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CNN broke into regular programming this morning with “Breaking News” the news network may be acquired, at least temporarily, by Rupert Murdoch, owner of Fox News. (2:37)

Rupert Murdoch is grasping for Time Warner (Entertainment).

Rupert Murdoch usually gets what he wants. What he wants now is Time Warner (Entertainment), but he will have to pay a lot to get it.

This morning, Time Warner went public with its rejection of Murdoch’s opening bid of $80 billion, made through 21st Century Fox. That represents a 20% premium for Time Warner shareholders, but executives at the entertainment company that owns HBO, Cinemax, CNN and Turner Broadcasting delivered a firm “no” in response, calling Murdoch’s bid too low.

Although initially rebuffed, many believe the tenacious Murdoch will be back until he wears down Time Warner’s board.

“Rupert Murdoch is not going away,” said Porter Bibb, managing partner at Mediatech Capital Partners. “He’s going to keep upping the price until he gets it.”

Some analysts speculate the magic number will be somewhere in the $100 billion range, despite the fact sources tell CNN that Time Warner really prefers remaining independent.

In light of the recent frenzy of mergers among telecom entities, some believe Time Warner made a major mistake when it spun off its cable properties in 2009 to become wholly independent Time Warner Cable, which today has nothing to do with Time Warner itself. At the time it decided to part ways with its cable systems, the company was still restructuring itself after the failure of the 2000 AOL-Time Warner merger deal, which took years to completely unwind. While the early 2000s saw media consolidation as an important priority, the inability to properly monetize the joint assets of super-sized conglomerates made spinoffs more fashionable.

Time Warner effectively sold off its in-house distribution platform: Time Warner Cable systems that could be easily convinced to carry every Time Warner-owned network. Comcast didn’t and has become a larger content and distribution company because of its ownership interests in cable networks and its acquisitions like NBC and Universal Studios.

Comparing the two models today, many Wall Street analysts believe Comcast’s vision that bigger is better is probably the right one, especially as cable television faces new competitive threats from online video.

Murdoch clearly believes that, and Bibb speculates Murdoch’s interest in Time Warner is really all about HBO.

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Bloomberg News talked with Porter Bibb, managing partner at Mediatech Capital Partners, who believes Rupert Murdoch would buy all of Time Warner just to get his hands on HBO. (6:29)

“It’s really now HBO that’s the driver, and I think that’s the Holy Grail that Rupert had his eye on,” said Porter Bibb, managing partner at Mediatech Capital Partners, said in a Bloomberg News radio interview. “It’s a huge money-maker with a huge potential. And probably the only Netflix killer that’s in the world right now.”

Fox and its advisers value HBO, the home of “Game of Thrones” and “Girls,” at more than $20 billion, said one person familiar with the negotiations.

HBO GO, HBO’s online streaming platform, is currently hamstrung by content companies imposing restrictions to make sure the online video service is only sold to HBO premium channel subscribers. Nobody can buy HBO GO a-la-carte. But the TV Everywhere-like service is wildly popular with subscribers, some who use it more than they actually watch HBO on linear television. Combining HBO’s coveted content with Fox’s deeper movie and television show library could deliver significant competition to Netflix and Amazon’s video offerings. Murdoch’s media empire is global, opening the door to an international streaming video service.

In short, Rupert Murdoch wants HBO so badly, he’s willing to buy all of Time Warner, Inc. to get it.

“If they succeed, if Rupert gets Time Warner, what he’s got is HBO and Warner Brothers and that’s it,” Bibb said. “He doesn’t need another movie studio. 21st Century Fox is doing great right now. It’s HBO.”

To avoid political landmines, the owner of Fox News Channel said he is willing to spin-off CNN to avoid perceptions that his favored conservative news channel would now control the second largest cable news network. But Murdoch would also effectively control three broadcast television networks if the deal succeeds — FOX, the CW, and MyNetworkTV. Admittedly the latter two lack significant audiences and don’t produce any news or public affairs programming, but they can have influence over their choice of local broadcast affiliates, some who still produce local news, especially in larger cities.

If a deal is reached, four giant media conglomerates will have control over 90 percent of American media.

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The Wall Street Journal notes this kind of media consolidation would never have been possible just a decade or two ago. But does another media mega-merger even make sense? A lot of those on Wall Street believe it does. (5:23)

Nearly two million people have listened to the Comcast customer service call from hell since it went viral earlier this week.

Comcast quickly decided it was best to apologize:

We are very embarrassed by the way our employee spoke with Mr. Block and Ms. Belmont and are contacting them to personally apologize. The way in which our representative communicated with them is unacceptable and not consistent with how we train our customer service representatives. We are investigating this situation and will take quick action. While the overwhelming majority of our employees work very hard to do the right thing every day, we are using this very unfortunate experience to reinforce how important it is to always treat our customers with the utmost respect.

