrat.

In 2014, customers are likely to face more challenges when the company switches to an all-digital lineup, requiring customers to get a set-top box for every television in the home.

Cable subscribers in Natchez, Miss. are scratching their heads wondering why AT&T will neither confirm nor deny whether its fiber to the neighborhood U-verse service is coming to a neighborhood near them.

AT&T says if it told customers where the service was coming, it would give away vital information to its competition — the cable and satellite companies.

AT&T spokeswoman Sue Sperry says her competitors will stop at nothing to hang onto current customers, even if it means using predatory below-market-rate pricing.

“We’ve learned from experience that if they know what our footprint is, they go in and do retention offers and pretty much give their service away for next to nothing and then we can’t compete,” Sperry told the Natchez Democrat.

But considering its biggest competitor is locally-hated Cable One, a lot of customers would still be ready to switch even if AT&T sent the cable company its detailed business plans in advance.

“Unless you spend your weekends at the Bondage Bordello, there is nothing enjoyable about dealing with Cable One in Mississippi,” says Stop the Cap! reader DeWayne. “Last summer when their system went up and died on the folks over in Columbus, even the guy running it couldn’t tell when it was coming back.”

Top secret.

DeWayne started reading Stop the Cap! when we covered Cable One’s massive failure in August 2012 that brought all of its services in Columbus down while the company incredibly waited for express delivery of a replacement part. When customers could not get answers from Cable One over the phone, they lined up outside the local cable office only to learn from company general manager David Lusby he had no idea how many customers were affected by the outage or when the cable system would be back up and running.

“I hate AT&T but I hate Cable One more,” DeWayne said. “It is annoying that they won’t tell us when U-verse is coming to our neighborhood.”

Sperry claims AT&T U-verse is more robust than cable or satellite because it is powered by phone lines.

“That was one of the things during the hurricane, U-verse didn’t go out,” she told the newspaper. “It’s delivered through a phone line, and the phones are the last to go out.”

But unfortunately for customers, AT&T says it only rolls out U-verse in “a measured and slow way,” forcing customers to continually visit att.com and manually check availability using their home address.

But Sperry told the newspaper once customers get the service, they remain loyal to it. That may be especially true in smaller communities in Mississippi that cope with second rate cable operators not known for offering robust or affordable service.

THE Internet Overcharger

Cable One, one of the nation’s most notorious, usage-capped broadband providers, has left thousands of Columbus, Miss. subscribers without phone, Internet, and cable television service since 6pm Sunday night, unable to repair the problem until a part arrives at the local cable office.

The Dispatch reports a steady stream of people, unable to get answers from Cable One over the phone, have been showing up at the company’s local cable office from the time it opened for business this morning, all looking for answers.

Cable One General Manager David Lusby said he had no idea how many customers were affected by the outage or when the cable system would be back up and running. Those are not the answers customers want to hear, particularly for customers depending on Cable One for their local businesses. Local shops have been unable to process credit card transactions, cannot make or receive calls, and are relying on personal cell phones for basic connectivity with the outside world.

New Hope resident Walter Worthy is fed up with Cable One’s bad service, calling the company’s broadband service “spotty” for more than a month.  Worthy told the newspaper he would rather have AT&T’s DSL service if he could, but AT&T has shown no interest extending service in his neighborhood.

One ex-customer named Matt told the newspaper he finally dropped Cable One Internet service that cost $65 a month for the same reason.

Cable One maintains one of the most arcane Internet “Fair Use” policies in the country, with broadband usage limits that apply to both daily and monthly usage:

Another limit applies to monthly usage:

The combination of poor service and a confusing Internet Overcharging scheme resulted in the cable operator experiencing a loss in broadband customers, almost unprecedented for cable companies. Cable One said goodbye to 1,017 high-speed Internet and 9,610 basic video subscribers during the second quarter, according to its owner, The Washington Post.

Communities like Natchez, Miss. are responding by attempting to shorten its franchise renewal with the company, which typically runs 10 years.

Ward 3 Alderwoman Sarah Smith foresees the contract being renewed but isn’t certain she wants the city’s digital future tied to Cable One for the next decade.

“Technology is changing so fast, I just don’t see us having any contract for as long as 10 years,” Smith told the Natchez Democrat.

Smith notes local residents have regularly complained about Cable One’s service, and the city has considered the possibility of letting another operator take over in the area, but has found no takers.

“We’re not going to be on the top of the radar for every service to be here,” Smith said.

More importantly, it is unprecedented for another major cable provider to displace a current operator, no matter how poorly they provide service.

Won 1.1 million new customers in 2011

Comcast and Time Warner Cable collectively picked up more than 1.5 million new customers in 2011, with most of the growth coming from dissatisfied DSL subscribers seeking better broadband speeds.

Leichtman Research Group, Inc. (LRG) found the eighteen largest cable and telephone providers in the US — representing about 93% of the market — acquired 3 million net additional high-speed Internet subscribers in 2011. Annual net broadband additions in 2011 were 88% of the total in 2010.

The top broadband providers now account for 78.6 million subscribers — with cable companies having over 44.3 million broadband subscribers, and telephone companies having over 34.3 million subscribers.

Stalled growth

Despite AT&T’s position as the second largest Internet Service Provider in the country, the company only picked up 117,000 new customers in 2011.  In contrast, Time Warner Cable, with 6 million fewer customers, added almost a half-million new broadband subscriptions last year.

Frontier Communications, which made broadband a primary target for expansion, has not seen considerable growth either.  The company only added just short of 38,000 new broadband customers last year, almost all getting DSL, often at speeds of 1-3Mbps.

Other key findings include:

• The top cable companies netted 75% of the broadband additions in 2011;
• The top cable companies added 2.3 million broadband subscribers in 2011 — 98% of the total net additions for the top cable companies in 2010;
• The top telephone providers added 750,000 broadband subs in 2011 — 68% of the total net additions for the top telephone companies in 2010;
• In the fourth quarter of 2011, cable and telephone providers added 765,000 broadband subscribers — with cable companies accounting for 82% of the broadband additions in the quarter.

Now serving 10.3 million

“Despite a high level of broadband penetration in the US, the top broadband providers added 88% as many subscribers in 2011 as in 2010,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “At the end of 2011, the top broadband providers in the US cumulatively had over 78.6 million subscribers, an increase of nearly 25 million over the past five years.”

Americans are increasingly treating broadband as an essential “utility” service, as fundamental as electricity or clean water.

The majority of consumers who lack the service either consider it irrelevant in their lives (a factor that increases with the age of the surveyed respondent), cannot obtain service from their provider because of their location, or cannot afford the service.

Sources: The Companies and Leichtman Research Group, Inc.
* LRG estimate
** Includes LRG estimates for Bright House Networks, and RCN
^ Totals prior to Time Warner Cable’s acquisition of Insight completed on 2/29/2012
^^ LRG estimate does not include wireless subscribers
Company subscriber counts may not represent solely residential households
Totals reflect pro forma results from system sales and acquisitions
Top cable and telephone companies represent approximately 93% of all subscribers