Sen. Portman

Three moderate senators will reintroduce the latest in a line of broadband funding initiatives later today that would allocate $40 billion to expand rural internet access and provide subsidies to make service more affordable for income-challenged Americans.

The Broadband Reform and Investment to Drive Growth in the Economy Act (BRIDGE Act), is a bipartisan measure sponsored by Republican Sen. Rob Portman of Ohio, Democrat Michael Bennet of Colorado, and independent Angus King of Maine. Originally introduced in 2020, the measure has been expanded this year to combine rural funding of broadband projects with direct subsidies to keep service affordable for poorer Americans. The measure is considerably smaller than the Biden Administration’s own proposal to spend $100 billion on broadband initiatives, the $94 billion broadband proposal from Congressional Democrats, and the $65 billion compromise plan Republicans tentatively reached with the Biden Administration before talks were called off.

Funding would be provided to internet providers prepared to expand broadband service, but only using technology capable of providing speeds starting at 100/100 Mbps — gigabit being even better. The bill would also invalidate state laws that impede or prohibit the development of municipal/public broadband projects. This could eventually lead to additional competition in rural areas not adequately served by existing providers. Funding would also be used to reduce the retail cost of internet service for those qualified as economically disadvantaged.

The reduced cost of the bill would limit the number of rural subsidy projects and would likely not be enough to provide service to all unserved Americans.

The capital city of Iowa will soon get citywide access to gigabit service from a new competitor when MetroNet fires up its fiber to the home network beginning in the spring of 2022.

MetroNet, based in Indiana, has developed a lucrative business competing with some of America’s lesser known telecom companies, which have generally offered poorer service and slower speeds. When MetroNet cuts the ribbon on its gigabit fiber network, it will compete with usage-capped cable operator Mediacom, which Consumer Reports has bottom rated for at least a decade, and underfunded phone company CenturyLink, which has struggled to keep up with cable operator upgrades.

Des Moines, Iowa

According to the Des Moines Register, the fiber overbuilder will invest $70 million in its Des Moines network, and will be the third local competitor for internet, phone, and video service. The company traditionally undercuts competitors on regular pricing and at least matches their introductory pricing. In Des Moines, Mediacom offers new customers gigabit speed for $79 per month, which almost doubles to $139.99 when the promotion ends. CenturyLink’s limited fiber network starts at $65 a month, but also rises significantly after the promotional pricing ends. MetroNet will charge $60 a month for gigabit speed with a $100 debit card rebate, with prices increasing after the sixth month to $69.95 for the next 12 months. After the 18th month, regular pricing ($89.95) will apply.. MetroNet does not impose any data caps or usage based pricing.

MetroNet already offers service in Davenport, Ames, and Bettendorf, and has similar networks under construction in Ankeny, Urbandale, Gilbert, Grimes, Johnston, Clive, Le Claire, Nevada and Mason City — all in Iowa.

Google Fiber also has a nearby presence in West Des Moines. The city is constructing a fiber network that Google will license to provide its fiber internet service to residents in that area.

MetroNet received significant assistance from “red-tape-cutting” city officials, and the network will use existing rights-of-ways, with cables placed on poles and underground. MetroNet expects construction to take up to three years to complete, and residents can follow the company’s progress on a special website.

KCCI in Des Moines reports on MetroNet’s entry into Iowa’s largest city. (1:59)

Competition is a wonderful thing. A case in point is the enormous difference Charter Spectrum charges new customers in areas where competition exists, and where it does not.

Charter’s offers are address sensitive. The cable company knows its competition and almost exactly where those competitors offer service. That is why the company asks for your service address before it quotes you pricing.

Stop the Cap! compared promotional new customer offers in the metro Rochester, N.Y. market where Spectrum faces token competition from Frontier’s slow speed DSL service. Then we checked pricing in neighborhoods where a fiber to the home overbuilder called Greenlight also offers service.

In neighborhoods where Spectrum enjoys a broadband monopoly, here are the offers for internet-only service available to new customers. Notice they expire after 12 months:

Spectrum promotional prices in non-competitive service areas.

Just one street away, where Greenlight offers customers the option of gigabit speed over a fiber to the home network, Spectrum’s promotional prices are quite different. Notice these offers last 24 months, twice as long as in non-competitive neighborhoods:

Spectrum promotional prices in some areas where customers can choose a competitor offering fiber to the home service.

Spectrum does not even bother offering new customers its entry-level 200 Mbps plan in areas where it has significant fiber competition. For $20 less per month, you get double that speed. Gigabit service is $20 less in competitive areas, too.

Spectrum charges a hefty $199.99 compulsory installation fee for gigabit service in non-competitive neighborhoods. Where fiber competition exists, sometimes just a street away, that installation fee plummets to just $49.99.

Note similar pricing variability exists in Spectrum service areas around the country, with the most aggressively priced offers reserved for addresses also served by a fiber to the home provider or multiple competitors (e.g. cable company, phone company, Google Fiber or other overbuilder). Current customers typically have to cancel existing service and sign up as a new customer to get these prices.

