Your electric company is Frontier Communications?

That scenario could come true for customers in New York, Ohio and Indiana. Frontier last week unveiled FTR Energy Services, an energy reseller planning to supply 100% green electricity in selected markets in New York and Ohio and natural gas in Indiana.

FTR Energy Services is a wholly-owned subsidiary of Crius Energy, launching service Nov. 19 with a business plan that claims there is convergence in the broadband and energy sector.

Frontier is likely to combine its marketing efforts with Crius Energy’s products — selling electric and telecommunications services together. Some expect Frontier will even extend bundling discounts to customers who sign up for both.

Third party energy suppliers were supposed to spur lower prices for consumers and businesses by encouraging innovation in the power generation industry. But significant savings, especially for residential customers, have proved elusive. Complicated pricing and contract terms have led to confusion and high customer turnover. Many customers eventually gave up shopping around and returned to the original utilities that have supplied power for generations. For today’s energy competitors, finding a marketing edge can be the key to growth when customers are skeptical and resistant to change.

Crius is hoping its green energy angle will attract environmentally-sensitive customers and Frontier hopes the bundled marketing offers it can blanket across its service area might deliver higher average revenue from customers — a key demand from Wall Street.

Most third party resellers enjoy modest wholesale pricing discounts, so any profits earned from reselling energy to customers are expected to be modest as well. But Frontier hopes the more services it can bundle for customers, the more “sticky” their products become. With bundled discounts and term contracts, it can become an expensive and complicated process to sign up with another provider. So many customers simply don’t.