Setting aside all that, we decided to investigate why Mr. Block was willing to subject himself to 18 minutes of phone hell to cancel his service.

At one point, we learn he is switching to Astound, a provider of cable TV, broadband internet, and telephone services on the West Coast, serving over 325,000 residential and business customers within communities in the San Francisco Bay area. Astound is an overbuilder, which means it is one of those rare instances where Comcast faces head to head competition with a company that can deliver more than DSL.

Although Comcast’s rep swore Comcast had the fastest Internet speeds (it doesn’t) and can deliver maximum savings (also wrong), it turns out Astound offers both cheaper and faster Internet service. We’d probably switch too, although we wish Astound would dump its 1TB monthly usage cap. How many customers even come close to that isn’t known, but it is likely under 1%, which makes us wonder why they bother with a cap at all?

We collected pricing information from both Astound and Comcast’s websites and here is what we found:

• Astound: 110Mbps for $65 promo, $80 regular;
• Comcast: 105Mbps for $90 promo, $115 regular. (fixed link!)

Stop the Cap! will include this incident in our formal filings with the FCC and New York State Public Service Commission in opposition to the merger of Time Warner Cable and Comcast. Comcast customers tell us Mr. Block’s experiences, although extreme, are not uncommon when dealing with Comcast’s customer retention department.

Friday is the last day to submit your views on Net Neutrality with the Federal Communications Commission. Although there may be some future opportunities to comment, it’s important to make your voice heard with the FCC today. Almost 650,000 Americans have done so to date, and we need to see this number rise even higher to combat the influence and power of Big Telecom companies looking to turn the Internet into a corporate toll booth.

If you recall, FCC chairman Tom Wheeler is promoting a scheme where big ISPs like Verizon, AT&T and Comcast can divide up the Internet and introduce toll lanes allowing preferred paid traffic to travel on the Internet at faster speeds, usually at the expense of unpaid traffic that will get relegated to an Internet slow lane. It’s pay to play, and customers of these ISPs are already getting a preview of the new corporate road map for the net. Netflix viewers on ISPs that don’t have a paid agreement to handle video traffic suffer from rebuffering and lower quality video. But ISPs collecting tolls from Netflix don’t subject their customers to a degraded online video experience. Of course, before ISPs realized they could make money selling fast lanes, Netflix worked fine on virtually all of these providers.

Wheeler’s proposal would extend the two-tiered Internet to other websites and service providers, allowing big telecom companies to hand-pick winners and losers and discriminate in favor of their own Internet traffic. Comcast does that today with online video on certain game consoles. If that video comes from Comcast, it doesn’t count against any usage caps. If it doesn’t, it could get rough sticking to Comcast’s arbitrary usage allowance.

The FCC is in way over its head, unaware of the creative ways ISPs can find loopholes large enough to drive through any well-intentioned consumer protections. There is only once certain way to keep ISPs honest — reclassify them as what they should have been all along – a telecommunications service subject to common carrier rules. That would guarantee ISPs could not meddle with your Internet service for financial gain, could not artificially slow down “non-preferred” traffic to make room for paid traffic, and would guarantee that Internet applications of the future will succeed or fail on their merits, not on how much money they are willing to spend.

Since the FCC website is jammed today, we recommend e-mailing the Commission by this Friday at: [email protected]

Our friends at Free Press have published some sample comments they are getting, which may help you formulate yours. Here is ours as well:

Dear Chairman Wheeler,

Although we believe your intentions are good, your proposed Net Neutrality rules simply do not afford enough protection to preserve a free and open Internet. Troubling signs are already clear as providers test how much they can get away with meddling with Internet traffic. The wireless experience is replete with examples of selective speed throttling, usage caps, and traffic discrimination that allows some content to escape the usage meter and throttle while competitors cannot.

The Internet is a transformative experience for many Americans because for the first time in a long time, entrepreneurs can build online businesses that are judged on their merit, not on how much money they have to spend to achieve and maintain prominence. Anything that allows an ISP to collect additional funds for a “preferred” traffic lane will come at the detriment of others who have to share the same broadband pipe. This is especially evident in the wireless world, which escaped even the light touch regulatory framework of your predecessor. Providers promptly began creating new schemes to further monetize growing data traffic, bandwidth shortage or not. Almost none of these changes really benefit customers — they are simply new revenue-making schemes.

A foreshadowing of what is likely to happen under your proposal is also apparent with Comcast and Netflix. For several years subscribers had no trouble accessing online video. But when the issue of traffic compensation was reintroduced by Internet Service Providers, the upgrades to manage natural Internet growth largely stopped and the Netflix viewing experience on these ISPs deteriorated. Verizon, AT&T and Comcast all argue that a paid traffic deal would adequately compensate them to enhance the viewing experience customers already pay good money to receive with or without a paid peering arrangement with Netflix.

