Charlotte, N.C. Time Warner Cable customers can thank city officials in nearby Salisbury for finally provoking Time Warner Cable into boosting speeds for residents across the region.  Just as community-owned Fibrant was opening its doors for business promoting its new fiber to the home service, the area’s dominant cable company managed to steal some of their thunder.

Time Warner Cable this week announced the entire Charlotte service region, which encompasses Salisbury, is getting a free broadband speed upgrade this week.

“We substantially increased our download speeds and essentially doubled upload speeds for all of our Turbo and Standard Internet service customers,” said Mike Smith, area vice president for Time Warner Cable’s Charlotte operation.

The announcement allows Time Warner Cable to maintain its position as the fastest downstream Internet provider in the Charlotte region because Fibrant’s marketing department decided that 25Mbps service was fast enough.  No, it’s not, and Time Warner Cable showed them up.

Salisbury is located northeast of the city of Charlotte, N.C.

“This service upgrade demonstrates our commitment to deliver enhanced value to our customers. We are satisfying their thirst for more throttle,” said Smith. To access the new speeds, customers need to reboot their cable modem which is easily accomplished by leaving it unplugged for about one minute.

The company is also introducing two speed tiers in Charlotte this week. Customers will have the option of purchasing or upgrading to DOCSIS 3 Wideband Internet or Road Runner Extreme service. Wideband Internet–the fastest residential Internet experience in Charlotte–provides customers with speeds up to 50 Mbps downstream and 5 Mbps upstream for $99.95 per month.

Road Runner Extreme delivers speeds up to 30 Mbps downstream and 5 Mbps upstream for as low as $64.95 per month when bundled with any other Time Warner Cable Service.

As Stop the Cap! has strongly advised all municipal providers — there is not much point in providing fiber to the home service if you are not willing to capitalize on its benefits.  Offering a maximum speed of 25Mbps just is not going to cut it, as Time Warner Cable demonstrates.

Fibrant’s pricing models are also endangered by this week’s developments.  Road Runner Extreme delivers 30Mbps downstream for $65 a month (admittedly a bundled price) while Fibrant offers 25Mbps service for the same price (standalone service).  Fibrant still kills Time Warner on upload speed, but that’s a distinction that could be lost among many potential customers, and is easily solved by boosting download speeds as well.

Fibrant must immediately consider speed upgrades for their existing tiers to assure its value proposition and launch a new super-premium speed tier that can show off fiber to the home’s true capacity to deliver the best possible Internet speeds in the region.

Peer to peer traffic no longer represents the largest single source (by application) of broadband traffic on the Internet.  Cisco’s Visual Networking Study now finds online video streamed from websites like Hulu and Netflix to account for more than one-quarter of all broadband traffic, displacing file swapping from the number one position.

File sharing activity has routinely been used by providers dreaming of Internet Overcharging as an excuse to introduce usage limits and throttled speeds for their broadband customers.  Peer to peer software allows customers to exchange pieces of files back and forth until everyone manages to secure their own copy.  Cable operators, in particular, have complained this network traffic saturates their shared broadband lines because customers upload far more data than they would without this software.  Up to 44 percent of all upstream traffic from residential accounts comes from peer to peer traffic, according to Cisco.

Providers and their friends have started to give up on their scare stories of peer-to-peer “exafloods” and data tsunamis triggered from too many online users engaged in file swapping.  As we’ve argued for two years now, the glory days of growth in peer to peer are behind us for a variety of reasons:

1. Downloading copies of TV shows and movies, always popular on file sharing networks, has declined now that content producers are finally serving the growing market for on-demand video programming;
2. The growing popularity of downstream delivery direct to consumers has reduced wait times for downloading to near nothing — to the point where some users are abandoning peer-to-peer altogether;
3. An increasing amount of fake files filled with viruses and spyware has made peer to peer-sourced files from underground websites more risky;
4. Copyright enforcement and other legal actions have made file trading less palatable for some.

While peer-to-peer traffic is still growing along with other online usage, online video is growing far faster.

Now some want to move the goal post — blaming online video for “forcing their hand” to implement overcharging schemes.

Broadband Traffic by Application Category, 3rd Quarter – 2010

• The marked categories contain video.

Karl Bode at Broadband Reports writes that he found Sanford Bernstein analyst and cable stock fluffer Craig Moffett telling CNET that if customers cut the cord, cable broadband companies will simply turn around and begin metering broadband customers’ bandwidth. In fact, Karl adds, Moffett goes so far as to insist ISPs will have “no choice” in the matter as streaming services like Netflix gain popularity.

