While T-Mobile isn’t bashing AT&T in advertising as badly as it did before the announced proposition of a merger between the two companies, T-Mobile is still calling out AT&T’s high mobile prices with innovative new service plans that can deliver substantial savings for consumers — savings that will evaporate if AT&T swallows the company whole.

Take this week’s introduction of T-Mobile’s new Family Mobile Unlimited Plans, which deliver unlimited texting, calling, and 2GB of throttle-free “4G” (HSPA+/HSPA+42) data for as low as $69.99 per line (two-line minimum), which is just shy of $140 a month before taxes and fees.  Comparable plans from AT&T run $99.99 per line — a $30 difference.  A two year contract is required.

Although T-Mobile is pitching these plans as delivering “unlimited data,” in reality their speed throttle kicks in on some of them after 2GB of usage per month.  While customers will not experience bill shock from overlimit fees common with AT&T and Verizon Wireless, they won’t actually get an unlimited data experience like the one Sprint still delivers on its unlimited data plans.

Additional lines are available for $20 a month with 500 calling minutes and 200MB of data usage, or $40 a month each to upgrade to unlimited talk (but keep the same 200MB usage allowance for data.)

T-Mobile is pitching these plans to value-conscious families who live on their phones.  While other providers let you pool calling minutes on Family Plans, each phone usually has to also select any additional added-cost features like data and texting.  T-Mobile is bundling some of these features into the sale price.

AT&T told investors the merger would bring about higher revenue and cost savings.  Not having to respond to T-Mobile’s aggressive price competition by lowering its own prices is one great way to achieve this.

That means higher prices for everyone.

Groups like San Francisco Beautiful fear AT&T's U-verse cabinets will succumb to graffiti, like this one in nearby Oakland. For the group, U-verse cabinets on the sidewalk promote urban blight.

Construction of the first of nearly 500 four-foot-tall utility cabinets is scheduled to begin this morning by AT&T, eager to expand its U-verse fiber-to-the-neighborhood service in the city of San Francisco.

San Francisco’s Board of Supervisors voted 6-5 last Tuesday to allow AT&T to begin building the metal cabinets, which hold the interface between the company’s fiber optic network and individual subscribers’ copper phone lines.

Mark Blakeman, AT&T’s vice president of external affairs, wasted no time announcing the location for the first box, to be situated on La Playa in Outer Richmond.  AT&T promises to launch U-verse service in the area within six months.

Most of the company’s initially-proposed 495 cabinets will be located on public sidewalks or other nearby rights-of-way.  Unlike San Francisco’s other utilities, AT&T will be able to install its boxes above-ground.  That has brought years of criticism from neighborhood groups who decry the cabinets are ugly, block the view of pedestrians and vehicle traffic, and are magnets for graffiti.

For groups like San Francisco Beautiful, it’s just the beginning.  AT&T’s longstanding goal is to install more than 700 boxes across the city’s landscape.

“It is going to put the blight of 726 utility boxes on our streets,” San Francisco Beautiful spokesperson Milo Hanke said. “Utility boxes from AT&T that are ugly and in most instances we still believe they are unnecessary; they should be on private property.”

AT&T will roll out its U-verse service in different parts of the city in segments, starting with the Richmond and Sunset Districts.

AT&T anticipates taking at least two years to complete the project across the city, but claims it remains open to bypassing neighborhoods that simply refuse to accept its boxes.  AT&T might not have a choice, considering the agreement they have with city officials.

Neighborhoods must be given time to provide input to city officials before permits are issued to AT&T.  If a city supervisor in a particular district doesn’t like the boxes, the “memorandum of understanding” grants the politician ultimate veto power over AT&T’s permit requests.  That means AT&T will be forced to do a lot of hand-holding public relations throughout the city to win support for their equipment.

That’s something AT&T is not used to in other states, where the company has won the right through deregulation to install its equipment cabinets anywhere it pleases, so long as they are located in a public right of way.  That has left a series of 4-6 foot tall boxes in the front yards of consumers in states like North Carolina, with absolutely no recourse.

AT&T will install its "compact model" cabinet within city limits, not the 6' tall boxes some homeowners in other states contend with.

In California, regulators can require utilities screen equipment with plants, maintain boxes to remove graffiti and correct noisy cabinet fans, and give property owners some input about where the often-unsightly boxes end up.  But those regulations are only as good as those willing to enforce them.

San Francisco Beautiful notes AT&T boxes in nearly Oakland are often covered in graffiti for extended periods, reducing property values and promoting neighborhood blight.

Hanke claims last week’s agreement violates a 2005 city order from the Department of Public Works mandating utilities put their equipment underground wherever possible.

“The supervisors fell victim to AT&T’s bluster,” said Hanke. “This benefits a private company at the public’s expense.”

AT&T’s Lance Kasselman told the San Francisco Chronicle it won’t go where it isn’t wanted.

“Obviously, those who clearly want it will get it first,” Kasselman told the newspaper. “People who want it or don’t want it, or have questions and concerns, should tell us on our website. We’ll meet with whoever wants to talk about it.”

With a close 6-5 vote, some city supervisors are well aware of the public minefield that awaits them in neighborhoods that despise AT&T’s equipment.  With opponents calling on citizens to complain, Supervisor Scott Wiener (Castro/Noe Valley/Diamond Heights) knew he needed to prepare.

“This morning, I did a yoga class to clear my head before writing a letter to neighborhood associations in my district,” Wiener told the Chronicle.  “I’m trying to make sure people understand what (Tuesday’s Board of Supervisors) vote means.”

