Comcast’s eMTA backup battery. (Image: David Trebacz)

Comcast digital phone customers will no longer receive battery backup and monitoring service free of charge, according to a notification mailed to customers with their bills:

“Effective February 26, 2013, a battery backup and battery monitoring will no longer be provided free of charge. For existing XFINITY Voice customers with backup batteries, Comcast will continue to monitor your current battery at no charge; however, replacement batteries and their monitoring will no longer be provided free of charge. Backup batteries (which include monitoring) will be available for purchase.  Please call 1-888-972-1261 for pricing and details. XFINITY Voice uses the electrical power in your home. If you do not have a battery backup, you will not be able to use this service, including the ability to make emergency 911 calls, during an electrical power outage.”

Comcast customers leasing eMTA modems (which supply the cable company’s phone service) report that before the change batteries were included in the box. But not anymore, even though the packaging and accompanying literature still show the battery is included.

The lithium-ion battery keeps Comcast’s phone service working during power outages, but like other rechargeable batteries, it does eventually wear out. Now customers pay to replace them, even though the modem itself is leased to the customer.

Scott, a Comcast customer in Michigan, told Comcast he was unhappy with what seems like a petty cutback:

“I’m really miffed that they would now suddenly require customers to purchase a battery for a leased device,” Scott said.

Cable "Digital Phone" Subscriber Numbers (Source: SNL Kagan)

Rick Munarriz has a bone to pick with Comcast after discovering his cable television and broadband service was out of commission.  It was the fourth prolonged outage in four weeks.  But the Comcast customer of more than a dozen years was surprised when he called the cable company and they immediately tried to sell him Comcast’s “digital phone” service:

[…] An otherwise cordial representative tells me that he’s looking into my account. I could save some serious money if I switch my landline to Comcast’s XFINITY Voice offering.

“If I did that, how would I be reporting this outage?” I asked.

“Don’t you have a smartphone?” he responds, not realizing that he has just killed his own sales pitch.

Who needs a landline when you have a wireless phone? Who needs a Comcast triple play — especially when I’m already dealing with two outs?

Although not losing customers as fast as traditional landline phone companies, cable-delivered phone service is no longer growing as fast as it once did.  Most companies picking up “digital phone” customers are winning them these days from product bundling, with aggressively priced triple-play packages of phone, Internet, and cable service.  Many of these packages include the phone line for less than $10 a month more than a double-play package of Internet and cable-TV.

SNL Kagan collects statistics from cable operators who pitch phone service and documents the highest growth in cable-provided phone service came during 2004-2009.  Now that growth has slowed.  Customers who were willing cut their landline phone off in favor of a cell phone don’t need wired phone service from the cable company either.

It seems Comcast is willing to admit the same, even when pitching its own phone product.

Comcast loves its new name for TV Everywhere so much, it’s expanding it across all of its products and services in the coming months.

XFinity, originally Comcast’s online video on demand service, will now share its name with Comcast’s cable-TV, telephone, and broadband product lines.

The effort to rebrand itself comes at a time when consumers increasingly find blurring lines between services delivering video, telephone and broadband service.  You can watch cable TV programming on your mobile phone, make and receive phone calls over your broadband connection, and watch TV shows online as well.  XFinity could symbolize the convergence of technology, where content is ultimately more important than the way it reaches you.

Comcast’s blog gushed about the ‘exciting proposition’ of an industry game-change:

The folks at Gizmodo are lampooning Comcast's brand change

Today on Comcast’s earnings call Brian Roberts and Steve Burke talked about XFINITY, the new brand for our technology platform and products. Simply put, XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services. XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want.

XFINITY represents the future of our company and it’s a promise to customers that we’ll keep innovating. When we launch XFINITY in a market, we’ll rebrand our products: XFINITY TV, XFINITY Voice and XFINITY Internet (our company, of course, remains Comcast). This transition is already well underway across the country. Next week, XFINITY will roll out in 11 markets including: Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco, with more markets to come later this year.

Of course, consumers don’t have a choice about Comcast’s 250GB monthly usage allowance.

As far as new names go, reaction is decidedly mixed.  The folks at Gizmodo promptly began ridiculing the thin coat of paint applied to an often despised cable provider landscape.  XFinity likely targets a younger audience.  I suspect older subscribers will be perplexed as to its meaning, if not its pronunciation.

This isn’t the first time the industry has tried name-changes.  Cable modem service has long since been rebranded “High Speed Online” by some, “High Speed Internet” by others.  Time Warner Cable calls its bundled services “All the Best.”  Many others call it a “Triple Play.”

For consumers, the name is less important than the quality and price of the service.

Karl Bode of Broadband Reports and I are both glad that Comcast at least avoided the now-cliché “Extreme” in the new name.  I hope they also registered the predictable xxxfinity.com before some porn merchant grabs it.