Instead of simply raising prices on cable broadband, Moffett said it’s more likely that cable operators would move toward usage-based pricing. That way consumers who use more bandwidth to stream movies and TV shows end up paying more per month for service than people who may be getting their video from the traditional cable TV network. Time Warner has tested usage-based billing, but the company faced a huge backlash from consumers. Still, Moffett said that broadband service providers may have no choice as bandwidth-intensive video streaming services like Netflix become more popular.

CNET’s Marguerite Reardon calls that scenario a “heads we win; tails we win” situation, especially for cable companies.

Would you tell this man you are dropping your Comcast video package to watch everything online for free? (Neil Smit, president - Comcast's cable division)

Last quarter, some companies saw the number of subscribers actually drop for the first time ever.  Now Comcast reports in its latest earnings call the same thing is happening to them — losing 56,000 TV package subscribers during the third quarter.  Comcast surveyed some of their customers calling to fire their cable company.  Most of them are not switching to a pay TV competitor, said Neil Smit, president of Comcast’s cable division.  Comcast characterized them as “going to over the air free TV,” but would you tell your cable company you are dropping their video package to watch everything on their broadband service for free?  For a lot of cable customers, that would be tantamount to calling them up and saying you are now getting free HBO on your TV.

Both companies are still denying online video is cutting into their cable TV package business, but it’s an argument some stock analysts have begun to make as they watch cable profits struggling to hit targets.  Watching extra fat profits bleed away because “broadband piggies are watching all of their TV online for free” just won’t do for folks like Mr. Moffett, who will be among those leading the call to slap limits on broadband usage to protect industry profits.  Why leave good money on the table?

But before Moffett encourages cable companies to install coin slots and credit card readers on cable modems, he has another idea: jack up the prices of broadband higher than ever while cutting video pricing, making it pointless for customers to jump ship:

“Cable’s broadband dominance opens the door for renewed share gains in the adjacent video market,” Moffett said in his report. “Cable companies could simply increase their a la carte broadband prices (since in most markets, households have no other choice for sufficiently fast broadband) and simultaneously drop their video pricing, leaving the price of the bundle unchanged, to recapture video share.”

He pointed to an example of this in Albany, N.Y., where Time Warner Cable raised its broadband price by 10 percent for its Internet-only customers to a rate just $2 below its promotional bundled rate for both services. The Internet-only price increased to $54.95 from $49.95. The 12-month promotional rate for video and data was $56.95.

Of course, Albany has Verizon FiOS breathing down Time Warner’s neck.  In late October, Verizon announced it was launching its video FiOS service in Scotia, just outside of nearby Schenectady. Bethlehem, Colonie, Schenectady and Guilderland already have FiOS phone and Internet services available, so getting a TV franchise to deliver competition to Time Warner Cable isn’t a big leap.

In Rochester (where Frontier Communications idea of video is a satellite dish), a similar promotional package from Time Warner runs $84.90 a month.

Highlights of the Cisco Report

• The average broadband connection generates 14.9 GB of Internet traffic per month, up from 11.4 GB per month last year, an increase of 31 percent;
• “Busy hour” traffic grew at a faster pace than average traffic, growing 41 percent since last year. Peak-hour Internet traffic is 72 percent higher than Internet traffic during an average hour. The ratio of the busy hour to the average hour increased from 1.59 to 1.72, globally;
• Peer-to-peer (P2P) file sharing is now 25 percent of global broadband traffic, down from 38 percent last year, a decrease of 34 percent. While still growing in absolute terms, P2P is growing more slowly than visual networking and other advanced applications;
• Peer-to-peer has been surpassed by online video as the largest category. The subset of video that includes streaming video, flash, and Internet TV represents 26 percent, compared to 25 percent for P2P;
• Over one-third of the top 50 sites by volume are video sites. There is a high degree of diversity among the video sites in the top 50, including video viewed on gaming consoles, Internet TV, short-form user-generated video, commercial video downloads, and video distributed via content delivery networks (CDNs). Video sites appeared more frequently than any other type of site in the top 50.

When people in Scranton and Wilkes-Barre noticed their neighbors in Philadelphia, Pittsburgh —  even Allentown were getting super high-tech fiber upgrades from Verizon, they wondered why northeastern Pennsylvania has been bypassed, left to contend with Comcast as the only cable company in town.

The Scranton Times-Tribune went to Verizon to find out why they snubbed the region.

Starting four years ago, Verizon made FiOS available in Philadelphia and surrounding counties, South Central Pennsylvania, Pittsburgh and even Allentown. Now the company wants to cultivate those market, said Verizon spokesman Lee Gierczynski.

