A new standard in over-the-air TV broadcasting could arrive as early as this year in more than 40 U.S. cities, bringing better reception and more TV channels and features to those willing to buy a new television or converter box to watch.

ATSC 3.0 comes just a decade after full power television stations in the United States ceased analog broadcasting. The ‘upgrade’ is a significant improvement over ATSC 1.0, the digital over-the-air television standard now in use in the U.S.

At the National Association of Broadcasters convention in Las Vegas, Sinclair, Fox Television Stations, Nexstar, and NBCUniversal (and a consortium group of stations owned by SpectrumCo and Pearl TV) this week announced 40 U.S. television markets would see ATSC 3.0 stations launched by the end of 2020, starting in these cities:

• Dallas-Ft. Worth, TX
• Houston, TX
• San Francisco-Oakland-San Jose, CA
• Phoenix, AZ*
• Seattle-Tacoma, WA
• Detroit, MI
• Orlando-Daytona Beach-Melbourne, FL
• Portland, OR
• Pittsburgh, PA
• Raleigh-Durham, NC*
• Baltimore, MD
• Nashville, TN
• Salt Lake City, UT
• San Antonio, TX
• Kansas City, KS-MO
• Columbus, OH
• West Palm Beach-Ft. Pierce, FL
• Las Vegas, NV
• Austin, TX

To help the transition, ATSC 3.0 stations in these cities will switch off their ATSC 1.0 channels and relocate programming to one or more other local stations’ digital subchannels, allowing viewers with older sets to continue watching until a 5-year transition period ends.

The second, and likely larger wave of stations to switch on ATSC 3.0 will come in these cities:

• New York, NY
• Los Angeles, CA
• Chicago, IL
• Philadelphia, PA
• Washington, DC
• Boston, MA
• Atlanta, GA
• Tampa-St.Petersburg-Sarasota, FL
• Minneapolis – St. Paul, MN
• Miami – Ft. Lauderdale, FL
• Denver, CO
• Cleveland-Akron, OH*
• Sacramento-Stockton-Modesto, CA
• St. Louis, MO
• Charlotte, NC
• Indianapolis, IN
• San Diego, CA
• Hartford-New Haven, CT
• Cincinnati, OH
• Milwaukee, WI
• Greenville-Spartanburg, SC – Asheville, NC

The third wave of stations, still expected to complete a transition to ATSC 3.0 by the end of next year, are located in:

• Norfolk-Portsmouth-Newport News, VA
• Oklahoma City, OK
• Albuquerque – Santa Fe, NM
• Grand Rapids – Kalamazoo, MI
• Memphis, TN
• Buffalo, NY
• Providence – New Bedford, RI
• Little Rock – Pine Bluff, AR
• Mobile, AL – Pensacola, FL
• Albany-Schenectady – Troy, NY
• Flint-Saginaw – Bay City, MI
• Omaha, NE
• Charleston – Huntington, WV
• Springfield, MO
• Rochester, NY
• Syracuse, NY
• Chattanooga, TN
• Charleston, SC
• Burlington, VT – Plattsburgh, NY
• Davenport, IA – Moline, IL
• Santa Barbara – Santa Maria – San Luis Obispo, CA

*ATSC 3.0 is already running on one or more stations in these markets.

A faster transition to ATSC 3.0 may be possible in cities where station owners like Sinclair own more than one full power local station. It will make it easier for programming on one station to be temporarily shared on another, without complicated carriage contract negotiations. There is no forced transition to ATSC 3.0, so consumers can make their own choices about whether they want to invest in new televisions or converters. Broadcasters understand that, and many are planning to launch a host of new channels and networks that could benefit cord-cutters and convince them to upgrade.

Over the air viewers will need to get in the habit of remembering how to “rescan” their local channel lineup as stations occasionally disappear as they move to different channels as a result of an unrelated ongoing channel repack or from shifting around to accommodate ATSC 3.0. Some secondary networks like Retro TV, MeTV, Comet, and others may temporarily disappear in some markets if that channel space is temporarily needed for channel-sharing arrangements.

