Rogers Cable: Setting the Bar Lower Than Ever

Just a day after Netflix announced they are coming to Canada, Rogers Cable has responded by announcing it is lowering the usage allowances of its customers.  Stop the Cap! reader Munly writes to inform us Rogers Lite service plan, intended for occasional users, has dropped its 25GB usage allowance to 15GB per month, making it suitable for even less usage.

New customers on Rogers’ popular Extreme plan will find their usage limit cut from 95GB to just 80GB per month.  But if you accept the cut in your allowance, Rogers will increase the speed on that tier from 10Mbps to 15Mbps, allowing customers to blow through that usage limit that much quicker.

Existing customers may be grandfathered in, at least temporarily, but Rogers is notorious for eventually terminating grandfathered plans and moving customers to higher-priced alternatives.

All this from a company that claims it offers its customers “abundant usage.”

Rogers buries in the fine print the fact customers can stay with their current higher allowance if they forego the speed increase.

AND AN EVER INCREASING BILL

With the new lowered usage allowances, Rogers offers tips for customers to reduce their usage, including our favorites:

Use medium quality photos when sending them through e-mail. Your family’s cherished memories don’t deserve high resolution, even if you want to send them to a digital photo lab for printing.  Maybe you could get the kids together and have them draw copies of those vacation pictures with crayons.  At least they won’t be online using up your Rogers Internet ration.

Be aware of how others in your home use your Internet connection.  If you are not spying on your family’s online usage, it’s your own fault if we send you an enormous bill.  In the time it took you to read these tips, your kids could have downloaded over 20 e-mails, looked at more than three web pages, or watched almost a minute of online video.  Don’t make us bill you for that.

Turn off Peer-to-peer programs when you’re not downloading. Better yet, since we know you are using them to steal the content we’d like to sell or rent you, stop using them altogether… or else.

Try the tools. No, we’re not talking about us, silly.  If you are doing more than reading your e-mail or browsing web pages, look out because we’re coming for your wallet.  You can try and outwit our overcharging ways by using our usage notifications service, which will flash messages to you that we’re about to cash in on your over-usage.  Hey, don’t say we didn’t warn you!  Remember, if you use Rogers Internet to download files, stream video or music or play online games, we own you.

Does this mean I should use the Internet less to avoid paying more? Is Sarah Palin American?  You betcha.  We want to get the most out of our customers who use their Internet service too much, which is why we expose them to up to $5.00 per gigabyte if they exceed our ever-dwindling usage allowances.  Our goal is for you to feel free to use the Internet as you always have, just so long as you recognize it’s not free and that you’ll need to pay us for every web page your read, more if you dare to watch cable programming online you should be watching on our cable TV service.  The only surprise you’ll have about your bill is that we haven’t found a way to charge you even more… yet.

What About Netflix? Seriously? You weren’t really thinking of using that service on Rogers were you?  A word to the wise — we can cut your allowance down even further.  Go outside.  Read a book.  Rent a movie from Rogers Plus or enjoy some great Rogers Cable TV.

Rogers Cable’s Internet Packages

A Before And After Comparison

Rogers Old Pricing and Usage Allowances

Rogers All-New Pricing and Usage Allowances, Effective July 21, 2010

Netflix is coming to Canada.  Sort of.

Canadians will be able to sign up for Netflix’s on-demand video streaming service beginning this fall, but will Canadians be interested in using the unlimited service on their usage-limited broadband accounts?

Netflix is not planning on bringing its rental-by-mail service to Canada, instead relying exclusively on streaming its library on-demand over the Internet. Netflix currently licenses streaming rights for over 17,000 titles in its 100,000 plus library.  How many of those titles with be licensed for Canadian subscribers is not yet known, nor is an exact price for the service.  Netflix will launch for English-speaking Canadians at the outset, with French to come later.  This is the first time Netflix is making its service available outside of the United States.

But many Canadians are questioning the value of Netflix in their heavily-usage-limited country.  Most Canadian ISPs have either chosen or been forced to limit subscribers’ broadband usage.  Even ISPs that want to offer unlimited service find flat rate wholesale pricing nearly impossible to get because of Bell’s stranglehold on the market.  Cable providers like Rogers have implemented their own usage limits to boost revenue and keep costs down.