“We are focusing on the commitments we have,” he said. “No plans have been outlined for future expansion.”

Smaller local phone carriers don’t have the money involved in providing their own Internet television. Instead, those such as Frontier Communications, re-sell satellite service.

“Offering out television service is expensive, too expensive for most smaller telephone companies,” said telecom industry analyst Jeff Kagan. “So many are reselling satellite service to keep customers who want one bundle and one bill.”

Because of that, satellite television providers, who were never a formidable challenge to conventional cable companies, gained market share, Mr. Kagan said.

Lowell McAdam (left) speaks with Ivan Seidenberg (right). (Courtesy: Fortune)

Verizon ended their FiOS expansion partly because of ongoing negative reaction from Wall Street.  Now with a change in CEO’s, things don’t look promising for upgrades anytime soon.  It was former CEO Ivan Seidenberg that green-lit the idea of replacing old copper wire networks with new state-of-the-art fiber optics.  Seidenberg got his start in the phone business as a cable splicer’s assistant, working with the copper wires and fiber-optic cables that are the backbone of today’s phone companies.

His successor, Lowell McAdam grew up in the wireless industry, which is increasingly responsible for Verizon’s revenue.

At a telecommunications crossroads, Seidenberg’s vision of fiber optic service replacing antiquated copper phone cables may be at risk from new leadership at the helm of Verizon — leadership that lives and breathes in a wireless world.

For phone companies, the choices are clear: suffer ongoing landline losses and hope wireless profits can cover the difference, sell off your landline customers to a third party that specializes in rural areas where wireless signal penetration is insufficient, or make required upgrades to stay competitive with cable companies that are also eroding your market share.

As far as the cable industry is concerned, they’d prefer Verizon just stay out of the video business altogether.  Dr. John “Darth Vader” Malone, a former cable kingpin that owned Tele-Communications, Inc. (TCI), said there is room for only one player in the wired video business — cable companies.

“I’ve never seen overbuilds work … it always ends up badly,” Malone has said repeatedly about cable competition.

So for northeastern Pennsylvania, and millions of other Verizon customers hoping for something better, prepare for a long wait.  Save for satellite services, your local cable company is likely to remain the only television service provider for the foreseeable future.

Time Warner Cable has unveiled a new logo that is softer on the eyes and gives greater emphasis to “cable” in the company’s new look for the fall of 2010.

The new logo delivers a brighter, more contemporary appearance and adopts a font that looks a lot like Stag Sans Round by Christian Schwartz.

The Time Warner eye and ear symbol remains, but is more tightly integrated into the new logo, which is more square than rectangular.

Although the new logo appears more easy on the eyes, the fact the company spent some serious money hiring design agency The Brand Union to come up with it will certainly raise eyebrows from irate subscribers facing another round of rate increases from the company starting in January.

At least Time Warner Cable’s new logo is unlikely to get the same reception as the disastrous logo change undertaken by The Gap.

“After dominating the late 1990s and early 2000s, Gap has dropped its iconic logo in favor of something that looks like it cost $17 from an old Microsoft Word clipart gallery,” a source at the Brand Channel said.

The Gap changed the logo back after a week of derision.

The city of Salisbury on Monday “soft-launched” its fiber to the home service Fibrant to the community of 27,000.  Fibrant joins Wilson’s GreenLight system in giving residents a real choice between Time Warner Cable and phone companies like AT&T, Windstream and CenturyLink.

But the launch did not come without controversy.

The system has drawn some complaints from beta testers about set top DVR boxes that are not working as expected, video channels that are not ready for launch, a porn channel controversy, and some negative anonymous comments that suspiciously draw from the well of telecom talking points complaining about Fibrant’s business model.

Yet Fibrant’s eager group of more than 100 beta testers may quickly become the service’s first paying customers, delighted with the exceptionally faster broadband speeds finally available in the community.

Salisbury, North Carolina

Indeed, some of the biggest complaints are that Fibrant didn’t arrive sooner and the speeds are not fast enough.  The city-owned service is still fighting its way to wire fiber optic cable on utility poles where its competitors have engaged in foot-dragging to move their existing cables to make room for Fibrant.  The company’s waiting list for sign-ups now numbers well into the hundreds.

Local media has been buzzing about Fibrant’s published pricing, which undercuts Time Warner Cable’s regular prices but not its promotional deals.  The cable company recently launched a national promotion marketing broadband, cable, and telephone service for $99 for the first year.  That’s about $45 cheaper than a comparable “deluxe” package from Fibrant.

Fibrant marketing director Len Clark told the Salisbury Post they cannot compete with those special deals.

