The reason why many cable companies are no longer willing to cut deals on cable television with customers looking for a better one is that the profit margin enjoyed by cable operators on television service is shrinking fast.

Researcher Cowen found that smaller cable operators are particularly vulnerable to the high costs of cable programming because they do not get the volume discounts larger operators like Comcast, Charter, DirecTV, and Dish are getting.

Researcher Cowen found that programming costs are increasing fast at smaller cable companies. (Image: Cowen/Multichannel News)

Altice USA, which divides about 3.3 million cable TV subscribers between Optimum/Cablevision and Suddenlink, says it paid $682.4 million for cable TV programming during the first quarter of 2019. That amounts to 67% of the company’s total video revenue. If Altice offered complaining customers a 40-50% break on cable television, it would lose money. Cable operators already temporarily give up a significant chunk of video revenue from new customer promotions, which discount offerings for the first year or two of service. Many operators consider any video promotion to be a loss leader these days, because programming costs are exploding, particularly for some local, over-the-air network affiliated stations that are now commanding as much as $3-5 a month per subscriber for each station.

Comcast, the nation’s largest cable operator, unsurprisingly also gets the best programming prices. With volume discounts, Comcast reports its programming costs consume about 60% of revenue. Charter Spectrum and Dish report about 65% of their video revenue is eaten by programming costs. Both are seeing dramatic declines in video subscribers as cord-cutting continues. The more customers a company loses, the less of a discount they will command going forward.

According to Cowen, just three years ago Comcast gave up 53% of video revenue to cover programming costs. With programming rate inflation increasing, many smaller cable companies are considering exiting the cable TV business altogether to focus on more profitable broadband service instead.

Suddenlink is taking full advantage of a lax approach to regulatory oversight in Texas by laying its cables just about anywhere it pleases, and without talking to local officials about exactly what the cable system is doing.

Huntington residents have been complaining to city officials about Suddenlink’s ongoing expansion of its cable system in the city, reporting the cable company is putting cables just about anywhere it wants, often leaving them drooping in yards and roadways. The Altice-owned cable company’s ultimate plans are a complete mystery to the city, because the cable company has said nothing specific about its expansion plans or where exactly the company’s crews are working.

The Lufkin Daily News reports Huntington City Manager Bill Stewart has been hearing second hand about Suddenlink’s expansion since March 2016, but the company has never approached the city formally to share details.

“For the most part, when they finally decided to do it they just started laying lines,” Stewart told the newspaper.

The quality of the construction work is what bothers residents, who complain Suddenlink’s lines are hanging low across yards and even across city streets, with no sign of repair crews willing to fix the problem.

“If they’re going to come in and do something, we expect it will be done right and will be taken care of correctly,” Stewart said. “We want to have a positive relationship with them. But things just need to be done differently if you’re going to come and do something like that. You need to fulfill what you say, and at this point a lot of people are upset because that’s not been done.”

Suddenlink’s response was a general statement:

“Since launching our Suddenlink by Altice broadband, TV, and phone services in Huntington earlier this year, we have seen great demand from residents and have been bringing additional resources to the area to ensure a positive experience for all of our new customers,” Suddenlink media representative Lindsey Angioletti said. “We thank our customers for their support and look forward to serving them with advanced products and services for many years to come.”

A stray bullet that hit a fiber optic line in late May eventually disrupted Altice/Suddenlink service in eastern North Carolina and caused a minor outage for the Beaufort County 911 Communication Center.

The bullet, recovered by the Washington, N.C. Police Department, damaged the overhead fiber optic line it struck, eventually bringing service down for nearly a day.

Suddenlink first detected the problem on a Saturday in late May, but did not identify the fiber line as “shot” until a day later, at which point WPD officers responded to the scene. The cable company evidently did not start repairs until after a widespread service outage began.

Most of the information about the outage was provided by the local police department, because Suddenlink has not responded to requests for details about the outage’s extent or duration. A police report about the incident shows that there were no calls to 911 to report the shooting, and a suspect has not been identified. The WPD classified the incident as “damage to property.”

The Washington Daily News reports that there was some disruption to the city’s public safety operations.

