Starting Oct. 1, Target shoppers will be able to order movies and television shows to rent or buy online at prices from 99 cents to $36.99.

Target Ticket Premium will carry more than 30,000 movies and television shows, some available one day after airing, to customers who want a simple, pay-as-you-go shopping experience without monthly fees or contracts.

Target has signed content deals with Disney, Paramount, Sony Pictures Entertainment, 20th Century Fox, Warner Bros., Universal and Lionsgate. Networks licensing content to the service include ABC, AMC, CBS, Comedy Central, CW, Fox, FX, HBO, MTV, NBC, Nickelodeon, Showtime, Starz, USA Network and The WB.

Although movies will be available for online renting, television shows are available for purchase only. Stop the Cap! is told most movies will be priced to buy at $12.99-14.99, movie rentals will be comparable to iTunes ($4-5), and each TV episode is priced at around $3, with entire seasons available for around $35.

Target is designing the service primarily for families with children and those unfamiliar with online video. The company says its average customer will have never downloaded or streamed an online movie or show before. Target says the service will also have a robust parental control system and will be easy for anyone to navigate. To emphasize ease of use, Target Ticket will be available on just about every Internet-ready device around, starting with PCs, Macs, Xbox 360, Androids and iOS, Roku, Samsung TVs and Blu-ray players.

Wall Street has been lukewarm about the new venture, calling it just another transactional video service, similar to much larger platforms already available from Apple, Verizon and Amazon, to count a few. The service has been in beta test over the summer, open to familiarize Target employees with the concept.

Why would a Target customer bother with Target Ticket instead of Amazon or iTunes? Discounts. Target REDcard holders will receive five percent off rentals and purchases.

To bolster its parental controls, Target has partnered with Common Sense Media, a San Francisco-based nonprofit group that helps parents choose appropriate content.