Cable, telco-TV, streaming and satellite customers should not notice a thing because any changes will be managed by your television provider. But those watching over-the-air will need to prepare for the transition either with a forthcoming TV converter or preparing to buy new television sets with ATSC 3.0 tuners. Details on both are sketchy, but free TV viewers may want to start saving money now for new equipment spending starting either late this year or more likely early next.

ATSC 3.0 promises better, more robust reception, with error correction and the capability of downgrading video quality in marginal reception areas to preserve a stable viewing experience. It also supports 4K Ultra-HD and better sound, mobile viewing on smartphones and other devices, and local features including hyper-local weather warnings, targeted advertising and some data applications.

If your home or business is more than 150 feet from the nearest Comcast cable, the company will think twice before providing you with service.

Pat Ulrich and her 50 neighbors in a rural subdivision in Arkansas have waited more than 15 years for Comcast or AT&T to extend broadband service to no avail, not unless they are willing to pay an installation fee of almost $50,000.

“When we evaluate prospective new build opportunities, we take into account such factors as distance from where our nearest network exists, costs associated with a proposed build-out, and number of homes and businesses that could be served. … This subdivision is many miles from our nearest plant.” Alex Horwitz, vice president of public relations for Comcast, told Arkansas Business. A nearby neighbor of Ulrich was quoted $46,000, mostly to install over 6,400 feet of fiber optic cable to connect the subdivision to Comcast’s network.

Pulaski County, Ark.

AT&T is no help either, because the homes are too far away from the phone company’s central switching office to deliver adequate internet service.

The FCC’s Connect America Fund (CAF) and other broadband funding initiatives normally might offer Ulrich and her neighbors some help, except for the fact the FCC’s broadband availability maps falsely claim the subdivision is already getting broadband service, which disqualifies it from receiving broadband expansion subsidy funding.

“We built a house in 2004 and never imagined it would take this long to get reliable broadband service,” Ulrich said.

Comcast and other cable operators did, however. Unlike phone companies that are mandated to provide basic telephone service to any customer seeking it, cable companies are allowed to choose the areas they service, typically based on population density and the costs associated with providing service. For Comcast, service extensions must meet the company’s return on investment test, and Ulrich’s subdivision failed. Horowitz claimed extending service would require Comcast to route a fiber extension through an area that “is almost all rock.”

Comcast is investing in some buildouts in its service area, but mostly to serve business parks. For residential areas, the company wants to limit the amount of cable it must install to reach a prospective customer to under 150 feet. If service is not available on your street, chances are the company will quote an installation fee running into the thousands of dollars.

Unfortunately for Ulrich, even if she managed to have the FCC correct their broadband availability map, Horwitz said Comcast has not bid for any of the FCC’s CAF projects in Arkansas.

Amazon is planning to finance the launch of a new global satellite internet service, powered by a fleet of more than 3,000 low Earth-orbiting satellites that will deliver high-speed internet service to rural underserved and unserved communities, opening up the possibility of millions of potential new Amazon.com customers.

Known as Project Kuiper, named after a famous Dutch-American astronomer, the project is enthusiastically backed by Amazon founder Jeff Bezos, and will require billions of dollars in investment. The proposal claims Amazon will launch 3,236 small satellites into space in about a decade, which experts claim is plenty of time for the ambitious project to either flourish, be changed, or scrapped under pressure from Wall Street.

“Project Kuiper is a new initiative to launch a constellation of low Earth orbit satellites that will provide low-latency, high-speed broadband connectivity to unserved and underserved communities around the world,” an Amazon spokesperson said in an emailed statement. “This is a long-term project that envisions serving tens of millions of people who lack basic access to broadband internet. We look forward to partnering on this initiative with companies that share this common vision.”