Money drives these debates. If an ISP properly managed their broadband infrastructure, there would be no incentive for any company to contract for a better online experience on a so-called “fast lane” because existing service would perform more than adequately. When a company cuts back on those upgrades, a market for paid prioritization appears. Customers will ultimately pay the price, primarily to ISPs that already enjoy an enormous margin selling broadband service at inflated prices.

A rising tide floats all boats, so your focus should not be as short-sighted as allowing ISPs to divide up the limited broadband highway. The FCC should instead focus on setting the conditions to hasten new competition and force existing providers to upgrade and maintain their networks for the benefit of all subscribers and content producers. The FCC must also move swiftly to cancel state bans on community broadband networks, eliminate regulations that deter broadband start-ups, and maintain enough oversight to guarantee a level playing field on which all can compete.

There is only one way to effectively accomplish all that. Reclassify broadband service the way it should have been classified all along: as a telecommunications service subject to common carrier regulations. Canada has been very successful requiring ISPs to open their last mile networks to competitors, which have allowed people to avoid compulsory usage caps. Customers have a choice of multiple providers from their local phone or cable company, giving rise to much-needed competition.

With strong Net Neutrality, consumers can reach the websites they want without interference. Ignore nonsense suggesting Net Neutrality is a government takeover or censors the Internet — two provably false assertions. In fact, Net Neutrality is the opposite.

I urge you to move with all speed towards reclassification, if only to prevent the inevitable legal challenges to any future policies built on the shakier ground of the current framework, which has not held up well under court scrutiny. I hope the voices of more than a half-million Americans contacting you on this issue will be more than enough to overcome industry objections. We are not asking for 1950s-style telephone regulations. We just want a legally affirmed platform that allows the Internet of today to continue being successful tomorrow.

Yours very truly,

Do you remember that high school love that killed you when they decided it was time to move on? You begged, you pleaded for them to change their mind to no avail. Nothing you said made any difference.

Some people never get over that teenage tragedy… and then they go to work for Comcast’s customer retention department indefatigably browbeating departing customers in a misguided effort to salvage damaged relationships with the cable company.

Stop the Cap! reader Bryan shares with us several minutes of the Block family’s life they’ll never get back. After 10 minutes on the phone repeatedly requesting to cancel Comcast service, Block and his wife decided to record the ongoing absurdity to share with the world. The result is eight more minutes of cringing embarrassment as an increasingly exasperated retention representative repeatedly demands to know why they want to leave.

It all sounds like eavesdropping on your roommate’s breakup with their boyfriend. Or leaving a cult. This guy just can’t understand what the heck you were thinking when you decided Comcast was no longer right for you. Block was in no mood to explain himself, but for the benefit of others, we’d love to arm you with a few reasons to explain why you don’t want anything more to do with Comcast:

“Being that we are the number one provider of Internet and TV service in the entire country, why is that you are not wanting to have the number one rated Internet service available,” the retention rep demanded to know.

Our answer: Because you want to cap our broadband experience, you charge outrageous prices for renting a cable modem, and your speed claims mean nothing if we don’t actually get those speeds because of yet another outage or service problem.

“So you’re not interested in the fastest Internet in the country,” Comcast’s rep asks.

Our answers: Sure I am, which is why I am switching to the fiber competitor that delivers those speeds -0r- Not if you are putting a usage cap on me. Who wants a Ferrari they are told can’t be driven beyond the block?

“You don’t want something that works? …So why don’t you want something that’s good service and something that works,” asks Comcast’s rep.

Our answer: Do you actually subscribe to Comcast yourself? You guys didn’t win Worst Company in America honors for nothing.

“I’m really ashamed to see you go to something that can’t give you what we can,” argues the rep.

Our answer: That’s right. My long ongoing nightmare of bad service, high prices, and usage capped Internet is finally over. See ya.

If you really want Comcast to convince you to stay, tell them you want a permanent waiver in writing from any usage limits and/or overlimit fees. Demand aggressive discounts that deliver real savings, and never take their first offer. If they can waste 18 minutes of Ryan Block’s time, you can be just as ruthless when demanding a better deal for yourself.

As Ryan indicates, this retention representative is the perfect example of how Comcast won its reputation as one of most hated companies in America.

The New York Public Service Commission needs to hear from you about the Comcast-Time Warner Cable merger. Unlike some of the southern and midwestern states that have utility commissions that basically rubber stamp the agenda of Big Telecom companies, New York’s PSC has a reputation for being tougher and more customer-oriented. But the PSC cannot act in your interest if you don’t share your views.

It is incredibly easy to file your own comments with the PSC. Nearly 2,300 New Yorkers have done so thus far, but we need to make sure they understand our serious objections to Comcast’s usage caps, its expensive service, and customer abuse.