“We can’t afford it,” he said.

But many municipal providers have turned these promotions upside down and told their potential customers their pricing does not come with tricks, traps, or temporary discounts that expire exposing customers to much higher prices down the road.

EPB, the utility provider in Chattanooga, has been successful with everyday pricing that beats Comcast and delivers far better service — faster broadband speeds, better picture quality, and no annoying Internet Overcharging schemes.

Clark hopes Salisbury residents will take notice that their temporarily higher prices include better quality service and faster broadband.

Also important: the money earned by Fibrant stays in Salisbury and could eventually help defray city expenses.

The Post explains the differences between the cable company and Fibrant:

The $99 special includes Road Runner High Speed Online with a download speed of 7 megabits per second and upload speed of .384 Mbps. For a limited time, subscribers can upgrade for free to Road Runner Turbo, boosting their Internet speed to 10 Mbps for downloads and .512 Mbps for uploads.

Fibrant’s standard Internet speed of 15 Mbps for both downloads and uploads is twice as fast as Road Runner High Speed Online and 50 percent faster than Road Runner Turbo. Fibrant customers can go faster — 25 Mbps up and down — for an additional $20 per month.

Both Time Warner’s $99 special and Fibrant’s comparable package offer about 150 TV channels. High definition is free for Time Warner subscribers, while Fibrant customers must pay more.

Time Warner’s package does not include a digital video recorder. Fibrant’s does.

However, people who sign up for the $99 Time Warner special this month get Showtime for free, Dan Ballister, director of communications for Time Warner Cable Charlotte said. Next month, it could be a free DVR, he said.

Time Warner’s phone service offered in the $99 deal has about a dozen features, including the popular caller ID that appears on the TV screen. Fibrant’s phone service offers 17 calling features.

Some area consumers and businesses expressed concern about Fibrant’s broadband speeds topping out at just 25Mbps, which is slow in comparison to many other fiber to the home providers.  They are also concerned the company did not more aggressively price services at launch.

Many municipal providers have learned from the mistakes of others who have tried to engage in all-out pricing wars with large cable companies.  Most cable companies can cross-subsidize rates to ridiculously low, predatory prices to win such pricing wars, making them untenable for municipal providers with bonds to pay back.  But at the same time, municipal providers are in serious danger or obliterating the marketing benefits fiber brings by not showcasing fiber’s capabilities and giving customers the motivation to throw their current provider overboard.  We urge Fibrant officials to consider reducing the price or increasing the speed of Fibrant’s 25Mbps service, which appears too expensive and slow priced at $65 a month.  It needs to be at least $10 less a month to make it an attractive alternative to Time Warner’s inevitable future speed upgrades in the area to 10/1 standard service and 15/2 for “turbo” service, commonly found wherever fiber competes.  Remember, Time Warner also markets “Speedboost” to consumers as though those temporary speeds are delivered consistently.

As EPB quickly learned, the “wow” factor can drive sign-ups, and they doubled their broadband speeds to get more bang for the buck.  Fibrant needs to remember the valuable marketing lesson of driving customers towards “sweet spot” premium tier pricing customers feel they got for a steal.  If 15Mbps service is $45 a month, how many would spring for 20 or 25Mbps for just $5-10 more?  Time Warner learned this selling their “turbo” speed package.  And most importantly of all, Fibrant risks harming their own argument fiber optics brings new businesses and jobs when their current price schedule shows speeds topping out at just 25Mbps.  Admittedly those are residential service offerings, but we encourage them to deliver faster speeds, especially to businesses.

Fibrant's Price List (click to enlarge)

Fibrant even hides the names of its adult channels

The controversy about Fibrant carrying porn pay per view channels also popped up in the local media and drew complaints from conservative residents upset with their local government accommodating such programming.

Fibrant handily dealt with the controversy, noting tax dollars do not pay for Fibrant, it needs to compete with cable and satellite providers who offer such content, and Fibrant has gone beyond the competition in masking even the names of the channels to those who do not want such pay per view programming in their homes.

Time Warner Cable readily provides not only the names of the adult channels they carry, but also includes program titles that leave absolutely nothing to the imagination.  And who can forget Time Warner accidentally promoted its adult content on a free on-demand children’s channel earlier this year.

Fibrant officials also said the right thing telling residents they absolutely do not want to be in the business of telling people what they can and cannot watch.  It’s a personal decision, and the provider will go out of its way to make sure customers who do not want such material coming into their homes need not see a single bit of evidence it’s there.

