Rogers Ultimate Speed Comes At The Ultimate Price of $150/month, Reportedly Capped At 150GB Of Usage

Rogers Cable today announced it was preparing to launch a DOCSIS 3-based upgrade to its cable modem service in parts of metropolitan Toronto this summer with a promotional router giveaway and the unveiling of a 50Mbps “Ultimate” Tier for $149.99 a month.

The first 50 customers who sign up for the company’s First 50 to 50 promotion will receive a wireless “N” router and be the first to get the Ultimate tier when it launches.

Unfortunately, company officials have confirmed there will be a usage cap on the service (all Rogers Cable broadband services are capped), but they have not officially announced the cap limit yet.  One of our Ontario readers contacted Rogers customer service and was told the cap was 150GB per month, which killed his interest in the service immediately.

“That’s $1 a gigabyte, which is completely ridiculous,” Jim Jensen wrote to us this afternoon.  “I currently subscribe to their 10Mbps service which has a ludicrous 95GB cap, and that costs me $50 a month,” he said.

“You’d think this greedy company would at least cough up three times my current cap for three times what they charge me now, but apparently not,” he said.

Jensen told Rogers he’s taking a pass.

“It’s bad enough I am stuck in a country that is in a race to offer us lower caps and throttled speeds for higher prices, but there is no darned way I am giving Rogers $150 a month for 50Mbps which could put me past the cap after two hours of usage a month,” Jensen said.

“What are these people smoking?” he added.

The Rogers representative did not not know what upload speed was provided with the Ultimate tier.