Although the marketing focus of the project will be on reaching rural and unserved areas, the satellite broadband network would deliver data coverage anywhere within a range of 56 degrees north to 56 degrees south latitude, which would cover virtually every continent, except extreme South America, Antarctica, parts of far northern Russia, Alaska, and Canada. About 95 percent of the world’s population would be reached by Amazon’s satellite project. Most similar ventures promise much faster and more responsive service than traditional satellite internet service, at a much lower cost.

Kuiper

But CNBC reported the road to the next generation of satellite internet access “is littered with companies that tried, and failed, to pull off a coup in space-based internet.”

• 2015: Facebook scrapped plants to spend up to $1 billion on satellite internet access for Africa and other under-covered continents.
• 2002: Teledesic closed its doors after spending $9 billion on a similar low Earth-orbiting satellite project backed by Microsoft founder Bill Gates.

Amazon could have competition if any of the projects still in progress actually begin offering service.

• Elon Musk’s SpaceX launched two test satellites for its “Starlink” network last year, the first step toward its goal of a constellation of 4,425 satellites.
• In March 2019, Softbank-backed OneWeb launched the first six satellites of its network, which plans to begin with a constellation of 650 interconnected satellites.
• Boeing and Canadian satellite operator Telesat have their own plans for a satellite internet project.

Amazon has very deep pockets and has the financial capacity to fully fund the project, but not without likely protests from investors concerned about the cost and history of earlier flopped ventures. Additional details can be found in these three sets of filings made with the International Telecommunications Union last month by the Federal Communications Commission on behalf of the Amazon-backed venture.

JPMorgan “still believes in the potential of an eventual merger of Charter Communications with Altice USA, despite a cool-down in tie-up talk,” according to a short piece in Seeking Alpha.

The Wall Street bank favored a Charter merger with Altice, which owns Cablevision and Suddenlink, because Altice has proven its ability to ruthlessly cut costs out of the cable business, potentially bringing $2.7 billion in synergy savings from layoffs, outsourcing, and killing off employee perks.

JPMorgan analyst Philip Cusack believes the biggest merger prize would be a combination of Cablevision’s footprint in downstate New York, Connecticut and New Jersey with Charter-Spectrum, which serves almost all of New York State and already has a presence in Manhattan and other boroughs in New York City. Cusack also argues Cablevision’s Optimum business would be well served by a familiar executive. Rutledge was Cablevision’s chief operating officer before moving to Charter.

Two years ago, Altice considered acquiring Time Warner Cable, before investors forced Altice to pull back on further acquisitions that would result in even more debt for the European telecom company.

Among the likely challenges would be antitrust and regulatory roadblocks, particularly if Charter is the lead company. Charter is still in hot water with New York’s Public Service Commission and its own merger with Time Warner Cable was decertified by the regulator last summer. It could be a long leap from antagonizing New York’s telecom regulator and the attorney general to winning a green light for yet another cable merger.

The CEO of Fox News told Variety in an exclusive story that 85% of consumers who sign up for a free one-week trial of Fox Nation, the company’s new paid streaming video service, convert to a paid subscription by the end of the trial.

The streaming service Fox News launched last fall claims to offer thousands of hours of video, including live shows, documentaries, short-form video, and commentaries designed to appeal to the average Fox News viewing fan. Current Fox News personalities are also on hand with additional material. Sean Hannity, the network’s biggest star, is contributing the opening monologue from his weekday radio show as well as other features.

“Media is changing fast,” Hannity told Variety, “and I especially think that traditional television viewing has changed forever. Netflix and Amazon and all of these other options that people are offering – there are so many choices now. The safest two businesses to be in are live sports and live news, and I really think they are the ones people will go to for appointment viewing. Otherwise, you can just watch on demand any time you want, and people will just choose that.”

The service is priced at $5.99 a month or $64.99 annually.

‘UN-PC’ co-hosts Tyrus and Britt McHenry interview Fox Nation hosts about their new streaming shows. (3:38)