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Consumers Increasingly Willing to Pirate Streaming Content to Save Money

Phillip Dampier September 30, 2019 Consumer News, Online Video No Comments

As more paid streaming services debut, consumers have signaled they are increasingly willing to pirate their favorite shows and movies to save money.

A new survey conducted by Broadband Genie found the percentage of consumers willing to evade TV paywalls will double if content continues to be scattered across multiple streaming platforms.

Although the survey was confined to UK consumers, North Americans are also getting frustrated with the number of subscription services that are launching, because many of those same services are also responsible for removing content from popular services like Netflix. Consumers will need to subscribe to the new service to get that content back.

Like in North America, Netflix and Amazon Prime Video are the most popular paid streaming services in the United Kingdom, partly because they maintain very deep content libraries with thousands of movies and TV shows. But with content balkanization now underway, more and more customers are finding their favorite shows are no longer available on those platforms. At least 30% of UK consumers report one or more shows they want to watch are now only available from a service to which they do not subscribe.

“As more legal services have exclusive releases, it’s harder for people to get everything they want from one place,” Ernesto van der Sar of TorrentFreak told Broadband Genie. “Instead of signing up for paid subscriptions at a handful of services, which may go beyond one’s budget, some then turn back to piracy.”

At least 48% of those surveyed reported their single biggest frustration with streaming services is the growing number of them and their combined cost. About 37% indicated they were now willing to get content for free from unauthorized websites or file sharing networks that violate copyright law.

Many consumers report their budget for streaming television is already straining, yet almost a half-dozen new services are yet to launch, each priced between $7-15 a month. Recent price increases by Netflix and live TV streaming providers also complicate matters. Netflix’s own subscriber numbers are under stress after their latest price hike, which may signal a price ceiling. If content becomes too expensive or difficult to access, increased piracy will probably result.





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