Greenlight Networks has four internet plans that range from $50-200 a month. They do not offer promotional prices, instead marketing “what you see is exactly what you will pay” pricing. As a relatively new company, they charge an installation fee that helps recoup the investments they are making to dig and string fiber cables in neighborhoods across Rochester (and Buffalo as well, where they are expanding). Spectrum (and its predecessors) use pre-existing cable lines that have been there for decades.

Greenlight Networks pricing

Charter’s promotion strategy is designed to undercut the competition on price, believing customers will choose 400/20 Mbps service for $29.99 a month over Greenlight’s 500/50 Mbps service for $50 a month. Of course, after two years Spectrum’s regular prices can kick in, more than tripling the cost to around $94.99 a month, although customers usually get a less attractive secondary promotion after the original one expires, usually offering around $10 off per month.

The cost to deliver a gigabyte of data over mobile networks has plummeted 88% in the last five years, yet U.S. consumers are still paying an average of four times more than the rest of the world and twice the price that Europeans pay for average, comparable mobile plans.

The average cost to deliver mobile data has dropped to around $1/GB, thanks to network upgrades including Massive MIMO, carrier aggregation, the wide use of 4G LTE and the gradual introduction of 5G technology. As a result, mobile pricing has dropped significantly in competitive market areas. In much of Europe, a mobile plan with a generous allowance of mobile data and a bundle of texting and voice calls now costs around $15 a month, largely due to market competition. In Luxembourg and Australia, two companies sell generous data, calling and texting plans for under $10 a month. Iliad, a mobile provider in Italy, offers a plan with unlimited calling/texting and a 50 GB data allowance, including hotspot service, for $9.60 a month.

Despite the increased pressure on pricing, U.S. consumers are still paying some of the highest prices in the world, especially when dealing with two dominant carriers — AT&T and Verizon. Broadband and mobile analyst Dave Burstein noted an increasing pricing gap between the U.S. and Western Europe that widened starting in 2018.

“U.S. prices are now twice the Europeans and four times the world average,” Burstein noted. “Prices continue to fall rapidly except in the U.S., [which has remained] almost flat the last three years.”

Burstein also noted Verizon and AT&T have both estimated wireless data costs decline 40% per year in cost per bit. But most consumers are not benefiting from the dramatic cost declines as wireless companies stubbornly refuse to reset rates. The pressure for further price reductions has also been reduced with the recent merger of Sprint and T-Mobile, which had been largely responsible for forcing AT&T and Verizon to offer more generous plans or reduce rates.

Some of the most significant mobile competition has come from cable operators, which offer plans that resell access to the established 4G networks of Verizon (Charter, Comcast) and T-Mobile/Sprint (Altice USA). While AT&T and Verizon focus on high value customers and increasingly market costly “unlimited” family data plans, cable operators have offered consumers more simplified pricing focused on value for money, including per gigabyte plans and a basic unlimited data offer. Recently, Comcast’s XFINITY Mobile introduced its own family plan pricing, which can further reduce the price for multiple lines billed together and poses a more direct threat to Verizon.

Some researchers believe that marketing mobile plans by focusing on price and data allowances will be a dead end for wireless companies hoping to deliver regular increases in the amount of revenue collected from each subscriber. If competition does pressure companies to increase data allowances and reduce pricing, companies will need to find new revenue sources to deliver the financial results their investors demand each quarter.

“With many consumers picking price plans that fit their budget first and their data usage requirements second, operators need to educate users away from high-volume, low-cost plans and the idea that 150GB is meaningfully better than 100GB,” said Josie Sephton, director of Teligen. “We are in a data pricing merry-go-round that needs to be reset.”

Phil Kendall, director of the Service Provider Group and author of a report on mobile pricing suggests operators cannot provoke upgrades to higher cost plans with higher data allowances alone.

“Operators need ‘more for more’ pricing that offers revenue uplift through better experiences and richer content rather than through more data,” Kendall said.

Spectrum is offering certain new customers a discount on the usually high installation fee for its gigabit service tier.

Normally, Spectrum expects new gigabit customers to pay a compulsory installation fee of $199.99 and $109.99 a month for internet only service. But customers living in areas where significant competition exists are now finding far more generous promotions, including 24 months of gigabit service for $89.99 a month with an installation fee of $49.99.

Spectrum prices can vary wildly depending on how much competition is around. A new customer in an uncompetitive area can expect to pay around $310 for the first month of gigabit service and installation fees. In competitive areas, customers will pay half as much — around $140 — for the exact same service. In both cases, in-home Wi-Fi is included at no extra charge.

The best way to check where you stand is to visit the Spectrum website and enter a specific street address to verify exact pricing.

This is pricing representative of a competitive service area.

If Spectrum is your only option for high-speed internet, you are likely to encounter these prices.