Home » Competition »Consumer News »MetroPCS »Online Video »T-Mobile »Video »Wireless Broadband » Currently Reading:

T-Mobile Rebrands MetroPCS “Metro by T-Mobile;” Introduces New Plans

Phillip Dampier September 24, 2018 Competition, Consumer News, MetroPCS, Online Video, T-Mobile, Video, Wireless Broadband 5 Comments

MetroPCS is getting a new name and new unlimited plans as its owner T-Mobile rebrands the provider “Metro by T-Mobile” starting today.

Current MetroPCS customers are largely attracted to the carrier for its simple, budget-priced mobile plans that offer 2-10 GB of data for $30-40 a month. In an effort to boost average revenue per customer, Metro will introduce two new plans that offer “unlimited” LTE data, mobile hotspot usage with data allowances from 5-15 GB, Google One cloud storage and mobile backup, and for its $60 plan, Amazon Prime membership:

T-Mobile USA John Legere argues that Metro’s new plans will change the perception that prepaid wireless plans are lacking.

“In the past, being a prepaid customer meant subpar devices, service and coverage. No more,” a press release from T-Mobile says. “Metro has been quietly changing the prepaid landscape for years, and wireless users have noticed. In the past five years, the number of people choosing Metro has doubled. Metro by T-Mobile offers a wide variety of both Android and iOS smartphones for every price point, including the absolute latest releases.”

The carrier, formerly an independent provider with its own cellular network serving 15 cities, was acquired by T-Mobile five years ago and today is run like a mobile virtual network operator (MVNO) on T-Mobile’s nationwide network. The company takes care to protect its lucrative base of T-Mobile postpaid customers by giving them absolute priority on T-Mobile’s network. If a cell tower becomes congested, Metro customers will be the first ones to feel the impact.

“When the network gets busy in a particular place, Metro by T-Mobile customers may notice a difference in speed compared to T-Mobile customers, but otherwise, they get the same T-Mobile network,” T-Mobile warns in its press release. In the fine print, T-Mobile also discloses it throttles speeds for unlimited customers using more than 35 GB of data per month until the next billing cycle begins. It also limits video streaming to 480p resolution all the time.

In an effort to differentiate itself from similar prepaid offers, Metro has teamed up with Amazon to give its premium plan customers a free month-to-month membership in Amazon Prime, which in addition to free two-day shipping, also bundles Amazon Prime Video, Music, and Photos.

T-Mobile CEO John Legere introduces a makeover of MetroPCS, now called Metro by T-Mobile. (3:03)

Currently there are 5 comments on this Article:

  1. Alex 🦀 says:

    This is interesting. On the regular T-Mobile, they have Netflix On Us, but on Metro, they have Amazon Prime (movies, music, Twitch, etc.) with the $60 plan. I guess this is how Metro is staying distinct. It’s good they dropped the dated acronym PCS. In any case, it’s more competitive than Canadian carriers.

  2. Hdpape says:

    Five years after acquiring MetroPCS, T-Mobile has fully rebranded its prepaid brand towards a more premium marketplace. Metro by T-Mobile, as the company is now known, has announced two new unlimited but still prepaid data plans, and has also upped the data limits on some of its existing offerings.

  3. Laura says:

    If I already have the $60 plan on metro pcs will I get prime after the merger is compete on 10/8? Or will i be screwed bc I’m an existing customer?

    • I have a feeling since this is a new plan designated with a new code number identifier, you will be able to make a change. This isn’t a new customer promo. BTW, you don’t need the merger for Metro to introduce new plans, which they have already done.







Search This Site:

Contributions:

Recent Comments:

  • John Andrew Grogan: Yes, I'm in rural Kentucky and it went up to between 20 - 25 but only for some websites and some content. They are some websites throttled but not man...
  • Mark: Is anyone else getting faster speeds now with ELP? I noticed this about two weeks ago. I am getting around 22 up / 2 down. I live in Ohio....
  • Marian Kay Reaver: Cinemax was part of My Contract. I am Not happy about it just disappearing, nor is HITZ a Comparable Alternative. Quite Disgusted By the Situation. A...
  • Stacy Wagner: You can add cinemax to your Hulu subscription for $10 which is $2 cheaper than xfinitys add on rate and even if it cost more I would pay it just as a ...
  • Stacy Wagner: This is absolute nonsense. Things like this make it worth the time and effort to figure out which streaming sites I'll need in order to finally cancel...
  • Debbie Lippitt: To bad about Verison as I have lived 2 places now where Verison is the only one that can get you service. All the others fail. I have also been liter...
  • Andy: Well that's cause you're in New York State. Those much higher than average taxes you New Yorkers pay is being used to fund high dollar legal suits aga...
  • Paul Houle: Elliot Management recently wrote an Urkase against the management of AT&T and I don't blame them. AT&T prices DirectTV as if it was a premium...
  • Dyl: (Small type) You must lease their new xFi gateways to receive a Flex box....
  • Roy: As of September 2019, my legacy EDLP in NYC is still $14.99 (no fees no taxes, my own modem/router). This is even after an in-home service call last m...
  • LG: 300Mbps with no bandwidth cap for $50 / month? I'll believe that when I see it. Likely $50 only if you have some grotesque TV package....
  • Phillip Dampier: The problem with all of these kinds of schemes is that they usually irritate legal subscribers, while pirates and password sharing alternatives flouri...

Your Account: