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Comcast Gives Up on Rescuing Cord Cutting TV Customers; No More Deals

Phillip Dampier March 12, 2019 Comcast/Xfinity, Competition, Consumer News 3 Comments

Watson

Unhappy about your cable TV bill? Don’t bother complaining to Comcast, because the cable company is ready to tell you to take your business elsewhere.

New competition usually means those already in the business freshen their game, get creative, cut prices, or out-compete the competition with a better product. But Comcast plans to lose its restless cable television customers if they complain about the company’s prices for cable TV.

Dave Watson, president and CEO of Comcast Cable, told investors at the Deutsche Bank 2019 Media, Internet & Telecom Conference in Palm Beach the company is done handing out retention deals with cut-rate pricing to keep cable TV customers from leaving.

“[Comcast is] simply not going to chase unprofitable video relationships,” Watson said, noting with the growing number of new streaming video competitors, more and more customers are calling looking for better deals and threatening to cut the cord. Watson says Comcast is prepared to let them.

“Because of consumer choice, because of all this competition, we’re just not going to chase video [customers],” Watson repeated.

Comcast’s new “we don’t negotiate” attitude with its customers isn’t groundbreaking in the industry. Satellite providers and some cable companies like Charter/Spectrum have largely stopped negotiating with customers as well.

Some cable operators have intentionally avoided significant video price hikes in recent years, already sensitive to the cord-cutting calls that increase after each rate hike announcement. Others hide rate increases in surcharges, often for local TV stations or regional sports channels. For some companies, giving customers a better deal may even make their video pricing unprofitable.

To compensate for tightening margins on cable television, most providers have been significantly increasing broadband pricing in recent years, knowing broadband is one service customers are least likely to drop as a result of rate increases.

Currently there are 3 comments on this Article:

  1. LG says:

    Looks like the only thing left is heavy government regulation by way of price caps.

  2. EJ says:

    LG it seems they have given up on fending off government price regulations. Full steam ahead while they can get away with it.

  3. Larry Lee Moniz says:

    More lLike Full Stream Ahead… I am dumping Comcast.







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  • paul: Hi guys, this worked perfectly....you made my day! I had called the retention department a year ago and they gave me $60 off per month...pretty good d...
  • Phillip Dampier: Can you scan or photo a copy of the letter and I'll blot out the personal info. Would like to investigate. [email protected]
  • Paul Houle: Recently I got a letter from Frontier that disclosed that my internet speeds were not up to the advertised rates. Seems like they had a dispute with ...
  • BM: So this law was passed without any notification to the citizens or their consent.. People need to fight these 5G towers, they are very dangerous! Peop...
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  • Matt M: The million dollar question is this: Who, where or what does a NYS homeowner without broadband contact to get service? I am now the only house on my...
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  • Anthony: Phillip Dampier: What if I cancel the service, and then a week later request the service again?, that will give me the initial benefits? or should I u...
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  • N: No big deal,?!! Well, I don't know about you or others in this forum, however I simply do not have the time 2 watch much TV, nor am I inclined to wast...
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  • Karolyn Hardaway: ClearView is now called LiveWave. Just read an ad and the wording was almost identical to ClearView. Glad I saw your article. Our telephone co-op is i...

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