We have provided a sample letter below. We hope you will write your own, but offer ours as a guide that includes some of our biggest concerns. We may prepare another one soon outlining other concerns.

How to file your comment:

• E-Mail: [email protected]
• Mail: Hon. Kathleen H. Burgess, Secretary, Public Service Commission, Three Empire State Plaza, Albany, New York 12223-1350.
• Phone: 1-800-335-2120 (press “1” to leave a recorded comment)

All comments should refer to “Case 14-M-0183, Petition of Comcast Corporation and Time Warner Cable Inc.”

Hon. Kathleen H. Burgess
Secretary
Public Service Commission
Three Empire State Plaza
Albany, New York 12223-1350

Re: Case 14-M-0183, Petition of Comcast Corporation and Time Warner Cable Inc.

Dear Ms. Burgess,

I am writing to ask the Public Service Commission to reject the merger proposal of Comcast and Time Warner Cable on the ground the companies have failed to show such a merger would be in the best interests of New York and its residents.

Although Time Warner Cable has never been a prize, Comcast’s reputation for bad service, high prices, rationed Internet access, and customer abuse is well documented in just about every community the company serves. Comcast has repeatedly been voted the “Worst Company in America” by Consumer Union’s Consumerist.com. The American Consumer Satisfaction Index has documented so many complaints about Comcast, it declared it the worst company it has ever scored, performing even worse than the Internal Revenue Service. For more than three years running, Harris Interactive has called Comcast one of the least reputable companies in America.

That alone should be enough to reject this merger out of hand. Permitting it would reward this company’s appalling behavior towards its own customers and expose New Yorkers to an even bigger monopoly problem than we deal with now. Unless you live in a Verizon FiOS service area, cable is your only real choice for true broadband speeds. DSL is rapidly losing favor and market share and Verizon has shown no interest in expanding it.

Comcast already uses its market power to its advantage by raising prices… a lot. Time Warner Cable charges less for its services than Comcast does.

For example, Time Warner Cable offers a standard television service package that provides all the popular cable networks for one price. Comcast offers a similar package but stripped out cable networks including Cloo, CNBC World, Al Jazeera America, Discovery Fit & Health, Disney XD, DIY, a range of ESPN’s extra networks, EWTN, Fine Living, Fox Business News, Great American Country, IFC, Investigation Discovery, Lifetime Real Women, Military Channel, MLB, most of MTV’s extra networks, NBA, National Geographic Channel, NFL Network, NHL Network, most of Nickelodeon’s extra networks, OWN, Oxygen, Sundance, Turner Classic Movies, The Science Channel, and VH1′s extra networks.

Customers who want these networks, like Turner Classic Movies, National Geographic, and IFC will have to pay a stunning price of up to $86 a month — just for television. Many of these networks are especially popular with fixed income older residents, who will now face an even larger cable TV bill.

Comcast promotes the fact its Internet speeds are faster than Time Warner Cable, but that is not true as Time Warner Maxx upgrades arrive. Comcast Internet service costs more, is slower, and increasingly usage-capped. Time Warner Cable has made clear it will not limit customers’ Internet usage. Comcast has made clear it will, predicting usage limits/usage-based pricing will be imposed on customers across its entire footprint within five years. That is no improvement for New York. That is literally a downgrade. We can do better in New York with Time Warner Cable.

In fact, the company has promised extremely little to New York after winning your approval to merge. Comcast is so arrogant, it already announced it will not share any cost savings with customers, promising even higher cable bills for New York with the merger. Even its touted X1 set top system will cost New Yorkers — it comes with a steep installation price of almost $100. Again, how does this serve the public interest?

Comcast’s public service programs are also woefully inadequate. Its Internet Essentials is a bureaucratic nightmare that only provides temporary discounts to a small percentage of customers (with school age children) who need an affordable Internet option. I guess childless couples and the elderly poor don’t matter. Time Warner Cable offers a $14.99 discount program available to anyone who wants it, no paperwork or waiting periods required.

It is my understanding Comcast must prove this merger is in the public interest to win your approval. It has utterly failed to do so, and I expect my state’s Public Service Commission to reject this merger. This is one deal that can never be modified sufficiently to make it acceptable for people like myself. You are doing us no favors trying to negotiate for an Internet discount program or expanding Comcast’s service area by a small amount in rural upstate New York. The end result is that millions of New Yorkers will get worse service than we get today, at a higher price, with little/no competition on the horizon.

This is a rare opportunity for our state, which lost most of its oversight powers over the cable industry years ago. Cable operators have abused their deregulated status and have raised prices, provided dreadful customer service, and have kept competition away. Letting Comcast into New York from Buffalo to the Bronx will only encourage more abuse, wreaking havoc on New York’s growing digital economy. Let’s send a clear message to Comcast New York isn’t willing to put our broadband future in the hands of “the worst company in America.” Let’s make it clear enough is enough.

Sincerely,