For Canadians living under an average usage cap of 40-60 gigabytes per month, adding streaming video will only eat their allowance that much faster.

“Netflix and the Canadian press covering this story have ignored the reality of bit-capped Canada,” writes Stop the Cap! reader Jeffrey from Calgary.  “I would be paying $75 a month for a broadband account and be limited in how I could use the service.  The CRTC (Canada’s equivalent of the Federal Communications Commission) has been in the providers’ pockets for years and this is why high bandwidth services bypass Canada or risk failure if offered here.”

Rogers, one of Canada's biggest cable companies, also happens to own one of the largest chains of video rental stores: Rogers Plus

Jeffrey believes Canada’s largest broadband providers, including Bell, Rogers, Shaw, Telus, and Vidéotron will never allow Netflix.ca to gain the kind of foothold it has in the United States.

“These companies all own or control Canada’s cable, IPTV, and satellite TV services, all of which are threatened by an American company like Netflix,” Jeffrey notes. “They’ve already got universal usage limits on their accounts, but these guys will also run to the CRTC and Canadian government to throw up roadblocks over everything from copyright and licensing issues to Canadian content rules and the initially ignored Québécois.”

Jeffrey believes more than anything else, Internet Overcharging schemes will serve their role in keeping would-be competitors under control.

“In Canada, we already had the debate about who gets to use our pipes for free,” he says. “Thanks to the CRTC, only the providers get to use them for free.  Everyone else pays a usage tax to them which fattens their bottom lines while stunting the growth of Canadian broadband.”

In Quebec, it’s much the same story.  Asperger notes Zip.ca, a Canadian rent-by-mail service, can get him 20 new DVD releases a month for around $25.  If he signed up for Netflix, anything beyond five DVD’s a month would put him over his limit forcing him to “pay and pay, and then pay some more.”  With Canadian ISP’s increasing their penalty rates for exceeding usage allowances, the overlimit fee could easily exceed the cost of just sticking with Zip.ca’s by-mail service.

Or, for many Quebecers, the next best alternative is Bibliothèque et Archives nationales du Québec, which offers an enormous collection of DVD’s that can be checked out for free.

Canadian press accounts of Netflix’s imminent entry into Canada have largely ignored the limits Canadian Internet providers impose on their subscribers, something readily noted by readers who comment on those stories.  Canadian consumers are well aware of their usage limits, and they avoid services that could expose them to even higher broadband bills.

Those who use their Internet service heavily, unaware of overlimit fees up to $5 per gigabyte, will be educated by bill shock when their next bill arrives in the mail.  After that, no more Netflix.ca for them.

Still, Netflix.ca will probably deliver a challenge to the already-stressed Canadian video rental market where Blockbuster and Rogers Plus duke it out for a dwindling number of renters.  Price cuts have not stopped the erosion of interest in DVD rentals, and Blockbuster is mired in more than $900 million in debt, trying to avoid bankruptcy.

The Canadian Radio-television Telecommunications Commission's support of industry-promoted Internet Overcharging schemes may limit Netflix's success in Canada.

If Netflix’s streaming library, mostly of titles two or more years old, is deemed sufficient by many Canadians, it could also cause a wave of cancellations of premium movie channels and other cable services.

The Ottawa Citizen reports some analysts believe Netflix.ca will cause an earthquake in the Canadian entertainment marketplace.

Carmi Levy, an independent technology analyst based in London, Ont., believes Canadians can expect a major entertainment industry shakeup this fall.

Levy says Netflix will sound the death knell for movie-rental services such as Blockbuster and Rogers Video and will force a pricing war among traditional cable and satellite TV providers who will be forced to scramble to keep customers.

“Netflix is not some Johnny-Come-Lately to the market. Even though they are new to Canada, they have been so successful in the U.S. that only a Canadian living underneath a rock wouldn’t be aware of their brand,” Levy said. “It’s the most seismic change to the content distribution system landscape that we have seen. It forces the incumbents to change their business model.”

Levy said the arrival of Netflix will allow casual TV watchers to cut their satellite and cable TV bills in favour of Netflix’s all-you-can-eat monthly offering. He said the $9 U.S. a month charged by the company was carefully thought out and he expects to see a similar price on the service later this year.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/CBC News Netflix Comes to Canada 7-19-10.flv[/flv]

CBC News discussed the introduction of Netflix Canada and how it will work with Netflix vice president Steve Swasey.  (5 minutes)

[flv width=”512″ height=”388″]http://www.phillipdampier.com/video/CTV News Netflix Canada 7-19-10.flv[/flv]

CTV News and its Business News Network ran four reports on the impact usage caps might have on the service, what kinds of titles will be available, and what it means for Canada’s entertainment businesses.  (12 minutes)

TV Everywhere isn’t just for the United States.  Canadian cable operators are also threatened by cable cord-cutters, although their pervasive Internet Overcharging schemes have kept TV addicts from watching too much video online.

Both Shaw Cable (serving western Canada) and Vidéotron (best known in Quebec) have this week introduced their own online video portals providing “authenticated” cable subscribers with access to on-demand movies and television programming as an extension of their cable package.  But neither company is willing to exempt its customers from Internet Overcharging schemes which apply data caps and overlimit fees to broadband accounts.

Of the two services, Shaw Cable’s is bare bones, offering a relative handful of TV shows and a movie library.  No live video is provided, and many titles carry per-viewing fees, even for cable subscribers.  Non-subscribers face even higher fees to view programming.  Vidéotron takes a different approach, offering a video portal called Illico Web that offers on-demand and live streaming feeds of a wide range of cable networks, mostly in French for its Quebec subscriber base.

Shaw positioned its video-on-demand service as an extension of its cable service.  It hopes its announced acquisition of Canwest Global, which runs the Global television network in Canada and 18 cable networks will vastly expand its offerings in the future.

Vidéotron warns its subscribers watching its service eats into monthly broadband usage allowances.

“Technology continues to evolve with the ability to watch content on multi-platforms,” said Peter Bissonnette, President, Shaw Communications. “That’s why Shaw is investing in bringing exceptional content delivered in various ways. Our new broadband VOD Player provides our customers the convenience of watching their favorite movies and television shows when and where they want to.”

Pierre Karl Péladeau, the president and chief executive officer of Vidéotron’s parent Quebecor was more abrupt when he said on Wednesday that its TV Everywhere service would offer “an alternative to piracy.”

But in Canada, there is a catch.  Neither cable provider offers subscribers unlimited broadband service.  Both employ Internet Overcharging schemes ranging from usage caps to consumption billing schemes with overlimit penalties.  Vidéotron reminds its subscribers to “keep an eye on your Internet usage.”  That’s because they don’t exempt their online viewing service from their usage limits.  Vidéotron’s video portal does eat its way through subscriber allowances.  The company provides these estimates to help guess by how much:

[flv width=”432″ height=”263″]http://www.phillipdampier.com/video/Welcome to illico web 6-10.flv[/flv]

Illico Web produced this video introduction to its TV Everywhere service. (French with English subtitles — 3 minutes)

An encounter with Shaw Cable’s technical support was chronicled by a Shaw broadband customer trying to reinstate service.  It seems her ‘roommate’ moved out, taking the modem with him.  That left her on the line with Shaw’s technical support trying to reinstate service with an older modem she still owned.  It wasn’t going well:

Edward [Shaw Technical Support]: Is there is splitter on this line?

Me: Um, yes but it worked with the previous modem…

Ed: Take the splitter off and plug the cable directly into the wall.

Me: Oh ok. (Grunting, tries to remove the splitter but it’s really on there good) Hey, Eddy, I can’t get this thing off. It’s totally stuck on there tight.

Ed: Don’t you have any tools?

Me: I have a hammer.

Ed: That’s not going to work.

Me: Yes, I’m aware of that.

Ed: Isn’t there anyone there that can help you?

Me: No.

Ed: So, nobody else is there? You’re alone?

Cole’s notes:
Yes, a hammer is my only tool.
Yes, I am single. And alone. Again.
Technically that’s not very supportive, Edward.

(The Liberal Party is sponsoring an online town hall meeting this afternoon at 3:30PM EDT on the issue of expanding broadband in rural Canada.  Why not join in and demand that Michael Ignatieff commit to reforming the Canadian Radio-television and Telecommunications Commission, which has landed Canada in a real broadband mess filled with Net Neutrality violations and Internet Overcharging schemes like usage caps and consumption billing.  The CRTC has been so submissive to Canadian telecom, they might as well be their trade association.