[flv width=”600″ height=”358″]http://www.phillipdampier.com/video/KGO San Francisco ATT Utility Boxes 7-19-11.flv[/flv]

KGO-TV in San Francisco covers the AT&T U-verse box controversy, and the Board of Supervisors’ decision to approve their installation.  (2 minutes)

Don’t like the prospects of a merger between AT&T and T-Mobile and worried your AT&T bill will increase as a result?  If you are an AT&T on-contract customer, the New York law firm of Bursor & Fisher wants to talk to you.

Scott A. Bursor, the founding partner of the firm, says he wants to represent AT&T customers to help stop the proposed merger, or win significant financial concessions on behalf of those who could face skyrocketing cell phone bills as a result of reduced competition in the marketplace:

AT&T’s $39 billion takeover of T-Mobile would turn back the clock to the era of the Ma Bell monopoly. The deal would give AT&T and Verizon control over 80% of the wireless market, would stifle the competitive market forces that would otherwise help to keep prices down, and would stifle new products and innovation.

AT&T’s claim that the takeover will help improve network quality makes no sense. T-Mobile’s network overlaps almost entirely AT&T’s. And AT&T already has more spectrum than any other company. In most areas, AT&T already holds at least 40 MHz of spectrum it is not even using. AT&T is keeping that spectrum off the market, which prevents competitors from using it to provide better service at lower prices.

Turning back the clock to the Ma Bell monopoly era will allow AT&T and Verizon to dictate what type of phone you can use, how you can use it, and what you will pay. It will destroy competition, leading to higher prices and worse service.

Since AT&T’s wireless contracts specifically prohibit customers from suing the company for any reason, the law firm seeks to pursue the alternative “mandatory arbitration” specified by AT&T in an effort to either derail the merger or force the price much higher.

Customers who retain the law firm on their website can expect the firm to follow four steps that could bring arbitration awards as high as $10,000 per customer:

First, when you sign up, you will receive a confirmation email with a copy of our retainer agreement. We will also provide you with the an email address where you can contact us if you have any questions or concerns about the process.

Second, shortly after you sign up, we will send a letter on your behalf by certified mail to AT&T giving them notice that you intend to file an arbitration seeking to enjoin the takeover of T-Mobile. This is the first hoop you have to jump through to bring an arbitration under the fine print of AT&T’s Arbitration Agreement. We will send you a copy of that letter by email.

Third, if AT&T does not agree to cease and desist from completing the merger within 30 days, we will file a demand for arbitration on your behalf with the American Arbitration Association. The demand will include extensive evidence and legal authority we have gathered to prove that AT&T’s takeover of T-Mobile will harm competition in violation of the Clayton Antitrust Act. We will email you a copy arbitration demand when it is filed.

Fourth, our team of lawyers will litigate your arbitration case aggressively to make sure that your arbitration rights, and your rights under the antitrust laws, are protected. If we are successful, we may seek a $10,000 payment for you.

Bursor

AT&T scoffs at the effort, releasing a statement calling Bursor & Fisher’s actions “completely without merit.” Company officials also claimed arbitrators have no standing to block a corporate merger, hinting the endeavor may be more about winning the law firm a substantial payout than representing the interests of consumers.

Bursor & Fisher are not pursuing AT&T for free.  The attorneys will deduct 50 percent of any award as their contingency fee — a percentage considerably higher than the more common 33-40 percent attorneys usually deduct, and this does not include further reductions to cover any “costs” advanced by the firm.

We found this somewhat curious, considering AT&T’s own arbitration legalese already provides for an attorney premium in their award — twice the amount of any legal fees and reimbursement of expenses.  So deducting an additional 50 percent and taking fees from any consumer awards seems like a case of unfair double-dipping.

But since you are not obligated to pay a cent in fees, anything you might manage to walk away with is more than you started with.

Verizon Wireless customers who subscribed to the company’s legacy America’s Choice wireless plans are receiving notification of a pending class action settlement between Verizon Wireless and two law firms that will bring a handful of free calling minutes to impacted customers while netting up to $6 million for the attorneys bringing the suit.

At issue was a dispute over whether Verizon Wireless properly provided roaming service for customers under America’s Choice I and II calling plans.  The plaintiffs claimed the company charged roaming rates for calls that should have been covered by the wireless plans at no additional charge.  Verizon Wireless denies the claims, but has agreed to settle the case.

Unfortunately for average consumers, the proposed award is a pittance — 25 additional wireless calling minutes that you can use for a period of one year if you go over your monthly minutes allowance.  Former Verizon Wireless customers, and those who don’t want that award, can alternatively select a Verizon calling card good for “40 units” of domestic or international long distance, good for two years.  That amounts to around 40 minutes of calling in North America, considerably less for international calls.  The only cash being handed out goes to three Ohio plaintiffs, who will receive up to $20,000 each.  But the real prize goes to two Cincinnati law firms — Strauss & Troy and Statman, Harris & Eyrich LLC, who are seeking a payout of up to $6 million.

The firms defend their request claiming they spent more than five years in litigation with Verizon Wireless, which has long since discontinued signing up new customers to either calling plan.  While a judge reviews the proposed settlement, Verizon has taken to e-mailing most impacted customers.  If you missed yours, you can track the progress of the suit on the official website for the Cowit v. Cellco Proposed Class Action Settlement.  You can also claim your minutes starting now, before the deadline of November 8, 2011.