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CenturyLink Drops Hard Usage Cap Trial; “No Longer Aligns With Our Goals”

Phillip Dampier July 3, 2017 CenturyLink, Consumer News, Data Caps 1 Comment

CenturyLink has ended a year-long trial of usage-based billing for its customers, claiming charging for excess usage “no longer aligns with our goal to simplify offers and pricing for our customers.”

The data cap and overlimit program was first market tested in Yakima, Wash. in 2016, but has now been dropped with no plans to extend usage-based billing to any other CenturyLink customers.

“If you incurred overage charges related to this program, those charges will be credited and appear on your July monthly billing statement,” CenturyLink reports. “No action is required on your part, and there are no impacts to your existing CenturyLink service.”

CenturyLink does have a program of “soft caps” — generally unenforced data allowances for its customers:

  • 1.5Mbps plan: 150GB
  • 1.5Mbps-999Mbps: 250GB
  • 1Gbps: No download limit

“CenturyLink will weigh variables such as network health, congestion, availability of customer usage data, and the line speed purchased by the customer as factors when enforcing this policy,” writes the phone company. “Customers who are subject to enforcement receive a web notification and/or written communication from CenturyLink providing notice that they have exceeded their usage limit.”

In practice, very few customers are ever bothered by CenturyLink regarding their usage.

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If they were serious about this, it sure doesn’t look like it. A 250Gb / month limit? This month I went over that in the first 9 days of the month. Downloading games from Steam, or on a game console eats up bandwidth, but without that I’m still over 250Gb/month.

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