Tell him rural broadband expansion doesn’t do much good if the existing providers, which got Canada into this mess, are still in charge of running it.  Real broadband reform requires a government committed to universal broadband that works for Canadians and doesn’t simply profit from them.  Demand Net Neutrality commitments from the Liberal Party and an end to overcharging schemes.  Universal broadband doesn’t mean much to Canada if Canadians can’t use it without fear of overlimit fees and enormous bills at the end of the month. — Phillip Dampier)

Ignatieff announces the Liberals' rural broadband plan at Contact North in Thunder Bay, Ont.

The Liberal Party of Canada has promised rural Canadians they will not be left behind the digital online revolution, unveiling a promise Tuesday to deliver universal broadband access to all Canadians within three years of taking office.

Michael Ignatieff, Liberal leader made the commitment as part of a series of planks the party introduced under its “Rural Canada Matters” platform to attract support from rural Canadians, who tend to vote Conservative.

“Too many rural communities can’t get access to essential services, because we don’t have the digital infrastructure to deliver them,” said Ignatieff. “That’s why I’m committing a future Liberal government to 100 percent high-speed Internet for every rural, remote and Northern community in our country.”

According to Ignatieff, using proceeds from a 2011 wireless spectrum auction, a Liberal government would invest to achieve an interim target of 100 percent high-speed Internet connectivity of at least 1.5 Mbps. A Liberal government would also seek to set a more ambitious goal for 2017, Canada’s 150th anniversary as a country.

The Liberals blasted the incumbent Conservatives for breaking their promise to deliver rural broadband to Canadians.

In 2006, Canada’s Telecommunications Review Panel recommended the federal government achieve 100% high-speed Internet connectivity by 2010. This goal was not achieved under the Conservative government.  According to the CRTC, in 2009 close to 800,000 Canadian households still did could not access high-speed Internet – or 20% of all rural Canadians. At the turn of the century, Canada ranked second in the world in Internet connectivity, but has now fallen to tenth place.

Ignatieff announced the plan in Thunder Bay, Ontario at an Internet access center run by Contact North.  He characterized the current state of broadband in Canada as threatening the country’s economic competitiveness and quality of life for rural residents.

“While railways and highways were the essential infrastructure of the 20th century, fiber optic lines, satellites and wireless towers, are the digital infrastructure needed to connect our communities and strengthen our economy in the 21st century,” said Liberal Rural Caucus Chair Mark Eyking, “In all regions of Canada, families and businesses depend on access to the Internet and mobile phone coverage.”

New Democratic Party (NDP) MP Bruce Hyer (Thunder Bay-Superior North) praised the Liberal plan.

The Liberal Party is trying to capture an increased share of traditional Conservative Party supporters with a rural-focused agenda

“Obviously, country-wide broadband is a good idea,” Hyer told The Chronicle-Journal newspaper in Thunder Bay. “And there should be virtually no community of any size in Canada, and nowhere along the Trans-Canada, for sure, that we don‘t have high-quality mobile phone access and service. The United States has those things, and we should have them, too.”

But NDP MP John Rafferty (Thunder Bay-Rainy River) told the newspaper he’s heard it all before.

“Liberals have been talking about rural broadband access for a decade now,” he said. “The interesting thing is that he says rural Canada matters. But clearly it hasn’t mattered to Liberals for a long time, or else we would’ve had broadband.  They had a chance to do this. What they’re doing is regurgitating old promises.”

Rafferty said the Liberals first brought it up in 2001, and said then it would cost $4 billion.

“I’m not sure where he comes up with ($500 million).”

Another concern for the Liberal Party plan is the fact it relies entirely on private providers to deliver the service, something they have refused to provide many rural Canadians thus far.  In effect, the government would transfer $500 million dollars earned from large telecommunications companies buying additional spectrum and then hand it all back to those same companies to construct slow speed broadband services they can then profit from.

While many Canadian officials blame Canada’s large rural expanse for the digital divide, others blame Canada’s broadband providers who have engaged in usage-limiting schemes, increased prices, and throttled the speeds of certain broadband services.