That goes a long way to ameliorating a politically sensitive issue.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/WBTV Charlotte Fibrant Porn Controversy 10-12-10.flv[/flv]

WBTV-TV covered the controversy of Salisbury’s Fibrant service carrying adult pay per view programming.  (3 minutes)

A vocal minority of comments left on the Post‘s website have also attacked the service with a considerable amount of false information.  Some are upset with a $360 installation fee that actually will only be charged to a customer leaving within the first year of service.  Others invented monthly fees that don’t exist, and one actually wrote:

“The field is already crowded enough with Windstream, Time Warner, AT&T and a slew of decent wireless ops. The existing internet providers offer far better deals. Fibrant which was supposed to have high speed fiber optic, really doesn’t. Fibrant’s download speeds are not as fast as Time Warner and higher end Windstream. Fibrant doesn’t seem to want to compete pricewise or service wise–so why bother?”

Of course, Fibrant’s matched upstream and downstream speeds leave Windstream’s DSL gone with the wind.  Time Warner Cable currently delivers standard speeds half that of Fibrant’s lowest speed service (and as you can see in the video below doesn’t even actually deliver that), and AT&T’s U-verse maxes out under the best conditions at real world speeds below what Fibrant can deliver.  Anyone who has used wireless broadband knows speed is the first thing sacrificed.  Unlimited, unthrottled wireless broadband is second.  Fibrant needs some social networking to put out these kinds of BS brushfires before they become accepted memes.  Stop the Cap! helped, at least for today.

Meanwhile, Time Warner Cable officials used Fibrant’s launch to, once again, draw false connections between local government funds paying for a cable system that duplicates existing services.

Back to the Post:

Time Warner is still surprised by “municipal overbuilds,” or city-owned fiber optic networks like Fibrant in Salisbury and Greenlight in Wilson, Ballister said.

“It’s just interesting that during these economic times, when city and county budgets are being cut back, that they would want to spend millions of dollars providing services that are already out there,” Ballister said.

Salisbury borrowed $33 million to launch Fibrant.

Cities have an unfair advantage in offering communication services, Ballister said.

“We’re all for competition, as long as people are on a level playing field,” he said.

Cities pay no property or income taxes. They can operate the utility at a loss and cross-subsidize from other areas of government, Ballister said.

“They can level taxes on citizens to recover their operating costs,” he said.

Fibrant is expected to operate at a loss for three years and have a positive cash flow by year four. It will take longer to make a profit, Clark said.

Eventually, Fibrant is supposed to generate revenue for the city.

Cities in the fiber optic business also can hike the fees their competitors must pay to get access to their subscribers, Ballister said.

“They are the gatekeepers to rights of way and pole attachments,” he said.

The company has no specific examples of fee hikes to hurt Time Warner, but “these are valid concerns that exist right now,” Ballister said.

It’s ironic Ballister complains about utility pole fees considering Fibrant is currently a victim of Time Warner’s slow progress making space on those poles to accommodate the city’s fiber optics.  No vendetta by city officials is apparent, as they patiently wait for the cable company to handle its responsibilities.

Ballister should not be surprised the city of Salisbury did for itself what Time Warner Cable refused to do in the community.  Just like in Wilson, Salisbury city officials pleaded with the cable company to deliver improved service in the community but it fell on deaf ears.  Many sections of the city center cannot access reliable broadband from the cable company to this day.  But most of them can now get service from Fibrant.  Cable companies like Time Warner have spent millions of subscriber dollars trying to legislatively ban networks like Fibrant, fearful of the competition they can bring.

Salisbury Assistant City Manager Doug Paris notes the enormous amount of money poured into North Carolina’s state legislature trying to ban projects year after year.  That Time Warner money could have made a real difference for residents and small businesses in Salisbury and other parts of North Carolina if used to improve service, not fight competition.

Kirk Knapp of Tastebuds Coffee and Tea doesn’t care what Time Warner does with the money at this point, so long as he can finally be liberated from them.  He told the Post he feels “held hostage by Time Warner.”

“Time Warner has the worst customer service I have ever dealt with,” Knapp said in an e-mail to the Post.

“Fibrant may have these same kind of issues, however I can actually go to the source to deal personally with someone who is vested in the community, not spend two hours on the phone and never solve the problem as I do with TWC,” he said.

“Even if pricing is higher, I would make the change. Price is important, but quality and service is tantamount.”

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Fibrant Intro 11-2-10.flv[/flv]

Folks from the Walser Technology Group, Inc. in Salisbury gave an informal introduction of Fibrant on its YouTube channel, including a very revealing speed test comparing broadband service from Fibrant with Time Warner Cable.  (7 minutes)