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YouTube TV Announces 30% Rate Hike: Now $64.99/mo for Streaming TV Package

Phillip Dampier June 30, 2020 Competition, Consumer News, Online Video, YouTube TV No Comments

YouTube TV has announced the addition of eight new Viacom-owned networks to their lineup, but has also passed along word the price is going up 30%, from $49.99 to $64.99/mo effective from Tuesday for new customers, Aug. 1 for existing customers.

Google last raised the price of the service in April 2019 when a YouTube TV subscription increased by 25% to $49.99.

Today we are also adding more of ViacomCBS’s family of channels to YouTube TV, which includes 8 of your favorites: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1.

To continue delivering the best content and service possible, we’re also updating our price for new and existing members to $64.99/month. Existing members will see these changes reflected in their subsequent billing cycle after July 30, 2020.

YouTube TV was widely perceived to be the best value streaming service combined with the best interface and feature set, including unlimited DVR service and the ability to share the service with up to six family members (up to three watching concurrently). The service has benefited from unfettered price hikes by its streaming competitors, notably AT&T TV Now (formerly DirecTV Now). But social media channels show customers are not thrilled about a $15 rate increase, even with the addition of eight channels to the lineup:

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