“911 operations are impacted by any interruption in internet service, but we can operate without it for a short period of time,” Beaufort County Sheriff’s Office Chief Deputy Charlie Rose told the newspaper. “We may receive notice if there is a planned outage for maintenance. Our service has been slow today, but hasn’t been out completely.”

Altice USA could be your next cell phone provider, if you subscribe to Cablevision’s broadband service in the metro New York City area.

The Wall Street Journal reports Altice is preparing to launch an unlimited calling/texting/data plan that will cost between $20-30 per month, powered by Cablevision’s in-home Wi-Fi, its network of public Wi-Fi hotspots, and Sprint’s 4G LTE network.

The service, likely to be called Altice Mobile, is the latest entry from cable operators pitching low cost mobile service as an incentive to keep customers from switching providers. Altice will charge dramatically less for its unlimited plan than Xfinity Mobile and Spectrum Mobile ($45) — both reselling Verizon Wireless service — (with speeds reduced to 1 Mbps download and 512 kbps upload after 20 GB of data usage in a month.)

Customers using AT&T and Verizon pay even more. Unlimited monthly plans for a single phone start at $80 at Verizon and $70 at AT&T, depending on bundling certain other AT&T-owned services. For less than half the price, Altice Mobile would deliver all the same services larger providers offer, although Altice intends to offload as much usage as possible to its network of Wi-Fi hotspots, to keep costs low. Before Altice acquired the cable company, Cablevision built a major Wi-Fi presence in the New York City metro areas where it provides cable service. Altice announced it intends to strengthen that network to support its mobile initiative, including the possibility of deploying its own small cell network.

Where Altice cannot supply its own wireless connection, it will rely on Sprint to take over, paying the cell phone company for its customers’ traffic. In return, Sprint will be able to bolster its network in Altice’s service area, perhaps even using Altice’s fiber-to-the-home network, now under construction. That could help Sprint launch 5G service relatively soon in the region, regardless of whether its pending merger with T-Mobile USA is approved. To protect the venture, Altice has secured an agreement with both T-Mobile and Sprint not to terminate its contractual agreement with Sprint should a merger be approved. But the service will still be dependent on network owners like Sprint willing to sell connectivity. Should Altice Mobile take a significant share of the market, network owners may be reluctant to renew such contracts, or price them much higher at renewal time, raising prices.

The cable industry’s incentive for getting into the wireless business, even if it proves unprofitable, is plain to see. All entrants require their mobile customers to maintain a broadband account in good standing to qualify for mobile service. Comcast, Charter, and Altice are aware their video packages are increasingly untenable in a cord-cutter’s marketplace, but maintaining internet service remains essential. In most areas where the cable operators provide service, Verizon or AT&T also sells both broadband and wireless service. Customers may be reluctant to bounce between providers looking for a better deal if they also have to switch mobile providers at the same time.

The top 10 service providers in the United States collectively lost over 1.25 million paid television customers in the first three months of 2019, providing further evidence that cord-cutting is accelerating.

Multiscreen Index estimates if that trend continues, an average of 14,000 Americans cancel their paid cable or satellite television service daily.

AT&T suffered the greatest losses, primarily from its satellite television service DirecTV. More than a half-million satellite customers canceled service in the first quarter of the year. AT&T lost another 89,000 streaming customers as news spread that the service was increasing prices and restricting generous promotions to attract new subscribers. DISH Network, DirecTV’s satellite competitor, also lost more than 250,000 customers.

Many cable television providers announced this quarter they would no longer fret about the loss of cable TV customers, and many have dropped retention efforts that included deeply discounted service. As a result, customers are finding it easier than ever to cancel service. Comcast lost 107,000 TV customers, while Charter Spectrum lost 152,000. Spectrum recently increased the price of its Broadcast TV Fee to $11.99 a month and has pulled back on promotions discounting television service.

“There were losses across the top 10 television services in the United States, with even the DirecTV Now online service losing customers following previous heavy promotion. Between them, they lost over one-and-a-quarter million subscribers in three months. They still command a significant number of customers but the rate of attrition has increased,” said Dr. William Cooper, the editor of the informitv Multiscreen Index.

The total figures for the quarter show roughly 81.90 million Americans are still paying one of the top-10 providers for cable or satellite television service, amounting to less than 70% of television homes — a significant drop. Privately held Cox Communications is excluded because it does not report subscriber numbers or trends.